222
222 is a mobile app that uses AI matching to organize curated in-person social events—dinners, comedy nights, and group activities—for urban consumers seeking platonic friendships. It operates on a curation fee model across New York, Los Angeles, London, and Singapore.
- Company typePrivate
- Founded2023
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What 222 does
222 is a New York City-headquartered mobile platform that uses AI and machine learning to match individual consumers for curated, in-person social events. Users complete personality questionnaires, receive algorithm-generated matches, and pay a curation fee to attend organized experiences such as dinners, comedy nights, pickleball games, and BBQs hosted in partnership with local venues. The company originated as a Los Angeles dinner series founded by Keyan Kazemian (CEO), Arman Roshannai (CTO), and Danial Hashemi (COO) in 2023, converted to a mobile app in 2024, and was accepted into Y Combinator in the same year. It has since expanded to New York City and London, with Singapore cited as a next market, and has raised approximately $16.2M across multiple rounds, including a $10.1M round in December 2025 led by Upfront Ventures.
The product architecture is a single consumer-facing mobile app with an AI matching layer over structured personality and preference data. The matching system recommends both group event formats and 1:1 "meet-cute" style real-life interactions, positioning 222 in opposition to AI applications that act as substitutes for human connection — the company's stated thesis is using AI to drive more in-person interaction, not less. The company generates revenue primarily through a recurring curation fee per event, with supplementary transaction-style charges for venue-partnered experiences. Pricing specifics are not publicly disclosed and the model is described as monthly subscription-like billing.
222 targets urban consumers experiencing loneliness and social isolation, including Gen Z and millennial app users and working professionals in major metropolitan areas. Distribution is product-led via app stores with media coverage in Business Insider, the Wall Street Journal, and the New York Post supporting top-of-funnel awareness. The company has 11–50 employees, no disclosed revenue, and no enterprise or B2B component — its revenue base is entirely consumer-driven and long-tail distributed, with growth signaled primarily through funding cadence, geographic expansion, and VC quality rather than disclosed financial metrics.
222 firmographics
Firmographics- Name
- 222
- Legal name
- 222
- Website
- https://222.place
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 222 is a mobile app that uses AI matching to organize curated in-person social events—dinners, comedy nights, and group activities—for urban consumers seeking platonic friendships. It operates on a curation fee model across New York, Los Angeles, London, and Singapore.
- Ownership category
- akta.pro rank
222 industry classification
Industry- Product category
- Social Networking
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Gaming Community, Chat & LFG Platforms (BPAMAKAK)
Keywords
Where 222 is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
222 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Curation Fee: Users pay a curation fee to access the app and participate in organized in-person social events. The fee covers the matching service and event organization costs.
- Venue Partnership Fees: Additional costs charged to users for venue partnerships, where the company collaborates with venues to host events. This creates a secondary revenue stream from event hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard access with curation fee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
222 product offering
Product offeringCore offering
222 is a mobile application that uses AI and machine learning to match users for curated, in-person social events. Users complete personality questionnaires, receive a small set of compatible matches, and pay a recurring curation fee to attend organized experiences such as dinners, comedy nights, pickleball games, and local group activities. The platform is designed to foster platonic friendships and organic romantic connections through structured offline meetups rather than passive app swiping.
Product overview
222 is a single unified product offering—a social connection app that uses AI and machine learning to match users for curated in-person social events. The platform operates on a curation fee model where users pay for organized experiences such as dinners, comedy nights, and other group activities. The app matches users based on questionnaires and personality assessments, then facilitates real-life meetups to foster meaningful connections. Operating in multiple cities including Los Angeles, New York City, and London, the product focuses on facilitating IRL interactions rather than replacing human relationships with AI-mediated substitutes.
Differentiator
Problem solved
Functional benefit
Products and services
- 222 Mobile App AI-powered mobile social application that matches individual consumers for curated, in-person social events such as dinners, comedy nights, pickleball games, and local group activities. Users complete personality questionnaires, receive a small set of compatible matches, and pay a recurring curation fee to attend events organized by 222 with venue partners in cities such as Los Angeles, New York City, and London.
