UnionBank of the Philippines
UnionBank of the Philippines is a publicly listed universal bank serving 13 million retail, MSME, corporate, and wealth customers through a cloud-native, AI-enabled digital banking platform with sub-brands including UnionDigital, UBX, UPay, and The Portal.
- Company typePublic
- Founded1981
- HeadquartersPasig, Philippines
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What UnionBank of the Philippines does
UnionBank of the Philippines is a publicly listed universal bank (PSE: UBP) founded in 1981, headquartered in Pasig City, and regulated by the Bangko Sentral ng Pilipinas. It serves approximately 13 million retail, MSME, corporate, and wealth customers across the Philippines through a hybrid distribution model that combines a nationwide physical branch network, the UnionBank Online mobile app, the corporate The Portal platform, the UB Negosyante SME suite, the PayEasy merchant installment network, and the UnionDigital digital bank subsidiary. The bank's revenue model spans net interest income from deposits, credit cards, auto, home, and personal loans; transaction and interchange fees from digital payments (instapay, PESONet, UPay, Google Pay); corporate cash management and FX fees; and wealth management and trust services.
The bank operates a cloud-native digital banking architecture built over a five-phase transformation (2016-2022), anchored by fintech subsidiary UBX (2019) and the UnionDigital digital bank (2022). Production AI/ML capabilities include 80+ live models, the RIA/Riya conversational assistant, computer-vision-based eKYC, FICO Platform-powered credit decisioning (80%+ automation, up to 50,000 new accounts/month at peak), and automated data lineage across 38,000+ assets on Snowflake, Amazon SageMaker, and Amazon QuickSight. Strategic distribution partnerships with Google Pay, BSP (PERA pilot), BIR/Bureau of the Treasury (UPay), and SSS (LoanLite) position the bank as a government and fintech-integrated universal player.
Commercially, UnionBank goes to market through self-serve digital onboarding, promotional 0% installment campaigns with 100+ retail partners (IKEA, Samsung, Apple, Xiaomi, SM Store), referral programs (up to PHP 10,000 eGift per personal loan), and direct enterprise sales via The Portal. The 2022 acquisition of Citigroup's Philippine consumer banking business added ~1M customers, ~$904M of acquired value, and credit card, personal loan, and wealth capabilities that were integrated in nine months, doubling the customer base from 5.9M (2019) to 13M (2022) and driving a 112% total shareholder return over three years.
UnionBank of the Philippines firmographics
Firmographics- Name
- UnionBank of the Philippines
- Legal name
- Union Bank of the Philippines
- Website
- https://unionbankph.com
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- UnionBank of the Philippines is a publicly listed universal bank serving 13 million retail, MSME, corporate, and wealth customers through a cloud-native, AI-enabled digital banking platform with sub-brands including UnionDigital, UBX, UPay, and The Portal.
- Ownership category
- akta.pro rank
UnionBank of the Philippines industry classification
Industry- Product category
- Universal Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where UnionBank of the Philippines is headquartered
LocationHeadquarters
- HQ city
- Pasig
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
UnionBank of the Philippines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Retail Banking: Interest income from personal loans, credit cards, auto loans, home loans, and retail deposits. Includes fees from card transactions, loan processing, and account services.
- Corporate & SME Banking: Transaction banking, cash management, and lending services for businesses through The Portal platform and UB Negosyante SME suite, generating fees from payroll processing, payment collections, and foreign exchange.
- Wealth Management: Investment products, trust services, and relationship manager-led advisory for affluent clients, including ATRAM partnership products and INSEAD-trained advisors.
- Digital Banking (UnionDigital): Digital-first banking services through UnionDigital subsidiary, targeting underbanked populations with streamlined mobile-first products.
- Transaction Banking & Digital Payments: Fees from digital payment platforms including instapay and PESONet, where UnionBank is a market leader in the Philippines. Revenue from UPay merchant and government payment integrations.
- Installment & Card Payment Processing (PayEasy): UnionBank PayEasy enables 0% installment plans with retail partners (IKEA, Samsung, Apple, Xiaomi, etc.), generating merchant service fees and interchange revenue from credit card transaction processing.
- Capital Markets & Treasury: Revenue from bond issuances, syndicated loans, and treasury operations including foreign exchange trading, contributing to the bank's diversified funding and income streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 0% Installment promotions with retail partners |
| Subscription | Monthly | BizStarter Account - Low-cost SME checking |
| Transaction based/ take rate | Pay-as-you-go | Personal Loan Member-Get-Member Referral |
| Transaction based/ take rate | Pay-as-you-go | SSS LoanLite Digital Lending |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
UnionBank of the Philippines product offering
Product offeringCore offering
UnionBank of the Philippines is a publicly listed universal bank offering a comprehensive suite of retail, SME, corporate, and wealth management products through physical branches and digital channels. Its core offerings include deposit accounts, credit cards, personal/home/auto loans, corporate cash management (The Portal), SME banking (UB Negosyante), wealth and trust services, and digital-first banking via its UnionDigital subsidiary.
