Leflair

What Leflair does

Leflair is a Vietnamese online outlet operated by Công ty TNHH Sopa Technology, headquartered in Ho Chi Minh City. Founded in 2015, the company runs an e-commerce platform that sells discounted branded merchandise across four consumer categories: health and beauty, home and living, fashion and accessories, and baby care. Its core merchandising model is flash sales and clearance events offering discounts of 50–80% off retail on international brands such as Cetaphil, Tom Ford, Gucci, Prada, Benzac, Agrado, and Sistelle Paris, alongside a regular catalog of skincare, fragrance, household cleaning, kitchenware, clothing, and accessory products priced from 79,000 VND to over 1,000,000 VND.

The platform is built on Haravan's Vietnamese e-commerce infrastructure, handling storefront, payment processing, and order management. Distribution is omnichannel: a primary owned website at leflair.com, a secondary Shopee Vietnam marketplace storefront, and social/direct engagement through TikTok, Facebook, and Zalo. Customer segments are consumer personas — health and beauty-focused shoppers, home and living buyers, fashion-conscious consumers, and parents of infants — served through a horizontal segmentation approach rather than niche specialization.

The business model is direct-to-consumer transactional retail, monetizing through product sales with promotional discount mechanics and free-shipping thresholds from 700,000 VND. The company has raised approximately $11.75 million in disclosed funding across four rounds from 2016 to 2019, with investors including 500 Global, Caldera Pacific, Capital Management Group, Belt Road Capital Management, and GS Shop. Co-founder and CEO Loic Gautier leads a team of 51–100 employees. No AI, mobile app, or advanced technology differentiation was disclosed.

Name

Leflair

Legal name

Công ty TNHH Sopa Technology

Website

https://leflair.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Leflair is a Vietnamese e-commerce outlet selling discounted branded health, beauty, home, and fashion products via flash sales and clearance pricing to Vietnamese consumers, operated by Sopa Technology from Ho Chi Minh City.

Ownership category

akta.pro rank

Product category

Discount Online Retail

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Variety Stores (5331), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Online Closeout & Liquidation Marketplaces (CRAEAFAF)

akta.pro secondary industries

Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Discount e-commerce
• Flash sale retail
• Branded beauty products
• Online outlet store
• Premium brand clearance

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Leflair operates as an online e-commerce platform selling branded health, beauty, home & living, and fashion products directly to consumers through flash sales, clearance sales, and regular product listings at discounted prices.

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

Leflair operates an online e-commerce platform (leflair.com) selling discounted branded health, beauty, personal care, home & living, and fashion products directly to Vietnamese consumers. The catalogue features international brands such as Cetaphil, Benzac, Agrado, Sistelle Paris, Dicora Urban Fit, Louis Varel Paris, Tom Ford, Gucci, and Prada, sold via flash sales (50%–80% off), clearance campaigns, and regular listings at promotional prices. Operations are supported by a 7-day return policy with 100% compensation for counterfeit items and free shipping on orders of 700,000 VND or more.

