What Stats Perform does

Stats Perform is a privately-held sports data and AI technology company that operates the Opta brand. It serves five core customer verticals: broadcasters and streamers, sportsbooks and betting operators, teams/leagues/federations, brands and agencies, and media/creators. Across these segments it delivers live sports data, computer-vision tracking, AI-powered analytics, editorial content, and live video to marquee customers including the Premier League, FIFA, BBC Sport, Bet365, Betano, FanDuel, Flashscore, Bayer 04 Leverkusen, CONCACAF, and the Saudi Pro League. The company is headquartered in London with a workforce of 1,001-5,000 and traces its origin to Opta's 1996 founding, accumulating 30 years of data history.

The underlying platform centers on the Opta Data Engine — a proprietary sports intelligence layer built on 7.3+ petabytes of data and 14B+ unique event data points spanning 3,900+ competitions and 20+ sports. Architecture combines computer vision (Opta Vision, capturing 1M+ data points per match), 140+ AI models including 8 domain-specific sports foundation models, multi-modal ingestion (structured events, video, text) and a protected patent portfolio of 693+ assets. Product surface is organized into six solution buckets: Media Solutions (OptaAI Studio, Opta Live, Opta Search, Opta Graphics, Opta Pulse), Data Solutions (Opta, Opta Vision, Opta for Fantasy/Prediction Markets, Bet Trading Data, Dynamic Stats API, Live Player Stats), Editorial Solutions (Opta Content Agency, Data Insights, Sports News Video), Video Solutions (Bet LiveStreams, Realtime Streaming with sub-second latency, Retail Live Streams), Performance Solutions (Opta Pro Hub, ProVision), Fan Engagement Solutions (Content Player Pro, Opta Stream) and a Payments solution (SP Payout Card).

Revenue is generated primarily through quote-based enterprise data licensing agreements billed annually, supplemented by usage-based API/developer pricing billed monthly and annual video streaming subscriptions. Distribution is API-first plus direct enterprise sales targeting major sports organizations, broadcasters and licensed sportsbook operators, with multi-language support and dedicated customer service. Customer penetration includes 10 of Top 10 betting sportsbooks, 7 of Top 10 global tech companies, and 4 of Top 5 most viewed broadcast networks — a customer mix that supports recurring subscription economics anchored by multi-year rights deals such as the FIFA exclusive through 2029.

Name

Stats Perform

Legal name

Stats Perform

Website

https://statsperform.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stats Perform is a privately-held sports data and AI company operating the Opta brand, serving broadcasters, sportsbooks, teams, and media companies with proprietary data feeds, computer vision tracking, AI analytics, and live video across 3,900+ competitions and 20+ sports.

Ownership category

akta.pro rank

Product category

Sports Data and AI Analytics

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Data Feeds & Integrity Monitoring (MPAEACAE)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Fantasy Data Feeds & Statistics Providers (MPAEAHAE)

Keywords

• Sports data analytics
• Sports betting data
• Computer vision sports
• Live sports streaming
• Sports AI platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Licensing and API Subscriptions: Licensing of Opta sports data feeds to broadcasters, media companies, sportsbooks, and digital platforms. Subscription and usage-based pricing for API access with enterprise agreements for major customers.
2. Sports Betting Data and Streaming: Betting data feeds, live streaming video, and engagement products for licensed sportsbooks and betting operators. Revenue from official FIFA data partnership for World Cup betting coverage through 2029.
3. Video and Content Solutions: Live streaming video products including Bet LiveStreams for sportsbooks, RealTime Streaming for broadcasters, and editorial content solutions powering media platforms.
4. Performance and Analytics Tools: Opta Pro Hub, ProVision, and research platforms for teams, leagues and federations providing recruitment, player development, and performance analytics tools.
5. Graphics and Fan Engagement: Opta Graphics, Opta Pulse, and fan engagement solutions for media companies, teams, and brands creating sponsor-ready data-driven content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Stats Perform is a sports data and AI company that collects, analyzes, and distributes proprietary sports data covering 20+ sports and 3,900+ competitions. It provides real-time data feeds, computer vision tracking, AI-powered predictive analytics, live video streaming, and editorial content tools to broadcasters, sportsbooks, sports teams/leagues, brands, and media companies. Its core asset, the Opta Data Engine, holds 7.3+ petabytes of structured sports data used to power betting markets, broadcast graphics, team performance analytics, and fan engagement products.

