Haravan
Haravan is a Vietnamese cloud-based omnichannel commerce platform founded in 2014 that unifies websites, social commerce, livestream, POS, and marketplace selling into a single system for Vietnamese SMBs and large enterprise brands.
- Company typePrivate
- Founded2014
- HeadquartersHo Chi Minh City, Vietnam
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Haravan does
Haravan is a Vietnamese cloud-based omnichannel commerce platform founded in 2014 and headquartered in Ho Chi Minh City, with a secondary office in Hanoi. The company unifies online selling (websites, social commerce, livestream), offline retail (point-of-sale), and marketplace integrations (Shopee, Lazada, TikTok Shop, Tiki) into a single back-office system, supported by 100+ technology partners, 15+ shipping carriers, and 12+ payment gateways. Its product portfolio spans Haraweb (a website builder with 400+ SEO-optimized themes), Harasocial (multi-channel chat and social commerce management across Facebook, Instagram, Zalo OA, Shopee Chat, and TikTok for Business), Hararetail (multi-store POS), Haraloyalty, Haravan Invoice (electronic VAT invoicing), CRM Marketing, and an Enterprise tier that includes headless commerce capabilities. AI features include the Haravan AI Chat chatbot, Meta Business Agent AI integration, livestream comment-scanning for automated order capture, and RFM 360 customer segmentation.
Haravan serves two primary customer segments in parallel: small and medium Vietnamese businesses that self-onboard through a 14-day free trial and product-led growth motions, and large enterprises (e.g., L'Oreal, Nestle, Abbott, Kiehl's, Bitis, The Coffee House, Cellphones) that are sold to through Haravan Enterprise with dedicated account management. Revenue is generated primarily through tiered subscription plans (Standard, Omni Pro, Advanced, Grow, Scale, Business) billed monthly or annually, supplemented by premium themes (priced up to approximately 1-2.5 million VND), App Store transactions, payment processing fees, and enterprise services. The company is privately held, ISO 27001 certified, and reports 60,000+ customers and 300+ leading brand logos.
Haravan firmographics
Firmographics- Name
- Haravan
- Legal name
- Công ty Cổ phần Công nghệ Haravan
- Website
- https://haravan.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Haravan is a Vietnamese cloud-based omnichannel commerce platform founded in 2014 that unifies websites, social commerce, livestream, POS, and marketplace selling into a single system for Vietnamese SMBs and large enterprise brands.
- Ownership category
- akta.pro rank
Haravan industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Haravan is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Haravan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Haravan generates primary revenue through tiered subscription plans (Standard, Omni Pro, Advanced, Grow, Scale, Business) with varying feature sets and support levels. The subscription model provides recurring revenue with annual and monthly billing options.
- Theme and App Store: Additional revenue from premium website themes (ranging from free to approximately 1-2.5 million VND per theme) and specialized applications in the Haravan App Store.
- Payment Processing: Revenue derived from integrated payment gateway services including COD collection and transaction processing across multiple carriers and payment methods.
- Enterprise Solutions: Dedicated enterprise solutions with priority support, headless commerce options, and specialized implementation services for large-scale businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Package - Basic omnichannel solution for small businesses |
| Subscription | Monthly | Omni Pro Package - Enhanced omnichannel capabilities |
| Subscription | Monthly | Advanced Package - Comprehensive solution for growing businesses |
| Subscription | Monthly | Grow Package - Scalable solution for expanding businesses |
| Subscription | Monthly | Scale Package - Enterprise-ready solution |
| Subscription | Annual | Business Package - Complete enterprise solution |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Haravan product offering
Product offeringCore offering
Haravan is a cloud-based omnichannel commerce platform that enables Vietnamese merchants to sell across websites, social channels, livestreams, physical stores, and marketplaces from a single unified system. The platform bundles website building (Haraweb), social commerce chat management (Harasocial), point-of-sale and retail management (Hararetail), omnichannel order/inventory synchronization, CRM/marketing automation, loyalty programs, electronic VAT invoicing, and AI-powered customer service. It integrates with Vietnamese-market platforms (Shopee, Lazada, TikTok Shop, Tiki, Zalo) plus 12+ payment gateways and 15+ shipping carriers, and is sold to 60,000+ business customers ranging from SMBs to large enterprise retail chains.
