Canadian Tire Corp.

What Canadian Tire Corp. does

Canadian Tire Corporation, Limited (TSX: CTC.A) is one of Canada's largest and most diversified retailers, founded in 1922 and headquartered in Toronto. The company operates a multi-banner retail network of 1,600+ locations across Canada, including 500+ Canadian Tire dealer-operated stores, 400+ SportChek stores, 380+ Mark's (L'Équipeur in Quebec) stores, 65 Party City stores, 80 Atmosphere stores, 79 PartSource automotive parts stores, 16 Pro Hockey Life megastores, and 275+ Gas+ petroleum locations. Its core customer base is general Canadian consumers shopping for automotive, sporting goods, outdoor, home, and workwear products, served through a hybrid model of independent dealers, corporate banners, and franchise-operated gas stations.

The company generates revenue through four integrated streams: retail product sales, petroleum (1B+ litres annually through Gas+ and Petro-Canada brands), financial services (Triangle Mastercard with 2.1M active customers, fully owned since the March 2025 buyback of Scotiabank's 20% stake for CAD $650M), and real estate (CT REIT, with 31.7M sq ft of GLA across 375+ properties). The technology backbone includes the MOSaiC AI retail intelligence platform (built on Microsoft Azure, identifying 1,000+ customer micro-occasions) and the Triangle Rewards loyalty platform (12M members, 9.8M active, generating ~$300M in incremental sales), with cross-partner integrations to WestJet, RBC, Petro-Canada, and Tim Hortons. The company owns 17 private-label brands (Mastercraft, Motomaster, NOMA, CANVAS, WOODS, Yardworks, Dakota, WindRiver, etc.) and in March 2025 acquired Hudson's Bay Company's iconic stripes IP for $30M to extend into heritage lifestyle categories. FY2025 revenue was CAD $16.3B, with Q4 2025 comparable retail sales +4.2% and 14% profitability increase year-over-year; the company also operates the Roller Labs Ventures corporate venture fund for strategic minority investments.

Name

Canadian Tire Corp.

Legal name

Canadian Tire Corporation, Limited

Website

https://corp.canadiantire.ca

Company type

Public

Founded year

1922

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Canadian Tire Corporation is a Canadian multi-banner retailer operating 1,600+ stores under Canadian Tire, SportChek, Mark's, Party City, Atmosphere, and PartSource banners, serving general Canadian consumers through integrated retail, petroleum (Gas+), financial services (Triangle Mastercard), and real estate operations anchored by the 12-million-member Triangle Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Multi-Banner General Merchandise Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• General merchandise retail
• Automotive aftermarket parts
• Sports and outdoor retail
• Consumer financial services
• Retail loyalty programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Core retail revenue from Canadian Tire Retail (500+ stores), SportChek (400+ locations), Mark's (380+ stores), Party City (65 stores), Atmosphere (80 stores), PartSource (79 stores), and Pro Hockey Life (16 megastores), selling automotive, sports, outdoor, home, and workwear products. Full-year 2025 revenue of $16.3 billion.
2. Petroleum/Gas Sales: Canadian Tire Petroleum operates over 275 gasoline locations under Gas+ and Petro-Canada brands, pumping more than 1 billion litres annually, with loyalty integration through CT Money and Petro-Points.
3. Financial Services: Canadian Tire Financial Services offers Triangle Mastercard (2.1 million active customers), equal payment plans, and other financial products. CTC retains 100% ownership following the $650 million buyback of Scotiabank's 20% stake in March 2025.
4. Real Estate (CT REIT): CT Real Estate Investment Trust owns over 375 properties totaling 31.7 million square feet of GLA, with Canadian Tire as its most significant tenant generating stable rental income.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Canadian Tire Corporation operates a multi-banner Canadian retail platform selling automotive parts and service, sports and outdoor equipment, casual apparel and workwear, home goods, party supplies, and gasoline through 1,600+ locations under brands including Canadian Tire, SportChek, Mark's, Party City, Atmosphere, Pro Hockey Life, PartSource, and Gas+. The retail operations are integrated with the Triangle Rewards loyalty program (12 million members), Triangle Mastercard consumer credit (2.1 million active customers), CT REIT real estate holdings, and proprietary owned brands. The company generated full-year 2025 revenue of approximately CAD 16.3 billion across its diversified retail, petroleum, financial services, and real estate businesses.

