Newegg

What Newegg does

Newegg Commerce, Inc. (NASDAQ: NEGG) is a US-headquartered, publicly traded online retailer founded in 2001 and operating through newegg.com and newegg.ca. The company sells computer hardware, PC components, gaming systems, consumer electronics, networking equipment, and smart home devices, with proprietary shopping tools (PC Builder, NAS Builder, Server Builder, Memory Finder, Combo Builder) and an own-brand line of ABS prebuilt gaming desktops. In 2026, Newegg launched a conversational AI shopping assistant at newegg.com/ai and a ChatGPT app, and opened a 2,300 sq ft Gamer Zone experiential gaming space at its Diamond Bar, California headquarters.

The business generates revenue primarily through direct-to-consumer e-commerce sales, third-party Marketplace commissions, and an emerging enterprise/AI hardware segment featuring NVIDIA GeForce 50 Series, AMD Radeon 9000 Series GPUs, and AI accelerator cards. Promotional mechanics (Shell Shocker flash deals, Combo Builder bundles with up to $150+ stacked savings, FantasTech seasonal sale) drive volume, while a Trade-In Program spanning GPUs, CPUs, and as of March 2026 DDR4/DDR5 memory creates a recommerce loop. Distribution is concentrated in the US and Canada only, with manufacturer partnerships (GIGABYTE, NVIDIA, Dell, Western Digital) and a Newegg Business B2B channel supplementing consumer demand.

FY2025 net sales were $1.44 billion (+16.9% YoY) on GMV of $1.77 billion (+15.4%), but Q1 2026 net sales declined 11.8% to $306.2 million and active customers fell from 4.7 million in 2021 to 1.1 million in Q1 2026, signaling demand erosion risk despite a positive Q1 2026 net income of $7.8 million. Governance overhangs include a securities fraud investigation involving the chairman and prior meme-stock volatility.

Name

Newegg

Legal name

Newegg Commerce, Inc.

Website

https://newegg.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Online Computer Hardware Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industry

PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC)

Keywords

• Online electronics retail
• Computer hardware sales
• PC components marketplace
• Gaming PC builder
• Tech e-commerce platform

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct sales of computer hardware, electronics, PC components, gaming products, and appliances through newegg.com and newegg.ca platforms. Revenue generated from product markups on consumer purchases.
2. Marketplace Commission: Third-party sellers operate on Newegg Marketplace, with Newegg taking commission on transactions
3. Enterprise AI Hardware Sales: Growing segment targeting enterprise and AI markets with high-margin AI infrastructure products including NVIDIA GeForce 50 Series and AMD Radeon 9000 Series GPUs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newegg operates a direct-to-consumer online retail platform (newegg.com and newegg.ca) specializing in computer hardware, PC components, consumer electronics, gaming products, and appliances. The company also runs a third-party marketplace, a B2B platform (Newegg Business), an own-brand line of prebuilt gaming desktops (ABS), a trade-in/recommerce program, and a physical experiential gaming space (Gamer Zone) at its Diamond Bar, California headquarters.

Product overview

Newegg Commerce is primarily a B2C e-commerce platform specializing in computer hardware, electronics, and technology products. The company operates a multi-category online retail marketplace offering components (CPUs, memory, motherboards, GPUs, storage, cases, power supplies, cooling), computer systems (desktops, laptops, gaming PCs, mini PCs, workstations), peripherals, consumer electronics, gaming consoles, networking, and smart home devices. The company also provides proprietary shopping tools including PC Builder, Gaming PC Finder, Laptop Finder, Memory Finder, NAS Builder, and Server Builder for component selection and system configuration. A core product is the conversational AI shopping assistant enabling natural language-based product search and purchase through dialogue, integrated with live catalogue data. The platform features promotional tools like Shell Shocker daily deals and Combo Builder for bundled discounts. Newegg also operates an own-brand of prebuilt gaming desktops (ABS series) and runs a trade-in program for recommerce. Physical community engagement is supported through the Newegg Gamer Zone experiential gaming space in Diamond Bar, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Newegg Online Store (newegg.com / newegg.ca) Primary online retail storefront in the US and Canada offering CPUs, GPUs, motherboards, memory, storage, peripherals, laptops, gaming consoles, networking, and smart home devices to individual consumers and PC builders.
• Newegg Marketplace