Product overview
Haravan is a unified omnichannel commerce platform providing a comprehensive ecosystem of interconnected products and services. The core platform consists of Haraweb (website builder), Harasocial (multi-channel social commerce management), Hararetail (point-of-sale and retail store management), and Omnichannel (unified commerce connecting online and offline channels). Supporting modules include Haraloyalty (customer loyalty and membership), Haravan Invoice (electronic VAT invoicing), CRM Marketing (customer relationship management with AI capabilities), and Haravan AI Chat (automated chatbot). The platform connects to major marketplaces (Shopee, Lazada, TikTok Shop, Tiki) and social channels (Facebook, Instagram, Zalo, TikTok). The ecosystem is extended through the Haravan App Store with 120+ third-party applications, with dedicated enterprise solutions (Haravan Enterprise, Headless Commerce) for large-scale businesses. The platform integrates with 15+ shipping carriers and 12+ payment gateways, supporting broadcast marketing across Zalo ZNS, Email, Messenger, and SMS channels.
Differentiator
Problem solved
Functional benefit
Brands
- Haraweb: Website building platform for sales and business websites with SEO-optimized templates.
- HaraSocial
- Hararetail
- Haraloyalty
- Haravan Invoice
Products and services
- Haraweb Website builder product for creating SEO-optimized sales websites and business websites with 400+ industry-specific themes, blog functionality, and custom design services, sold to Vietnamese merchants and businesses.
- Harasocial Multi-channel social commerce management platform for centralized conversation management across Facebook, Instagram, Zalo OA, Shopee Chat, and TikTok for Business, with Messenger Calling, AI Chat, and broadcast marketing features, sold to merchants selling on social channels.
- Hararetail Point-of-sale and retail store management system for managing multiple store locations, in-store order processing, inventory control, barcode scanning, shift management, and in-store payments, sold to brick-and-mortar retailers.
- Haravan Omnichannel Unified omnichannel commerce platform connecting online stores, social commerce, livestreams, retail POS, and marketplaces (Shopee, Lazada, TikTok Shop, Tiki) to centralize orders, inventory, and customer data, sold to multi-channel merchants.
- Haraloyalty Loyalty and customer membership management product for automatic point accumulation, tier upgrades, and reward redemption to drive customer retention and repeat purchases, sold to merchants running membership programs.
- Haravan Invoice Electronic VAT invoice solution for automated invoice generation integrated across all sales channels (online, retail POS, marketplaces), reducing manual work and centralizing fiscal management for Vietnamese businesses.
- Haravan Enterprise Enterprise-grade omnichannel commerce solution for large-scale businesses with comprehensive omnichannel commerce capabilities, dedicated account management, priority support, and specialized implementation services, sold to large retail chains and multinational brands.
- Headless Commerce - Enterprise Enterprise headless commerce solution for businesses requiring custom front-end development while leveraging Haravan's backend commerce infrastructure, API-first architecture, and omnichannel capabilities, sold to large brands with custom development needs.
- Haravan AI Chat AI-powered chatbot product for automated 24/7 customer consultation and sales support on social messaging channels, including the Meta Business Agent AI integration for automated sales conversations on Messenger.
- Haravan CRM Marketing Marketing CRM product with 360-degree customer profiles, automated segmentation, and broadcast campaigns across Zalo, Email, Messenger, and SMS channels, with loyalty program automation, sold to merchants running multi-channel marketing.
- Haravan Store (POS Hardware) Online store selling point-of-sale hardware, barcode scanners, receipt printers, and other retail devices required for offline store operations using Hararetail, sold to brick-and-mortar retailers.
- Haravan Priority Premium support service providing priority customer assistance and dedicated support resources, sold as an add-on service to Haravan platform subscribers.
- Livestream Selling Livestream commerce product that scans Facebook/TikTok livestream comments for keywords, automatically creates orders, sends shopping carts via Messenger, and synchronizes inventory, sold to merchants running livestream sales.
Quantifiable outcome
- 60,000+ businesses use Haravan for omnichannel commerce
- +3 more outcomes
Companies that use Haravan
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Haravan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability7 records
Feature12 records
Haravan partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Meta (Facebook)coreMeta Business Agent AI integration with Haravan for AI-powered customer service automation on Messenger. Harasocial provides Messenger calling capabilities (audio and video) integrated directly into the conversation management interface. Deep platform integration for Facebook, Instagram, and Messenger commerce features.
- TikTokcoreTikTok for Business integration through Harasocial for centralized message management. TikTok Instant Messaging Ads support and conversion event tracking integration. Livestream commerce features optimized for TikTok sellers.
- ShopeecoreMulti-store inventory synchronization between Shopee and Haravan. Order import and management from Shopee marketplace. Seamless returns processing linked to Haravan inventory system.
