What Peanut App does

Peanut App Limited is a UK-based, founder-led mobile platform founded in 2017 by Michelle Kennedy (formerly of Badoo) that connects women across all major life stages — fertility, pregnancy, motherhood, and menopause — through a single consumer application. The core product is a freemium social and content platform combining swipe-based local discovery, interest-based groups, live audio pods, and a content library of over 2,000 medically reviewed articles supported by a verified expert network (Peanut Pros) of 30+ medical contributors including OB/GYNs, pediatricians, and lactation consultants. Onboarding uses AI-assisted selfie verification through third-party providers Hive and Kairos, and the app is distributed globally on iOS and Android via self-serve app-store downloads, with QR-code referrals and earned media driving organic acquisition.

The revenue model is freemium at the core: Peanut Plus is the paid subscription tier offering expert-led guidance, priority Q&A access, and premium features, sold on monthly or annual billing and now HSA/FSA eligible in the US via a TrueMed partnership; secondary revenue comes from optional in-app purchases (match extensions, profile boosts) and a B2B layer, Peanut @ Work, which sells the platform to employers as a workplace wellness benefit. The company has disclosed approximately $17M in equity funding across four rounds, with the most recent priced round — a $12M Series B in May 2020 — led by EQT Ventures alongside Index Ventures, Greycroft, Female Founders Fund, and Banana Capital; cumulative reported user scale is over 5 million women globally, with primary traction in the UK, US, and Australia.

Distribution is product-led and community-driven: organic referrals, QR-code sharing, and earned coverage in The New York Times, BBC, Forbes, Fortune, and Vogue underpin top-of-funnel acquisition, while strategic partnerships — most notably with Oura Ring for biometric integration, with Tommee Tippee for the "Matrescence" advocacy campaign (February 2026), and with Vodafone for workforce research — extend the platform into adjacent health, consumer-brand, and policy categories and create cross-promotion and data-licensing optionality beyond the consumer subscription.

Name

Peanut App

Legal name

Peanut App Limited

Website

https://peanut-app.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Peanut App is a UK-based mobile platform connecting women across fertility, pregnancy, motherhood, and menopause via swipe discovery, groups, live audio pods, and an expert-reviewed content library, monetized through a freemium subscription and an employer wellness program.

Ownership category

akta.pro rank

Product category

Women's Social Networking

akta.pro primary industry

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

Keywords

• Women social network
• Motherhood community app
• Maternal wellness platform
• Fertility support app
• Parenting mobile community

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Peanut Plus Premium Subscription: A paid subscription tier offering premium features including expert-led guidance, priority access to Q&As, and exclusive app features. Available for monthly or annual billing. The subscription is HSA/FSA eligible via TrueMed partnership, broadening accessibility for U.S. users.
2. In-App Purchases: In-App Products including the ability to extend matches, preview connection requests, and boost profile visibility. Purchased through Premium Payment Methods integrated within the iOS and Android apps.
3. Peanut @ Work (B2B Employer Program): A B2B offering enabling employers to provide Peanut access to their employees as a workplace wellness benefit, likely generating enterprise or bulk subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Peanut is a mobile social networking platform that connects women across all stages of womanhood (fertility, pregnancy, motherhood, and menopause) through swipe-based local discovery, location- and interest-based groups, live audio pods, and a library of 2,000+ expert-reviewed articles. The free base app is monetized via a Peanut Plus premium subscription, in-app purchases, and a B2B employer program called Peanut @ Work.

Product overview

Peanut App is a mobile application built as a unified platform connecting women across all stages of womanhood—from fertility and pregnancy through motherhood and menopause. The core Peanut App (free base version) enables users to discover friends nearby through swiping, join interest-based Groups and Communities, participate in live audio Pods, and access peer advice. Peanut Plus is the premium subscription tier offering expert-led content, priority Q&A access, and exclusive features. The platform also publishes the book 'It Takes a Village' and runs advocacy Campaigns including the Motherhood Index, Matrescence campaign, and Forced Smiles initiative. Additional offerings include Peanut Wrapped (annual engagement summary), Peanut Sleep Stretches (powered by Oura Ring), and the Peanut @ Work employer program.