Product overview
UnionBank of the Philippines operates as a universal bank offering a comprehensive digital banking platform across multiple channels. The core product suite includes UnionBank Online (web/mobile banking), credit cards, debit cards, prepaid cards, personal loans, home loans, and auto loans. Business banking is served through UB Negosyante (BizStarter and BizCheck accounts) and The Portal platform for corporate cash management. Key sub-brands include Easy Installment (EasyCash, EasyBill, EasyConvert, EasyTransfer), UPay for government payments, SSS LoanLite for digital micro-lending, UnionDigital Bank as the digital bank subsidiary, and UBX as the fintech innovation arm. The bank also offers wealth management, trust services, life insurance, and foreclosed asset sales. The architecture follows a platform-plus-modules approach with UnionBank Online as the primary digital channel, supplemented by specialized products for retail, SME, corporate, and wealth segments.
Differentiator
Problem solved
Functional benefit
Brands
- UnionDigital Bank: Digital banking subsidiary offering online financial services
- UBX
- UPay
- The Portal
- UnionBank Online
- UB Negosyante
- PayEasy
Products and services
- UnionBank Online
Quantifiable outcome
- Customer base doubled from 5.9 million to 13 million between 2019 and 2022
- +5 more outcomes
Companies that use UnionBank of the Philippines
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
UnionBank of the Philippines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature9 records
UnionBank of the Philippines partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Integrity Chain (Public-Private Blockchain Partnership)minorUnionBank participated in the Philippine Blockchain Week's Future of Trust forum at SMX Convention Center, culminating in the signing of the Integrity Chain Memorandum of Understanding - a public-private partnership designed to enhance public accountability through secure blockchain systems.
- CollatecoreCollate featured UnionBank as a case study for large-scale data governance and self-service data product deployment. UnionBank automated data lineage across Snowflake, Amazon SageMaker, and Amazon QuickSight covering 38,000+ data assets, with Collate's platform enabling governance for hundreds of internal users. The use case was discussed at Collate Summit on June 10.
- Social Security System (SSS)coreUnionBank signed an MOU with SSS to launch SSS LoanLite, a fully digital short-term lending programme for active SSS members who are UnionBank customers. Loans range from PHP 1,000 to PHP 20,000 with 15-90 day repayment terms, with the entire application and disbursement process managed through UnionBank's mobile app.
- Bureau of Internal Revenue (BIR) and Bureau of the TreasurycoreUnionBank expanded the Philippine government's digital revenue network through integration of its UPay system into the national tax collection framework. Taxpayers can now pay internal revenue taxes and customs duties through enhanced web and mobile channels using InstaPay, PayGate, and Philippine Clearing House Corp networks.
- HuaweicoreHuawei is cited as a strategic technology provider partner in UnionBank's five-phase digital transformation journey (2016-2022), which included launch of fintech subsidiary UBX (2019), acquisition of Citibank's consumer business (2020), and launch of digital bank UnionDigital (2022).
- Amazon Web Services (AWS)coreUnionBank implemented Amazon Quick Suite enabling business users to access and analyze data using natural language, making data analytics accessible to non-technical users. This is part of UnionBank's broader AI strategy for operational efficiency and enhanced customer service, positioning it as a digital banking leader in the Philippines and ASEAN.
- Google Pay / Google WalletcoreUnionBank is one of the major local issuers enabling Google Pay/Google Wallet tap-to-pay launch in the Philippines in November 2025, alongside GCash, Maya, GoTyme Bank, RCBC, China Bank, and EastWest. The launch bridges QR and NFC payment methods in the Philippines.
- IKEA PhilippinesminorUnionBank partnered with IKEA Philippines to offer 0% installment payment plans for credit cardholders, with specific minimum spending thresholds and durations. The program includes a holiday promotion featuring a raffle offering PHP 300,000 in IKEA Gift Cards.
- INSEADminorUnionBank partnered with INSEAD to launch the ASCEND Program for wealth advisor training, enhancing skills and knowledge of Relationship Managers across multiple divisions. The program includes global insights, advanced skills, and digital modules covering topics like digital currencies and AI.
- Bangko Sentral ng Pilipinas (BSP)coreUnionBank is a pilot partner in BSP's expanded voluntary Personal Equity and Retirement Account (PERA) program. The program doubles contribution limits to PHP 200,000 for domestic individuals and PHP 400,000 for overseas Filipinos, with BSP projecting PHP 1.7 billion annual flow into the domestic capital market if one million Filipinos participate.
