What BOMAPP does

Bomapp (보맵) is a Seoul-based Korean InsurTech founded in 2015 that operates a consumer mobile platform for insurance management, coverage analysis, and claims automation. Its flagship app aggregates a user's insurance contracts via Korea's MyData infrastructure, drawing data directly from 30+ Korean life and non-life insurers rather than relying on credit-bureau scraping, and applies a proprietary coverage-analysis algorithm (보장핏팅) — backed by an internal Big Data Lab of public-data benchmarks — to score whether the user is under-, adequately, or over-insured across categories including real-loss medical, cancer, brain/heart, death, and dental insurance. The platform also offers a photo- and document-less Easy Claim (간편청구) workflow covering 38+ insurers via G-Net, and a Health Analysis (건강분석) feature that derives biological age, organ-specific ages, and 10-year disease risk from National Health Insurance Corporation checkup data combined with family history.

Bomapp monetizes through insurance brokerage commissions on policies sold via its self-serve app, its wholly-owned digital GA subsidiary BomappPartner (salaried planners), and embedded channels such as KB Kookmin Card's MyData 'Livemate' app; secondary revenue comes from B2B platform fees, licensed personal credit-information transmission services, and corporate data-sharing arrangements (e.g., with Ez Financial Services). The company was the first InsurTech in Korea to obtain a MyData business license, had passed both the Financial Security Institute's MyData suitability assessment and a security vulnerability check, and reports 2.2M+ members as of mid-2020. Bomapp has raised roughly USD 20M+ across disclosed rounds (2017-2022) led by financial and venture investors including Hana Capital, KB Investment, Lotte Ventures, and Ez Financial Services, and continues to expand equity capital through ongoing paid-in capital increases into 2025.

Name

BOMAPP

Legal name

보맵 주식회사 (Bomapp Inc.)

Website

https://bomapp.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Bomapp is a Korean InsurTech (founded 2015, Seoul) that runs a MyData-powered mobile app for insurance coverage analysis, photo/document-less claims, and health-risk analytics for individual consumers, monetizing through brokerage commissions, a salaried digital GA subsidiary, and B2B channel partnerships with carriers and KB Kookmin Card.

Ownership category

akta.pro rank

Product category

InsurTech

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

akta.pro secondary industries

Insurance Claims Intake & FNOL Support (BPAAAFAA), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Insurance data platform
• MyData insurance services
• Coverage analysis algorithm
• Digital insurance brokerage
• Mobile insurance app

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commission / Brokerage Revenue: Bomapp earns commission by brokering insurance contracts from partner insurance companies (삼성화재, 에이스아메리칸, KB손해보험, ABL생명, AIA생명, AIG손해보험, DB생명, 라이나생명, 메리츠화재, 한화손해보험, etc.) to users of its platform. As a licensed MyData business and insurance broker, revenue is realized at the point of policy binding, whether via the self-serve app, the digital GA subsidiary BomappPartner, or channel partners.
2. B2B / Channel Service Fees (KB Kookmin Card partnership): Bomapp provides its coverage analysis (보장핏팅) service to KB Kookmin Card's MyData platform 'Livemate' (리브메이트), generating B2B revenue from the platform partner for embedding and operating the insurance analysis service within KB's app.
3. Data Processing / Personal Credit Information Transmission Services: As a licensed MyData (본인신용정보관리회사) business, Bomapp provides personal credit information transmission services to third parties (e.g., 에즈금융서비스, 피플라이프) under formal data-sharing agreements, generating revenue from these licensed data services.
4. Commission from Digital GA Subsidiary (BomappPartner): Revenue is generated through BomappPartner (법인보험대리점 / digital GA), a wholly-owned subsidiary, which sells insurance policies from partner insurers through salaried planners. Bomapp earns insurance commission from policies sold through BomappPartner.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bomapp is a Korean InsurTech company that operates a MyData-based digital insurance platform combining a consumer mobile app (iOS/Android), proprietary AI-driven coverage analysis (Bojang Fitting), and a wholly-owned digital general agency subsidiary (Bomapp Partner). The platform ingests users' insurance contract, auto-insurance, loan, and IRP data directly from 30+ Korean insurers via licensed MyData transmission, then delivers algorithm-based coverage recommendations across real-loss medical, cancer, brain/heart, death, and dental insurance categories.

