Percepio
Percepio AB provides visual trace diagnostics and continuous observability software for embedded RTOS and Linux systems, serving 200+ customers including automotive OEMs, aerospace firms, and industrial device manufacturers through its Tracealyzer, Detect, and DevAlert product family.
- Company typePrivate
- Founded2009
- HeadquartersVästerås, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Percepio does
Percepio AB is a Swedish software company founded in 2009 in Västerås that develops visual trace diagnostics and continuous observability tooling for embedded software systems based on RTOS and Linux. Its product portfolio is anchored by Tracealyzer, a visual trace observability platform providing runtime visibility into embedded software execution via linked timeline, CPU load, memory, and timing views, supported by a lightweight software-based TraceRecorder library that instruments kernels without requiring trace hardware. The portfolio has expanded to cover the full embedded lifecycle: Percepio Detect for continuous observability in CI/CT pipelines and field testing with automatic anomaly detection, and Percepio DevAlert for cloud-connected remote debugging of deployed edge devices, with core dumps as compact as 332 bytes. Free Percepio View tools for Zephyr and FreeRTOS and a Tracealyzer SDK for custom integrations extend reach to the two largest open-source RTOS ecosystems.
The company serves embedded software developers, automotive OEMs and Tier-1 suppliers, medical device manufacturers, aerospace and defense firms, and industrial IoT companies, with a customer base of 200+ active accounts that includes BMW, SAAB, ABB Robotics, and Endress+Hauser. It operates a hybrid go-to-market combining direct enterprise sales, a self-service PLG funnel via traceviewer.io for View/Profile tiers, and a global network of 18+ authorized distributors plus RTOS partner channels (FreeRTOS, Zephyr, Arm, AWS, IAR, STMicroelectronics, NXP, Renesas, Microchip, Segger, Wind River, Lynx, Micrium, PX5, Wittenstein). Revenue is generated primarily through annual subscription licenses for Tracealyzer, Detect, and DevAlert, supplemented by training courses and academic licensing, with freemium and evaluation entry points (10-day Tracealyzer trial, 30-day Detect trial, free View) feeding the top of the funnel.
Percepio firmographics
Firmographics- Name
- Percepio
- Legal name
- Percepio AB
- Website
- https://percepio.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Percepio AB provides visual trace diagnostics and continuous observability software for embedded RTOS and Linux systems, serving 200+ customers including automotive OEMs, aerospace firms, and industrial device manufacturers through its Tracealyzer, Detect, and DevAlert product family.
- Ownership category
- akta.pro rank
Percepio industry classification
Industry- Product category
- Embedded Software Observability and Trace Diagnostics
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC)
- akta.pro secondary industry
- Application Security & Secure Software (DevSecOps) (EDAOAIAK)
Keywords
Where Percepio is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Percepio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Tracealyzer Annual Subscription: Annual subscription license for Tracealyzer, available as single-user (node-locked) or multi-user (floating server) with concurrent user limits. Includes support, maintenance updates, and free major upgrades during subscription period. Subscription renews automatically unless cancelled.
- Percepio Detect Annual Subscription: Annual floating server subscription based on number of monitored devices. Capacity tiers match development and test needs. Includes support, maintenance updates, and upgrades during subscription term.
- DevAlert Annual Subscription: Annual subscription based on number of monitored devices. Custom quotes provided for enterprise deployments. Part of the continuous observability portfolio.
- Percepio View/Profile: Free entry-level Percepio View with registration unlocking additional features. Percepio Profile available as credit card subscription upgrade via traceviewer.io for deeper analysis and longer trace capture durations.
- Training Courses: RTOS Fundamentals and Advanced RTOS Techniques courses available for separate purchase. Seven sessions each, with course syllabi available for review before purchase.
