Berri Fit
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Berri Fit firmographics
Firmographics- Name
- Berri Fit
- Legal name
- Berri Organics
- Website
- https://berriorganics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Berri Fit is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berri Fit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: Products sold directly through Shopify storefront at berriorganics.com. Customers can purchase individual products or subscribe for recurring deliveries with 10% discount.
- Retail Distribution: Products distributed through retail partners including Whole Foods Market and other health food stores. Available in physical retail locations across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Berri Fit Dragon Fruit 4-Pack |
| Unit Pricing | Pay-as-you-go | Berri Fit Mango Case |
| Unit Pricing | Monthly | Berri Lyte Acai Berry 2-Pack |
| Unit Pricing | Monthly | Berri Lyte Advanced Strawberry 2-Pack |
| Unit Pricing | Monthly | Berri Fit Sampler 6-Pack |
| Unit Pricing | Monthly | Berri Lyte Sampler 3-Pack |
| Unit Pricing | Monthly | Berri Lyte Fruit Punch 20oz 2-Pack |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Berri Fit product offering
Product offeringCore offering
Berri Fit manufactures and sells organic, plant-based electrolyte beverages under two core lines: Berri FIT for active hydration during workouts and daily activity, and Berri LYTE for rapid response oral rehydration suitable for all ages including infants. Both lines use a doctor-approved, WHO-aligned ORS formula built on coconut water, sea salt, and organic superfruits, and are sold direct-to-consumer via a Shopify storefront, through a Subscribe & Save subscription program, and in retail partners including Whole Foods Market.
Product overview
Berri Fit operates as an organic plant-based beverage company offering two core product lines: Berri FIT for active hydration/fitness beverages, and Berri LYTE for rapid response electrolyte solutions. Berri FIT products include Dragon Fruit, Mango, and Tropical Punch flavors designed for athletes and active individuals with 50% fewer calories than traditional sports drinks. Berri LYTE products include Acai Berry, Strawberry, Cherry, Elderberry Apple, Fruit Punch, and Wild Berry flavors formulated for dehydration replenishment suitable for all ages including infants. The Advanced line features Berri LYTE Advanced Strawberry with added elderberry for immunity support. Both lines use organic coconut water, sea salt, and plant-based ingredients including guava, amla fruit, maca root, ginseng, and superfruits. Products are available in various pack sizes including new 20oz bottles and sampler packs. The company was founded by Jerome, a former college athlete who created the drinks during his cancer recovery, with a mission to support pediatric cancer research through donations to Wish Upon a Teen and The Jimmy Fund.
Differentiator
Problem solved
Functional benefit
Products and services
- Berri FIT The world's first certified organic, plant-based fitness beverage designed for active hydration during workouts, sports, exercise, and daily activity. Delivers 50% fewer calories and over 30% less sugar than traditional sports drinks. Available in flavors including Dragon Fruit, Mango, and Tropical Punch, in multi-packs, case packs, and a Sampler 6-Pack.
- Berri LYTE Organic plant-based rapid response electrolyte solution formulated to WHO oral rehydration standards and suitable for infants and children of all ages. Used for dehydration and electrolyte replenishment during illness recovery and daily wellness. Available in flavors including Acai Berry, Strawberry, Cherry, Elderberry Apple, Fruit Punch, Wild Berry, and Grape, in 20oz sizes, multi-packs, and a 3-Flavor Sampler.
- Berri LYTE Advanced Advanced formula rapid response electrolyte drink that adds real elderberry for immunity support on top of the Berri LYTE ORS base. Targeted at consumers who want both fast hydration and immune-system benefits. Featured flavor is Berri LYTE Advanced Strawberry.
Quantifiable outcome
- 5.4x more electrolytes than competitors
- +3 more outcomes
Companies that use Berri Fit
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Berri Fit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Berri Fit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wish Upon a TeencoreCharitable partnership where Berri Organics donates to fund the Design My Room program, providing games, music, arts and crafts, books, and decals to transform hospital rooms for teens battling cancer. As of 2020, Berri Brands has helped fund over 530 Design My Rooms.
- The Jimmy FundcoreNet proceeds from sales of Berri products include a 2% donation to The Jimmy Fund, supporting pediatric cancer research and patient care at Dana-Farber Cancer Institute.
