Name

MAXST

Legal name

비트맥스 주식회사 (BITMAX Co., Ltd.)

Website

https://maxst.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Augmented Reality Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Augmented reality SDK
• Industrial AR solutions
• Digital twin platform
• Metaverse platform
• Computer vision tracking

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AR SDK Licensing and Platform Fees: MAXST licenses its AR SDK to developers and enterprise customers, generating revenue through developer subscriptions and enterprise licensing agreements for the BITMAX AR SDK platform.
2. Industrial AR Solutions (MAXWORK): Sale and deployment of industry-specific AR solutions including AR facility inspection and AR remote assistance for enterprise clients such as semiconductor manufacturers.
3. Digital Twin Platform: Revenue from digital twin platform deployment including workspace, studio, and viewer modules for enterprise digital transformation projects.
4. Metaverse Platform Services: Joint development and operation of metaverse platforms (MAXVERSE, Tlona, Widearth) and social casino games in partnership with DoubleU Games, targeting global market entry.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MAXST develops and sells the BITMAX AR SDK and supporting AR Platform for building augmented reality applications across mobile and wearable devices, along with the MAXWORK industrial AR solution for facility inspection and remote support, a Digital Twin Platform with Workspace/Studio/Viewer modules, metaverse portals (MAXVERSE, Tlona/TLONA, Widearth), and the Patchguard AI security product. It also provides SI/ITO digital transformation services and operates a BTC investment line under the BITMAX corporate brand.

Product overview

BITMAX (a MAXST group company) offers a diversified portfolio of augmented reality, metaverse, digital twin, and AI security products. The core AR Platform (BITMAX AR SDK) provides multiple specialized tracking modules — Image Tracker + Cloud Recognizer, Instant Tracker, Object Tracker, Space Tracker, Marker Tracker, QR Code Tracker, AR Fusion Tracker, and QR/Barcode Reader — covering image/marker-based AR, spatial AR via VPS, and object recognition. The Digital Twin Platform comprises three components: Workspace (collaboration), Studio (authoring), and Viewer (consumption). MAXWORK delivers industrial AR solutions for facility inspection and remote support. The metaverse offerings include MAXVERSE (portal), Tilona (social metaverse platform), and Widearth (immersive metaverse world). AI security is addressed through Patchguard. The product architecture is organized as a platform (AR Platform, Digital Twin Platform) with multiple purpose-built modules and sub-brand products.

Differentiator

Problem solved

Functional benefit

Brands

• BITMAX AR SDK: Augmented reality SDK optimized for developing AR applications.
• MAXVERSE
• MAXWORK
• Widearth
• TLONA (틀로나)
• Hatty (하티)
• MAXBUS (맥스버스)
• Patchguard

Products and services

• BITMAX AR Platform Core augmented reality platform by BITMAX (MAXST) enabling image tracking, marker recognition, QR/barcode scanning, object tracking, space tracking, and multi-sensor fusion for AR application development across mobile and wearable devices.
• BITMAX AR SDK Self-serve software development kit providing APIs for building augmented reality applications; bundles Image Tracker + Cloud Recognizer, Instant Tracker, Object Tracker, Space Tracker, Marker Tracker, QR Code Tracker, AR Fusion Tracker, and QR/Barcode Reader in a single SDK for global developers.
• Digital Twin Platform Platform for creating and managing digital twins of physical environments, assets, and processes, with components for collaboration workspace, authoring studio, and viewer consumption. Targeted at enterprise digital transformation.
• MAXWORK Industrial AR Solution Industrial AR solution that introduces augmented reality to industrial field operations to improve work efficiency and reduce resource consumption, including AR facility inspection and AR remote support modules. Deployed at Company S semiconductor manufacturer and other industrial customers.
• Widearth Extended reality (XR) metaverse platform enabling users to create new experiences and value in an expanded space beyond the limits of reality; positioned as a companion platform to the MAXVERSE portal.
• MAXVERSE Metaverse Portal Metaverse portal service by MAXST (also referenced in press releases as '맥스버스' / MAXBUS), enabling access to metaverse environments and social XR experiences.
• Tilona (TLONA) Social Metaverse Platform Social metaverse platform offering social interaction and experiences within an XR metaverse environment; one of the flagship products co-developed under the DoubleU Games strategic partnership.
• Patchguard AI Security AI security product providing AI-based vulnerability analysis and automated patching to protect software supply chains; positioned as a separate sub-brand of MAXST (BITMAX).

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• DoubleU GamescoreStrategic or Co-development Partner · 8 March 2022DoubleU Games invested KRW 2 billion (approximately USD 1.6 million) in MAXST in March 2022 as a strategic investment. The partnership aims to develop metaverse services and enhance global market entry. Both companies leverage their technology and content for joint development of metaverse platforms and social casino games. The collaboration targets international markets through combined resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PTC (Vuforia): PTC's Vuforia Engine is the most established third-party enterprise AR SDK and AR platform for industrial use cases. Directly comparable to BITMAX AR SDK and MAXWORK for industrial inspection, remote assistance, and digital work-instruction flows, with overlapping target customers.
• Niantic (8th Wall / Lightship): 8th Wall and Niantic Lightship are cloud-based AR development platforms offering image/marker tracking, world surfaces, and VPS spatial mapping. Closely comparable to BITMAX AR SDK and MAXVERSE on the developer-SDK axis and across mobile AR tracking modes.
• Wikitude: Wikitude provides a cross-platform AR SDK with image, object, and instant tracking. Direct competitor to BITMAX AR SDK, serving the same global developer base building marker-based, image-based, and spatial AR experiences.
• RealWear: RealWear builds voice-controlled industrial AR wearables and a connected worker platform used for facility inspection and remote expert support. Closely comparable to MAXWORK's AR facility inspection and AR remote support modules in industrial settings.
• TeamViewer (Frontline / Pick-by-Vision): TeamViewer's Frontline suite offers AR-based remote assistance, guided workflows, and pick-by-vision for industrial workers. Directly comparable to MAXWORK's AR remote support and facility inspection offerings.
• Zappar: Zappar is an AR SDK and content platform offering image tracking, face tracking, and world tracking tools. Direct competitor to BITMAX AR SDK, especially for marketing-focused AR experiences and brand/deployer use cases.

Broad incumbents

• Apple (ARKit): ARKit is Apple's first-party AR SDK for iOS, including image tracking, world tracking, object capture, and roomplan features. It is a broad incumbent competing with BITMAX AR SDK for developer mindshare on Apple's massive iOS install base, although it does not address Android or enterprise verticals.
• Google (ARCore): ARCore is Google's first-party AR SDK for Android, with features comparable to ARKit including environmental understanding, motion tracking, and depth. Direct competitor across MAXST's Android-targeted SDK use cases.
• Unity Technologies: Unity's AR Foundation and engine power many cross-platform AR/VR experiences including metaverse-style interactive worlds. A broad incumbent in the same creator/developer ecosystem, with greater scale but a more general-purpose mandate than MAXST's tracking-focused SDK.

Emerging players

• Roblox: Roblox hosts user-generated immersive 3D worlds/metaverse experiences and competes for end-consumer XR engagement. Comparable to MAXVERSE / Tlona / Widearth in the consumer social metaverse category, though Roblox operates a much larger user-generated content ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXST