Coconut

What Coconut does

Coconut (@Coconut Platform Ltd) is a UK-based fintech that develops self-employed accounting and tax software aimed specifically at sole traders, landlords, and CIS subcontractors. The company was founded in 2016, is registered in England and Wales (company number 09904418), and operates from Oldham, Greater Manchester with a London address. The product is delivered as a cloud-based mobile-first application (iOS and Android) plus web access, and is HMRC-recognised as Making Tax Digital software (recognition code 4YTVND) with FCA authorisation as an Account Information Service Provider (reference 931194).

The platform combines bank connectivity (via TrueLayer's open banking API across 25+ UK providers), receipt capture, automated expense categorisation, invoice management, real-time tax estimation (SA103), and MTD quarterly submissions directly to HMRC, alongside Self Assessment preparation covering the SA100–SA109 tax forms. An Accountant Portal enables real-time data sharing between sole traders and their accountants, and a payroll module targets the accountant segment. Coconut generates revenue through tiered subscriptions — Bookkeeping (£99.99/year), MTD Filing (£129.99/year), and Full (£159.99/year) — with a free tier available through a Zempler Bank account partnership and a 14-day free trial.

Distribution is product-led and self-serve, supported by a content/SEO knowledge hub, accountant referrals, and recent co-marketing partnerships with The Times/Times+ and Zempler Bank. The company reports 8,000 paying customers and 2,800 registered accountants, 174% revenue growth in 2020, and has raised approximately £9–11M across nine funding rounds between 2016 and 2022. Geographic scope is exclusively the United Kingdom.

Name

Coconut

Legal name

@Coconut Platform Ltd

Website

https://getcoconut.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Coconut is a UK fintech that provides mobile-first bookkeeping, tax estimation, and HMRC Making Tax Digital compliance software specifically for sole traders, landlords, and CIS subcontractors, monetised through tiered annual subscriptions.

Ownership category

akta.pro rank

Product category

Small Business Accounting Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro primary industry

Tax Return Filing, Processing & Assessment (BPAIADAC)

akta.pro secondary industries

Tax Planning & Personal Tax Optimization Tools (FSAGADAJ), Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Self-employed accounting software
• Making Tax Digital software
• Sole trader bookkeeping
• Landlord tax software
• Small business tax filing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Coconut generates revenue through tiered annual and monthly subscription plans. Customers pay to access bookkeeping, MTD filing, and Self Assessment submission features. The primary tiers are Bookkeeping (£99.99/year or £16.99/month), MTD Filing (£129.99/year or £21.99/month), and Full (£159.99/year). A free tier is offered in conjunction with a Zempler Bank account. Subscriptions auto-renew at standard rates after any promotional or free-trial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Coconut provides cloud-based accounting and tax software designed specifically for UK sole traders, landlords, and CIS subcontractors. The platform automates income and expense tracking via open banking, captures receipts, issues invoices, estimates tax liability in real time, and submits quarterly Making Tax Digital (MTD) returns and Self Assessment tax returns directly to HMRC. It is delivered as a mobile-first app (iOS and Android) with desktop web access and includes a dedicated Accountant Portal for collaboration with accounting professionals.

Product overview

Coconut is a UK fintech company offering self-employed accounting software designed specifically for sole traders and landlords. The product portfolio consists of three tiered subscription plans: Bookkeeping (£99.99/year) providing foundational income/expense tracking and receipt management; MTD Filing (£129.99/year) adding HMRC-recognised Making Tax Digital compliance for quarterly submissions; and Full (£159.99/year) combining both with Self Assessment submission capabilities. The platform also offers a free MTD software option tied to Zempler Bank accounts, GoSimpleTax integration for tax return filing, a WFH calculator tool, and payroll software for accountants. Coconut's core value proposition centres on real-time profit visibility, automated expense categorisation, receipt capture, invoice management, and MTD compliance, with bank-level security and FCA authorisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Coconut Self-Employed Accounting Software Cloud-based mobile-first accounting software for UK sole traders, landlords, and CIS subcontractors. It automatically imports and categorises transactions from 25+ UK banks via TrueLayer open banking, captures receipts, issues branded invoices, calculates real-time SA103 and SA105 tax estimates, and prepares quarterly Making Tax Digital submissions for HMRC. Sold as a self-serve subscription via iOS, Android, and web.
• Self Assessment Tax Return Submission End-of-year Self Assessment tax return preparation and direct submission to HMRC, supporting all UK personal tax forms (SA100, SA102, SA103, SA104, SA105, SA106, SA107, SA108, SA109) with built-in tax saving suggestions. Targeted at sole traders and landlords completing their annual tax return.
• Free MTD Software (Zempler Bank Bundle) Free MTD-compatible accounting software bundle available for up to 2 years when a customer opens a free Zempler bank account within the Coconut platform. Provides access to Coconut's bookkeeping and HMRC MTD filing features at no subscription cost during the promotional period.
• Payroll Software for Accountants Payroll module designed for accountants and bookkeepers to manage payroll for their sole trader clients within the Coconut platform. Targeted at accounting practices serving self-employed clients who need payroll alongside bookkeeping and tax filing.
• WFH Allowance Calculator Free work-from-home allowance calculator that helps self-employed individuals calculate allowable WFH expenses for inclusion in their tax returns. A standalone free utility tool for sole traders working from home.

Quantifiable outcome

• 174% revenue growth in 2020
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Zempler BankcoreGTM or Marketing Partner · 28 May 2026Coconut offers its MTD software free for up to 2 years to customers who apply for a free Zempler bank account within the Coconut platform. The partnership enables cross-promotional customer acquisition, with Zempler gaining access to Coconut's sole trader user base and Coconut gaining a free-tier acquisition channel. The partnership is governed by separate terms and conditions published on Coconut's legal pages.
• The Times and Times+minorGTM or Marketing Partner · 28 May 2026Joint promotional campaign with The Times newspaper and its Times+ digital subscription benefit. Coconut offers a free 12-month MTD subscription to the first 500 eligible customers who sign up through the promotional route, or 50% off for subsequent customers. The Times and Coconut are joint promoters, with Coconut solely responsible for fulfilment. The promotion is featured in The Times print and online editions.
• TrueLayercoreTechnology or IntegrationTrueLayer is an FCA-authorised Authorised Payment Institution (FRN: 793171) that provides the open banking infrastructure enabling Coconut to connect customers' bank accounts. When users connect their payment accounts to Coconut, TrueLayer grants read-only access to transaction data. Transaction data obtained by TrueLayer is deleted from their system after one hour. This is a foundational technical integration without which Coconut's automatic bank transaction import feature would not function.
• PrePay Technologies / BarclaysminorOthersFor the discontinued Coconut Legacy E-money Account (offered prior to 31 December 2020), funds were held in a ring-fenced account at Barclays by the regulated banking partner PrePay Technologies. This legacy arrangement is no longer active but referenced in the current user terms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoSimpleTax: UK-based Self Assessment and MTD tax filing platform serving individuals and sole traders. Coconut has a live integration with GoSimpleTax, and the two products overlap directly on HMRC-recognised MTD filing for sole traders and landlords.
• FreeAgent: UK cloud accounting platform specifically designed for freelancers, contractors, micro-businesses and their accountants, now owned by NatWest. Highly comparable to Coconut on target persona (sole traders/landlords) and accountant-driven distribution model.
• Countingup: UK business current account with built-in accounting and tax features aimed at sole traders and small businesses. Competes directly with Coconut on the sole trader MTD use case, with a different monetisation model (banking-led bundle).
• Tide: UK digital business banking platform that has expanded into invoicing, expense management and accounting tools for SMBs and sole traders. Comparable on UK sole trader/SMB customer base and integrated accounting-plus-banking proposition.
• ANNA Money: UK business current account and tax tool aimed at freelancers, sole traders and small limited companies with built-in tax estimation and MTD features. Directly comparable on UK sole trader and landlord MTD workflows.

Broad incumbents

• QuickBooks Self-Employed: Intuit's UK self-employed product within the broader QuickBooks ecosystem, targeting freelancers and sole traders with expense tracking and tax estimation. Comparable on customer segment and core self-employed use cases, but backed by Intuit's scale and broader SMB suite.
• Xero: Global cloud accounting platform with significant UK SMB and sole trader presence, including MTD-recognised offerings. Comparable on MTD compliance and accountant ecosystem, though broader and less specialised for sole traders/landlords.
• Sage: Established UK accounting software provider serving small businesses and accountants with MTD-compliant products. Comparable on MTD readiness and UK accountant channel, but operates across a much broader accounting and payroll portfolio.

Emerging players

• Pandle: UK-based small business cloud accounting software offering bookkeeping, invoicing and MTD features to sole traders and micro businesses. Comparable on UK SMB accounting workflows and MTD compliance, positioned as a lower-cost alternative.
• Capium: UK cloud accounting suite serving accountants and small businesses with bookkeeping, Self Assessment and MTD modules. Comparable on the accountant channel and MTD-ready functionality for sole traders and landlords.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getcoconut
• LinkedInlinkedin.com/company/getcoconut
• Facebookfacebook.com/getcoconut
• Instagraminstagram.com/getcoconut
• YouTubeyoutube.com/c/CoconutApp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coconut