Companies that use 222
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
222 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
222 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Venue Partnersminor222 partners with various venues for hosting organized social events. Users sometimes pay additional costs for these venue partnerships. The company leverages venue relationships to organize dinners, comedy nights, and other in-person experiences.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
222 competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is the largest ticketing and event-discovery platform powering in-person experiences globally. 222's event operations rely on similar venue and ticketing infrastructure, making Eventbrite both a potential partner and a substitute for self-organized social events.
- Meetup: Meetup is the dominant platform for organizing and discovering in-person local groups and events, with millions of users across thousands of cities. 222 overlaps in solving 'how do I meet people in person locally' but specializes in curated AI matching rather than self-organized groups.
- Bumble (BFF mode): Bumble's BFF mode lets users swipe for platonic friendships within the same app infrastructure that powers its dating product. It competes for the same user intent (making adult friends) with vastly larger distribution and a free model.
Direct peers
- Timeleft: Timeleft organizes weekly blind dinners of six strangers in cities worldwide using a personality quiz for matching. It is the closest direct peer to 222 in both curated dinner format and AI-driven matchmaking for new friendships.
- LMK: LMK is a friendship and group-chat app targeting Gen Z users seeking new platonic connections. It overlaps directly with 222's core user persona and intent, though it leans digital-first rather than IRL events.
- Friender: Friender is a swipe-based friendship app that matches users on shared interests and activities for platonic hangouts. It addresses the same 'adults making friends' pain point as 222 with a lighter, app-only model.
- Hey! VINA: Hey! VINA is a women-only friendship app that matches users for local meetups and group activities. It overlaps in audience (urban women seeking platonic connections) and the AI-assisted matching approach 222 uses.
Emerging players
- Sweatpals: Sweatpals organizes fitness-based social events and community workouts to help people meet through shared activity. It overlaps with 222's IRL-event thesis and AI-curation approach but is anchored in fitness rather than dinners.
- Peanut: Peanut is a social networking app for women, particularly mothers, to find local friends and meetups. It competes for the same 'adults seeking platonic connections' use case as 222 but is vertically focused on motherhood.
- Slowly: Slowly is a pen-pal app pairing users globally for asynchronous written connections. It overlaps in the loneliness/making-new-friends mission but uses a digital-only, slow-burn model opposite 222's IRL-event approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
222 social profiles
Digital presence222 financial estimates
Financial estimateRevenue estimate
Valuation estimate
222 leadership team
Management profileNumber of profiles
Profiles3 records
222 funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
222 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 222
What does 222 do?
222 is a mobile application that uses AI and machine learning to match users for curated, in-person social events. Users complete personality questionnaires, receive a small set of compatible matches, and pay a recurring curation fee to attend organized experiences such as dinners, comedy nights, pickleball games, and local group activities. The platform is designed to foster platonic friendships and organic romantic connections through structured offline meetups rather than passive app swiping.
Is 222 a public or private company?
222 is a private company. It is classified as venture growth investor backed and is currently operating.
When was 222 founded?
222 was founded in 2023. It employs 11 to 50 people.
Where is 222 based?
222 is headquartered in Sacramento, United States, in the North America region.
How does 222 make money?
Two revenue lines are on record. Curation Fee is the primary driver. The others are venue Partnership Fees.
Who are 222's main competitors?
Broad incumbents on record are Eventbrite, Meetup and Bumble (BFF mode). Direct peers are Timeleft, LMK, Friender and Hey! VINA. Emerging players are Sweatpals, Peanut and Slowly.
Does 222 have an API?
No public API is recorded for 222.
What industry is 222 in?
222's product category is Social Networking. Its primary akta.pro industry code is BPAMAKAK, Gaming Community, Chat & LFG Platforms. Its NAICS code is 71121 and its SIC code is 7990.