BrainBite
BrainBite is a Netherlands-based AI-driven adaptive learning platform that delivers personalized English and Math lessons to children ages 6 to 13, with specialized support for ADHD, dyslexia, and deaf learners, sold via D2C family subscriptions, K-6 school contracts, and a tutor marketplace.
- Company typePrivate
- Founded2023
- HeadquartersDen Bosch, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What BrainBite does
BrainBite B.V. is a Netherlands-based, privately held edtech company founded in 2023 that builds an AI-driven adaptive learning platform for children ages 6 to 13. The core product delivers short, 5-to-15-minute lessons in English and Math that adjust pace and difficulty in real time based on individual performance, augmented by AI Mentor characters (including Einstein for Math and Shakespeare for English) that provide hints, encouragement, and voice-based 1-on-1 guidance. The platform is purpose-built for neurodivergent learners, with accessibility features such as read-aloud, dyslexia-friendly fonts, calm screens, and no streak guilt, and extends to sub-products BrainBite SOS (teacher tools), BrainBite Signflow (deaf education), and BrainBite Neurolift (ADHD and dyslexia support). The company is GDPR and EU AI Act compliant.
BrainBite operates three go-to-market motions: a product-led self-serve consumer channel with a free first lesson and a 30-day money-back guarantee; a direct B2B sales motion into K-6 schools with custom pricing, teacher dashboards, and SSO integrations with Google, Clever, and ClassLink; and a tutor marketplace where independent tutors pay €29/month to be matched with BrainBite families. Family subscription plans are tiered at €12.99/month (Curriculum), €29.99/month (Curriculum + Group), and €59.99/month (Premium 1:1 & Expert Care), with add-on tutoring at €28 per 50-minute 1:1 session. Annual billing is encouraged, sibling discounts are offered, and a "give a month, get a month" referral program is in place.
The company is incorporated as a Dutch private limited company (KvK 42044611), headquartered in 's-Hertogenbosch with a secondary office in Utrecht, and operates with a team of approximately 13 designers, developers, illustrators, animators, ML engineers, researchers, and teachers. Co-founders Sayed Shahidi (CEO) and Damian Ashworth (Chief Learning Officer) lead a founder-controlled, bootstrapped structure with ~$601K disclosed across three small non-institutional funding events; no venture capital investment has been disclosed. The company actively markets into both the Netherlands and the United States, with website content and customer support in English and Dutch.
BrainBite firmographics
Firmographics- Name
- BrainBite
- Legal name
- BrainBite B.V.
- Website
- https://brainbite.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrainBite is a Netherlands-based AI-driven adaptive learning platform that delivers personalized English and Math lessons to children ages 6 to 13, with specialized support for ADHD, dyslexia, and deaf learners, sold via D2C family subscriptions, K-6 school contracts, and a tutor marketplace.
- Ownership category
- akta.pro rank
BrainBite industry classification
Industry- Product category
- K-12 Adaptive Learning Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Adaptive Learning & Personalization Engines (EDAFAFAB)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE), Education & Learning Personalization (HDAAAGAL), Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)
Keywords
Where BrainBite is headquartered
LocationHeadquarters
- HQ city
- Den Bosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
BrainBite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Family Subscription Plans: Three-tier subscription model for households with children: Curriculum (€12.99/month annual), Curriculum + Group (€29.99/month annual), and Premium 1:1 & Expert Care (€59.99/month annual). Includes AI tutor, Focus Mode, and parent dashboard. 25% sibling discount on second child.
- Add-on Tutoring Sessions: Per-session tutoring add-on: €28 for 50-minute 1:1 session, €10 per seat for small-group sessions (5-8 kids). Available to add to any plan with no contract.
- Tutor Group Membership: Tutors pay €29/month to join the BrainBite tutors group and get matched with families. Includes prep packs, live tools, and session management.