Product overview

Canadian Tire Corporation operates a multi-banner retail platform with over 1,600 retail locations across Canada under brands including Canadian Tire Retail (500+ stores), SportChek, Mark's (380+ stores), Party City (65 stores), Atmosphere (80 stores), Pro Hockey Life (16 megastores), PartSource (79 stores), and Canadian Tire Gas+ (275+ locations). The core offering integrates retail operations with the Triangle Rewards loyalty platform (12 million members), Triangle Mastercard financial services (2.1 million active customers), and owned brands (Mastercraft, Motomaster, NOMA, CANVAS, WOODS, Yardworks, Dakota, WindRiver, and others). The company also holds CT REIT (375+ properties, 31.7M sq ft GLA) and acquired Hudson's Bay Company IP in 2025 for brand extension. Recent technology investments include the MOSaiC AI platform (developed with Microsoft) and Vantage-powered retail media infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Mastercraft: Tools brand for DIY'er projects offering quality and performance for home improvement tasks
• Motomaster
• Paderno
• NOMA
• CANVAS
• Yardworks
• MAXIMUM
• WOODS
• Simoniz
• FRANK
• Premier
• Master Chef
• Dakota
• Denver Hayes
• WindRiver
• Outbound
• Triangle Mastercard
• Roller Labs Ventures
• MOSaiC

Products and services

• Canadian Tire Retail Primary Canadian Tire retail banner with 500+ dealer-operated stores across Canada selling automotive parts and accessories, sports and outdoor gear, home goods, tools, and seasonal products for Canadian consumers.
• SportChek Canada's largest sports retailer operating 400+ locations selling athletic apparel, footwear, and equipment for sport and outdoor activities with dedicated sales representatives.
• Mark's Casual clothing and workwear retailer with 380+ stores across Canada (operating as L'Équipeur in Quebec), combining style and performance for work and leisure under proprietary brands including Dakota, Denver Hayes, and WindRiver.
• Party City One-stop shopping destination for celebrations with 65 Canadian retail stores offering balloons, decorations, tableware, candy, party favors, and costumes.
• Triangle Mastercard Credit card product with 2.1 million active customers enabling electronic Canadian Tire Money earning and providing financial services solutions including equal payment plans across Canadian Tire, SportChek, Mark's, and Atmosphere.
• Triangle Rewards Loyalty program linking Canadian Tire Corporation retail banners, enabling collection and redemption of Canadian Tire Money across Canadian Tire, SportChek, Mark's, and Atmosphere; Canada's oldest loyalty program with 12 million members (9.8 million active) and integrated partnerships with WestJet, RBC, Petro-Canada, and Tim Hortons.
• Atmosphere Outdoor retailer with 80 locations across Canada outfitting consumers for camping, hiking, snowshoeing, telemark skiing, and other outdoor recreation activities.
• Pro Hockey Life Specialty hockey megastore chain with 16 locations across 5 provinces offering hockey equipment and apparel with knowledgeable customer service for players of all levels.
• PartSource Automotive parts specialty retailer with 79 locations across Canada serving medium-to-heavy DIYers, automotive enthusiasts, and commercial installers with brand-name auto parts.
• Canadian Tire Gas+ Franchise-operated gasoline and convenience retail network with 275+ locations under Gas+ and Petro-Canada brands, integrated with Canadian Tire Money and Petro-Points loyalty programs.
• CT REIT Real Estate Investment Trust owning 375+ commercial properties totaling 31.7 million square feet of gross leasable area across Canada, generating stable rental income.
• MOSaiC Retail Intelligence Platform AI-powered retail intelligence platform built on Microsoft Azure that analyzes customer demand patterns by combining internal sales data, Triangle Rewards loyalty data, and external factors including weather and local events to identify over 1,000 distinct customer micro-occasions, improving inventory management, promotions, and personalized customer service across banners.
• Triangle Retail Media Retail media advertising platform powered by Vantage that enables omnichannel brand and supplier campaigns across on-site, in-app, email, in-store, and off-site channels using first-party CTC audience data and unified measurement.
• Hudson's Bay Stripes Heritage brand product line developed under CTC ownership of Hudson's Bay Company intellectual property acquired in 2025; offers iconic striped seasonal lifestyle products including Hudson's Bay Point Blankets, ornaments, outdoor furniture, Muskoka chairs, blankets, and cottage items available at Canadian Tire stores, online, and Mark's locations.
• KēZ Vehicle Immobilizer Digital vehicle immobilizer product using two-factor authentication to prevent unauthorized engine starts, launched by Keyfree Technologies and available through Canadian Tire at approximately 60 locations (expanding to 300) to address consumer auto theft prevention.