Product overview

Stats Perform is a comprehensive sports data and AI company offering a unified platform built around its core Opta data asset, supported by 7.3+ petabytes of proprietary sports data across 3,900+ competitions and 20+ sports. The product portfolio is organized into six solution categories: Media Solutions (OptaAI Studio, Opta Live, Opta Search, Opta Graphics, Opta Pulse) providing AI-powered content creation and visualization tools for broadcasters and media; Data Solutions (Opta, Opta Vision, Opta for Fantasy, Opta for Prediction Markets, Opta Points, RunningBall Ultrafast Data, Bet Trading Data, Dynamic Stats API, Opta Analytics, Live Player Stats) delivering core data, computer vision tracking, and specialized betting/fantasy APIs; Editorial Solutions (Opta Content Agency, Data Insights, Sports News Video) for human and AI-driven storytelling; Video Solutions (Bet LiveStreams, Realtime Streaming, Retail Live Streams) for live video delivery; Performance Solutions (Opta Pro Hub, ProVision) for team analytics and recruitment; and Fan Engagement Solutions (Content Player Pro, Opta Stream) plus a Payments product (SP Payout Card). The ecosystem integrates with sportsbooks, broadcasters, teams, leagues, and media companies globally, powered by 140+ AI models and 8 domain-specific foundation models.

Differentiator

Problem solved

Functional benefit

Brands

• Opta: The world's most trusted sports data brand operated by Stats Perform, providing real-time data feeds, analytics, and AI-powered sports intelligence across multiple sports including football, basketball, cricket, rugby, tennis, and more.

Products and services

• OptaAI Studio
• Opta Live
• Opta Search
• Opta Graphics
• Opta Pulse
• Opta Data
• Opta Vision
• Opta for Fantasy
• Opta for Prediction Markets
• Opta Points
• RunningBall Ultrafast Data
• Bet Trading Data
• Dynamic Stats API
• Opta Content Agency
• Data Insights
• Sports News Video
• Bet LiveStreams
• Realtime Streaming
• Retail Live Streams
• Opta Pro Hub
• ProVision
• Content Player Pro
• Opta Stream
• SP Payout Card
• Opta Predictions
• Opta Data Feeds
• Opta Analytics
• Live Player Stats

