Wiiisdom (formerly GB&SMITH)

What Wiiisdom (formerly GB&SMITH) does

Wiiisdom is a French analytics governance software vendor headquartered in Lille, founded in 2007/2008 (originally as GB&SMITH, rebranded to Wiiisdom) and operating as a privately held company backed by Isatis Capital since a €6 million investment in January 2023. The company builds a platform that extends governance to the analytics layer of business intelligence estates, automating testing, continuous certification, lifecycle management, version control, audit trail, and predictive monitoring of BI content. Its product portfolio is organized around three BI ecosystems: Wiiisdom for Tableau, Wiiisdom for Power BI (launched October 2023), and 360Suite for SAP BusinessObjects (with ten sub-modules including 360Eyes, 360Bind, and 360View), plus extensions for Collibra and SAP Data Services and a cloud-hosted Wiiisdom Cloud Platform. The acquisition of Kinesis CI in October 2020 added the CI/CD-for-analytics foundation underlying the current lifecycle management capability.

Wiiisdom serves more than 600 enterprise customers concentrated in regulated industries such as finance, healthcare, and government, with named logos including Red Hat, Fannie Mae, FDA, Oregon State Treasury, Department of Health and Human Services, Vanderbilt University Medical Center, Spire Healthcare, Johnson Financial Group, and Unite Us. The go-to-market is enterprise field sales combined with content marketing (white papers, webinars, blogs) and a partner network of system integrators and resellers; pricing is quote-based with no public tiers, sold as annual subscriptions. Wiiisdom is recognized as a pioneer in Analytics Governance on the Gartner Hype Cycle for Data and Analytics Governance in both 2024 and 2025, and achieved SOC 2 Type II certification in April 2025 alongside GDPR and CCPA compliance commitments, supporting its regulated-industry expansion. Management includes CEO Sebastien Goiffon, Founder Alexandre Biegala, COO Laurent Chretien, VP of Products Patrick Perrier, VP of Engineering Julien Drouvin, and US Sales Director Bob Fletcher, with the company publicly targeting a tripling of sales and headcount by 2025.

Name

Wiiisdom (formerly GB&SMITH)

Legal name

Wiiisdom

Website

https://wiiisdom.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Wiiisdom is a French analytics governance software vendor serving 600+ enterprise customers in finance, healthcare, and government. Its platform automates testing, certification, and lifecycle management for Tableau, Power BI, and SAP BusinessObjects deployments via enterprise subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Wiiisdom generates revenue primarily through software subscriptions for their analytics governance platform. Products include Wiiisdom for Tableau, Wiiisdom for Power BI, and 360Suite for SAP BusinessObjects, each offered as enterprise solutions with subscription licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wiiisdom provides an enterprise analytics governance platform that automates the testing, certification, and lifecycle management of BI assets (dashboards, reports, semantic models) across Tableau, Microsoft Power BI, and SAP BusinessObjects environments. The platform delivers continuous certification, predictive monitoring, version control, audit trails, and quality alerts to help enterprises build trust in their data, ensure regulatory compliance, and reduce risk across mission-critical BI deployments.

Product overview

Wiiisdom is an Analytics Governance Platform offering a portfolio of products for enterprise BI environments. The core portfolio includes Wiiisdom for Tableau, Wiiisdom for Power BI, and 360Suite for SAP BusinessObjects. Wiiisdom for Tableau and Wiiisdom for Power BI share core governance capabilities including Continuous Certification, Lifecycle Management, Predictive Monitoring, BI Testing, Version Control, Audit Trail, and Quality Alerts. 360Suite for SAP BusinessObjects provides specialized modules including 360Eyes (metadata/impact analysis), 360Bind (regression testing), 360View (administration), 360Plus (backup/promotion), 360Cast (scheduling/bursting), 360Univ (universe management), 360Live (monitoring), 360Vers (versioning), and 360Init (project creation), plus extensions for Collibra and SAP Data Services. The platform operates as both cloud-hosted (Wiiisdom Cloud Platform) and on-premise/desktop deployments.

