FreeAgent
- Company typePrivate
- Founded2007
- HeadquartersEdinburgh, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
FreeAgent firmographics
Firmographics- Name
- FreeAgent
- Legal name
- FreeAgent Central Limited
- Website
- https://freeagent.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
FreeAgent industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)
- akta.pro secondary industries
- Expense Management & Reimbursements Administration (BPACAIAH), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where FreeAgent is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FreeAgent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Limited Company: Monthly or annual subscription for limited company accounting software. Regular price £33/month or £330/year.
- Subscription - Partnership/LLP: Monthly or annual subscription for partnership and LLP accounting. Regular price £27/month or £270/year.
- Subscription - Sole Trader: Monthly or annual subscription for sole trader accounting software. Regular price £19/month or £190/year.
- Subscription - Landlord: Monthly or annual subscription for landlord property finance management. Regular price £10/month or £100/year.
- Smart Capture Unlimited Add-on: Optional add-on unlocking unlimited use of Smart Capture tool for processing receipts and bills. Priced at £5/month.
- Amazon Seller Add-on: Optional add-on for Amazon UK marketplace sellers to automatically import transaction data. Priced at £6/month.
- Free Access (Bank Partners): Free access provided to NatWest, Royal Bank of Scotland, Ulster Bank business current account holders and Mettle account holders who make at least one transaction per month. FreeAgent monetises through partnership with parent NatWest Group.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Limited Company plan at £33/month regular |
| Subscription | Monthly | Partnership/LLP plan at £27/month regular |
| Subscription | Monthly | Sole Trader plan at £19/month regular |
| Subscription | Monthly | Landlord plan at £10/month regular |
| Subscription | Monthly | Smart Capture Unlimited add-on |
| Subscription | Monthly | Amazon UK add-on |
| Freemium | Monthly | Free access for bank account holders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
FreeAgent product offering
Product offeringCore offering
FreeAgent provides a cloud-based accounting and money management software platform for UK small businesses, freelancers, contractors, sole traders, landlords, and accountants. The platform combines invoicing, expense tracking, integrated payroll, bank feeds via Open Banking, cashflow forecasting, and HMRC-recognised Making Tax Digital (MTD) compliance for Income Tax, VAT, and Self Assessment. A free Practice Dashboard and dedicated Landlord product extend the core to accountants and property landlords respectively.
Product overview
FreeAgent is a cloud-based accounting software platform designed for UK small businesses, freelancers, sole traders, landlords, and accountants. The core product is the FreeAgent Core Accounting Software Package, which provides comprehensive financial management including invoicing, expenses, payroll, VAT filing, Self Assessment, and Making Tax Digital support. The platform operates on a modular architecture with specialised versions including FreeAgent for Landlords for property management, and add-on features including Smart Capture (AI-powered receipt capture), Amazon UK Integration (e-commerce sync), and integrated payment solutions (Tyl, Stripe, GoCardless, PayPal). For accountants, the free Practice Dashboard enables multi-client management with bulk operations. The mobile app extends functionality for on-the-go administration.
Differentiator
Problem solved
Functional benefit
Brands
- FreeAgent for Landlords: Specialized accounting software product for landlords to manage property finances and comply with MTD for Income Tax legislation.
- FreeAgent Practice Dashboard
Products and services
- FreeAgent Core Accounting Software
Quantifiable outcome
- Nine out of ten business owners feel more confident about their finances when using FreeAgent (Small Business Monitor, Autumn 2025)
- +1 more outcomes
Companies that use FreeAgent
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
FreeAgent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature5 records
FreeAgent partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- FathomcoreFreeAgent partnered with Fathom (reporting and forecasting platform) to enhance financial management capabilities for UK small businesses. Integration enables real-time profit and loss reporting, cash flow forecasting, KPI dashboards, and interactive management reports.
- PleocoreFreeAgent partnered with Pleo (spend management platform) making it FreeAgent's preferred expense management partner. The integration enables automated syncing of expenses and transactions from Pleo into FreeAgent, improving bookkeeping accuracy and efficiency for small businesses.
- Tyl by NatWestcoreTyl by NatWest provides payment processing integration enabling online debit/credit card payments, one-click payments, and automatic invoice reconciliation for FreeAgent users.
- StripecoreStripe integration provides online payment capabilities including credit/debit card payments, Apple Pay, Google Pay, and international payment acceptance.
- GoCardlesscoreGoCardless integration enables Direct Debit payments for recurring invoices and automatic reconciliation within FreeAgent.
- PayPalcorePayPal integration enables online payment acceptance including buy now pay later options and international payments.
- Amazon UKcoreFreeAgent's built-in Amazon add-on (£6/month) automatically imports Amazon UK marketplace sales data, fees, and refund information, categorising transactions automatically.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
FreeAgent competitors and assessment
Company assessmentBroad incumbents
- Sage: UK-founded incumbent accounting, payroll and HR software provider with Sage Accounting, Sage for Accountants and broader business solutions. Comparable because it directly overlaps with FreeAgent in UK SMB accounting and practice management, but with a much broader portfolio.
Direct peers
- Xero: Global cloud accounting platform for SMBs, accountants and bookkeepers with strong UK presence and MTD-compatible offerings. Directly competes with FreeAgent across sole traders, limited companies, landlords and the accounting practice channel in the UK.
- FreshBooks: Cloud accounting platform built for service-based SMBs, freelancers and contractors with invoicing, expense tracking and tax features. Closely comparable to FreeAgent on freelancer/contractor use cases, though its UK footprint is lighter than its North American base.
- Clear Books: UK cloud accounting platform built for small businesses, landlords and accountants, with MTD support and accountant practice tools. Comparable to FreeAgent on UK SMB and landlord accounting, particularly the practice-led distribution model.
- Crunch Accounting: UK online accounting service focused on limited companies, freelancers and contractors, with bundled accountant support. Overlaps with FreeAgent on UK limited company accounting, payroll and contractor-specific positioning.
- KashFlow: UK-based cloud accounting software for small businesses offering invoicing, expenses, payroll and VAT filing. Directly comparable on UK SMB accounting with a similar UK-only positioning, though with smaller scale than FreeAgent.
- QuickBooks (Intuit): Leading global SMB accounting platform with UK operations, MTD-ready software, integrated payroll, payments and an accountant partner programme. Competes head-to-head with FreeAgent for UK limited companies, sole traders and freelancers.
- Wave Accounting: Freemium cloud accounting platform for small businesses, freelancers and sole traders with invoicing, receipt scanning and payments. Comparable to FreeAgent on PLG, freemium and freelancer/SMB positioning, though with a different geographic focus.
Others
- Pleo: European business spend management and expense management platform. FreeAgent's preferred expense management partner with automated sync of Pleo expenses into FreeAgent — adjacent rather than competitive, but deeply integrated into the FreeAgent SMB workflow.
Emerging players
- Dext (formerly Receipt Bank): AI-powered document and receipt capture platform tightly integrated into accounting practices. Competes partially with FreeAgent's Smart Capture on receipt/bill data extraction, while also serving as a distribution partner into the same accountant channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FreeAgent social profiles
Digital presenceFreeAgent compliance and trust
Trust signalCompliance4 records
FreeAgent financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreeAgent leadership team
Management profileNumber of profiles
Profiles5 records
FreeAgent funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreeAgent M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreeAgent
What does FreeAgent do?
FreeAgent provides a cloud-based accounting and money management software platform for UK small businesses, freelancers, contractors, sole traders, landlords, and accountants. The platform combines invoicing, expense tracking, integrated payroll, bank feeds via Open Banking, cashflow forecasting, and HMRC-recognised Making Tax Digital (MTD) compliance for Income Tax, VAT, and Self Assessment. A free Practice Dashboard and dedicated Landlord product extend the core to accountants and property landlords respectively.
Is FreeAgent a public or private company?
FreeAgent is a private company. It is classified as corporate owned and is currently operating.
When was FreeAgent founded?
FreeAgent was founded in 2007. It employs 251 to 500 people.
Where is FreeAgent based?
FreeAgent is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does FreeAgent make money?
Seven revenue lines are on record. Subscription - Limited Company is the primary driver. The others are subscription - Partnership/LLP, subscription - Sole Trader, subscription - Landlord, smart Capture Unlimited Add-on, amazon Seller Add-on and free Access (Bank Partners).
Who are FreeAgent's main competitors?
Sage is listed as a broad incumbent. Direct peers are Xero, FreshBooks, Clear Books, Crunch Accounting, KashFlow, QuickBooks (Intuit) and Wave Accounting. Pleo is listed as an others. Dext (formerly Receipt Bank) is listed as an emerging player.
Does FreeAgent have an API?
Yes. FreeAgent offers a public API that enables third-party applications to interact with the FreeAgent service. The API allows developers to build integrations and automate workflows. Access to the API requires agreement to the FreeAgent API Terms. Developer documentation is at dev.freeagent.com.
What industry is FreeAgent in?
FreeAgent's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGALAJ, Embedded Tax, Accounting & Invoicing Finance, with a secondary code of BPACAIAH, Expense Management & Reimbursements Administration. Its NAICS code is 54121 and its SIC code is 7372.