O'Reilly Auto Parts
O'Reilly Auto Parts is a North American specialty retailer of automotive aftermarket parts, tools, and accessories operating 6,500+ company-owned stores across the U.S., Mexico, and Canada, serving both DIY consumers and professional repair shops via a dual-market strategy.
- Company typePublic
- Founded1955
- HeadquartersSpringfield, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What O'Reilly Auto Parts does
O'Reilly Auto Parts is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in North America, serving two parallel customer bases — individual do-it-yourself (DIY) consumers and professional service providers (DIFM/commercial) — through a network of more than 6,500 company-owned stores across the United States, Mexico, and Canada. The company was founded by the O'Reilly brothers in Springfield, Missouri in the mid-1950s, is publicly traded on NASDAQ under ticker ORLY, and has delivered 33 consecutive years of positive comparable store sales growth, with FY2025 revenue of approximately $17.8 billion and FY2026 revenue guidance of $18.7–$19.0 billion. Its retail footprint is fed by 32 distribution centers (with three more in development — Stafford County, VA opened January 2026; Lakeland, FL and Fort Worth, TX under construction) representing approximately 16.7 million square feet of logistics capacity.
The underlying technology and operating platform comprises the OBD-II-based VeriScan check-engine-light diagnostic system deployed at stores, an O'Rewards points-based loyalty program, free in-store services (battery/alternator/starter testing, wiper and bulb installation, fluid and battery recycling, custom paint mixing, custom hydraulic hose fabrication, brake resurfacing, and a specialty Loaner Tool Program), and a modernized data stack built on Alation data catalog and Snowflake cloud data platform supporting an AI governance-first strategy. E-commerce at oreillyauto.com complements the physical network with in-store pickup, same-day local delivery, and standard shipping, while the Jobber Program and 'For the Professional' division serve independent repair shops and fleet operators through commercial pricing and dedicated catalogs.
O'Reilly makes money primarily through unit-priced retail sales of replacement parts and accessories at point of sale across more than 6,500 stores, supplemented by commercial sales to professional mechanics and shops (transaction-based with commercial account pricing), recurring O'Rewards-driven repeat purchases, and selective manufacturer rebates and promotional programs (e.g., Klarna buy-now-pay-later at point of sale, a 10% in-store military discount, and product rebates such as the $20 gift card after rebate on A/C Pro kits). Unit growth of 225–235 net new stores in 2026 (3%–4%) is the primary volume lever, with the DIFM professional segment explicitly identified as outperforming DIY in Q1 2026. The capital structure is dominated by recurring low-cost debt — $500M of 5.000% Senior Notes due 2034 issued in August 2024 and $850M of 5.100% Senior Notes due 2036 issued in March 2026 — alongside a $31.75 billion cumulative share repurchase authorization that has reduced diluted share count by 44% over the past decade.
O'Reilly Auto Parts firmographics
Firmographics- Name
- O'Reilly Auto Parts
- Legal name
- O'Reilly Automotive, Inc.
- Website
- https://oreillyauto.com
- Company type
- Public
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- O'Reilly Auto Parts is a North American specialty retailer of automotive aftermarket parts, tools, and accessories operating 6,500+ company-owned stores across the U.S., Mexico, and Canada, serving both DIY consumers and professional repair shops via a dual-market strategy.
- Ownership category
- akta.pro rank
O'Reilly Auto Parts industry classification
Industry- Product category
- Automotive Aftermarket Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Automotive Parts & Accessories Omnichannel (CRAFAEAL)
- akta.pro secondary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where O'Reilly Auto Parts is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
O'Reilly Auto Parts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Parts and Accessories Sales: O'Reilly Auto Parts generates the vast majority of its revenue through the sale of automotive aftermarket parts, tools, supplies, equipment, and accessories at retail stores and through e-commerce. Products include brakes, batteries, motor oil, filters, cooling system parts, ignition components, alternators, starters, headlights, shocks, struts, and thousands of other automotive parts across dozens of categories.
- Professional / Commercial Sales: Revenue from commercial accounts including professional repair shops, mechanics, and fleet operators through the Jobber Program and dedicated professional sales division, with commercial pricing and account services.
- Loyalty Program / O'Rewards: The O'Rewards program drives customer retention and increased purchase frequency through points accumulation and redemption, with bonus point deals and member-only promotions incentivizing repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing — No published tier structure; prices vary by product category and brand |
| Unit Pricing | Pay-as-you-go | Military Discount — 10% discount for active duty, reserve, retired service members, and veterans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
O'Reilly Auto Parts product offering
Product offeringCore offering
O'Reilly Auto Parts is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories, operating more than 6,500 company-owned stores across the United States, Mexico, and Canada, supported by 32 distribution centers and the oreyillyauto.com e-commerce site. The company serves both do-it-yourself (DIY) consumers and professional service providers (DIFM) through a dual-market strategy, with value-added in-store services such as free battery and check engine diagnostics, custom paint mixing, custom hydraulic hose fabrication, brake resurfacing, and a loaner tool rental program.
Product overview
O'Reilly Auto Parts operates as an automotive aftermarket parts retailer with a dual-market strategy serving both DIY consumers and professional technicians. The company offers a comprehensive portfolio of replacement parts, accessories, tools, and supplies across 6,500+ retail locations. Core offerings include O'Rewards loyalty program for customer retention, O'Reilly VeriScan diagnostic services for check engine light analysis, and extensive product categories (brakes, batteries, motor oil, filters, cooling systems, ignition). Value-added store services include free battery testing, free wiper/bulb installation, battery recycling ($10 gift card per battery), custom paint mixing, custom hydraulic hose fabrication, brake resurfacing, and a loaner tool program. The company also operates 32+ distribution centers to supply stores across the US, Mexico, and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- O'Reilly Auto Parts Retail Retail offering of automotive aftermarket parts, tools, supplies, equipment, and accessories available at more than 6,500 company-owned stores across the U.S., Mexico, and Canada, as well as through the oreyillyauto.com e-commerce site with in-store pickup, same-day local delivery, and standard shipping.
- O'Rewards Loyalty Program Points-based loyalty program allowing members to earn points on purchases and redeem them for dollars off future purchases, with member-only bonus point promotions (e.g., 5x or 10x points on select products) and exclusive deals.
- O'Reilly VeriScan Check Engine Light Diagnostics Free in-store OBD-II diagnostic service that reads check engine light codes on any 1996 or newer passenger vehicle and surfaces known-issue databases so parts professionals can recommend repair solutions.
- Free Battery Testing and Installation Free battery testing on most marine, motorcycle, ATV, heavy-duty, AGM, lawn and garden, and car batteries using in-store car battery testers, plus free battery installation on eligible vehicles (with some exclusions for heavy-duty dual-battery setups).
- Battery Recycling Program Free recycling of automotive batteries with a $10 O'Reilly Auto Parts gift card offered per eligible undamaged, non-core return automotive battery (up to five batteries per day).
- Custom Paint Mixing Custom-matched automotive paint mixing service at 500+ O'Reilly locations, including basecoat and single-stage paint, plus custom spray paint cans for professional and DIY refinishers.
- Custom Hydraulic Hose Fabrication Custom-cut and crimped hydraulic hose fabrication service using Gates hydraulic components at participating O'Reilly locations, serving industrial, construction, and agricultural equipment customers.
- Brake Drum & Rotor Resurfacing Brake rotor and drum resurfacing service using specialty brake lathes at participating O'Reilly locations to restore brake performance and extend brake pad life.
- Loaner Tool Program Specialty tool rental program offering suspension, engine, brake, cooling system, and A/C service tools at nearly every O'Reilly store location for one-time use repairs, with a refundable deposit required.
- Free Starter & Alternator Testing Free testing of alternators and starters both on and off the vehicle using bench-top testers to diagnose starting and charging system issues.
- Free Wiper & Bulb Installation Free installation of wiper blades and headlight/tail light bulbs purchased from O'Reilly Auto Parts at participating locations.
- Free Fluid Recycling Free recycling of motor oil, gear oil, transmission fluid, power steering fluid, and other automotive fluids at O'Reilly store locations.
- O'Reilly "For the Professional" / Jobber Program Commercial Sales Dedicated professional sales division serving independent automotive repair shops, mechanics, and fleet operators through commercial accounts, professional catalogs, commercial pricing, and the Jobber Program for independent parts retailers.
Quantifiable outcome
- 33rd consecutive year of positive comparable store sales growth (FY2025)
- +4 more outcomes
Companies that use O'Reilly Auto Parts
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
O'Reilly Auto Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
O'Reilly Auto Parts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and other.
- NASCARcoreO'Reilly Auto Parts entered a multi-year partnership with NASCAR as the exclusive entitlement sponsor of the NASCAR Xfinity Series (announced in 2025 and noted in 2026 NASCAR schedule releases). O'Reilly also powers the NASCAR Local Racing Series (formerly the NASCAR Weekly Series) as its exclusive title sponsor, emphasizing local short-track racing in the U.S. and Canada. These sponsorships provide significant brand exposure to the auto enthusiast demographic.
- Holley and Malco AutomotiveminorNoted in market research as key developments in the automotive aftermarket — Holley and Malco Automotive launching new product lines in partnership with leading aftermarket retailers. These partnerships support new product distribution across O'Reilly's store network.
- Wisconsin Economic Development Corporation (WEDC)minorO'Reilly Auto Parts participates in WEDC-funded community initiatives. The O'Reilly Automotive Foundation awarded a $25,000 Fab Lab Grant to Arcadia Schools (Wisconsin) alongside WEDC matching funds, supporting automotive fabrication lab equipment. O'Reilly team members support the program through youth apprenticeships, mentoring, and tool donations.
- AutoZone (competitive benchmarking)otherWhile AutoZone is a primary competitor, both companies are consistently analyzed together in automotive aftermarket research. AutoZone ranked highest in customer satisfaction per ACSI (January 2026) and NAPA ranked highest in overall customer experience per Market Force. O'Reilly leads in trust and loyalty per Market Force study.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
O'Reilly Auto Parts competitors and assessment
Company assessmentDirect peers
- AutoZone: AutoZone is O'Reilly's closest direct competitor — a specialty retailer of automotive aftermarket parts and accessories with ~7,000 stores across the U.S., Mexico, Brazil, and Puerto Rico. Both companies serve DIY and DIFM customers through company-owned retail stores with comparable product categories, distribution networks, and commercial programs. AutoZone ranked highest in customer satisfaction in the ACSI January 2026 study.
- Pep Boys: Pep Boys (owned by Icahn Automotive Group) operates automotive aftermarket parts retail stores and service centers across the U.S., with a combined parts-and-service model. While smaller than O'Reilly, it competes in overlapping retail parts categories and offers professional installation services that O'Reilly does not directly provide. Pep Boys represents a partial-overlap direct peer in store-based parts retail.
- LKQ Corporation: LKQ Corporation is a leading provider of alternative and specialty parts to repair and accessorize automobiles and other vehicles, operating a distribution network of ~1,700 locations across North America, the U.K., and continental Europe. While LKQ is more distribution- and recycled-parts-focused than O'Reilly's new-parts retail model, it competes directly in the aftermarket parts supply chain serving professional installers and body shops.
- Genuine Parts Company (NAPA Auto Parts): Genuine Parts Company distributes automotive replacement parts through its NAPA Auto Parts network of ~6,000 stores across the U.S. and Canada, plus industrial and business products segments. NAPA is widely recognized as the leader in professional/DIFM service and was ranked highest in overall customer experience by Market Force. It competes with O'Reilly directly in both the retail storefront and commercial/DIFM channels.
- Advance Auto Parts: Advance Auto Parts is a major U.S. specialty retailer of automotive aftermarket parts with ~4,800 stores across the U.S., Canada, and select international markets. Like O'Reilly, Advance serves both DIY consumers and professional installers through company-owned stores, commercial programs (Pro/Commercial), and e-commerce. Advance Auto Parts competes directly with O'Reilly for parts category share in overlapping U.S. geographies.