Differentiator

Problem solved

Functional benefit

Products and services

• Peanut App Free-to-download mobile application (iOS and Android) that enables women to discover nearby friends via swipe matching, join location- and interest-based groups, participate in live audio pods, ask questions, and access 2,000+ expert-reviewed articles.
• Peanut Plus Premium subscription tier offering expert-led guidance, priority access to expert Q&As, and exclusive premium features; available on monthly and annual billing and HSA/FSA eligible for US users via TrueMed.
• Peanut @ Work B2B employer program that provides companies with workplace access to Peanut as a parental and women's wellness benefit for their employees, targeting HR, people, and benefits leaders.
• It Takes a Village (Book) Published book drawing on personal stories from the Peanut community combined with expert insights, positioned as a companion for women from trying to conceive through new motherhood.

Quantifiable outcome

• 5M+ women use Peanut across fertility, pregnancy, and motherhood
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Tommee TippeeflagshipGTM or Marketing Partner · 22 February 2026Peanut and Tommee Tippee launched a global campaign in February 2026 to recognize the term 'matrescence'—the physical, psychological, and emotional transition into motherhood—and push for its inclusion in official dictionaries. The campaign included a full-page advertisement in The New York Times and a public petition, backed by research that 67% of mothers have never heard the term. The joint effort aims to move the concept from academic circles into everyday language to drive more research, funding, and support for mothers.
• OuracoreTechnology or Integration · 4 February 2026Oura Ring, a wearable health technology company, has partnered with Peanut as a women's health partner platform. The integration allows Oura Ring users to sync their biometric data—including temperature trends, sleep patterns, activity levels, and heart rate—with Peanut for enhanced insights into menstrual cycles, fertility, pregnancy, and postpartum recovery. The partnership layers Oura's continuous health monitoring onto Peanut's specialized community and content platform. Multiple sources confirm this partnership from February 2026.
• VodafoneminorGTM or Marketing PartnerPeanut partnered with Vodafone to conduct research on working parents, uncovering insights such as the finding that flexibility could boost the UK economy by £10 billion. This partnership drives awareness and PR coverage for Peanut while providing Vodafone with parenting/wellness content.
• Maternal Mental Health Alliance (MMHA)minorStrategic or Co-development PartnerPeanut teamed up with the Maternal Mental Health Alliance and Tommee Tippee for the 'Forced Smiles' campaign during Maternal Mental Health Awareness Week—a call to end the silence around maternal loneliness. The campaign leveraged Peanut's community platform and MMHA's clinical credibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Bump: Pregnancy and parenthood content and community platform owned by The Knot Worldwide. Directly competes with Peanut's pregnancy and early motherhood community and content offering.
• Bumble: Bumble BFF is Bumble's platonic friendship mode and the most direct competitor in women's social discovery. Comparable swipe-based matching mechanic and female-focused positioning, but Bumble has vastly greater scale, capital, and brand.
• BabyCenter: Long-established pregnancy and baby development platform with due-date groups, expert content, and community forums. Overlaps significantly with Peanut's pregnancy and motherhood segments.
• What to Expect: Pregnancy and parenting platform based on the iconic book brand, offering due-date tools, communities, and expert content. Comparable content-and-community model targeting the same user lifecycle.
• Flo Health: Leading women's health app covering cycle tracking, fertility, pregnancy, and menopause. Competes with Peanut on the fertility/reproductive health content and tracking layer, and is one of the most downloaded health apps globally.

Emerging players

• Clue: Menstrual and cycle tracking app with strong female user base in Europe. Competes with Peanut on the cycle/fertility tracking layer, particularly relevant given Peanut's Oura biometric integration ambitions.
• Maven Clinic: Virtual women's and family health clinic offering fertility, maternity, and postpartum care through employers. Adjacent to Peanut's Peanut @ Work B2B wellness positioning and women's health content.
• Tia: Women's primary care platform combining in-person clinics with digital community and content. Comparable lifecycle approach to women's health and potential overlap with Peanut @ Work benefits positioning.
• Glow: Fertility and reproductive health app with community features and TTC tracking. Overlaps with Peanut's fertility segment and competes for the same trying-to-conceive user base.

Broad incumbents

• Meetup: Established platform for finding local groups and in-person meetups. Frequently cited alongside Peanut in women's friendship app comparisons and competes on the local-connection use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peanut_app
• Facebookfacebook.com/PeanutAppOfficial
• LinkedInlinkedin.com/company/peanut-app
• Instagraminstagram.com/peanut
• TikToktiktok.com/@peanut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peanut App