- School Plans: Custom per-school pricing for K-6 classrooms with teacher tools, admin controls, class lists, grade books, lesson library, and worksheet maker. Integration with Google, Clever, ClassLink.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Curriculum - Core adaptive learning |
| Subscription | Annual | Curriculum + Group - Core + live sessions |
| Subscription | Annual | Premium 1:1 & Expert Care - Full support |
| Unit Pricing | Pay-as-you-go | Add-on Tutoring 1:1 |
| Unit Pricing | Pay-as-you-go | Add-on Tutoring Group |
| Subscription | Monthly | Tutor Plan |
| Subscription | Annual | Schools Plan |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
BrainBite product offering
Product offeringCore offering
BrainBite sells an AI-driven adaptive learning platform for children ages 6–13 covering English and Math, with personalized lesson paths, AI Mentor virtual tutors, and accessibility features built for ADHD, dyslexia, and other learning differences. The product is offered as tiered family subscriptions, an add-on tutoring service, a tutor marketplace for independent educators, and a custom-priced school platform with teacher tools, class lists, grade books, and SSO integrations with Google, Clever, and ClassLink.
Product overview
BrainBite is a unified adaptive learning platform designed for children ages 6 to 13, built around four interconnected products: the core BrainBite platform (featuring AI-powered personalized lessons in English and Math with AI Mentor tutors), BrainBite SOS (teacher classroom support tool), BrainBite Signflow (learning for deaf children), and BrainBite Neurolift (support for ADHD, dyslexia, and neurodivergent learners). The platform is offered across multiple tiers: Family plans (Curriculum, Curriculum + Group, Premium 1:1 & Expert Care), Tutor plans for independent educators, and School plans with administrative tools. Key differentiators include AI Mentors providing real-time 1-on-1 guidance, adaptive learning algorithms that personalize pace and difficulty, accessibility features built-in for diverse learners, and pricing starting at €12.99/month with a first lesson free.
Differentiator
Problem solved
Functional benefit
Brands
- BrainBite SOS: A helper tool for teachers to support each student better in the classroom.
- BrainBite Signflow
- BrainBite Neurolift
Products and services
- BrainBite Adaptive Learning Platform Core AI-driven adaptive learning platform for children ages 6-13 with personalized English and Math lessons, AI Mentor virtual tutors, gamified 5-minute lessons, parent dashboard with weekly progress notes, and Focus Mode for accessibility.
- BrainBite English Dedicated English learning module covering reading, writing, and vocabulary for kids aged 6 to 13, featuring Shakespeare as the AI Mentor character.
- BrainBite Math Dedicated mathematics learning module covering numbers, patterns, word problems, and arithmetic, featuring Einstein as the AI Mentor character.
- BrainBite for Schools School-specific platform with teacher tools, admin controls, class lists, grade book, lesson library, lesson maker, worksheet maker, week planner, AI buddy for teachers, and reporting dashboards. Integrates with Google, Clever, and ClassLink for school sign-in. Curriculum aligned with Common Core, NGSS, and state K-6 standards.
- BrainBite SOS Helper tool for teachers to support each student better in the classroom.
- BrainBite Signflow Adaptive learning platform specifically designed for deaf children.
- BrainBite Neurolift Specialized learning support for children with ADHD, dyslexia, and other neurological differences, featuring visual cues, audio support, dyslexia-friendly fonts, and adjustable practice.
- BrainBite Tutoring Sessions On-demand 1:1 and small-group tutoring sessions with verified tutors as an add-on service. 1:1 sessions at €28 per 50 minutes; small-group sessions at €10 per seat for groups of 5-8 kids with a real teacher.
- BrainBite Tutor Group Membership Marketplace membership for independent tutors (€29/month) that provides placement in the BrainBite tutors group, family matching, prep packs, live session tools, homework assignment, and progress tracking.