Product overview

Bomapp (보맵, BOMAPP Inc.) is a single integrated digital insurance platform delivered primarily through the Bomapp App (mobile) and a partner GA channel (Bomapp Partner), rather than a multi-product SaaS suite. The Bomapp App is the unified front door through which every other product, feature, and content surface is consumed: users authenticate, sync their policies via My Insurance Sync / Auto Insurance Sync, run an AI-driven coverage analysis through Bojang Fitting (보장핏팅) — which can be augmented with Health Analysis (건강분석) for disease-risk input — and then act on the analysis by filing a claim through Easy Claim (간편청구) or being routed to a human planner at Bomapp Partner. The data layer beneath all of this is the Bomapp MyData Service (마이데이터 서비스), a licensed Korean MyData operator service that retrieves insurance, auto-insurance, loan, and individual-IRP data directly from carriers; the data is processed via trustee partners (Infobank, Channel Corporation, GNET, Cucon) and is what feeds the AI/recommendation and predictive-health models. Marketing and education surfaces — the Bomapp Blog and the 'Letter B' email newsletter — round out the offering. Customers can also access Bojang Fitting through KB Kookmin Card's MyData 'Livemate' app under BOMAPP's MyData service partnership with KB.

Differentiator

Problem solved

Functional benefit

Brands

• 보장핏팅 (Bojang Fitting): In-house coverage-analysis and personalized insurance-recommendation solution that assesses adequacy across categories such as actual medical expense, cancer, brain/heart, death, and dental insurance using public-data benchmarks.
• 보맵파트너 (Bomapp Partners)

Products and services

• Bomapp App (보맵 앱) Flagship consumer mobile application (iOS and Android) that consolidates Korean users' insurance information in a single interface. Serves as the central hub through which coverage analysis (Bojang Fitting), simplified claims (Easy Claim), MyData synchronization, health analysis, newsletter, and consultations are accessed.
• Bojang Fitting (보장핏팅) Public-data-driven coverage analysis and recommendation service that assesses whether a user's insurance is insufficient, adequate, or excessive across real-loss medical, cancer, brain/heart, death, and dental categories. Uses a proprietary algorithm with public-data-based benchmarks rather than agent judgment to remove sales bias. Sold B2C via the Bomapp app and B2B via KB Kookmin Card's Livemate embedded channel.
• Easy Claim (간편청구) Mobile insurance claim service supporting both photo-claim (photo of claim documents, typically for claims under KRW 1 million) and document-less claim (through integration with G.Net medical information transmission platform) for real-loss medical insurance. Includes chatbot guidance for required documents per insurer and accident type, covering 38+ insurance carriers.
• Bomapp MyData Service (마이데이터 서비스) Licensed Korean MyData (personal credit information management) service that lets users transmit their personal credit, insurance, auto-insurance, loan, and individual IRP account data from financial institutions to Bomapp with consent. Operates via the Korea Credit Information Services infrastructure and feeds Bomapp's AI analysis features.
• Bomapp Partner (보맵파트너) Digital GA Corporate insurance general agency (GA) subsidiary employing salaried, licensed insurance planners who combine Bomapp's digital coverage analysis with human advisory. Designed to remove commission-only sales incentives and route consumers who want assisted guidance to consistent, data-driven insurance proposals. CEO: Choi Ji-hoon.

