Augmenta
Augmenta builds the Augmenta Field Analyzer, a CVML-based multi-spectral camera sensor that performs real-time variable rate application of agricultural inputs. It sells exclusively through Raven Industries' (CNH Industrial) global dealer network to precision agriculture farmers.
- Company typePrivate
- Founded2016
- HeadquartersAthens, Greece
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Augmenta does
Augmenta is a precision agriculture technology company that builds the Augmenta Field Analyzer, a Computer Vision Machine Learning (CVML) based hardware sensor that performs real-time variable rate application (VRA) of agricultural inputs. The device is a cab-mounted multi-spectral camera with up to a 138-foot field of view that perceives, analyzes, and applies inputs (fertilizer, desiccants, defoliants, plant growth regulators, fungicides, and herbicides) automatically as the applicator drives through the field. The company claims input savings of up to 7% on nitrogen, up to 15% on harvest aids, up to 10% on PGR, up to 6% on fungicides, and up to 20% on burndown herbicide. Add-on LiveVRA software services — In-Season Nitrogen, Multizone Nitrogen, PGR, Harvest Aids, Fungicide, Burndown, and Scouting — run on the sensor and tailor its analysis to specific application requirements, with Health Index Reports and Virtual Input Application Maps delivered through in-cab and web-based applications.
Augmenta monetizes through hardware sales of the Field Analyzer sensor plus software service attachments, with quote-based pricing through its distribution partner. The company sells exclusively through the Raven Industries (a CNH Industrial company) global dealer network across North America, EMEA, and LATAM, targeting commercial farmers and agricultural operators as its end-customer base. Founded in 2016 in Athens, Greece, with 51–100 employees, Augmenta is now a subsidiary brand within Raven Industries' precision agriculture portfolio, having raised approximately $11.17M across four funding rounds between 2018 and 2021, with CNH Industrial leading the most recent $8M round in March 2021.
Augmenta firmographics
Firmographics- Name
- Augmenta
- Legal name
- Augmenta
- Website
- https://augmenta.ag
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Augmenta builds the Augmenta Field Analyzer, a CVML-based multi-spectral camera sensor that performs real-time variable rate application of agricultural inputs. It sells exclusively through Raven Industries' (CNH Industrial) global dealer network to precision agriculture farmers.
- Ownership category
- akta.pro rank
Augmenta industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro industry
- Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling)Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water)Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial)Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics)Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Precision Agriculture Services (Remote Sensing, Variable Rate, Farm Data Services)
Keywords
Where Augmenta is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Augmenta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware and Sensor Sales: Sale of the Augmenta Field Analyzer hardware system including the multi-spectral camera sensor that is installed on tractors and sprayer platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through Raven dealer network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Augmenta product offering
Product offeringCore offering
Augmenta develops and sells the Augmenta Field Analyzer, a cab-mounted multi-spectral camera sensor powered by proprietary Computer Vision and Machine Learning (CVML) technology that performs real-time variable rate application of fertilizer, desiccants, defoliants, plant growth regulators, fungicides, and herbicides. The system is complemented by LiveVRA software services (In-Season Nitrogen, PGR, Harvest Aids, Fungicide, Burndown, Multizone Nitrogen) and a Scouting service that delivers crop health reports and virtual input application maps.
Product overview
Augmenta offers a unified precision agriculture platform centered on the Augmenta Field Analyzer, a standalone hardware sensor that combines computer vision and machine learning for real-time variable rate application. The system operates as a single cab-mounted multi-spectral camera with no separate software platform required. Add-on LiveVRA services (In-Season Nitrogen, Plant Growth Regulators, Harvest Aids/Desiccants, Fungicide, Burndown, Multizone Nitrogen) are software services that run on the sensor. Standard features include Scouting for crop health reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Augmenta Field Analyzer: Computer Vision and Machine Learning (CVML)-based real-time variable rate application (VRA) system for precision agriculture. Features up to 138-foot field of view, multi-spectral camera technology, and LiveVRA services for nitrogen, PGR, harvest aids, fungicide, burndown, and scouting applications.
- LiveVRA Services - In-Season Nitrogen
- LiveVRA Services - Plant Growth Regulators (PGR)
- LiveVRA Services - Harvest Aids / Desiccants
- LiveVRA Services - Fungicide (Preventative)
- LiveVRA Services - Burndown
- LiveVRA Services - Multizone Nitrogen
- LiveVRA Services - Scouting
Products and services
- Augmenta Field Analyzer Cab-mounted, multi-spectral camera-based precision agriculture sensor that uses Computer Vision and Machine Learning (CVML) to analyze the field in real time and automatically apply fertilizer, crop protection, growth aids, and weed control at variable rates. Provides up to a 138-foot field of view, installs on most common tractor and sprayer platforms, and is sold through the Raven Industries dealer network to farmers and agricultural operators.
