What Zappyrent does

Zappyrent is an Italian digital rental marketplace founded in 2019 and headquartered in Milan, operating across 400+ municipalities and 11+ major Italian cities. The platform connects individual property owners with tenants seeking medium-to-long-term residential leases, offering end-to-end rental lifecycle management including free listing publication, tenant verification, 3D virtual property tours, online contract signing, and integrated rent collection.

The company's core technological and commercial differentiator is Affitto Garantito (Guaranteed Rent), under which Zappyrent pays the property owner the full monthly rent even if the tenant stops paying — making it the first operator in Italy to underwrite tenant default risk. This guarantee is supported by a proprietary tenant creditworthiness analysis system that the company reports achieves the lowest delinquency rate in the Italian market. Cumulative platform GMV stands at €35 million paid punctually across 18,000+ customers and 2,500+ listed properties, with 500 tenants visiting properties daily. Complementary products include dedicated legal and tax expert support for landlords, a Rent Calculator for pricing optimization, a landlord referral program, and an Agent Hub sub-platform that licenses real estate agents as a distribution channel.

Zappyrent generates revenue primarily through transaction fees and recurring service charges on completed rentals, with landlords able to publish listings for free on a freemium basis. The go-to-market is product-led and direct-to-consumer through zappyrent.com, supplemented by earned media coverage in major Italian business press and a referral program. The company has raised approximately €14.5 million across two rounds — a €2.5 million seed in late 2019 and a €12 million Series A in December 2021 led by CDP (Cassa Depositi e Prestiti) and Azimut. It is led by founder and CEO Lino Leonardi, with Antonino Leonardi as co-founder responsible for growth product.

Name

Zappyrent

Legal name

Zappyrent

Website

https://zappyrent.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Zappyrent is an Italian digital rental marketplace founded in 2019 connecting individual property owners with verified tenants across 400+ municipalities, distinguished by offering landlords guaranteed monthly rent payments regardless of tenant default.

Ownership category

akta.pro rank

Product category

Online Residential Rental Marketplace

NAICS

Consumer Goods Rental (5322)

SIC

Loan Brokers (6163)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

Keywords

• Rental marketplace platform
• Tenant credit verification
• Rent guarantee service
• Property listing marketplace
• Rental contract management

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission from Property Owners: Zappyrent charges property owners a fee for their services including guaranteed rent payment, tenant verification, legal support, and rental management. Property owners can publish listings for free but pay for the value-added services.
2. Tenant Services: Services for tenants including property search, 3D tours, and online contract management. Payments for rent are managed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zappyrent operates a digital marketplace platform that connects Italian residential property owners with tenants for medium-to-long-term rentals. Property owners publish listings for free and can opt into the Affitto Garantito service, which guarantees monthly rent payments even if the tenant defaults. The platform provides tenant creditworthiness verification, 3D virtual property tours, online contract signing, rent collection, and access to in-house legal and tax experts, covering more than 400 Italian municipalities.

Product overview

Zappyrent operates as a unified digital rental platform in Italy that connects property owners with verified tenants for medium-to-long-term residential leases. The core platform is Zappyrent itself, supported by key services including Affitto Garantito (guaranteed rent payment even if tenants default), Inquilini Verificati (tenant creditworthiness verification), and Esperti Legali e Fiscali (legal and tax support). The platform also offers practical features like 3D house tours for virtual property viewing, online contract signing for streamlined move-in, and a rent calculator for pricing. Additional offerings include a referral program for inviting property owners and an Agent Hub for real estate professionals. The service covers various property types including monolocale, bilocale, trilocale, quadrilocale, single rooms, shared rooms, villas, and lofts across 11 major Italian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Zappyrent Platform Digital marketplace platform connecting Italian residential property owners with tenants for medium-to-long-term rentals; covers listings, 3D tours, online booking, online contract signing, rent collection, and deposit custody across 400+ Italian municipalities.
• Affitto Garantito (Guaranteed Rent) Rent guarantee product in which Zappyrent pays the property owner the monthly rent even when the tenant defaults, protecting landlords from delinquency risk.
• Inquilini Verificati (Verified Tenants) Tenant verification service that runs a rigorous credit scoring analysis on every prospective tenant before matching, designed to achieve the lowest default rate in the Italian market.
• Esperti Legali e Fiscali (Legal and Tax Experts) Dedicated in-house team of legal and tax experts available to property owners to handle rental bureaucracy and assist with eviction proceedings.
• Zappyrent Agent Hub Separate platform for licensed real estate agents to join Zappyrent's agent network, supporting property viewings, tenant matching, and field-based rental services across Italy.