- Academic Licensing: Free academic licenses for non-commercial use (individual students and institutions). Paid University Package with support discounted 90% vs commercial pricing, minimum 10 computers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tracealyzer Single-User Subscription |
| Subscription | Annual | Tracealyzer Multi-User Subscription |
| Subscription | Annual | Percepio Detect |
| Subscription | Annual | DevAlert |
| Freemium | Pay-as-you-go | Percepio View (Free) |
| Subscription | Monthly | Percepio Profile |
| Subscription | Annual | Academic University Package |
| Freemium | Annual | Academic Free License |
| One time/ perpetual license | Pay-as-you-go | RTOS Training Courses |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Percepio product offering
Product offeringCore offering
Percepio develops and sells software tools for visual trace diagnostics and continuous observability of embedded software running on RTOS and Linux platforms. Its flagship products—Tracealyzer, Percepio Detect, and Percepio DevAlert—help embedded developers, automotive OEMs, and IoT manufacturers debug, profile, and monitor firmware during development, testing, and after deployment. The portfolio is anchored by the open-source Percepio TraceRecorder library and complemented by free tools (Percepio View for FreeRTOS/Zephyr) and instructor-led training courses.
Product overview
Percepio is a product company offering a unified Continuous Observability portfolio for embedded and edge software throughout the product lifecycle. The core portfolio comprises three integrated products: Tracealyzer (visual trace observability for development debugging and optimization), Detect (continuous observability for testing and stability monitoring), and DevAlert (cloud-connected observability for deployed devices). Percepio View provides free trace visualization for Zephyr and FreeRTOS developers, with Percepio Profile available as a paid upgrade for extended capabilities. The Tracealyzer SDK enables custom extensions for unsupported RTOSes and middleware APIs. The company also offers expert consulting services and instructor-led training courses. Products support major RTOS platforms including FreeRTOS, Zephyr, ThreadX, VxWorks, and Linux, and integrate with leading embedded development tools including IAR Embedded Workbench, Segger J-Link, STM32CubeIDE, and Arm Keil µVision.
Differentiator
Problem solved
Functional benefit
Products and services
- Percepio Tracealyzer Visual trace observability platform providing RTOS-aware event tracing and advanced visualization (timeline, CPU load, memory, state machines, communication flow) for debugging, profiling, and anomaly detection in RTOS- and Linux-based embedded systems. Sold as annual single-user or multi-user floating subscriptions.
- Percepio Detect Self-hosted continuous observability platform for embedded software testing, targeting crashes and stability risks in RTOS-based systems. Includes TaskMonitor for automatic anomaly detection, compact core dumps, and integration into CI/CT pipelines and field testing. Sold as annual floating server subscriptions priced by number of monitored devices.
- Percepio DevAlert Cloud-connected observability framework for remote monitoring of deployed edge devices and embedded software. Provides cloud-based alerts with core dumps and traces, source-code debugging via familiar desktop tools, cybersecurity anomaly detection, and an optional private on-premise server. Sold as annual subscriptions priced by number of monitored devices with custom enterprise quotes.
- Percepio View Free trace visualization tool for FreeRTOS and Zephyr developers providing RTOS-aware timeline views, CPU load monitoring, event and interrupt logging, and task execution graphs. Available free via traceviewer.io with registration unlocking additional features.
- Percepio Profile Paid credit-card subscription upgrade from Percepio View that adds live trace streaming for continuous monitoring, thread timing and performance profiling, memory usage insights, heap tracking, and signal plotting for application-specific data. Sold monthly via traceviewer.io.
- Tracealyzer SDK Software development kit enabling customers and partners to create custom Tracealyzer extensions for any C/C++ software. Allows integration with unsupported RTOSes and extends observability to middleware, drivers, and BSPs.
- Percepio TraceRecorder Open-source tracing library that forms the foundation of Percepio's observability stack. Lightweight, 100% software-based, instruments RTOS kernels and bare-metal systems via hooks in the target system without requiring trace hardware ports. Available via GitHub and now contributed to the Zephyr kernel.
- Percepio Training — RTOS Fundamentals Instructor-led course of seven sessions covering basic embedded systems and RTOS concepts including tasks, threads, synchronization, and memory management. Sold separately via FastSpring.
- Percepio Training — Advanced RTOS Techniques Advanced course of seven sessions covering design patterns, security, optimization, tracing, and debugging techniques for experienced embedded developers. Sold separately via FastSpring.
Quantifiable outcome
- Reduces debugging time by up to 90%
- +4 more outcomes
Companies that use Percepio
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Percepio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature7 records
Percepio partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered flagship, core and minor.
- BMW GroupflagshipCollaboration for automotive software observability using Tracealyzer to monitor and optimize software performance in BMW's IP-Basis Integration Platform for body and comfort systems in next generation software-defined vehicles.