Regional players
- Canadian Tire: Canadian Tire is a leading Canadian retailer of automotive parts, tools, and household goods, operating ~1,700 stores across Canada. As O'Reilly expands in Canada through the Groupe Del Vasto acquisition, Canadian Tire is the most relevant regional competitor for the Canadian market. Both companies serve DIY consumers and professional mechanics with automotive parts, tools, and accessories through storefront retail.
- Bapcor Limited: Bapcor is the largest aftermarket automotive parts, accessories, and service equipment distributor in Australasia, operating retail banners (Autobarn, Midas) and trade networks. While geographically separate from O'Reilly, Bapcor is a closely comparable business model — vertically integrated aftermarket parts retailer/distributor serving both DIY consumers and trade customers. Useful as a regional benchmark for the parts-retail-plus-distribution model.
Others
- Tractor Supply Company: Tractor Supply is a rural-lifestyle retailer selling automotive parts, tools, and maintenance supplies alongside farm, ranch, and pet products. While not a direct competitor in O'Reilly's core auto-parts market, Tractor Supply overlaps on tools, fluids, batteries, and accessories — particularly in rural and exurban markets where O'Reilly's store density is lower. Both companies share capital-efficient rural footprint expansion themes.
Broad incumbents
- Amazon (Automotive Parts): Amazon operates a massive automotive parts and accessories marketplace with millions of SKUs sold by Amazon and third-party sellers. While not a specialty retailer, Amazon competes with O'Reilly on selection, price discovery, and convenience for online parts ordering. Amazon is increasingly relevant in commercial/fleet procurement as well, where pricing transparency can pressure traditional distributors.
- Walmart Auto Section: Walmart sells automotive parts, accessories, tires, and maintenance supplies through its broader general merchandise and automotive service center footprint. While not a specialist, Walmart's scale, pricing power, and convenient retail locations compete with O'Reilly for entry-level DIY consumers and routine maintenance purchases. Walmart functions as a broad incumbent in the same overall retail channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
O'Reilly Auto Parts social profiles
Digital presenceO'Reilly Auto Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
O'Reilly Auto Parts leadership team
Management profileNumber of profiles
Profiles16 records
O'Reilly Auto Parts subsidiaries and ownership
Company hierarchySubsidiaries1 record
O'Reilly Auto Parts funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O'Reilly Auto Parts M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O'Reilly Auto Parts
What does O'Reilly Auto Parts do?
O'Reilly Auto Parts is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories, operating more than 6,500 company-owned stores across the United States, Mexico, and Canada, supported by 32 distribution centers and the oreyillyauto.com e-commerce site. The company serves both do-it-yourself (DIY) consumers and professional service providers (DIFM) through a dual-market strategy, with value-added in-store services such as free battery and check engine diagnostics, custom paint mixing, custom hydraulic hose fabrication, brake resurfacing, and a loaner tool rental program.
Is O'Reilly Auto Parts a public or private company?
O'Reilly Auto Parts is a public company. It is classified as public and is currently operating.
When was O'Reilly Auto Parts founded?
O'Reilly Auto Parts was founded in 1955. It employs 5,001 to 10,000 people.
Where is O'Reilly Auto Parts based?
O'Reilly Auto Parts is headquartered in Springfield, United States, in the North America region.
How does O'Reilly Auto Parts make money?
Three revenue lines are on record. Retail Parts and Accessories Sales are the primary driver. The others are professional / Commercial Sales and loyalty Program / O'Rewards.
Who are O'Reilly Auto Parts's main competitors?
Direct peers on record are AutoZone, Pep Boys, LKQ Corporation, Genuine Parts Company (NAPA Auto Parts) and Advance Auto Parts. Regional players are Canadian Tire and Bapcor Limited. Tractor Supply Company is listed as an others. Broad incumbents are Amazon (Automotive Parts) and Walmart Auto Section.
Does O'Reilly Auto Parts have an API?
No public API is recorded for O'Reilly Auto Parts.
What industry is O'Reilly Auto Parts in?
O'Reilly Auto Parts's product category is Automotive Aftermarket Parts Retail. Its primary akta.pro industry code is CRAFAEAL, Automotive Parts & Accessories Omnichannel, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133 and its SIC code is 5531.