Ideagri SA
Ideagri SA is a Belo Horizonte-based software company that builds integrated livestock management software for Brazilian dairy and beef cattle producers, combining desktop, web, and mobile platforms with proprietary hardware integrations and AI-powered WhatsApp assistance under the Rúmina brand ecosystem.
- Company typePrivate
- Founded2007
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ideagri SA does
Ideagri SA is a privately held Brazilian software company founded in 2007 and headquartered in Belo Horizonte, Minas Gerais, that builds integrated livestock management software for dairy and beef cattle producers across Brazil. Its platform combines a desktop application (Ideagri Desktop) with 85+ pre-configured reports covering reproduction, health, production, and financial management, a web platform (Ideagri Web) for backup and advanced reporting, and mobile apps (Ideagri App) with offline field data collection. The company operates proprietary integrations with the three dominant milking and animal monitoring ecosystems — DelPro-DeLaval, DairyPlan-GEA, and SenseHub-Allflex/MSD — and embeds Brazilian fiscal compliance features such as XML import and Livro Caixa generation.
The product portfolio has expanded under the Rúmina brand ecosystem to include Ideagri Pro (the integrated flagship), Rúmi (a WhatsApp-based AI assistant supporting voice and text data entry and queries), Rúmina Insights (a business intelligence layer with 60+ KPIs and benchmarking against top-performing farms), and specialized modules including OnFarm (mastitis control), RúmiAction (teat disinfection automation), RúmiFlow (process optimization), and RúmiScore (productivity and sustainability scoring). Ideagri also offers professional services for custom report development, data migration, and bespoke SQL queries.
The company generates revenue through multi-product software licensing and subscriptions, supplemented by professional services, with multi-year contracts and access-key-controlled licensing per machine or farm. Go-to-market combines direct enterprise field sales (specialist consultation via WhatsApp and email), self-service web and mobile app distribution, and a network of channel and implementation partners including DANONE, Select Sires, Copacol, and Rehagro. Primary customer segments are professional dairy cattle producers and agricultural technicians serving multiple farms, with secondary coverage of beef cattle operations and broader agricultural enterprises.
Ideagri SA firmographics
Firmographics- Name
- Ideagri SA
- Legal name
- Ideagri SA
- Website
- https://ideagri.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideagri SA is a Belo Horizonte-based software company that builds integrated livestock management software for Brazilian dairy and beef cattle producers, combining desktop, web, and mobile platforms with proprietary hardware integrations and AI-powered WhatsApp assistance under the Rúmina brand ecosystem.
- Ownership category
- akta.pro rank
Ideagri SA industry classification
Industry- Product category
- Livestock Management Software
- NAICS
- Dairy Cattle and Milk Production (112120)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where Ideagri SA is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ideagri SA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Ideagri generates revenue through software licensing for desktop, web, and mobile applications. The company offers multiple product tiers including Ideagri Desktop, Ideagri Web, Ideagri IATF, Coletor IDEAGRI, and Análises IDEAGRI. Licensing is controlled through unique access keys per machine/farm.
- IDEAGRI Report Custom Development: Custom report development service for specific client demands not transformable into standard system reports. Reports developed are exclusive to the client that commissioned them.
- Data Conversion and Import Services: Migration services importing data from other systems and spreadsheets into IDEAGRI, including data extraction, technical analysis for verification, and consistency checking.
- SQL Query Generation Services: Custom SQL database queries created by IDEAGRI team to meet specific client data demands, run automatically via IDEAGRI Desktop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Multi-product suite with various system modules |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Ideagri SA product offering
Product offeringCore offering
Ideagri SA develops and licenses an integrated software platform (marketed as Ideagri Pro under the Rúmina ecosystem) for zootechnical and financial management of dairy and beef cattle operations in Brazil. The offering combines desktop, web, and mobile applications with an AI assistant (Rúmi) for WhatsApp-based data entry, a business intelligence dashboard (Rúmina Insights) with 60+ KPIs, and proprietary integrations with leading milking and animal monitoring systems (DeLaval, GEA, Allflex/MSD). The platform delivers 85+ pre-configured Brazilian-market reports and Brazilian fiscal compliance (XML import, Livro Caixa generation).
Product overview
Ideagri SA offers a unified platform architecture for dairy cattle management, consisting of core desktop software (Ideagri Desktop/Ideagri Pro) for zootechnical and financial management, complemented by web-based access (Ideagri Web), mobile applications (Ideagri App), and specialized modules. The ecosystem includes specialized solutions for IATF management (Ideagri IATF), mastitis control (OnFarm), and AI-powered assistance (Rúmi). Data analysis is supported through Análises, IILB efficiency measurement, and Ideagri Play for training. The Rúmina Insights module provides advanced analytics with over 60 KPIs and predictive comparisons against industry benchmarks.
Differentiator
Problem solved
Functional benefit
Brands
- Rúmi: AI assistant integrated with WhatsApp for dairy farm management - allows launches and queries via voice or text messages.
- Rúmina Insights
- Ideagri Desktop
- Ideagri Web
- Ideagri App
- Ideagri Coletor
- Ideagri IATF
- Ideagri Análises
- Ideagri Play
- Ideagri IILB
- Techmilk
Products and services
- Ideagri Pro Integrated dairy cattle management platform combining zootechnical and financial management with AI-powered features (Rúmi WhatsApp assistant), business intelligence dashboards (Rúmina Insights), and real-time synchronization between desktop, web, and mobile applications. Targeted at professional dairy producers seeking unified data-driven herd and financial management.
- Ideagri Desktop Full-featured desktop software for zootechnical and economic-financial management of livestock and agricultural activities, offering over 85 pre-configured Brazilian-market reports, offline field operation, and Cash Book (Livro Caixa) generation for fiscal compliance.
- Ideagri Web Web platform for data backup storage and advanced report generation from Desktop data, accessible 24 hours a day with 99% SLA.
- Ideagri App Mobile application for iOS and Android enabling field data collection and queries with offline capability, compatible with Android, iOS, and integrated with bar-code wands (bastões) and milking systems.
- Ideagri Coletor Desktop system for mobile field data collection, designed for entering data in the field with subsequent synchronization to the central platform.
- Ideagri Análises Desktop data analysis module providing advanced analytics and insights derived from farm data collected across the Ideagri platform.
- Ideagri IATF Specialized desktop and web system for Fixed-Time Artificial Insemination (IATF) management, including backup storage and advanced reporting tailored to reproductive operations.
- Techmilk Desktop application for dairy management providing specialized reports tailored to milk production operations.
- OnFarm Mastitis control module providing monitoring and management tools to manage udder health across the herd with real-time data on cow well-being and productivity.
- RúmiAction Automation module for teat disinfection and stimulation processes enabling one-click operation that delivers healthier cows and more productive, sustainable livestock operations.
- RúmiFlow Smart flow management module for optimizing farm operational processes through intelligent process automation.
- RúmiScore Performance scoring module providing productivity and sustainability benchmarking to support farm leadership decision-making.
- Rúmina Insights Business intelligence platform providing visual dashboards, over 60 performance indicators, intelligent alerts, and predictive comparisons against top-performing farms in the market for strategic decision-making.
- IDEAGRI Report Custom Development Bespoke report development service creating custom reports tailored to specific client production system characteristics, providing flexible data access. Reports are exclusive to the commissioning client.
- Data Conversion and Import Services Migration service importing data from other systems and spreadsheets into IDEAGRI, including data extraction, technical analysis for verification, and consistency checking.
- SQL Query Generation Services Custom SQL database queries created by the IDEAGRI team to meet specific client data demands, executed automatically via IDEAGRI Desktop.
Quantifiable outcome
- 60+ performance indicators available for dairy farm management and benchmarking
- +3 more outcomes
Companies that use Ideagri SA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Ideagri SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Ideagri SA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- DelPro - DeLavalcoreIntegration partnership connecting Ideagri management system with DelPro-DeLaval milking software. Allows data synchronization between Ideagri and DeLaval milking equipment for seamless herd management.
- DairyPlan - GEAcoreTechnical integration with DairyPlan-GEA milking management systems, enabling interoperability between GEA equipment and Ideagri farm management platform.
- SenseHub - Allflex/MSDcoreIntegration with SenseHub animal monitoring system from Allflex/MSD, connecting wearable monitoring data with Ideagri management dashboards and reports.
- Select SiresmajorCorporate partnership providing base farm data, inclusion/alteration processes for farms and technicians, and specialized reproductive genetics integration. Includes Select Sires branded base farm database and inclusion forms for coordinated data management.
- DANONEmajorMajor dairy industry corporate partnership, with DANONE using Ideagri systems for farm data management within their supply chain.
- CopacolminorAgricultural cooperative partnership providing Ideagri systems to member producers within the Copacol cooperative network.
- RehagrominorAgricultural consulting and technical services partner utilizing Ideagri for farm management implementation and technical support.
- Agroceres MultimixminorAnimal nutrition company partnership with customized farm base configurations for Multimix clients.