- LiveVRA Software Services Suite of add-on software algorithms that tailor the Augmenta Field Analyzer's analysis of field data to specific crop input applications, including In-Season Nitrogen (N), Plant Growth Regulators (PGR), Harvest Aids/Desiccants, Fungicide, Burndown (herbicide), and Multizone Nitrogen, with a standard Scouting service for crop health and needs reports. Targeted at farmers using the Augmenta Field Analyzer who want application-specific variable rate prescriptions and quantified input savings.
Quantifiable outcome
- Up to 7% fertilizer savings on Nitrogen (liquid/solid) application
- +5 more outcomes
Companies that use Augmenta
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Augmenta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Augmenta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raven IndustriesflagshipAugmenta Field Analyzer is developed and sold by Raven Industries as part of their precision agriculture product portfolio under the Application & Boom Controls category.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Augmenta competitors and assessment
Company assessmentEmerging players
- CropX: CropX offers soil-sensor and agronomic decision-support analytics for irrigation and input optimization, partially overlapping with Augmenta's nitrogen and farm-management decision-support value proposition.
- Semios: Semios provides a precision-agriculture platform combining sensors, imagery, and decision-support for tree, vine, and broadacre crops — comparable in spirit as a data-driven VRA and crop-health platform.
- Solvi (now part of CNH): Solvi provides computer-vision-driven agronomy analytics for input optimization, very similar in approach to Augmenta and now also under the CNH Industrial umbrella following its 2024 acquisition.
- xFarm Technologies: xFarm Technologies is a digital farming platform serving European growers with decision-support, VRA, and traceability tools — overlapping with Augmenta in target customers and digital-ag ambition.
Broad incumbents
- John Deere Operations Center: John Deere's Operations Center combined with ExactApply and other VRA-capable solutions offers factory-integrated variable-rate application to its OEM customer base, making it a key competitor for Augmenta's aftermarket-sensor model.
- Trimble Agriculture: Trimble provides guidance, flow/application control, and farm-management software — directly competing with Augmenta's VRA capability as part of a much broader precision-agriculture portfolio serving the same growers and dealer channels.
- AGCO / Fuse: AGCO's Fuse precision-agriculture platform and VRA-capable equipment (e.g., RoGator, Massey Ferguson) overlap with Augmenta's customer base of professional crop farmers seeking integrated spraying solutions.
- Climate FieldView (Bayer): Bayer's Climate FieldView is one of the largest precision-agriculture platforms, offering data-driven VRA and crop insights across millions of acres — overlapping with Augmenta's farmer customer base and value proposition even though FieldView is broader and software-led.
Direct peers
- Sentera: Sentera builds sensor and computer-vision systems for agriculture, including aerial and ground-based imaging used for stand counting, weed detection, and VRA prescriptions — directly comparable to Augmenta's CVML sensing approach.
- Taranis: Taranis provides AI-powered aerial imagery analytics for precision agriculture, offering crop scouting and variable-rate prescription generation — competing directly with Augmenta's computer-vision-driven agronomic insight and VRA workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Augmenta social profiles
Digital presenceAugmenta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augmenta leadership team
Management profileNumber of profiles
Profiles5 records
Augmenta funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augmenta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augmenta
What does Augmenta do?
Augmenta develops and sells the Augmenta Field Analyzer, a cab-mounted multi-spectral camera sensor powered by proprietary Computer Vision and Machine Learning (CVML) technology that performs real-time variable rate application of fertilizer, desiccants, defoliants, plant growth regulators, fungicides, and herbicides. The system is complemented by LiveVRA software services (In-Season Nitrogen, PGR, Harvest Aids, Fungicide, Burndown, Multizone Nitrogen) and a Scouting service that delivers crop health reports and virtual input application maps.
Is Augmenta a public or private company?
Augmenta is a private company. It is classified as corporate owned and is currently operating.
When was Augmenta founded?
Augmenta was founded in 2016. It employs 51 to 100 people.
Where is Augmenta based?
Augmenta is headquartered in Athens, Greece, in the Europe region.
How does Augmenta make money?
One revenue line is on record: hardware and Sensor Sales.
Who are Augmenta's main competitors?
Emerging players on record are CropX, Semios, Solvi (now part of CNH) and xFarm Technologies. Broad incumbents are John Deere Operations Center, Trimble Agriculture, AGCO / Fuse and Climate FieldView (Bayer). Direct peers are Sentera and Taranis.
Does Augmenta have an API?
No public API is recorded for Augmenta.
What industry is Augmenta in?
Augmenta's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFABAMAE, Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling), with a secondary code of AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water). Its NAICS code is 333111 and its SIC code is 700.