KARTY

What KARTY does

KARTY L.L.C. is a Qatar-based fintech startup founded in 2021 and headquartered in Doha, operating a mobile-first personal financial management platform that consolidates an e-wallet, Visa Platinum physical and virtual cards, and analytics-driven money tools into a single iOS and Android application. Its core technology is built on the Framer platform and integrates with the Qatar Central Bank-regulated Qatar Mobile Payment (QMP) system, automatically provisioning a QMP account with every KARTY e-wallet for compliant person-to-person and merchant payments. Supporting modules include Spending Analytics, a Subscription Manager that surfaces and pauses recurring card charges, customizable virtual cards, Hassalah Pockets for goal-based saving, and the KPoints loyalty program redeemable for Qatar Airways Avios and partner vouchers.

The company monetizes through transaction fees on withdrawals, wallet loading, transfers, and other services per an in-app services tariff, interchange revenue on Visa card transactions, fees from card issuance and management, and limited in-app advertising. Distribution is product-led via Apple App Store and Google Play Store with a waitlist-based onboarding funnel, supplemented by a website (karty.qa) that supports Arabic and English. The customer base is exclusively consumer — Qatar residents seeking digital financial management — with no disclosed B2B or merchant revenue concentration.

KARTY has raised approximately $3.25 million across three disclosed rounds (March 2021, July 2022, January 2024) from Qatar Development Bank, Qatar Foundation, Visa, Masraf Al Rayan, and Qatar FinTech Hub. It is licensed by Qatar Central Bank as a Payment Service Provider and registered with the Qatar Financial Centre, giving it the regulatory standing to operate its e-money and card-issuance business in Qatar. Strategic value is anchored in its QCB license, Visa partnership, and integration with the QMP national payment rail rather than in proprietary AI or scaled distribution beyond Qatar.

Name

KARTY

Legal name

KARTY L.L.C.

Website

https://karty.qa

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

KARTY L.L.C. is a Qatar Central Bank-licensed fintech that operates a mobile e-wallet and Visa Platinum card platform with spending analytics, subscription management, and a KPoints loyalty program for consumers in Qatar.

Ownership category

akta.pro rank

Product category

Digital Wallet & Mobile Payments

NAICS

Credit Card Issuing (522210)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYFSAMAEAA

General-Purpose Digital Wallets (P2P + Merchant)

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

SECONDARYFSAMAEAC

QR Code Payments Wallets

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

SECONDARYFSAMAEAH

In-App / Online Checkout Wallets

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

Keywords

• Digital wallet services
• Mobile payments
• Personal finance app
• Prepaid card services
• Loyalty rewards program

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Transaction Fees: KARTY charges fees for transactions including withdrawals, wallet loading, transfers, and other services. The specific fee structure is determined by KARTY and announced through the app's services tariff.
2. Card Services: Revenue generated from card issuance and management services, including physical and virtual payment cards issued through the KARTY app with sponsored bank partnerships.
3. Interchange Fees: Standard card interchange fees earned on transactions made using KARTY cards at merchant POS terminals, e-commerce platforms, and ATMs.
4. Advertising and Promotions: Some KARTY features may be supported by advertising revenue, displaying advertisements and promotions to users within the app.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KARTY operates a mobile-first digital wallet and personal financial management platform for residents of Qatar. The app combines a QCB-regulated e-wallet with Qatar Mobile Payment (QMP) integration for instant P2P and merchant payments, physical and virtual Visa Platinum card services, spending analytics, subscription tracking, customizable virtual cards, virtual savings pockets (Hassalah), and a KPoints loyalty program redeemable for Qatar Airways Avios and partner offers.

Product overview

KARTY is a Qatar-based fintech company offering a unified digital wallet and financial management platform. The core offering combines an E-Wallet (with QMP integration for QCB-compliant mobile payments), Visa Platinum-issued physical and virtual cards, and spending analytics. Supporting modules include KPoints loyalty rewards, Hassalah Pockets savings goals, Subscription Manager for recurring payment tracking, and KPoints-to-Avios exchange for Qatar Airways rewards. Users interact primarily through iOS and Android mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• KARTY Digital Wallet A mobile-based e-wallet account that enables Qatar residents to load funds, withdraw money at ATMs, make payments at merchant POS terminals and e-commerce sites, and conduct instant person-to-person transfers through integration with the QCB-regulated Qatar Mobile Payment (QMP) system.
• KARTY Card Services Physical and virtual Visa Platinum payment cards issued in partnership with Visa and sponsored by Masraf Al Rayan, supporting online and in-store purchases, subscription management, and customizable payment controls (enable/disable online, international, and contactless).
• KPoints Loyalty Program A transaction-based rewards program where users earn KPoints on eligible spending (1 KPoint per QAR 3, or 1 KPoint per QAR 2 on weekends), redeemable for Qatar Airways Avios, partner vouchers, gift cards, and exclusive deals with Visa Platinum partners such as Entertainer and Jumeirah Hotels.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Al Rayyan BankcoreTechnology or IntegrationAl Rayyan Bank is referenced as a trusted banking partner on KARTY's website, providing payment infrastructure and card sponsorship services alongside Visa for seamless and reliable financial services.
• Qatar Central BankcoreOthersQatar Central Bank is the regulatory authority that licenses KARTY as a Payment Service Provider and regulates the QMP (Qatar Mobile Payment) system that KARTY integrates with.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple Pay: Global in-app and contactless wallet available on iOS, the same platform where KARTY distributes. Comparable as a broad incumbent wallet competing for the same merchant and consumer payment moments in Qatar.
• Google Pay: Global Android-native wallet distributed through Google Play, the same Android channel KARTY uses. Comparable as a broad incumbent competing for contactless and online checkout volume in the Qatari market.
• mada Pay: Saudi national payments network with branded wallet and acceptance infrastructure. Comparable to KARTY as a Gulf retail payments layer, though mada is a broader incumbent (network + wallet) rather than a single fintech.

Emerging players

• NymCard: MENA-based payment infrastructure provider offering card issuing and processing APIs. Comparable to KARTY at the payments-stack layer; both operate in the GCC issuing ecosystem and partner with regional banks.
• PayTabs: MENA payment gateway and wallet solutions provider serving merchants and consumers. Comparable as a regional Gulf payments fintech, with overlapping themes of card issuance, merchant acceptance, and digital wallets.
• Careem Pay: Super-app wallet embedded in Careem's ride-hailing and delivery platform across the Middle East. Comparable to KARTY as a consumer-facing Gulf wallet pursuing a super-app trajectory; overlaps on P2P, payments, and loyalty.

Direct peers

• stc bank (formerly STC Pay): Saudi Arabia-based digital wallet and payments app operated by stc; offers a Visa-issued card, P2P transfers, and personal financial management tools. Highly comparable to KARTY as a regional, mobile-first, Visa-backed consumer wallet targeting Gulf residents.
• D360 Bank: Saudi digital bank offering a Visa card, P2P payments, and personal finance features under SAMA regulation. Comparable to KARTY in product mix (e-wallet + card + analytics) and in serving GCC consumers through a regulated mobile-first platform.

Regional players

• Payit by First Abu Dhabi Bank: UAE digital wallet from FAB offering P2P transfers, bill payments, and card-linked payments. Comparable to KARTY as a regional Gulf wallet with bank sponsorship and QCB/regulator-aligned wallet functionality.
• ila Bank: Bahrain-based digital bank backed by Bank ABC providing digital wallets, cards, and personal finance tools. Comparable as a regional Gulf consumer fintech with regulated status, card issuance, and analytics-led money management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kartyqa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KARTY