- Dana-Farber Cancer InstitutecoreCharitable beneficiary of Jimmy Fund donations supporting pediatric cancer research and patient care. Berri's mission aligns with fighting pediatric cancer through funding cutting-edge research at the institute.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Berri Fit competitors and assessment
Company assessmentDirect peers
- Nuun Hydration: Nuun is a tablet-based electrolyte hydration brand owned by Nestlé Health Science. It competes in the premium sports and everyday hydration segment with a focus on low-sugar, portable formats targeting active consumers and families.
- LMNT: LMNT is a zero-sugar electrolyte drink mix brand popular in fitness and wellness communities. It competes in the premium electrolyte replacement category targeting keto, paleo, and active lifestyle consumers — overlapping with Berri FIT's clean-label positioning.
- Liquid IV: Liquid IV is a leading powdered electrolyte and hydration brand using Cellular Transport Technology. It directly competes with both Berri FIT and Berri LYTE in the premium electrolyte hydration category, targeting active consumers and families seeking sugar-conscious alternatives to traditional sports drinks.
- Cure Hydration: Cure Hydration is a plant-based electrolyte drink mix brand using coconut water and no added sugar. It is a direct competitor in the organic, clean-label hydration space and targets similar health-conscious and family consumer segments.
- DripDrop Hydration: DripDrop is a medical-grade oral rehydration solution (ORS) brand with a focus on dehydration recovery. It directly competes with Berri LYTE in the ORS-credentialed electrolyte space, though positioned more toward medical and outdoor performance use cases.
Broad incumbents
- Gatorade: Gatorade (PepsiCo) is the dominant mass-market sports drink. While not directly organic, it competes head-to-head with Berri FIT for athlete and active-consumer occasions and sets the price-value reference point for the category.
- Bodyarmor Sports Nutrition: BodyArmor (Coca-Cola) is a fast-growing premium sports drink competitor. It directly competes with Berri FIT for active and fitness consumers with a less-sweet, more natural positioning than Gatorade, raising the competitive bar in the category.
- Pedialyte: Pedialyte (Abbott) is the dominant pediatric oral rehydration solution brand. It directly competes with Berri LYTE on dehydration recovery and electrolyte replenishment for children and adults, though it lacks an organic, plant-based positioning.
Emerging players
- Suja Life: Suja Life is an organic, cold-pressed juice and functional beverage brand distributed through Whole Foods and other natural channels. It shares Berri's organic positioning and retail distribution strategy but focuses on juices and shots rather than electrolyte hydration.
- Health-Ade Kombucha: Health-Ade is a premium organic kombucha brand with strong Whole Foods presence and DTC e-commerce. Comparable as a fellow premium organic beverage company with similar distribution channels, customer demographics, and founder-led growth trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Berri Fit social profiles
Digital presenceBerri Fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berri Fit leadership team
Management profileNumber of profiles
Profiles1 record
Berri Fit funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berri Fit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berri Fit
What does Berri Fit do?
Berri Fit manufactures and sells organic, plant-based electrolyte beverages under two core lines: Berri FIT for active hydration during workouts and daily activity, and Berri LYTE for rapid response oral rehydration suitable for all ages including infants. Both lines use a doctor-approved, WHO-aligned ORS formula built on coconut water, sea salt, and organic superfruits, and are sold direct-to-consumer via a Shopify storefront, through a Subscribe & Save subscription program, and in retail partners including Whole Foods Market.
Is Berri Fit a public or private company?
Berri Fit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Berri Fit founded?
Berri Fit was founded in 2015. It employs 1 to 10 people.
Where is Berri Fit based?
Berri Fit is headquartered in Santa Monica, United States, in the North America region.
How does Berri Fit make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Berri Fit's main competitors?
Direct peers on record are Nuun Hydration, LMNT, Liquid IV, Cure Hydration and DripDrop Hydration. Broad incumbents are Gatorade, Bodyarmor Sports Nutrition and Pedialyte. Emerging players are Suja Life and Health-Ade Kombucha.
Does Berri Fit have an API?
No public API is recorded for Berri Fit.