Zoomph
- Company typePrivate
- Founded2016
- HeadquartersReston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Zoomph firmographics
Firmographics- Name
- Zoomph
- Legal name
- Zoomph, Inc.
- Website
- https://zoomph.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zoomph industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Zoomph is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zoomph business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&, D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based access to Zoomph's analytics platform and Software-as-a-Service offering. Terms of Service describes 'Order' based subscriptions with initial term of one year auto-renewing annually. Fees described as non-cancelable and non-refundable once paid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Zoomph product offering
Product offeringCore offering
Zoomph provides an AI-powered sponsorship measurement platform that combines logo detection, broadcast analytics, and social media valuation into a unified reporting system. It helps sports properties, brands, agencies, colleges, and media companies measure sponsor ROI across social, broadcast, and in-venue channels with defensible exposure value metrics. The platform delivers minute-by-minute broadcast analysis and produces annual valuation reports for major U.S. leagues including the NBA, NFL, NHL, MLB, MLS, WNBA, NWSL, and motorsports.
Product overview
Zoomph is an AI-powered sponsorship measurement platform serving sports and entertainment organizations, combining logo detection, broadcast analytics, and social media valuation into one unified reporting system. The core Zoomph Platform includes modular components for Social Media measurement, Broadcast analytics with AI logo detection, In-Venue sponsorship measurement, Benchmarking, and Sponsorship Valuation. The platform covers professional sports leagues including NBA, WNBA, NFL, NHL, MLB, MLS, NWSL, NCAAB, NCAAF, and emerging leagues like TGL and PFL. Supporting offerings include Insights & Consulting Services for strategy support and the Zoomph Performance API enabling data export to external BI tools including Power BI, Tableau, Looker, Snowflake, and Salesforce.
Differentiator
Problem solved
Functional benefit
Brands
- Zoomph Broadcast: AI-powered logo detection and brand valuation for broadcast analytics, analyzing audience measurement and sponsor performance.
- Zoomph Social Media
Products and services
- Zoomph Platform Unified SaaS platform that measures sponsor exposure across social media, broadcast, and in-venue channels using AI-powered logo detection, broadcast analytics, and social media valuation. It is used by sports teams, leagues, brands, agencies, colleges, and media companies to quantify sponsorship ROI and price renewals.
- Zoomph Performance API Developer API that allows enterprises, brands, and media partners to integrate Zoomph's sponsorship and social analytics directly into their own platforms and workflows. Targeted at technical buyers who need programmatic access to Zoomph's analytics data.
- Insights & Consulting Services Premium analytical and strategic consulting service where Zoomph's in-house team delivers bespoke sponsorship valuation, partnership strategy, and post-campaign analysis for brands, rights holders, and agencies.
Quantifiable outcome
- Inter Miami CF ranked #1 with $234M in total social value, 7.11B impressions, 337M engagements in 2025
- +4 more outcomes
Companies that use Zoomph
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Zoomph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature6 records
Zoomph partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Professional Fighters League (PFL)majorStrategic partnership to power MMA organization's data-driven marketing, broadcast, and digital strategies. PFL is the fastest-growing MMA organization globally.
- Gray WolfcoreCo-published 'The Amplified 25: Sport's Stickiest Sponsors' report analyzing billions of data points across social, broadcast, and earned media.
- STN DigitalcoreDigital agency partner collaborating with Zoomph on WNBA and NHL social media reports. Joint research and thought leadership publications.
- MetrostarcoreZoomph was spun out from Metrostar, indicating a corporate venture/spin-off relationship. Metrostar was the parent company prior to independent operation.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Zoomph competitors and assessment
Company assessmentDirect peers
- Hookit: Hookit is a sponsorship and athlete analytics platform measuring brand and athlete exposure, sponsorship value, and competitor benchmarks. It targets the same sports marketing buyer persona as Zoomph, with adjacent logo-detection and social valuation capabilities.
- SponsorUnited: SponsorUnited is a sponsorship intelligence and analytics platform serving brands, agencies, and properties. It directly competes with Zoomph's sponsorship measurement and valuation offerings across sports and entertainment, with strong overlap in customer base and benchmarking data.