Quantifiable outcome

• €35 million of rent paid punctually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Università CattolicaminorStrategic or Co-development PartnerAcademic partnership for potential research collaboration, talent recruitment, and institutional credibility.
• Politecnico di MilanominorStrategic or Co-development PartnerAcademic partnership with Italy's leading technical university for innovation and talent acquisition.
• Istituto Europeo di Design (IED)minorStrategic or Co-development PartnerDesign school partnership for creative collaboration and student opportunities.
• PWC (PricewaterhouseCoopers)minorStrategic or Co-development PartnerProfessional services partnership for accounting, tax advisory, and business consulting support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Immobiliare.it: Italy's largest real-estate listings portal, owned by a consortium backed by Apax Partners and Blackstone. Directly comparable to Zappyrent as a property marketplace connecting Italian landlords and tenants, though it lacks Zappyrent's rent guarantee and credit-verification layer.
• Idealista: One of the largest real-estate portals in Southern Europe (Italy and Spain), publicly traded and majority-owned by Apax Partners. Directly comparable as a residential rental marketplace serving the same Italian landlord/tenant audience.
• Spotahome: European online marketplace for mid-to-long-term furnished rentals, serving landlords and tenants in Spain, Italy, and other EU cities. Closely comparable business model (online booking, verification, mid-to-long-term stays) to Zappyrent and an active competitor in the Italian cities where both operate.
• Uniplaces: European online marketplace focused on medium-to-long-term student and young-professional rentals, with presence in Italy (Milan, Rome, etc.). Directly comparable in target customer (tenants seeking verified long-term rentals) and product offering (online booking, verified listings).
• HousingAnywhere: European rental marketplace for students and young professionals offering mid-to-long-term accommodations with verified listings and online booking. Operates in Italy and shares Zappyrent's core model of connecting landlords with long-term tenants via a digital platform.

Emerging players

• Casavo: Italian proptech offering instant-buying and brokerage services to homeowners. Comparable as a tech-enabled Italian residential real-estate player, though Casavo's primary use case is home sales rather than long-term rentals. Shares the Italian market and similar tech-driven positioning.
• Blueground: Global operator of furnished, flexible-lease apartments in major cities including Milan and Rome. Comparable to Zappyrent in the long-term Italian rental segment, though Blueground controls its own inventory rather than operating a marketplace.

Broad incumbents

• Tecnocasa: Largest Italian real-estate franchise network with thousands of agency offices nationwide. Competes with Zappyrent for landlord relationships and tenant placements, but operates a traditional brokerage model rather than a digital marketplace with rent guarantee.
• RE/MAX Italy: Italian arm of the global RE/MAX real-estate franchise network, providing traditional brokerage, rental, and property management services. Comparable in serving Italian landlords and tenants in the rental segment, though without Zappyrent's technology and guarantee layer.
• Engel & Völkers Italy: International premium real-estate brand with significant Italian operations in residential sales, rentals, and property management. Comparable as a national-scale Italian rental services provider, though Engel & Völkers targets higher-end inventory and uses a traditional brokerage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Zappyrent
• Instagraminstagram.com/zappyrent
• Xx.com/zappyrent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zappyrent