Quantifiable outcome

• 2.2 million+ members as of mid-2020
• +4 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• KB Kookmin Card (KB국민카드)flagshipChannel Partner/ Reseller/ Distributor · 1 December 2021Strategic partnership in which KB Kookmin Card's MyData platform 'Livemate' (리브메이트) app embeds Bomapp's coverage analysis (보장핏팅) — letting Livemate users analyze their insurance coverage (암/뇌/심장, 실손의료비, 사망보험) directly in-app. Bomapp and KB Kookmin Card plan to expand the partnership into insurance consultation and digital product subscription. Bomapp is also listed in KB Kookmin Card's MyData integration scope (한국신용정보원) in its privacy policy.
• AXA General Insurance (악사손해보험) and Korea Tennis Association (대한테니스협회)coreStrategic or Co-development Partner · 11 June 20213-way MOU to support insurance for Korean national adult and junior tennis players, who face high injury risk. Bomapp sponsors one year of coverage. Coverage includes 교통상해사망후유장해, 일반상해사망후유장해, 일반상해골절화상진단, 일반상해골절화상수술, 일반상해입원일당. Bomapp and AXA previously co-developed a sports group accident insurance for amateur badminton players in November 2020. Bomapp plans further startup-dedicated group accident insurance and ransomware coverage products with similar partners.
• (주)지앤넷 (G.Net)coreTechnology or Integration · 1 May 2021Medical information transmission platform partnership. Through this integration, Bomapp's simplified claim (간편청구) service was revamped to enable document-less claim submission, in addition to the existing photo-based submission. This dramatically increased the share of paperless-claim-eligible hospitals that are 1차 병의원 (local clinics), making small-claim submission much easier. Bomapp also lists (주)지앤넷 in its privacy policy as a data processor for insurance claim document transmission.
• Information providers (data providers) — ABL생명보험, AIA생명보험, AIG손해보험, AXA손해보험, BNP파리바카디프생명보험, DB생명보험, DB손해보험, DGB생명보험, IBK연금보험, KB라이프생명보험, KDB생명보험, MG손해보험, NH농협생명보험, NH농협손해보험, 교보라이프플래닛보험, 교보생명보험, 동양생명보험, 라이나생명보험, 롯데손해보험, 메리츠화재보험, 메트라이프생명보험, 미래에셋생명보험, 삼성생명보험, 삼성화재해상보험, 신한라이프생명보험, 에이스손해보험, 처브라이프생명보험, 캐롯손해보험, 푸본현대생명보험, 하나생명보험, 하나손해보험, 한화생명보험, 한화손해보험, 현대해상화재보험, 흥국생명보험, 흥국화재해상보험, 카카오페이손해보험flagshipTechnology or IntegrationBomapp's MyData service receives insurance contract data directly from 30+ Korean life and non-life insurers. Members of Bomapp who request personal credit information transmission through the 내보험/자동차보험 services authorize Bomapp to send electronic signature, CI, certificate, and transmission request to these providers for personal credit information transmission purposes.
• 한국신용정보원 (Korea Credit Information Services)coreTechnology or IntegrationBomapp's MyData transmission is registered with the Korea Credit Information Services (한국신용정보원), which provides a transmission request history inquiry service and consent history inquiry service. Korea Credit Information Services also receives member signup status, service list, client ID, transmission request details, provider institution code, scope of authority, transmission request date, and transmission end timepoint for the full MyData platform.
• 개인정보보호위원회 (Personal Information Protection Commission)minorOthersRegulator integration: Bomapp shares MyData transmission request history with the Personal Information Protection Commission for oversight of MyData platform transmission request inquiries.
• 피플라이프 (People Life)minorChannel Partner/ Reseller/ DistributorPplife receives member personal information (이름, 이메일, 휴대폰번호, 성별, 생년월일, 보험/특약/보장/보험료 정보, 설문 내역) for insurance consulting and consultation purposes under a 1-year consent (or immediate destruction upon consent withdrawal).
• 보맵파트너 (Bomapp's subsidiary GA) — 보맵파트너㈜ and insurance product providers including 삼성화재해상보험, 에이스아메리칸해당보험, KB손해보험flagshipChannel Partner/ Reseller/ DistributorBomapp transfers policy application data to its subsidiary general agency BomappPartner, which then submits applications to insurance product providers (삼성화재, 에이스아메리칸, KB손해보험, etc.). Storage period: up to 5 years post contract per applicable law.
• 인포뱅크 (Infobank)minorImplementation/ SI/ Consulting PartnerOutsourced data processor: Infobank sends SMS, 알림톡 (notification talk), and 상담톡 (consultation talk) on Bomapp's behalf. Storage until membership withdrawal or contract termination.
• (주)채널코퍼레이션 (Channel Corporation)minorImplementation/ SI/ Consulting PartnerOutsourced data processor: Channel Corporation provides text-based consultation channel service to Bomapp's customer service operations.
• (주)쿠콘 (Cuchen / KCON)minorImplementation/ SI/ Consulting PartnerOutsourced data processor: 쿠콘 provides health information analysis services that power Bomapp's health analysis feature (건강분석), which integrates National Health Insurance Corporation health checkup data.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Carrot General Insurance (캐롯손해보험): Korean digital-first non-life insurer offering direct-to-consumer auto and other personal insurance through a mobile-first experience with embedded analytics. Directly competes with Bomapp in the Korean digital insurance distribution and analytics space, and is a data-sharing partner listed in Bomapp's MyData integration footprint.
• Kakao Pay Insurance / Kakao Pay General Insurance (카카오페이손해보험): Kakao-affiliated digital insurer offering mobile-first insurance products within the broader Kakao super-app ecosystem. Competes with Bomapp on Korean digital insurance distribution and is itself a MyData-integrated carrier (Kakao Pay General) in Bomapp's data provider list.

