Suja Life
Suja Life is a public better-for-you functional beverage company (NASDAQ:SUJA) producing cold-pressed juices, functional wellness shots, and better-for-you sodas across three brands — Suja Organic, Vive Organic, and Slice — distributed to roughly 14 million buyers through 37,000+ U.S. retail stores.
- Company typePublic
- Founded2012
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Suja Life does
Suja Life is a public better-for-you functional beverage company headquartered in Oceanside, California, that produces and distributes a three-brand portfolio — Suja Organic (cold-pressed juices and wellness shots delivering vitamins, minerals, superfoods, and probiotics), Vive Organic (functional wellness shots formulated with adaptogens, herbs, and functional mushrooms for energy, focus, and mood), and Slice Soda (a prebiotic/probiotic/postiotic fruit soda relaunched in 2025 after acquiring the legacy Pepsi brand in 2024). The company operates cold-press processing technology at scale, processing approximately one million pounds of fresh produce per week to serve roughly 14 million buyers through a national retail network of more than 37,000 U.S. stores including Albertsons and Kroger across grocery, convenience, and away-from-home channels.
The business model is wholesale CPG beverage distribution: Suja sells finished SKUs through enterprise retail partners at standard trade terms (specific pricing not publicly disclosed), generating revenue from per-unit sales of branded beverage products across juices, shots, and sodas. It holds the #1 position in the cold-pressed juice sub-category with 11% household penetration and approximately 8% share of the $3.9B natural healthy beverage category, which is growing at roughly 4x the rate of the total beverage market. The company was founded in 2012, was previously controlled by private-equity sponsor Paine Schwartz Partners, and completed its NASDAQ IPO (ticker SUJA) on May 7-8, 2026, pricing 8.9 million shares at $21.00 for net proceeds of approximately $173.6M and an opening market capitalization of ~$695.3M.
Suja Life firmographics
Firmographics- Name
- Suja Life
- Legal name
- Suja Life, LLC
- Website
- https://www.sujalife.com/
- Company type
- Public
- Founded year
- 2012
- Operating status
- Ipo
- Headcount range
- 51–100 employees
- Short description
- Suja Life is a public better-for-you functional beverage company (NASDAQ:SUJA) producing cold-pressed juices, functional wellness shots, and better-for-you sodas across three brands — Suja Organic, Vive Organic, and Slice — distributed to roughly 14 million buyers through 37,000+ U.S. retail stores.
- Ownership category
- akta.pro rank
Suja Life industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Refrigerated Probiotics & Functional Shots (CRADACAN), Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE)
Keywords
Where Suja Life is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Suja Life business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beverage Product Sales: Suja Life generates revenue through the sale of better-for-you functional beverages including cold-pressed juices, wellness shots, and better-for-you sodas across major retail channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Suja Life product offering
Product offeringCore offering
Suja Life manufactures and sells better-for-you functional beverages through three brands: Suja Organic cold-pressed juices and wellness shots, Vive Organic adaptogen- and mushroom-based wellness shots, and Slice Soda fruit sodas with prebiotic, probiotic, and postbiotic formulations. Products are made from organic ingredients and distributed nationally through grocery, convenience, and away-from-home retail channels in the United States.
Product overview
Suja Life is a better-for-you functional beverage company operating three core brands: Suja Organic (cold-pressed juices and wellness shots delivering essential vitamins, minerals, superfoods, and probiotics), Vive Organic (expertly crafted wellness shots with adaptogens, herbs, and functional mushrooms for energy, focus, mood, and mental well-being), and Slice Soda (better-for-you fruit sodas with prebiotic, probiotic, and postbiotic formulations, relaunched in 2025 after acquiring the Pepsi brand originally introduced in 1984). The company serves approximately 14 million buyers and processes ~1 million pounds of fresh produce per week, distributing across a national retail network of more than 37,000 U.S. stores.
Differentiator
Problem solved
Functional benefit
Brands
- Suja Organic: Leading organic beverage brand known for cold-pressed juices and wellness shots delivering essential vitamins, minerals, superfoods, and probiotics
- Vive Organic
- Slice Soda
Products and services
- Suja Organic Leading organic beverage brand offering cold-pressed juices and wellness shots delivering essential vitamins, minerals, superfoods, probiotics and other functional ingredients to support consumer wellness.
- Vive Organic Expertly crafted, research-backed wellness shots made with organic adaptogens, herbs, and functional mushrooms formulated for energy, focus, mood, and mental well-being support.
- Slice Soda Better-for-you fruit soda featuring prebiotic, probiotic, and postbiotic formulations, relaunched as a healthier nostalgic soda with reduced sugar and added functional benefits.
- Slice Soda Pineapple Tropical pineapple-flavored better-for-you soda containing prebiotics, probiotics, and postbiotics, with 35 calories and 5 grams of sugar per can.
- Vive Organic Mind Boost Wellness Shot Wellness shot formulated to support mental well-being using organic adaptogens, herbs, and functional mushrooms.
- Vive Organic Mood Boost Wellness Shot Wellness shot formulated to support mood and mental well-being using organic adaptogens, herbs, and functional mushrooms.
- Vive Organic Energy + Focus Wellness Shot Wellness shot formulated to provide sustained energy and improved focus using organic ingredients, available at Kroger stores nationwide.
- Vive Organic Energy Extra Strength Wellness Shot Higher-caffeine version of the Energy + Focus wellness shot, formulated to provide sustained energy and improved focus using organic ingredients.
- Vive Organic Multivitamin Wellness Shot Multivitamin wellness shot formulated with organic functional ingredients, part of Vive Organic's new product lineup.
- Vive Organic Goldenberry Digestion Wellness Shot Wellness shot featuring goldenberry and organic functional ingredients for digestion support.
Companies that use Suja Life
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Suja Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Suja Life partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major.
- AlbertsonsmajorNational retail partner for Slice Soda products. Slice Pineapple flavor launched exclusively at Albertsons locations nationwide on June 3, 2026.
- KrogermajorNational retail distribution partner for Vive Organic wellness shots including Energy + Focus and Energy Extra Strength variants.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Suja Life competitors and assessment
Company assessmentDirect peers
- Pressed Juicery: Pressed Juicery is a leading U.S. cold-pressed juice brand with retail stores and grocery distribution, directly comparable to Suja Organic's core juice portfolio and similar health-conscious consumer target.
- Daily Harvest: Daily Harvest offers cold-pressed juices and plant-based functional beverages through a direct-to-consumer and retail model, closely aligned with Suja's cold-pressed and wellness-shot positioning.
- Olipop: Olipop is a venture-backed better-for-you soda brand featuring prebiotic formulations, directly comparable to Slice Soda's pre/pro/postbiotic positioning and target consumer.
- Poppi: Poppi is a leading prebiotic soda brand competing for the same better-for-you soft drink shelf space as Slice Soda, with similar distribution through national grocery and club channels.
- Health-Ade Kombucha: Health-Ade is a major U.S. kombucha and functional fermented beverage brand distributed in the same natural and conventional grocery channels as Suja, competing for the same health-conscious functional beverage shopper.
- GT's Living Foods: GT's Living Foods is the leading U.S. kombucha brand and a pioneer in the functional/probiotic beverage category, a direct competitor to Suja's probiotic-forward product positioning.
- Evolution Fresh: Evolution Fresh (owned by Starbucks) produces cold-pressed juices and functional beverages distributed nationally, competing directly with Suja Organic in the same refrigerated juice aisle.
- BluePrint (Hain Celestial): BluePrint is a well-known cold-pressed juice brand owned by Hain Celestial Group, distributed through grocery and natural channels with a comparable organic/health positioning to Suja Organic.
- Vital Proteins: Vital Proteins offers functional beverages and wellness shots featuring collagen, adaptogens, and functional ingredients — comparable to Vive Organic's adaptogen and functional mushroom shot portfolio.
Broad incumbents
- Bolthouse Farms: Bolthouse Farms is a major incumbent in refrigerated juices, smoothies, and functional beverages with national grocery distribution, overlapping with Suja's juice and functional product footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Suja Life social profiles
Digital presenceSuja Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suja Life leadership team
Management profileNumber of profiles
Profiles11 records
Suja Life subsidiaries and ownership
Company hierarchySubsidiaries1 record
Suja Life funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suja Life M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suja Life
What does Suja Life do?
Suja Life manufactures and sells better-for-you functional beverages through three brands: Suja Organic cold-pressed juices and wellness shots, Vive Organic adaptogen- and mushroom-based wellness shots, and Slice Soda fruit sodas with prebiotic, probiotic, and postbiotic formulations. Products are made from organic ingredients and distributed nationally through grocery, convenience, and away-from-home retail channels in the United States.
Is Suja Life a public or private company?
Suja Life is a public company. It is classified as public and is currently ipo.
When was Suja Life founded?
Suja Life was founded in 2012. It employs 51 to 100 people.
Where is Suja Life based?
Suja Life is headquartered in San Diego, United States, in the North America region.
How does Suja Life make money?
One revenue line is on record: beverage Product Sales.
Who are Suja Life's main competitors?
Direct peers on record are Pressed Juicery, Daily Harvest, Olipop, Poppi, Health-Ade Kombucha, GT's Living Foods, Evolution Fresh, BluePrint (Hain Celestial) and Vital Proteins. Bolthouse Farms is listed as a broad incumbent.
Does Suja Life have an API?
No public API is recorded for Suja Life.
What industry is Suja Life in?
Suja Life's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.