Product overview

Leflair is a Vietnamese e-commerce marketplace offering a curated selection of branded health, beauty, and lifestyle products. The platform operates as a multi-brand online store featuring skincare lines (Cetaphil, Benzac), body care products (Agrado, Dicora Urban Fit), fragrances (Sistelle Paris, Louis Varel Paris, TOMFORD), baby care items (Cetaphil Baby), household cleaning products (Eco Control), fashion and accessories, and home appliances. Products are primarily international brands sold through flash sales and discounted pricing, with categories spanning health and beauty, home and living, and fashion and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Cetaphil Skincare Product Line Dermatologist-recommended Cetaphil skincare line sold on leflair.com, including cleansers, moisturisers, serums (e.g., Soothing and Comforting Cica Restoring Serum 30ml), acne-prone/oil-control foam wash, and sun protection products targeting Vietnamese consumers with sensitive or problematic skin.
• Cetaphil Baby Care Product Line Gentle Cetaphil Baby washes, shampoos, moisturising lotions, massage oils, and sun protection products for Vietnamese parents of infants and toddlers, including eczema-prone/sensitive skin use cases.
• Agrado Body Care Product Line Agrado body care products including shower gels, body lotions, and sun protection sprays with natural formulations, sold at discount to Vietnamese consumers through the Leflair storefront.
• Dicora Urban Fit Paris Fragrance Dicora Urban Fit Paris women's perfume featuring fruity-floral fragrance notes (Cam Bergamot, musk, amber), sold via the Leflair fragrance collection to Vietnamese consumers.
• Sistelle Paris Fragrance (Secret De Sistelle EDP) Sistelle Paris women's perfume line including Secret De Sistelle EDP 100ml with oriental fragrance notes (bergamot, rose, jasmine, vanilla), discounted on the Leflair fragrance category.
• Benzac Acne Treatment Product Line Benzac acne treatment line including pH control antibacterial washes, microbiome-equalising moisturisers, and spot treatment patches, sold at discount to Vietnamese consumers seeking acne-care solutions.
• Eco Control Household Cleaning Product Line Eco-friendly household cleaning products with natural formulations including grease cleaners and kitchen surface cleaners with prebiotic technology, sold via the home & living category to Vietnamese consumers.
• Louis Varel Paris Fragrance (Extreme Musk EDP) Luxury Louis Varel Paris fragrance collection including Extreme Musk EDP for unisex use, offered through the Leflair fragrance category to Vietnamese fragrance buyers.
• Fashion & Accessories Collection Clothing, dresses, shoes, eyewear, watches, jewelry, bags, and fashion accessories from international brands, sold at promotional prices to fashion-conscious Vietnamese consumers through the Leflair storefront.
• Home & Living Product Collection Home appliances, kitchenware, bedding, and home decor products including air purifiers and heaters, sold at promotional prices (with clearance discounts up to 70%) to Vietnamese consumers through the Leflair storefront.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HaravancoreTechnology or IntegrationLeflair's e-commerce platform is powered by Haravan, a Vietnamese e-commerce platform provider. The website footer states 'Powered by Haravan' indicating reliance on Haravan's infrastructure for the online store functionality, payment processing, and order management systems.
• Sopa Technology (Công ty TNHH Sopa Technology)coreOthersLeflair is operated by Công ty TNHH Sopa Technology, the legal entity behind the Leflair e-commerce platform. This is the parent/operating company rather than a third-party partnership.
• Brand Suppliers (Cetaphil, Agrado, Dicora Urban Fit, Sistelle Paris, etc.)coreOthersLeflair partners with numerous international brands to sell their products through flash sales and promotional pricing. Key brands include Cetaphil (skincare), Agrado (body care), Dicora Urban Fit (hair/body care), Sistelle Paris (fragrances), and various fashion brands. The company accepts partnership inquiries at [email protected] and media inquiries at [email protected].

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Shopee Vietnam: Shopee is the dominant e-commerce marketplace in Vietnam and one of Leflair's listed distribution channels (Leflair operates a Shopee storefront). Both compete for Vietnamese consumers shopping online across health, beauty, fashion, and home categories.
• Lazada Vietnam: Lazada is a major regional e-commerce marketplace operating in Vietnam with broad multi-category coverage including health, beauty, and fashion — directly overlapping with Leflair's assortment and discount-led positioning.
• Tiki: Tiki is a leading Vietnamese e-commerce platform with multi-category retail including beauty and fashion. It competes with Leflair for branded product sales to Vietnamese consumers, particularly in health & beauty.
• Sendo: Sendo is a Vietnamese online marketplace offering multi-category retail with promotional pricing. It competes with Leflair on price-led multi-category e-commerce in the Vietnamese market.

Regional players

• The Gioi Di Dong (Mobile World): The Gioi Di Dong is Vietnam's largest electronics and home appliance retailer that has expanded into multi-category retail including health and beauty. It overlaps with Leflair in home appliances and consumer electronics categories.
• VinMart / VinCommerce: VinMart is a large Vietnamese retail chain with growing e-commerce operations covering beauty, home, and household products. It overlaps with Leflair in home & living and beauty categories.

Direct peers

• Guardian Vietnam: Guardian is a major health and beauty retail chain in Vietnam selling branded skincare, cosmetics, and personal care products. It competes directly with Leflair's health & beauty category, though primarily through physical retail.
• Watsons Vietnam: Watsons is a leading health and beauty retailer operating in Vietnam with extensive branded product assortment. It competes directly with Leflair for health and beauty shoppers seeking international brands.

Emerging players

• Zilingo: Zilingo was a Southeast Asian fashion and lifestyle commerce platform that operated in flash sale and discounted fashion, with similar off-price positioning to Leflair in adjacent regional markets.
• SaleDress / Vietnam e-commerce discount sites: Smaller Vietnamese online discount and deal platforms compete with Leflair in the promotional e-commerce space for branded fashion and beauty products targeting price-sensitive Vietnamese consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeflairVietnam
• TikToktiktok.com/@leflairvietnam
• Xx.com/leflairph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leflair