CowMed
CowMed is a Brazilian agri-tech company that builds AI-powered smart-collar monitoring systems (VIC AI, Cow Comfort THI sensors, Cow Connect software) for dairy cattle health, nutrition, and reproduction, serving producers and cooperatives across Brazil and Mexico.
- Company typePrivate
- Founded2010
- HeadquartersSanta Maria, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CowMed does
CowMed (legal entity Chip Inside Tecnologia S.A.) is a Brazilian agricultural-technology company founded in 2010 in Santa Maria, Rio Grande do Sul, that builds AI-powered monitoring solutions for dairy cattle health, nutrition, and reproduction. The core product is a 24/7 animal monitoring system built around proprietary smart collars that capture behavioral and physiological data (rumination, activity, idle time, panting, intake, location), feeding it to VIC (Virtual Interpreter of Cows), the company's proprietary multilayer neural-network AI, which generates individualized alerts and task recommendations. The platform is complemented by Cow Comfort (THI environmental sensors) and Cow Connect (standalone zootechnical management software), with hardware connectivity via the C-Com antenna system, all running on AWS cloud infrastructure. CowMed monetizes primarily through recurring subscriptions paired with hardware sales and multi-year leasing contracts, with the Cow Connect software tier disclosed at R$1,966.57/year and animal monitoring priced via custom consultation.
The company serves a horizontal base of dairy producers ranging from small family farms to large industrial operations, and sells into dairy cooperatives (Frísia, Santa Clara, UCCA Mexico) through a hybrid GTM combining dedicated technical consultants in direct enterprise sales with cooperative-led distribution. It claims 1,400+ connected farms, 900,000+ monitored cows, and 4.8 billion hours of behavioral data, with reported expansion into Mexico via MexiCow and UCCA. The business is founder-owned and appears to have operated with limited institutional capital (disclosed funding ~R$12M / ~$2.4M cumulative across two rounds in 2017 and 2022), serving a 51-100 person team with headquarters in Santa Maria and primary market in Brazil.
CowMed firmographics
Firmographics- Name
- CowMed
- Legal name
- Chip Inside Tecnologia S.A.
- Website
- https://cowmed.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CowMed is a Brazilian agri-tech company that builds AI-powered smart-collar monitoring systems (VIC AI, Cow Comfort THI sensors, Cow Connect software) for dairy cattle health, nutrition, and reproduction, serving producers and cooperatives across Brazil and Mexico.
- Ownership category
- akta.pro rank
CowMed industry classification
Industry- Product category
- Precision Livestock Monitoring
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Agricultural Services (700)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Dairy Herd Health & Reproduction Services (non-veterinary) (AFAEACAE), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
Keywords
Where CowMed is headquartered
LocationHeadquarters
- HQ city
- Santa Maria
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
CowMed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Animal Monitoring Hardware + Subscription: Smart collar system with ongoing subscription for data analytics and AI alerts. Leasing model available to lower initial barrier. Includes dedicated technical consultant support.
- Cow Connect Software Subscription: Annual software subscription for herd management without hardware. Organized by user, unlimited users allowed.
- Cow Comfort Environmental Monitoring: THI sensor hardware with subscription for environmental monitoring and alerts. Battery-powered devices with C-Com antenna integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cow Connect Annual Plan |
| Subscription | Multi-year contract | Animal Monitoring with Leasing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
CowMed product offering
Product offeringCore offering
CowMed provides 24/7 AI-powered dairy cattle monitoring via proprietary smart collars that capture behavioral and physiological data (rumination, activity, idle time, panting, intake, location), processed through the proprietary VIC (Virtual Interpreter of Cows) artificial intelligence to deliver prioritized alerts for reproduction, health, nutrition, and thermal stress. The platform is complemented by Cow Comfort THI environmental sensors and Cow Connect zootechnical management software for dairy producers and cooperatives.
Product overview
CowMed offers a modular platform for intelligent dairy herd monitoring. The core offering is the Animal Monitoring system with smart collars and the proprietary VIC AI, supplemented by Cow Comfort (environmental THI monitoring) and Cow Connect (management software). The platform provides continuous monitoring of rumination, activity, panting, intake, and thermal comfort, with AI-powered alerts for reproduction, health, nutrition, and welfare. All solutions integrate with VIC for real-time analysis and are available with dedicated technical consultant support.
Differentiator
Problem solved
Functional benefit
Brands
- VIC (Virtual Interpreter of Cows): Proprietary artificial intelligence system for dairy herd monitoring that analyzes behavioral data in real time and generates alerts for reproduction, health, nutrition, and thermal stress.
- Cow Comfort
- Cow Connect
- C-Com
Products and services
- Animal Monitoring System 24/7 monitoring system using smart collars that track rumination, activity, idle time, panting, intake, and location for each cow. Generates precise alerts for reproduction, health, nutrition, and thermal stress through AI-powered VIC analysis. Targets dairy producers and cooperatives.
- Cow Comfort THI Sensor Environmental monitoring sensor that measures temperature and humidity at critical barn points, calculates Temperature-Humidity Index (THI) every 10 minutes with 50m range and 18-month battery life, enabling precise climate control decisions for fan and sprinkler systems. Targets dairy operations in tropical/subtropical climates.
- Cow Connect Standalone zootechnical management software for dairy farming that organizes inseminations, births, production, and health records without requiring collars or sensors. Includes reproduction tracking, individual and batch production control, health protocols, and mobile app for iOS and Android with unlimited users.
Quantifiable outcome
- 23,500 cows monitored in single Project Monitore partnership with Frísia
- +2 more outcomes
Companies that use CowMed
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
CowMed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature6 records
CowMed partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Frísia CooperativeflagshipProject Monitore partnership for large-scale precision dairy monitoring. Implemented in August 2025 with 23,500 cows across 109 properties in Paraná. Represents 50%+ of Frísia producers and 68% of daily milk volume. Includes event launch with international researchers (João Costa from University of Vermont, Ronaldo Cerri from University of British Columbia).
- Santa Clara CooperativecorePartnership since 2025 with Brazil's oldest active dairy cooperative (founded 1911). Santa Clara has ~2,500 active milk producers, 5,000 associated families, operations in 160+ municipalities, processing 1 million liters/day. Goals: increase milk capture and elevate producer efficiency through data-driven practices.
- UCCA (Unión de Cooperativas de Consumo Alteñas)flagshipExpansion to Mexico through UCCA, a major agricultural cooperative organization founded in 1995. Covers 17 cooperatives in Los Altos region with 2,650 producers and 150,000 cows producing 3 million liters of milk daily. UCCA distributes inputs and provides technical services to member cooperatives.
- MexiCowcoreInternationalization partnership for Latin American market expansion, specifically targeting Mexico. Enables Brazilian technology deployment in new markets through local partner.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
CowMed competitors and assessment
Company assessmentDirect peers
- Afimilk: Israeli pioneer of dairy cow monitoring with AfiMilk Silent Herdsman collars and herd management software. Directly competes with CowMed on AI-powered reproductive, health and nutrition alerts for dairy herds globally.
- SCR Dairy (Allflex Livestock Intelligence / MSD Animal Health): Cow monitoring collars and heat/health detection integrated into MSD's livestock intelligence platform. Direct competitor in dairy behavior monitoring with comparable sensor + analytics offering.
- Dairymaster: Irish dairy technology company offering MooMonitor+ cow health/fertility collars and herd management software. Comparable in targeting mid-market and cooperative dairy farms globally.
- CowManager: Netherlands-based precision dairy monitoring with ear-tag sensor technology for reproduction, health and nutrition alerts — directly comparable to CowMed's collar-based VIC AI offering.
Broad incumbents
- DeLaval: Global dairy equipment and farm management giant whose DelPro system is integrated with CowMed. Competes indirectly via broader milking/robotics portfolio and herd software modules.
- GEA: Global dairy equipment and management systems incumbent; integration partner of CowMed. Competes in herd management and milking parlors with deep installed base.
- BouMatic: Dairy milking and herd management equipment manufacturer serving global dairies including LatAm. Competes with CowMed across cooperative channels and on-farm monitoring modules.
- Lely: Dutch dairy robotics leader (Astronaut milking robots, Horizon management software). Competes for the same large dairy cooperative accounts with a robotics-first approach.
- Zoetis (genetics and Precision Animal Health): Global animal health giant expanding into dairy data and monitoring through its Vetscan and genomic offerings. Competes for share-of-wallet on Brazilian dairy precision spending.
Regional players
- Ideagri: Brazilian dairy herd management software with deep presence among Brazilian cooperatives. Functionally overlaps with CowMed's Cow Connect software (and is an integration partner).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CowMed social profiles
Digital presenceCowMed compliance and trust
Trust signalCompliance1 record
CowMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
CowMed leadership team
Management profileNumber of profiles
Profiles7 records
CowMed funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CowMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CowMed
What does CowMed do?
CowMed provides 24/7 AI-powered dairy cattle monitoring via proprietary smart collars that capture behavioral and physiological data (rumination, activity, idle time, panting, intake, location), processed through the proprietary VIC (Virtual Interpreter of Cows) artificial intelligence to deliver prioritized alerts for reproduction, health, nutrition, and thermal stress. The platform is complemented by Cow Comfort THI environmental sensors and Cow Connect zootechnical management software for dairy producers and cooperatives.
Is CowMed a public or private company?
CowMed is a private company. It is classified as venture growth investor backed and is currently operating.
When was CowMed founded?
CowMed was founded in 2010. It employs 51 to 100 people.
Where is CowMed based?
CowMed is headquartered in Santa Maria, Brazil, in the Latin America region.
How does CowMed make money?
Three revenue lines are on record. Animal Monitoring Hardware + Subscription is the primary driver. The others are cow Connect Software Subscription and cow Comfort Environmental Monitoring.
Who are CowMed's main competitors?
Direct peers on record are Afimilk, SCR Dairy (Allflex Livestock Intelligence / MSD Animal Health), Dairymaster and CowManager. Broad incumbents are DeLaval, GEA, BouMatic, Lely and Zoetis (genetics and Precision Animal Health). Ideagri is listed as a regional player.
Does CowMed have an API?
No public API is recorded for CowMed.
What industry is CowMed in?
CowMed's product category is Precision Livestock Monitoring. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors). Its SIC code is 3823.