- Nohau SolutionscoreDistribution partnership delivering advanced QA, testing, and observability tools to embedded software developers. Nohau provides regional distribution coverage in the Nordic region.
- Lynx Software TechnologiescoreValue-added reseller agreement enabling Lynx to provide Tracealyzer to aerospace and defense customers. Lynx serves as VAR for safety-critical systems requiring observability tools.
- ArmcoreTechnology partner providing Tracealyzer support for Arm Cortex-M and Cortex-A processors. Arm has endorsed Tracealyzer as the first ARM partner to utilize Event Recorder technology for high-speed target system access.
- Amazon Web Services (AWS)coreAWS Partner Network member with commercial support agreement with AWS. FreeRTOS (owned by AWS) features Percepio View integration, and Percepio supports AWS IoT embedded development workflows.
- FreeRTOSflagshipPercepio has supported FreeRTOS developers since 2012. Percepio View for FreeRTOS is featured on FreeRTOS.org, and FreeRTOS founder Richard Barry has endorsed Tracealyzer as essential for FreeRTOS application debugging.
- Zephyr ProjectflagshipPercepio is an active Zephyr Project member contributing TraceRecorder library (now part of Zephyr kernel). Percepio View for Zephyr launched June 2025, strengthening the Zephyr ecosystem with trace diagnostics.
- IAR SystemscoreIntegration partner for Tracealyzer with IAR Embedded Workbench. Support for ITM/SWO streaming over IAR I-Jet probes. IAR I-Jet provides excellent data channel for trace streaming.
- STMicroelectronicscoreTechnology partner providing Tracealyzer support for STM32 microcontrollers. Joint webinars and application notes on Tracealyzer with STM32CubeIDE integration.
- NXP SemiconductorscoreTechnology partner supporting Tracealyzer on NXP i.MX RT and other NXP MCU families. Percepio TraceRecorder integrates with NXP development tools.
- Renesas ElectronicscoreTechnology partner providing Tracealyzer support for Renesas microcontrollers. Joint webinar on Linux in embedded systems and integration with Renesas e² studio.
- MicrochipcoreTechnology partner supporting Tracealyzer with Microchip PIC and AVR microcontrollers. Updated MPLAB X IDE plugin for Trace Export enabling saving traces during debug sessions.
- SeggercoreIntegration partner for J-Link RTT streaming. Tracealyzer supports J-Link as high-speed interface for continuous trace streaming in debugging sessions.
- Wind River SystemscoreRTOS partner providing Tracealyzer for VxWorks. Integration using VxWorks native trace library wvLib for embedded systems visualization.
- MicriumcoreRTOS partner for µC/OS-III support. CEO Jean Labrosse has endorsed Tracealyzer as removing the guesswork of designing RTOS-based systems.
- PX5 RTOScoreRTOS partner for PX5 RTOS support. CEO William E. Lamie has noted Tracealyzer provides extensive firmware visualization for PX5 developers.
- WittensteincoreRTOS partner for SafeRTOS integration. Joint partner blog on visualizing SafeRTOS runtime behavior with Tracealyzer for safety-critical applications.
- SynopsyscoreTechnology partner for OpenVX/Synopsys EV6x profiling support. Tracealyzer provides profiling capabilities for vision applications on Synopsys hardware.
- Ac6 TrainingminorAuthorized training partner providing RTOS and embedded development courses incorporating Tracealyzer tools.
- Beningo EmbeddedminorAuthorized training partner led by Jacob Beningo providing embedded software development training. Jacob Beningo is featured as a Percepio advocate in DevAlert marketing.
- DoulosminorAuthorized training partner providing embedded systems training and certification programs including Percepio tools.
- MicroConsultminorAuthorized training partner providing embedded software coaching and training courses.
- NeoMorecoreAuthorized French distributor hosting webinars on Tracealyzer with STM32CubeIDE and providing regional distribution support.
- BeijingCreationminorAuthorized distributor providing Percepio product distribution in China market.
- BMR TechminorAuthorized distributor for Percepio products.
- Carnica TechnologiesminorAuthorized distributor specializing in visual analysis and trace diagnostics for embedded systems.
- FTD InfocomminorAuthorized distributor for Percepio products covering Indian market.
- ItalsoftminorAuthorized Italian distributor providing Percepio product distribution and support.
