BeLeaf Medical
BeLeaf Medical is a privately held, vertically integrated Missouri cannabis operator that cultivates, manufactures, and sells cannabis products through 12 SWADE dispensaries and the Sinse brand across Missouri, serving adult-use and medical consumers.
- Company typePrivate
- Founded2018
- HeadquartersEarth City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What BeLeaf Medical does
BeLeaf Medical is a privately held, vertically integrated cannabis operator headquartered in Earth City, Missouri. Founded in 2018 by Kevin Riggs, Mitch Meyers, Hyatt Bangert, and Tom Muzzey, the company secured 10 medical cannabis licenses in Missouri in 2019 and has since grown into the state's fourth largest cannabis operator. Its operating model spans the full seed-to-sale chain: three state-of-the-art, climate-controlled cultivation facilities feed in-house production, packaging, and manufacturing under strict Good Manufacturing Practices with third-party testing. Two flagship wholly-owned brands structure the portfolio — Sinse Cannabis for cultivation and premium flower, and SWADE for retail dispensary operations — supplemented by additional sub-brands (CuCo, Amend) covering concentrates, extracts, gummies, pre-rolls, topicals, tinctures, beverages, cartridges, and pills.
BeLeaf sells directly to consumers through 12 SWADE retail dispensaries distributed across Missouri (St. Louis, Delmar, The Grove, Cherokee, Eureka, St. Peters, North Kansas City, Liberty, Smithville, Kansas City, Warrensburg, and Rolla), with an Overland location listed as coming soon. Customers may also place online orders for in-store pickup via the company's brand websites (beleafmedical.com, swadecannabis.com, sinsecannabis.com). SWADE dispensaries feature a signature deli-style flower counter where customers can see and select product before purchase. Revenue is generated through retail transaction fees on adult-use and medical cannabis sales, with no wholesale or B2B counterparties disclosed. Marketing relies on owned email newsletters (The BeLeaf Buzz), earned media in outlets such as the Wall Street Journal, MJBizDaily, and Greenway Magazine, the annual 420Fest music festival co-created with BesaMe Wellness, and physical retail presence as a brand touchpoint.
The company has raised approximately $77 million cumulatively — including a ~$52 million early-stage capital raise led by co-founder Tom Muzzey and a $23 million senior secured credit facility from AFC Gamma, Inc. in August 2021 — to fund facility development and cultivation expansion. Leadership transitioned in October 2023 when co-founder Kevin Riggs assumed the CEO role, with Tim Erblich serving as Chairman of the Board. The company was named 2025 Company of the Year by Greenway Magazine, reflecting its standing as Missouri's most recognized cannabis brand.
BeLeaf Medical firmographics
Firmographics- Name
- BeLeaf Medical
- Legal name
- BeLeaf Medical LLC
- Website
- https://beleafmedical.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BeLeaf Medical is a privately held, vertically integrated Missouri cannabis operator that cultivates, manufactures, and sells cannabis products through 12 SWADE dispensaries and the Sinse brand across Missouri, serving adult-use and medical consumers.
- Ownership category
- akta.pro rank
BeLeaf Medical industry classification
Industry- Product category
- Cannabis Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where BeLeaf Medical is headquartered
LocationHeadquarters
- HQ city
- Earth City
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
BeLeaf Medical business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Dispensary Sales: Revenue generated from direct consumer sales at 12 SWADE dispensary locations across Missouri, selling cannabis products including flower, concentrates, edibles, prerolls, topicals, tinctures, beverages, cartridges, and pills.
- Cultivation and Production Sales: Revenue from Sinse branded products sold through the company's own retail dispensaries and direct-to-consumer channels, leveraging in-house cultivation and manufacturing capabilities.
- E-Commerce and Order Ahead: The company's websites allow customers to browse products, make appointments, and place product orders for pick up, generating revenue through online ordering at dispensary locations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BeLeaf Medical product offering
Product offeringCore offering
BeLeaf Medical is a vertically integrated cannabis company that cultivates, produces, packages, and retails cannabis products through its SWADE dispensary and Sinse cultivation brands. The company operates 12 SWADE dispensaries and 3 cultivation facilities across Missouri, selling flower, pre-rolls, gummies, concentrates, edibles, topicals, tinctures, beverages, cartridges, and pills directly to medical patients and adult-use consumers.
Product overview
BeLeaf Medical is a vertically integrated cannabis company that controls every stage from cultivation to retail. The product portfolio consists of two main brands: SWADE (retail dispensary brand) and Sinse Cannabis (cultivation brand), along with product categories including Flower, Pre-Rolls, Gummies, Concentrates/Extracts, Beverages, Pills, Topicals, and Tinctures. The company operates 12 SWADE dispensary locations across Missouri and 3 cultivation facilities, offering products through both in-house retail and wholesale channels.