- Programa Família do LeiteminorFamily dairy program partnership supporting small and medium dairy producers with specialized base farm configurations and data management routines.
- Scala mais LeiteminorDairy program partnership providing specialized visit report forms and base farm templates for Scala member farms.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ideagri SA competitors and assessment
Company assessmentEmerging players
- Cainthus (Cargill): Cainthus applies computer vision and AI to dairy cow monitoring and farm analytics, and is now part of Cargill. It overlaps with Ideagri's AI/analytics ambitions for dairy farm management, though its focus is more narrowly on computer vision-based monitoring.
- Connecterra: Connecterra builds AI-powered dairy farm insights using sensor and farm data to support decision-making for producers. It intersects with Ideagri's Rúmina Insights and Rúmi AI capabilities, though it is more focused on sensor-driven AI insights than integrated farm records.
Direct peers
- BoviSync: BoviSync is a dairy and beef cattle management software platform offering herd records, reproduction tracking, and performance analytics. It is a direct competitor to Ideagri in the cattle farm management software category, serving similar producer and consultant personas.
- AfiMilk: AfiMilk is an Israeli dairy farm management and milking automation company with software and hardware solutions for herd monitoring and analytics. It is comparable to Ideagri as a dairy-focused management software provider targeting professional dairy producers.
- CattleMax: CattleMax is a cattle record-keeping and herd management software for both seedstock and commercial cow-calf operations. It is comparable to Ideagri's beef cattle management module and serves a similar producer segment with similar functionality.
- DairyComp (VAS / Valley Ag Software): DairyComp is one of the most widely used dairy herd management software platforms globally, providing reproductive, health, and production analytics for dairy operations. It competes with Ideagri in the same dairy management software category.
Regional players
- AgriWebb: AgriWebb is a farm management software platform originally focused on Australian livestock producers, now expanding internationally. It is comparable to Ideagri as a livestock-focused farm management SaaS, though it operates primarily in Australia/UK rather than Latin America.
Broad incumbents
- John Deere Operations Center: John Deere Operations Center is a broad farm management platform from a major agricultural equipment manufacturer. While more crop-focused than Ideagri, it represents the kind of broad incumbent that could expand into livestock software and pressure specialized players over time.
Others
- DeLaval DelPro: DeLaval is a global milking equipment and dairy farm solutions provider whose DelPro software is integrated with Ideagri. While not a direct software competitor, DeLaval has its own farm management software and is strategically significant because Ideagri's integration moat depends on this partnership.
- GEA DairyPlan: GEA is a major dairy equipment manufacturer whose DairyPlan software is integrated with Ideagri. Comparable relevance to DeLaval: GEA offers its own herd management capabilities, making it both an integration partner and a potential competitor at the platform layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ideagri SA social profiles
Digital presenceIdeagri SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideagri SA leadership team
Management profileNumber of profiles
Ideagri SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideagri SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideagri SA
What does Ideagri SA do?
Ideagri SA develops and licenses an integrated software platform (marketed as Ideagri Pro under the Rúmina ecosystem) for zootechnical and financial management of dairy and beef cattle operations in Brazil. The offering combines desktop, web, and mobile applications with an AI assistant (Rúmi) for WhatsApp-based data entry, a business intelligence dashboard (Rúmina Insights) with 60+ KPIs, and proprietary integrations with leading milking and animal monitoring systems (DeLaval, GEA, Allflex/MSD). The platform delivers 85+ pre-configured Brazilian-market reports and Brazilian fiscal compliance (XML import, Livro Caixa generation).
Is Ideagri SA a public or private company?
Ideagri SA is a private company. It is classified as unknown and is currently operating.
When was Ideagri SA founded?
Ideagri SA was founded in 2007. It employs 11 to 50 people.
Where is Ideagri SA based?
Ideagri SA is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Ideagri SA make money?
Four revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are IDEAGRI Report Custom Development, data Conversion and Import Services and SQL Query Generation Services.
Who are Ideagri SA's main competitors?
Emerging players on record are Cainthus (Cargill) and Connecterra. Direct peers are BoviSync, AfiMilk, CattleMax and DairyComp (VAS / Valley Ag Software). AgriWebb is listed as a regional player. John Deere Operations Center is listed as a broad incumbent. Others are DeLaval DelPro and GEA DairyPlan.
Does Ideagri SA have an API?
No public API is recorded for Ideagri SA.
What industry is Ideagri SA in?
Ideagri SA's product category is Livestock Management Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware). Its NAICS code is 112120 and its SIC code is 7371.