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GIGABYTEcoreGTM or Marketing Partner · 9 June 2026GIGABYTE and Newegg launched joint limited-time promotional campaign celebrating COMPUTEX 2026, offering gamers who purchase select GIGABYTE gaming monitors from Newegg a complimentary next-gen game bundle code valued at $69.99 MSRP. Promotion runs through August 31, 2026 with discounts on monitor models ranging from $139.99 to $329.99.
• GIGABYTEcoreStrategic or Co-development Partner · 23 April 2026GIGABYTE partnered with Newegg for the 'From Fans to Dream Rigs' experience at the Newegg Gamer Zone in Los Angeles, where three winners design and build custom gaming PCs using GIGABYTE AMD X3D motherboards alongside influencers. Event is part of community-building initiative to strengthen brand connection with PC gaming enthusiasts. GIGABYTE also runs joint promotional campaigns through Newegg's PC Gaming Week offering up to 20% off select products.
• NVIDIAcoreTechnology or Integration · 9 April 2026NGCG announced strategic expansion into AI infrastructure leveraging partnerships with NVIDIA, Dell Technologies, Newegg, Best Buy, and Vast.ai to deploy scalable AI compute infrastructure. NGCG plans to generate recurring revenue through hourly, short-term, and contract-based leasing models for AI compute capacity.
• Western DigitalminorStrategic or Co-development Partner · 21 February 2026Newegg Commerce hosted an educational workshop at its Gamer Zone facility in collaboration with Western Digital and UGREEN, welcoming students from USC to learn about network-attached storage systems and professional data management strategies. Event focused on practical training for creative disciplines such as design, film, and digital media.
• UGREENminorStrategic or Co-development Partner · 21 February 2026Co-hosted educational workshop with Newegg and Western Digital at Gamer Zone focusing on NAS storage and data management for USC students in creative disciplines.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Amazon: Mass-market e-commerce incumbent whose electronics and PC-component categories overlap directly with Newegg's catalog; competes with Prime shipping, pricing power, and breadth of listings.
• CDW: Large B2B technology solutions provider selling hardware, software, and integrated IT; overlaps with Newegg Business and the Enterprise & AI customer segments.
• Walmart: Mass-market retailer with growing online electronics, PC, and gaming assortments and aggressive pricing; competes with Newegg on the consumer-electronics tail of the catalog.
• Connection (PC Connection): Enterprise IT reseller serving SMB and corporate buyers with PC components, peripherals, and data-center gear — direct overlap with Newegg's enterprise/storage segments.
• Insight Enterprises: Global IT solutions integrator reselling enterprise hardware and software; comparable to Newegg's enterprise and AI-infrastructure push (including the NGCG-aligned AI compute initiative).

Direct peers

• Micro Center: US specialty retailer focused on PC components, custom builds, and enthusiast gaming gear — the closest direct comparable to Newegg's core PC-building customer.
• TigerDirect: Long-standing online PC and electronics retailer targeting SMBs and enthusiasts; directly comparable assortment and channel mix to Newegg's core offering.
• Best Buy: Largest US specialty consumer-electronics retailer; competes head-on with Newegg across PCs, components, gaming hardware, and home electronics through both online and physical stores.
• B&H Photo Video: Long-tenured New York-based consumer electronics and computer retailer with strong enthusiast following; overlaps with Newegg on components, laptops, and pro/creator gear.

Regional players

• Rakuten: Japan-rooted e-commerce marketplace with US operations; comparable as a marketplace-led retail platform with cashback-driven loyalty mechanics, though focused on broader general merchandise rather than PC-specialty retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Newegg
• Facebookfacebook.com/Newegg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newegg