Differentiator
Problem solved
Functional benefit
Products and services
- SWADE Cannabis Dispensary
Companies that use BeLeaf Medical
Customer profileSegments2 records
Ideal customer profiles2 records
BeLeaf Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BeLeaf Medical partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights5 records
BeLeaf Medical competitors and assessment
Company assessmentBroad incumbents
- Jushi Holdings: Vertically integrated multi-state cannabis operator with retail, cultivation, and processing. Comparable to BeLeaf in business model and the strategy of regional vertical integration, though operating across more geographies.
- Curaleaf Holdings: One of the largest multi-state cannabis operators in the U.S. with cultivation, processing, and retail operations across numerous states. BeLeaf is comparable as a vertically integrated MSO with a multi-brand portfolio, though Curaleaf operates at substantially greater scale and geographic diversification.
- Trulieve Cannabis: Vertically integrated cannabis operator with retail, cultivation, and processing across multiple states. Comparable in its vertically integrated business model and brand portfolio approach; BeLeaf operates as a regional, Missouri-anchored version of this model.
- Verano Holdings: Multi-state cannabis operator with cultivation, processing, and retail across multiple U.S. markets. Comparable vertically integrated operator with a multi-brand portfolio similar to BeLeaf's SWADE/Sinse/Amend structure.
- Green Thumb Industries (GTI): National cannabis consumer packaged goods company and operator of retail stores under the Rise dispensaries brand. Directly comparable vertically integrated model with cultivation, processing, and retail; BeLeaf mirrors GTI's seed-to-sale approach at a smaller Missouri-only scale.
- Ascend Wellness Holdings: Vertically integrated cannabis operator with cultivation, processing, and retail across limited states. Directly comparable to BeLeaf as a regional MSO pursuing the seed-to-sale model at sub-national scale.
Direct peers
- MariMed: Vertically integrated cannabis operator focused on limited-license states, with cultivation, processing, dispensary operations, and a wholesale branded products business. Comparable to BeLeaf in its vertically integrated approach and concentration in select state markets.
- Proper Cannabis: Vertically integrated cannabis company operating in limited-license states with retail dispensaries and cultivation. Comparable to BeLeaf as a regional MSO with vertically integrated operations and brand-driven retail strategy.
- C3 Industries: Vertically integrated cannabis company with operations in multiple limited-license states, including cultivation, processing, and retail under the High Profile and Cloud Cannabis brands. Comparable mid-tier MSO profile to BeLeaf with a similar vertically integrated, multi-brand approach.
- BesaMe Wellness: Missouri-licensed vertically integrated cannabis operator with dispensary and cultivation operations in the state. BeLeaf's most direct regional peer—same Missouri market, similar vertical integration model with retail and wholesale brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
BeLeaf Medical social profiles
Digital presenceBeLeaf Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeLeaf Medical leadership team
Management profileNumber of profiles
Profiles10 records
BeLeaf Medical subsidiaries and ownership
Company hierarchySubsidiaries2 records
BeLeaf Medical funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeLeaf Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeLeaf Medical
What does BeLeaf Medical do?
BeLeaf Medical is a vertically integrated cannabis company that cultivates, produces, packages, and retails cannabis products through its SWADE dispensary and Sinse cultivation brands. The company operates 12 SWADE dispensaries and 3 cultivation facilities across Missouri, selling flower, pre-rolls, gummies, concentrates, edibles, topicals, tinctures, beverages, cartridges, and pills directly to medical patients and adult-use consumers.
Is BeLeaf Medical a public or private company?
BeLeaf Medical is a private company. It is classified as venture growth investor backed and is currently operating.
When was BeLeaf Medical founded?
BeLeaf Medical was founded in 2018. It employs 51 to 100 people.
Where is BeLeaf Medical based?
BeLeaf Medical is headquartered in Earth City, United States, in the North America region.
How does BeLeaf Medical make money?
Three revenue lines are on record. Retail Dispensary Sales are the primary driver. The others are cultivation and Production Sales and E-Commerce and Order Ahead.
Who are BeLeaf Medical's main competitors?
Broad incumbents on record are Jushi Holdings, Curaleaf Holdings, Trulieve Cannabis, Verano Holdings, Green Thumb Industries (GTI) and Ascend Wellness Holdings. Direct peers are MariMed, Proper Cannabis, C3 Industries and BesaMe Wellness.
Does BeLeaf Medical have an API?
No public API is recorded for BeLeaf Medical.
What industry is BeLeaf Medical in?
BeLeaf Medical's product category is Cannabis Products. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail). Its NAICS code is 325411 and its SIC code is 2833.