Quantifiable outcome
- 9 out of 10 parents report increased child confidence before tests
- +1 more outcomes
Companies that use BrainBite
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BrainBite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature5 records
BrainBite partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
BrainBite competitors and assessment
Company assessmentBroad incumbents
- Khan Academy: Large non-profit offering free adaptive K–12 lessons across math, reading, and more. Comparable as a free/PLG adaptive learning platform for school-age children, though Khan is broader and not specialized for neurodivergent learners.
- IXL Learning: Subscription-based adaptive learning for K–12 math, English, science, and social studies. Directly comparable adaptive engine and school-channel distribution model; IXL has far larger school district penetration and revenue base.
- Duolingo: Gamified adaptive language learning with strong PLG funnel and freemium model. Comparable consumer subscription GTM and gamified adaptive experience, though Duolingo is broader and serves all ages rather than specializing in K–6 with neurodivergent design.
- Knewton / Wiley: Wiley acquired Knewton for adaptive learning infrastructure used in higher-ed and K–12. Comparable adaptive engine technology category, though operating at the infrastructure layer rather than direct-to-consumer.
- Quizlet: Consumer study and tutoring platform with adaptive practice and AI tutors. Comparable age range (school-age), freemium PLG model, and AI-driven personalization layer, though Quizlet serves all ages and is not neurodivergent-specialized.
- Tutor.com / Princeton Review: On-demand 1:1 tutoring marketplace for K–12 and beyond. Closely comparable tutoring add-on model and tutor-matching mechanism, though operating as a much larger established tutoring provider.
Direct peers
- DreamBox Learning: Adaptive math platform for K–8 with intelligent tutoring system. Most comparable to BrainBite's adaptive math product with AI-driven personalization, also selling into schools via district contracts.
- SplashLearn: AI-powered adaptive learning for K–5 math, reading, and more. Directly comparable product scope (K–5, adaptive engine, parent + school channels, gamified UX) and similar price-point subscription model.
- Newsela: Adaptive reading platform for K–12 with leveled texts and assessment. Comparable K–12 English adaptive product and school-channel distribution, also addressing differentiation for diverse readers.
- Amira Learning: AI-powered reading tutor for K–3 that listens to students read and adapts in real time. Closely comparable AI-tutor architecture for early literacy, also addressing dyslexia and reading difficulties with adaptive personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BrainBite social profiles
Digital presenceBrainBite compliance and trust
Trust signalCompliance2 records
BrainBite financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrainBite leadership team
Management profileNumber of profiles
Profiles6 records
BrainBite funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrainBite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrainBite
What does BrainBite do?
BrainBite sells an AI-driven adaptive learning platform for children ages 6–13 covering English and Math, with personalized lesson paths, AI Mentor virtual tutors, and accessibility features built for ADHD, dyslexia, and other learning differences. The product is offered as tiered family subscriptions, an add-on tutoring service, a tutor marketplace for independent educators, and a custom-priced school platform with teacher tools, class lists, grade books, and SSO integrations with Google, Clever, and ClassLink.
Is BrainBite a public or private company?
BrainBite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrainBite founded?
BrainBite was founded in 2023. It employs 11 to 50 people.
Where is BrainBite based?
BrainBite is headquartered in Den Bosch, Netherlands, in the Europe region.
How does BrainBite make money?
Four revenue lines are on record. Family Subscription Plans are the primary driver. The others are add-on Tutoring Sessions, tutor Group Membership and school Plans.
Who are BrainBite's main competitors?
Broad incumbents on record are Khan Academy, IXL Learning, Duolingo, Knewton / Wiley, Quizlet and Tutor.com / Princeton Review. Direct peers are DreamBox Learning, SplashLearn, Newsela and Amira Learning.
Does BrainBite have an API?
No public API is recorded for BrainBite.
What industry is BrainBite in?
BrainBite's product category is K-12 Adaptive Learning Software. Its primary akta.pro industry code is EDAFAFAB, Adaptive Learning & Personalization Engines, with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611691 and its SIC code is 7372.