- Microtime ComputerminorAuthorized distributor for Percepio products in Taiwan.
- PositiveOneminorAuthorized distributor for Percepio products in Nordic region.
- SightSYSminorAuthorized Israeli distributor for real-time trace tools and RTOS solutions.
- TestechminorAuthorized distributor for Percepio products.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Percepio competitors and assessment
Company assessmentDirect peers
- Lauterbach: Lauterbach's TRACE32 is the long-standing gold standard in embedded debugging and trace tools across Arm, RISC-V, and automotive MCUs — directly competing with Tracealyzer's profiling/visualization value for professional embedded engineers.
- Segger Microcontroller: Segger provides J-Link debug probes, Ozone debugger, and embOS RTOS — overlaps directly with Percepio's high-speed trace streaming via J-Link RTT and competes in embedded developer tooling stacks.
Broad incumbents
- IAR Systems: IAR Embedded Workbench is the dominant commercial IDE/toolchain for Arm and other MCUs; Percepio integrates with IAR but IAR's bundled build/debug/profile tooling competes for the same embedded developer wallet.
- Wind River Systems: Wind River's VxWorks RTOS ships with native trace tooling (referenced in SAAB testimonial); competes with Percepio at the platform level for safety-critical and telecom/automotive workloads.
- Arm (Keil µVision): Arm's Keil µVision IDE and ULINKpro probes provide trace and debug for Cortex-M/A; Arm is also a Percepio technology partner, competing/co-opetition for the same embedded engineering tool budgets.
- Green Hills Software: Green Hills INTEGRITY RTOS and MULTI IDE target the same safety-critical/automotive/aerospace embedded workload where Percepio's mission-critical customers operate.
- BlackBerry QNX: QNX provides safety-certified RTOS and tooling for automotive and industrial embedded; overlaps with Percepio's automotive SDV (BMW-class) and industrial customer base.
- Vector Informatik: Vector is a leading automotive embedded software tools and AUTOSAR vendor — a natural peer for Percepio's automotive observability footprint (BMW IP-Basis ecosystem).
Emerging players
- LDRA: LDRA provides static analysis, unit testing, and compliance tooling for safety-critical embedded software; an adjacent observability/testing peer for regulated industries where Percepio operates.
Regional players
- Lynx Software Technologies: LynxOS-178 is a safety-certifiable RTOS and Tracealyzer VAR for aerospace/defense; both compete and channel through each other for safety-critical observability deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Percepio social profiles
Digital presencePercepio compliance and trust
Trust signalCompliance1 record
Percepio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Percepio leadership team
Management profileNumber of profiles
Profiles4 records
Percepio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Percepio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Percepio
What does Percepio do?
Percepio develops and sells software tools for visual trace diagnostics and continuous observability of embedded software running on RTOS and Linux platforms. Its flagship products—Tracealyzer, Percepio Detect, and Percepio DevAlert—help embedded developers, automotive OEMs, and IoT manufacturers debug, profile, and monitor firmware during development, testing, and after deployment. The portfolio is anchored by the open-source Percepio TraceRecorder library and complemented by free tools (Percepio View for FreeRTOS/Zephyr) and instructor-led training courses.
Is Percepio a public or private company?
Percepio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Percepio founded?
Percepio was founded in 2009. It employs 11 to 50 people.
Where is Percepio based?
Percepio is headquartered in Västerås, Sweden, in the Europe region.
How does Percepio make money?
Six revenue lines are on record. Tracealyzer Annual Subscription is the primary driver. The others are percepio Detect Annual Subscription, devAlert Annual Subscription, percepio View/Profile, training Courses and academic Licensing.
Who are Percepio's main competitors?
Direct peers on record are Lauterbach and Segger Microcontroller. Broad incumbents are IAR Systems, Wind River Systems, Arm (Keil µVision), Green Hills Software, BlackBerry QNX and Vector Informatik. LDRA is listed as an emerging player. Lynx Software Technologies is listed as a regional player.
Does Percepio have an API?
No public API is recorded for Percepio.
What industry is Percepio in?
Percepio's product category is Embedded Software Observability and Trace Diagnostics. Its primary akta.pro industry code is EDABAFAC, DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers), with a secondary code of EDAOAIAK, Application Security & Secure Software (DevSecOps). Its NAICS code is 5132 and its SIC code is 7372.