Quantifiable outcome

• $300 million in incremental sales attributed to Triangle Rewards loyalty program
• +5 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor, core, secondary and divestiture.

• Equip SportminorStrategic or Co-development Partner · 4 June 2026City of Mississauga partnered with Equip Sport to install 30 sports equipment lockers in parks enabling free equipment borrowing via mobile app. 12-month pilot program supported by Canadian Tire Jumpstart Charities funding.
• Cizzle Brands CorporationminorChannel Partner/ Reseller/ Distributor · 4 June 2026CWENCH Hydration ready-to-drink sports drink launching at approximately 180 Canadian Tire Gas+ locations across Canada in four flavors. Joins existing placements at Canadian Tire, SportChek, Pro Hockey Life, Petro-Canada, MacEwen, and Canco Petroleum (6,600+ total locations).
• WestJetcoreGTM or Marketing Partner · 25 March 2026Loyalty partnership linking Triangle Rewards and WestJet Rewards programs enabling members to earn double rewards ('spend once, earn twice') on eligible retail purchases at CTC stores and WestJet flight bookings. Enhanced rewards for Triangle or WestJet RBC credit card holders. FRANK snacks served on WestJet flights as promotion.
• VantagecoreTechnology or Integration · 20 March 2026Vantage serves as central retail media infrastructure for Triangle Retail Media (TRM), consolidating first-party audience data, advertising inventory, campaign management, creative, measurement and billing into single platform. Enables omnichannel campaigns across on-site, in-app, email, in-store, and off-site channels without separate tools.
• Oxford Properties GroupcoreStrategic or Co-development Partner · 27 February 2026$200+ million transformative retrofit project at Canada Square in Toronto anchored by 20-year, 550,000 square foot office lease with CTC. Two office towers (2180/2200 Yonge Street) will deliver 680,000 square feet of modernized space targeting LEED Certification. CTC building next-generation headquarters.
• MicrosoftcoreTechnology or Integration · 18 February 2026Expanded AI partnership to scale MOSaiC (Moments, Occasions, Shoppers, Assortment, Content) retail intelligence platform built on Microsoft Azure AI technology. Platform combines internal sales data, loyalty data, and external factors (weather, local events) to identify customer demand patterns. Phased enterprise rollout across Canadian Tire, Mark's, and SportChek. Includes national Microsoft 365 Copilot deployment.
• RBC (Royal Bank of Canada)coreGTM or Marketing Partner · 1 January 2026RBC debit and credit cardholders can earn 3x CT Money on qualifying purchases at Canadian Tire, SportChek, Mark's, and other participating banner stores. Card linking through online enrollment. Combines two of Canada's most recognized rewards programs.
• Tim HortonssecondaryGTM or Marketing Partner · 1 November 2025Triangle Rewards partnership with Tim Hortons expected to drive expanded customer engagement and data insights through 2026. Loyalty currency integration enabling cross-earning opportunities.
• Kontoor BrandsdivestitureStrategic or Co-development Partner · 2 June 2025Kontoor Brands completed acquisition of Helly Hansen from Canadian Tire for approximately $900M (announced February 2025, closed Q2 2025). CTC divested the outdoor/workwear brand as part of portfolio optimization. Helly Hansen generated $680M+ revenue in 2025.