Quantifiable outcome

• 31% more bets on markets featuring automated OptaAI contextual insights vs without
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• FIFA (Fédération Internationale de Football Association)flagshipStrategic or Co-development Partner · 1 January 2026Stats Perform appointed as FIFA's first official betting data and streaming distributor in January 2026. Three-year agreement effective until 2029 covers multiple FIFA competitions including 2026 Men's World Cup, 2027 Women's World Cup, Futsal World Cup, Youth Age Group World Cup, and FIFA Intercontinental Cup. Partnership ensures official, reliable match data reaches licensed sports betting operators while maintaining competition integrity.
• Pepperdine University (Keck Data Science Institute)minorStrategic or Co-development Partner · 1 October 2025Industry-academic collaboration focused on sports AI innovation. Program offers internships and projects for students to develop advanced AI techniques in sports technology, with potential for course development and incubators.
• Football DataCocoreStrategic or Co-development Partner · 1 December 2024Expanded partnership making Stats Perform the authorized insights vendor for Football DataCo competitions (Premier League, English Football League, Scottish Professional Football League). Provides comprehensive data coverage and analytics for UK football.
• Saudi Pro LeaguecoreStrategic or Co-development Partner · 1 January 2024Comprehensive expanded partnership providing AI-powered data analytics tools to all Saudi football clubs. Includes Opta Vision computer vision technology and performance tracking across league, King's Cup, and Super Cup fixtures. Clubs access advanced scouting data from overseas competitions.
• BBC SportcoreStrategic or Co-development PartnerBBC Sport uses Stats Perform data products for digital sports platform coverage. Partnership evolving for 2026 FIFA World Cup with BBC combining journalism, data, and new platform formats.
• CapgeminicoreStrategic or Co-development PartnerCollaborative development of TryZone IQ platform for Women's Rugby World Cup 2025. AI-powered fan engagement solution created 1,500+ real-time insights resulting in 29% uplift in brand awareness.
• EdelmancoreGTM or Marketing PartnerPartnership for Xbox Expected Jinx campaign powered by Opta's Live Win Probability Data. Campaign allowed football fans to discover if their presence jinxes their team's bad luck.
• Major Football Clubs (Barcelona, Arsenal, Chelsea, Bayern Munich, Tottenham, Brighton, PSG, Manchester City)coreStrategic or Co-development PartnerTop European football clubs using Opta data for performance analysis, fan engagement, and digital content. Clubs featured in customer testimonials and case studies.
• Major Sports Leagues (Premier League, La Liga, World Rugby, ICC, WTA, NBA, NFL)coreStrategic or Co-development PartnerMajor global sports leagues and federations as data partners. Leagues provide official data rights while Stats Perform provides comprehensive coverage and analytics capabilities.
• Major Sportsbooks (Bet365, Betano, Flutter, FanDuel, Superbet, Sportybet, Kaizen Gaming)coreChannel Partner/ Reseller/ Distributor10 of Top 10 betting sportsbooks globally using Stats Perform data and streaming products for official betting data, live streaming, and engagement products.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS powers various AI and cloud initiatives within Stats Perform's sports data infrastructure. Listed among technology partnerships powering sports technology ecosystem.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Sportradar: Sportradar is the largest direct competitor to Stats Perform, offering official sports data feeds, betting technology, and integrity services to sportsbooks, leagues, and broadcasters globally. Both companies compete for the same official-data rights (e.g., FIFA, NBA) and serve the same top-10 sportsbook customer base.
• Genius Sports: Genius Sports provides sports data, technology, and media services to sportsbooks, leagues, and media companies, with deep official-data partnerships (NFL, NCAA, FIBA). It competes head-to-head with Stats Perform in betting data, live streaming, and official league partnerships.
• Catapult Sports: Catapult provides athlete tracking and performance analytics for professional teams and leagues via wearable and video-based systems. It competes with Stats Perform's Opta Pro Hub and ProVision in team-side performance analytics and recruitment tooling.
• Hawk-Eye Innovations (Sony): Hawk-Eye provides computer-vision-based sports tracking, officiating, and broadcast graphics technology across tennis, cricket, football, and other sports. It overlaps with Opta Vision in computer-vision player/ball tracking and with broadcast graphics offerings.

Emerging players

• Kinexon: Kinexon provides real-time indoor positioning and tracking solutions for sports performance, with strong presence in basketball and team sports. It overlaps with Stats Perform's performance and tracking offerings, particularly for elite team and league customers.
• Hudl: Hudl provides video analysis, performance data, and recruitment tools primarily for amateur, collegiate, and club-level sports teams. It overlaps with Stats Perform's team performance products but is positioned at lower-tier and broader-market segments.
• Second Spectrum: Second Spectrum provides AI-powered sports tracking and tactical analytics for professional leagues and broadcasters, including NBA and major US sports. It competes with Stats Perform in computer vision tracking and broadcast analytics.
• ChyronHego: ChyronHego delivers broadcast graphics, sports telestration, and tracking-derived data visualizations for live sports broadcasts. It competes with Stats Perform's Opta Graphics and broadcast visualization products in the broadcast customer segment.
• WSC Sports: WSC Sports uses AI to automatically create and distribute real-time sports video highlights and content for media companies and teams. It competes with Stats Perform's Opta Pulse automated highlights and OptaAI Studio content creation products.

Others

• AWS (Amazon Web Services): AWS is both a technology partner powering Stats Perform's infrastructure and a potential long-term competitive threat in AI-in-sports. As a hyperscaler, AWS could leverage foundation models plus its own data assets to offer sports intelligence substitutes at scale, particularly for media and broadcast customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StatsBySTATS
• LinkedInlinkedin.com/company/stats-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stats Perform