- LazadacoreOrder and inventory synchronization with Lazada marketplace. Centralized order processing from Lazada through Haravan platform.
- TikTok ShopcoreMulti-store TikTok Shop management and synchronization with Haravan inventory. Real-time inventory updates across TikTok Shop channels.
- TikicoreOrder and product synchronization with Tiki Vietnamese e-commerce marketplace. Integrated inventory management across Tiki channel.
- ZalocoreZalo Official Account (OA) integration for customer messaging. Zalo ZNS notification support for broadcast marketing campaigns. Native support for Vietnamese market communication preferences.
- GooglemajorGoogle Maps API integration for store locator and delivery address verification. Google Analytics 4 integration for website analytics. Google Ads conversion tracking for advertising optimization. Google Login for customer authentication.
- GHN ExpressmajorShipping carrier integration for order fulfillment and COD collection. Real-time shipping rate calculation and tracking status updates.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Haravan competitors and assessment
Company assessmentDirect peers
- Sapo: Vietnamese omnichannel commerce and POS platform directly competing with Haravan across website, retail, and marketplace sync features for SMB and midmarket Vietnamese merchants.
- WooCommerce: Open-source WordPress-based e-commerce platform competing for the same SMB merchant segment; widely adopted in Vietnam as a free alternative.
- Pancake: Vietnamese social commerce and livestream selling platform overlapping with Haravan's Harasocial and Livestream Selling products for Facebook and TikTok merchants.
- iZota: Vietnamese e-commerce platform with website builder and online store management capabilities, competing with Haravan's Haraweb product for Vietnamese SMB merchants.
- KiotViet: Leading Vietnamese retail management and POS platform serving similar SMB merchants with omnichannel features, multi-store management, and marketplace integration.
Broad incumbents
- Lightspeed Commerce: Global POS and omnichannel commerce platform for retail and hospitality; comparable to Haravan's Hararetail and Omnichannel offerings in multi-store management.
- BigCommerce: Global headless commerce platform competing for Haravan's enterprise customers (L'Oreal, Nestle tier) with multi-channel and API-first architecture.
- Square (Block): Global payments and POS platform with omnichannel retail capabilities, comparable to Haravan's Hararetail and payment processing stack.
- Shopify: Global e-commerce platform that competes with Haravan's Haraweb and Omnichannel offerings; expanding into Southeast Asia and serving similar SMB-to-enterprise merchants.
Regional players
- Cafe24: Korean e-commerce SaaS platform with omnichannel store, marketplace integration, and AI features - a regional analog of Haravan operating in another Asian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Haravan social profiles
Digital presenceHaravan compliance and trust
Trust signalCompliance1 record
Haravan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haravan leadership team
Management profileNumber of profiles
Profiles1 record
Haravan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haravan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haravan
What does Haravan do?
Haravan is a cloud-based omnichannel commerce platform that enables Vietnamese merchants to sell across websites, social channels, livestreams, physical stores, and marketplaces from a single unified system. The platform bundles website building (Haraweb), social commerce chat management (Harasocial), point-of-sale and retail management (Hararetail), omnichannel order/inventory synchronization, CRM/marketing automation, loyalty programs, electronic VAT invoicing, and AI-powered customer service. It integrates with Vietnamese-market platforms (Shopee, Lazada, TikTok Shop, Tiki, Zalo) plus 12+ payment gateways and 15+ shipping carriers, and is sold to 60,000+ business customers ranging from SMBs to large enterprise retail chains.
Is Haravan a public or private company?
Haravan is a private company. It is classified as unknown and is currently operating.
When was Haravan founded?
Haravan was founded in 2014. It employs 501 to 1,000 people.
Where is Haravan based?
Haravan is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Haravan make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are theme and App Store, payment Processing and enterprise Solutions.
Who are Haravan's main competitors?
Direct peers on record are Sapo, WooCommerce, Pancake, iZota and KiotViet. Broad incumbents are Lightspeed Commerce, BigCommerce, Square (Block) and Shopify. Cafe24 is listed as a regional player.
Does Haravan have an API?
Yes. Haravan provides developer documentation and API access for building custom integrations. The Developer Portal (docs.haravan.com) provides API documentation and integration guidelines. The platform supports third-party applications through the Haravan App Store (apps.haravan.com). Technical support is available through the help center (support.haravan.com). Services include Haraweb, HaraSocial, Hararetail, Omnichannel, Haraloyalty, Haravan plus, Google Smart Shopping, and related applications. Developer documentation is at docs.haravan.com.
What industry is Haravan in?
Haravan's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 518.