Broad incumbents

• KB Insurance (KB손해보험): Major Korean non-life carrier and sister entity of Bomapp's flagship embedded partner KB Kookmin Card. Competes with Bomapp in insurance distribution and underwriting at large scale while simultaneously hosting Bomapp's coverage-analysis service inside Livemate.
• Samsung Life Insurance (삼성생명보험): Korea's largest life insurer and a data provider within Bomapp's MyData integration footprint. Competes with Bomapp on distribution and increasingly on digital advice, but at materially larger scale through its proprietary agent and bancassurance channels.
• Hyundai Marine & Fire Insurance (현대해상화재보험): Major Korean non-life carrier and an early Bomapp investor (per funding-round records). Competes across auto, health, and accident lines while also providing Bomapp's MyData insurance contract feed.
• Heungkuk Life Insurance (흥국생명보험): Mid-tier Korean life insurer with a growing digital channel and a MyData data provider to Bomapp. Comparable in offering personal life and accident products through digital and agency channels.
• LINA Life Insurance (라이나생명보험): Korean life insurer with a digital focus and listed as a MyData data provider for Bomapp. Comparable on consumer life insurance distribution with growing direct/digital capabilities.

Emerging players

• Naver Financial / Naver MyData (네이버파이낸셜 / 네이버 마이데이터): Korean platform company operating a competing MyData aggregation service and integrated insurance comparison. Competes with Bomapp at the MyData platform layer and on consumer insurance discovery, with materially larger user reach through Naver's portal and Pay ecosystem.
• Toss / Viva Republica (토스): Korean super-app offering integrated financial services including insurance comparison and embedded coverage. Competes with Bomapp for Korean consumer insurance discovery and policy origination inside a broader financial super-app context.

Others

• Lemonade: US-listed AI-driven digital insurer using algorithmic underwriting and a mobile-first B-Corp model. Not a direct competitor (different geography and regulatory regime) but the closest global reference point for Bomapp's AI-coverage-recommendation, app-led, freemium-to-commission business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bomapp1123
• Instagraminstagram.com/bomapp.official
• Xx.com/bomapp_recruit

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOMAPP