What Maya Bank does

Maya Bank is the Philippines' first all-in-one digital bank, regulated by the Bangko Sentral ng Pilipinas (BSP), and operates as a subsidiary of Voyager Innovations (formerly PayMaya), in which PLDT holds approximately 40% ownership. The bank was established in 2021 after securing one of only six digital banking licenses issued by the BSP and launched its consumer banking app in 2022, unifying the legacy PayMaya e-wallet brand under a single Maya identity. It is headquartered in Makati, Philippines, and serves Filipino consumers and micro, small, and medium enterprises (MSMEs) through a mobile-first platform.

The bank's product suite spans deposits (Savings offering up to 15% per annum, Personal Goals, Time Deposit Plus, Business Deposit), consumer credit (Personal Loan, Flexi Loan, Easy Credit, Pay-in-4 installments), and credit cards (Maya Black and a Landers co-branded card), distributed through the #1 Philippine digital bank app and the Maya Center agent network. The platform is cloud-native and embeds AI/ML-powered credit scoring, biometric KYC (face matching, ID OCR, fake ID detection), and anomaly-detection-based anti-fraud directly into onboarding and underwriting workflows. As of 2024, Maya had 5.4 million customers and had disbursed PHP 68 billion (~$1.2 billion) in loans during the year; deposits reached approximately PHP 25 billion by end-2023.

Maya's business model combines net interest income from deposits and lending with interchange and transaction fees from payments and cards, supported by strategic integrations with Samsung, Google Pay, and Visa. The bank monetizes its ecosystem by acquiring customers through the Voyager Innovations payments network, embedding credit products powered by proprietary AI risk models, and distributing services through agent-based cash channels. The bank reported profitability in September 2025, making it one of the few Philippine digital banks to reach this milestone within three years of launch, and its parent entity is pursuing a public listing targeted for 2026.

Name

Maya Bank

Legal name

Maya Bank, Inc.

Website

https://mayabank.ph

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Maya Bank is the Philippines' #1 BSP-regulated digital bank, serving 5.4 million Filipino consumers and MSMEs with integrated savings, credit, payments, and AI-powered lending on a cloud-native mobile platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Deposits: Maya Bank earns interest income by offering deposit products (Savings, Time Deposit Plus, Personal Goals, Business Deposit) at competitive rates and deploying those funds in lending and investment activities. The bank offers up to 15% p.a. on savings to attract deposits.
2. Credit/Lending Services: Revenue generated from credit products including Maya Easy Credit (service fees), Maya Personal Loan (monthly add-on rates starting at 0.77%), Maya Flexi Loan for MSMEs, and credit card transaction fees. Service fees range from 3.99% to 5% on credit facilities.
3. Payment Processing: Transaction fees from QR payments, fund transfers via PESONet and InstaPay, and merchant acquiring services across the Maya payments ecosystem.
4. Credit Card Services: Revenue from Maya Black and Landers Cashback Everywhere credit cards through interchange fees, cashback costs, and annual fee waivers (conditional on monthly transactions).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Maya Bank is a Philippines-based digital bank offering consumer savings products (Maya Savings, Personal Goals, Time Deposit Plus), credit products (Maya Easy Credit, Maya Personal Loan, Maya Flexi Loan, Maya Pay in 4, Maya Advance), and credit cards (Maya Black, Landers Cashback Everywhere) through a mobile-first app. The bank also serves MSMEs and enterprises with business deposits, working capital loans, and merchant payment solutions. Maya Bank operates as the regulated digital banking arm of Voyager Innovations and integrates banking with the broader Maya payments ecosystem.

Product overview

Maya Bank operates as the Philippines' #1 digital bank and part of Voyager Innovations' fintech ecosystem, combining Maya Philippines (No. 1 payments processor) with Maya Bank (No. 1 digital bank) under a single platform. The offering spans consumer and enterprise segments through an integrated suite: Maya Savings and Personal Goals (high-interest savings products earning up to 15% and 8% p.a. respectively), Time Deposit Plus (time-based savings with up to 6% p.a.), and Business Deposit (2.5% p.a. for MSMEs). Credit offerings include Maya Easy Credit (up to ₱50,000 revolving credit), Maya Personal Loan (₱10,000-₱400,000), Maya Flexi Loan (up to ₱2M for businesses), Maya Pay in 4 (BNPL), and Maya Advance (working capital for agents). Credit card products include Maya Black (travel rewards) and Landers Cashback Everywhere (cashback). All services are accessible through a unified mobile app with AI-powered credit scoring and fraud prevention.