Differentiator

Problem solved

Functional benefit

Brands

• 360Suite: Governance solutions for SAP BusinessObjects to automate daily operations, reduce operational and maintenance costs, mitigate risks.

Products and services

• Wiiisdom for Tableau
• Wiiisdom for Power BI Analytics governance solution for Microsoft Power BI that automates semantic model and report testing and certification to minimize risk exposure and build trust in data and analytics. It targets enterprise Power BI users.
• 360Suite for SAP BusinessObjects Suite of governance solutions for SAP BusinessObjects that automates daily operations, reduces operational and maintenance costs, mitigates risks, and ensures readiness for migrations such as SAP BI 2025. It targets enterprise SAP BusinessObjects users.
• Wiiisdom Cloud Platform Cloud-hosted delivery of the Wiiisdom analytics governance platform for Tableau and Power BI, supporting both Tableau Server and Tableau Cloud environments.

Quantifiable outcome

• Saves approximately 25 hours per month across hundreds of deployments (per Unite Us case study)
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• TableaucoreTechnology or IntegrationWiiisdom is a Tableau Technology Partner with co-innovation agreements. The company offers deep integration with Tableau through specialized APIs for testing, certification, and governance of Tableau dashboards and content.
• Microsoft Power BIcoreTechnology or IntegrationWiiisdom provides dedicated governance and testing solutions for Microsoft Power BI, including semantic model testing, report certification, and lifecycle management capabilities.
• SAP BusinessObjectscoreTechnology or IntegrationWiiisdom's 360Suite provides comprehensive governance solutions for SAP BusinessObjects, including automated operations, regression testing, and migration tools for the platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Datafold: Datafold provides automated data testing, regression testing, and data observability for analytics and BI pipelines, directly competing with Wiiisdom's BI Testing, Continuous Certification, and regression testing capabilities across modern data stacks.
• Bigeye: Bigeye delivers automated data observability including anomaly detection, freshness monitoring, and quality alerts — overlapping with Wiiisdom's predictive monitoring and quality alert features for BI content.
• Monte Carlo: Monte Carlo is a data observability platform that monitors data pipelines and BI content for anomalies and quality issues — closely overlapping Wiiisdom's Predictive Monitoring and Quality Alerts features for BI environments.
• Anomalo: Anomalo provides AI-driven data quality monitoring for data warehouses and BI outputs, comparable to Wiiisdom's tolerance testing and predictive monitoring for Tableau, Power BI, and SAP BusinessObjects.
• Soda: Soda offers data quality, testing, and observability tools across data pipelines and BI assets, competing with Wiiisdom's tolerance testing, anomaly detection, and CI/CD-for-analytics capabilities.

Broad incumbents

• Collibra: Collibra is a leading data governance and catalog platform with adjacent analytics-layer governance capabilities and an existing integration relationship with Wiiisdom (360Eyes for Collibra), making it both a partner and a broad incumbent competing for governance spend.
• Alation: Alation provides a data catalog and governance platform that increasingly extends into analytics and BI governance use cases, competing with Wiiisdom's data governance leadership positioning at the analytics layer.
• Microsoft Purview: Microsoft Purview is Microsoft's first-party data governance and compliance platform with growing analytics-layer coverage, posing a competitive threat to Wiiisdom's Power BI-focused products via bundling and native integration.
• Informatica: Informatica offers a broad data governance, integration, and quality suite that touches BI governance, serving as a larger incumbent alternative to Wiiisdom in enterprise data governance purchasing decisions.

Emerging players

• Atlan: Atlan is a modern data catalog and governance platform with active analytics-layer governance capabilities, an emerging peer competing for the same Data Governance Leader persona that Wiiisdom targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wiiisdom
• Xx.com/_Wiiisdom
• Facebookfacebook.com/wiiisdomsoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiiisdom (formerly GB&SMITH)