- Relo Metrics: Relo Metrics (formerly GumGum Sports) provides AI-driven sponsorship analytics, including logo detection and exposure valuation across broadcast and social. It is a head-to-head competitor to Zoomph's AI Broadcast and Social Media modules.
- Blinkfire Analytics: Blinkfire Analytics offers AI-powered sponsorship valuation across social media and broadcast for sports properties, teams, leagues, and brands. Its core offering overlaps directly with Zoomph's exposure valuation and benchmarking modules.
- Opendorse: Opendorse is a NIL monetization and athlete marketing platform enabling endorsement deals between brands and college athletes. It directly overlaps with Zoomph's NIL measurement capabilities and shares the college athletics customer segment.
Broad incumbents
- Nielsen Sports: Nielsen Sports is a global incumbent providing media and sponsorship measurement, audience analytics, and broadcast ratings. It competes with Zoomph primarily at the broadcast and audience measurement layer as part of a much broader data and analytics portfolio.
- Stats Perform (Opta): Stats Perform (Opta) provides sports data, AI-powered analytics, and broadcast insights to leagues, media, and brands. It overlaps with Zoomph's broadcast and content analytics offerings as part of a wider sports data stack that includes play-by-play and performance data.
Others
- Influencer Marketing Hub: Influencer Marketing Hub provides industry research, benchmarking reports, and tools related to influencer and sponsorship marketing. While not a direct product competitor, it competes for thought leadership and analyst mindshare alongside Zoomph's published league reports.
Emerging players
- Social Standards: Social Standards focuses on social media analytics and benchmarking for sports and entertainment properties, with capabilities overlapping Zoomph's Social Media module. It represents an emerging alternative for rights-holders evaluating sponsorship measurement vendors.
- SponsorPulse: SponsorPulse provides sponsorship research, brand affinity, and ROI benchmarking for properties and brands. It is an emerging player in sponsorship effectiveness measurement that competes with Zoomph's Benchmark and valuation modules at the strategic insights layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoomph social profiles
Digital presenceZoomph financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoomph leadership team
Management profileNumber of profiles
Profiles10 records
Zoomph funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoomph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoomph
What does Zoomph do?
Zoomph provides an AI-powered sponsorship measurement platform that combines logo detection, broadcast analytics, and social media valuation into a unified reporting system. It helps sports properties, brands, agencies, colleges, and media companies measure sponsor ROI across social, broadcast, and in-venue channels with defensible exposure value metrics. The platform delivers minute-by-minute broadcast analysis and produces annual valuation reports for major U.S. leagues including the NBA, NFL, NHL, MLB, MLS, WNBA, NWSL, and motorsports.
Is Zoomph a public or private company?
Zoomph is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zoomph founded?
Zoomph was founded in 2016. It employs 11 to 50 people.
Where is Zoomph based?
Zoomph is headquartered in Reston, United States, in the North America region.
How does Zoomph make money?
One revenue line is on record: saaS Subscription.
Who are Zoomph's main competitors?
Direct peers on record are Hookit, SponsorUnited, Relo Metrics, Blinkfire Analytics and Opendorse. Broad incumbents are Nielsen Sports and Stats Perform (Opta). Influencer Marketing Hub is listed as an others. Emerging players are Social Standards and SponsorPulse.
Does Zoomph have an API?
Yes. The Zoomph Performance API enables customers to export social, broadcast, and in-venue data directly into external business intelligence and data platforms. The API is designed to integrate with Power BI, Tableau, Looker, Snowflake, Salesforce, and custom-built dashboards, allowing sponsorship intelligence to reach every corner of the business. API access is available to customers through their account manager, with up to two hours of complimentary onboarding support provided upon initial onboarding. The API can also enable integrations with Third-Party Systems as part of Implementation Services. Developer documentation is at zoomph.com/api.
What industry is Zoomph in?
Zoomph's product category is Sports Analytics Software. Its primary akta.pro industry code is MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution). Its NAICS code is 516210 and its SIC code is 7812.