Differentiator

Problem solved

Functional benefit

Brands

• Maya Black: Premium credit card offering instant miles, rich rewards, and extra secure credit card experience with travel perks, airport lounge passes, and Visa Platinum Concierge services.
• Maya Black Express
• Landers Cashback Everywhere
• Maya Black Preferred
• Maya Savings
• Personal Goals
• Time Deposit Plus
• Maya Business Deposit
• Maya Easy Credit
• Maya Personal Loan
• Maya Flexi Loan
• Maya Pay in 4
• Maya Credit Hacks
• Maya Advance

Products and services

• Maya Savings

Quantifiable outcome

• Reached profitability in under three years after launching Maya Bank
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FinTech Alliance PHcoreStrategic or Co-development Partner · 7 April 2026Maya Philippines participates in FinTech Alliance PH, an organization representing over 150 corporate members handling more than 95% of retail digital financial transaction volume in the Philippines. The alliance advances open finance frameworks and digital payments adoption.
• GCashminorStrategic or Co-development Partner · 31 March 2026Both Maya and GCash are represented in FinTech Alliance PH's 2026 Board of Trustees, collaborating on industry initiatives for digital finance ecosystem development.
• Coins.phminorStrategic or Co-development Partner · 31 March 2026Coins.ph represented in FinTech Alliance PH 2026 Board, working alongside Maya on open finance frameworks and digital inclusion initiatives.
• Grab PhilippinescoreStrategic or Co-development PartnerStrategic partnership positioning Maya as a vital pillar of the nation's digital financial infrastructure. The synergy has supercharged cashless transaction networks within the Grab platform, making Maya a crucial player in the digital finance backbone of the country.
• LanderscoreStrategic or Co-development PartnerCo-branded Landers Cashback Everywhere Credit Card, offering up to 5% cashback at Landers stores. The card doubles as a Landers membership card and credit card, creating integrated retail-banking experience.
• Samsung PhilippinesminorGTM or Marketing PartnerMaya x Samsung loan partnership offering financing options for Samsung products through Maya's credit facilities.
• Google PaycoreTechnology or IntegrationMaya credit cards (Maya Black, Landers Cashback Everywhere) are integrated with Google Pay for tap-to-pay functionality on Android devices, enabling NFC-based payments globally.
• VisacoreTechnology or IntegrationMaya Black credit card operates on Visa network, enabling global acceptance and access to Visa Platinum Concierge services and exclusive merchant perks.

Scale indicators14 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• GCash: The dominant Philippine e-wallet and digital financial services platform operated by Mynt. Like Maya, it combines payments, savings, credit, and investments; it is Maya's principal head-to-head rival in the Philippine market.
• Tonik Bank: Philippines-licensed digital-only bank offering deposits, personal loans, and consumer credit via a mobile app. Closely comparable as a pure-play Philippines neobank competing for the same unbanked/underbanked segments.
• UNObank: Philippines digital bank noted alongside Maya as one of the few net-profitable digital banks in the country (operating under the OFBank framework). Comparable as a regulated PH-only digital bank.
• GoTyme Bank: Philippines digital bank co-developed by the Gokongwei group and Tyme Group. Targets mass-market Filipino consumers with a digital-first banking offering, directly overlapping Maya's core consumer segment.
• SeaBank Indonesia: Indonesia-licensed digital bank under Sea Limited / Shopee ecosystem. Comparable as a Southeast Asia digital bank leveraging an existing consumer ecosystem to deliver deposits, payments, and credit.

Regional players

• Jenius (BTPN): Indonesia's digital banking arm of BTPN (SMBC group). Comparable as a Southeast Asian digital bank serving underbanked consumers with deposits, savings, and P2P lending, though operating in Indonesia rather than the Philippines.
• Kakao Bank: South Korea's leading internet-only bank, launched out of the Kakao messaging ecosystem. Comparable as a profitable, mobile-first digital bank that scaled rapidly through ecosystem distribution and AI-driven credit.
• WeBank: China's largest digital-only bank, backed by Tencent. Comparable to Maya in using ecosystem transaction data and AI for credit decisions, though serving Mainland China rather than the Philippines.

Broad incumbents

• UnionBank of the Philippines: Philippine universal bank with a leading digital franchise and direct digital bank subsidiary (OFBank). Competes with Maya across deposits, cards, and SME lending while offering full branch-based banking.
• BDO Unibank: The Philippines' largest bank by assets, with a growing digital offering. Relevant as the incumbent Maya must displace for primary-banking relationships, offering full banking services Maya cannot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mayaofficialph
• YouTubeyoutube.com/c/mayaiseverything
• Facebookfacebook.com/mayaiseverything
• Instagraminstagram.com/makeyourmoneymaya
• TikToktiktok.com/@mayaiseverything

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Bank