• Petro-CanadacoreGTM or Marketing Partner · 1 January 2024Ongoing loyalty partnership with Petro-Canada enabling double rewards (CT Money + Petro-Points) at 1,800+ Gas+ and Petro-Canada locations across Canada.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Walmart Canada: Walmart Canada is Canada's largest retailer by revenue, offering general merchandise, automotive, sporting goods, and home categories that directly overlap with Canadian Tire's assortment. Both target value-oriented Canadian consumers with broad SKU depth and nationwide store networks.
• Loblaw Companies: Loblaw is Canada's largest food and pharmacy retailer, but also operates Joe Fresh, T&T, and a private-label portfolio comparable to CTC's owned brands (Mastercraft, Motomaster, CANVAS). CTC's new CFO Darren Myers came directly from Loblaw, reflecting the similar operational and financial profiles of these Canadian retail conglomerates.
• Empire Company (Sobeys): Empire is a Canadian retail conglomerate holding Sobeys grocery, Safeway, FreshCo, and Lawtons Drugs. As another diversified Canadian retailer with multiple banners, loyalty programs (Scene+), and financial services exposure, Empire is a relevant structural comparable for CTC's multi-banner strategy.
• Home Depot Canada: Home Depot Canada competes directly with Canadian Tire's home improvement, tools (Mastercraft, MAXIMUM), and outdoor categories. Both operate big-box formats with strong contractor/DIY customer bases, though Home Depot has deeper category specialization and supply chain scale in home improvement.
• Costco Wholesale Canada: Costco Canada competes with Canadian Tire on tires, automotive service, sporting goods, and household goods. Its membership model and bulk pricing pressure CTC's value proposition, while Costco's growing tire installation business specifically targets CTC's automotive services offering.
• Dollarama: Dollarama is Canada's largest dollar store chain with 1,500+ locations, increasingly competing with Canadian Tire on party supplies (vs. Party City), household basics, and seasonal merchandise. Its low-price positioning pressures value-oriented categories across CTC's portfolio.
• TJX Canada (Winners/Marshalls/HomeSense): TJX Canada operates Winners, Marshalls, and HomeSense off-price retail banners across Canada, competing with Mark's on casual clothing and workwear and with Canadian Tire on home goods. Off-price pricing dynamics and treasure-hunt merchandising parallel some of CTC's value-oriented categories.

Direct peers

• Rona (Lowe's Canada): Rona is a Canadian home improvement retailer owned by Lowe's, operating 400+ stores. It competes directly with Canadian Tire's home, tools, and outdoor product categories and shares the franchise/dealer-operated model that mirrors CTC's dealer structure.
• Home Hardware: Home Hardware is a Canadian dealer-owned cooperative with 1,000+ stores, mirroring CTC's dealer-operated model and competing in hardware, tools, automotive, and outdoor categories. The dealer structure and national Canadian footprint make Home Hardware a close operational and strategic comparable.

Others

• Canadian Tire Dealer (Independent Owner-Operator): Canadian Tire's 500+ dealer-operated stores are themselves independent small-to-medium businesses that license the brand, mirroring CTC's own corporate retail banners. Each dealer makes local merchandising decisions and is comparable to other franchise/dealer retail models in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/canadiantire
• LinkedInlinkedin.com/company/canadian-tire
• Facebookfacebook.com/canadiantire

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Tire Corp.