- ATRAMminorATRAM is a pilot partner in the BSP's PERA program alongside UnionBank, Maya, G-Exchange Inc., and RCBC, allowing Filipinos to open PERA investment accounts using existing personal data from partner institutions.
- FICOcoreUnionBank used FICO Platform to achieve 40% automation of credit decisioning during the Citibank IT systems integration, enabling 80%+ automation of credit card and personal loan applications while extending credit access to underserved populations including gig workers and customers with limited credit histories.
- Citigroup (Consumer Banking Business Acquisition)coreUnionBank acquired Citigroup's consumer banking business in the Philippines for approximately $904 million (USD), including credit cards, personal loans, wealth management, retail deposits, and real estate assets. The acquisition transferred approximately one million customers and was completed with IT integration finished in nine months. Citigroup was divesting from 13 markets to free up approximately $7 billion of equity.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
UnionBank of the Philippines competitors and assessment
Company assessmentEmerging players
- Maya Bank: Digital-first Philippine bank/wallet from Voyager/PLDT, competing directly with UnionBank's UnionDigital and UnionBank Online for mobile-first deposits, payments, and credit.
- GoTyme Bank: Digital bank joint venture led by Tyme Group and Gokongwei, offering a kiosk-led digital onboarding model in the Philippines, challenging UnionBank's deposit and retail banking growth.
- CIMB Bank Philippines: Digital-led Southeast Asian bank's Philippines franchise, focused on mobile deposits, personal loans, and cards—overlapping with UnionBank's online-first retail strategy.
Direct peers
- BDO Unibank: The largest universal bank in the Philippines, directly comparable to UnionBank across retail, SME, corporate, and wealth segments, and overlapping head-to-head in cards, deposits, and digital banking.
- Bank of the Philippine Islands (BPI): One of the oldest and largest Philippine universal banks with a comparable product mix (retail, mortgages, SME, wealth, digital) and a similar focus on digital transformation.
- Metrobank: Major Philippine universal bank with overlapping retail, corporate, and wealth offerings; competes with UnionBank in consumer lending, deposits, and digital channels.
- Security Bank Corporation: Philippine universal bank with a strong retail and consumer focus; competes with UnionBank in cards, deposits, and digital banking, particularly in the mass-affluent segment.
- Rizal Commercial Banking Corporation (RCBC): Philippine universal bank comparable to UnionBank in retail and SME banking and a co-pilot in BSP's PERA program and Google Pay tap-to-pay launch, reflecting similar digital ambitions.
- EastWest Bank: Philippine universal bank with a consumer-lending-led strategy in cards and personal loans, directly competing with UnionBank's Easy Installment suite and Citi-integrated card portfolio.
Broad incumbents
- HSBC Philippines: Global universal bank's Philippines franchise that divested its consumer banking business to UnionBank in 2022; comparable in wealth management, corporate banking, and FX offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UnionBank of the Philippines social profiles
Digital presenceUnionBank of the Philippines financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnionBank of the Philippines leadership team
Management profileNumber of profiles
Profiles4 records
UnionBank of the Philippines subsidiaries and ownership
Company hierarchySubsidiaries3 records
UnionBank of the Philippines funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnionBank of the Philippines M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnionBank of the Philippines
What does UnionBank of the Philippines do?
UnionBank of the Philippines is a publicly listed universal bank offering a comprehensive suite of retail, SME, corporate, and wealth management products through physical branches and digital channels. Its core offerings include deposit accounts, credit cards, personal/home/auto loans, corporate cash management (The Portal), SME banking (UB Negosyante), wealth and trust services, and digital-first banking via its UnionDigital subsidiary.
Is UnionBank of the Philippines a public or private company?
UnionBank of the Philippines is a public company. It is classified as public and is currently operating.
When was UnionBank of the Philippines founded?
UnionBank of the Philippines was founded in 1981. It employs 5,001 to 10,000 people.
Where is UnionBank of the Philippines based?
UnionBank of the Philippines is headquartered in Pasig, Philippines, in the Asia region.
How does UnionBank of the Philippines make money?
Seven revenue lines are on record. Retail Banking is the primary driver. The others are corporate & SME Banking, wealth Management, digital Banking (UnionDigital), transaction Banking & Digital Payments, installment & Card Payment Processing (PayEasy) and capital Markets & Treasury.
Who are UnionBank of the Philippines's main competitors?
Emerging players on record are Maya Bank, GoTyme Bank and CIMB Bank Philippines. Direct peers are BDO Unibank, Bank of the Philippine Islands (BPI), Metrobank, Security Bank Corporation, Rizal Commercial Banking Corporation (RCBC) and EastWest Bank. HSBC Philippines is listed as a broad incumbent.
Does UnionBank of the Philippines have an API?
No public API is recorded for UnionBank of the Philippines.
What industry is UnionBank of the Philippines in?
UnionBank of the Philippines's product category is Universal Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6022.