FAZUA

What FAZUA does

FAZUA is a German manufacturer of lightweight, mid-drive electric motor systems for e-bicycles, headquartered in Ottobrunn near Munich. Founded in 2013, the company built its brand around a "minimal-assist" philosophy: drive units (RIDE 50 and the 2024-launched RIDE 60 flagship) that preserve the natural feel, weight profile, and aesthetics of a conventional bicycle while delivering up to 60 Nm of torque via proprietary torque-and-cadence sensor fusion. The portfolio spans permanently installed and removable drive units, ENERGY 430/480 lithium-ion battery packs, multiple handlebar control interfaces (RING CONTROL, MODE CONTROL, CONTROL HUB, LED HUB), and a software stack comprising the FAZUA App, FAZUA Rider App, FAZUA Toolbox service software, and Garmin/Wahoo/Sigma/Lezyne bike-computer integrations over BLE and ANT+.

FAZUA generates revenue primarily by selling drive systems as embedded OEM components to bicycle manufacturers (Canyon, Cervélo, FOCUS, Gazelle, Riese & Müller, YT, Santa Cruz, Haibike, Lapierre, Ghost, and others — over 20 brand partners), with secondary streams in dealer-channel aftermarket parts and direct-to-consumer accessory sales through shop.fazua.com. Pricing for end-bikes equipped with FAZUA systems varies by OEM (e.g., the Cervélo Rouvida from €5,999), while FAZUA's own B2B pricing is not publicly disclosed. The company operates certified Dealer Portal and B2B OEM Portal channels alongside an in-house e-commerce storefront.

Between 2021 and 2022, Porsche acquired FAZUA as part of its e-mobility push, integrating it into a newly formed Porsche eBike Performance GmbH alongside its parallel acquisition of Croatian smart-e-bike maker Greyp. In May 2026, Porsche announced the shutdown of its e-bike motor division, citing fundamentally changed market conditions, with approximately 360 job cuts affecting FAZUA and Greyp. As of the latest data, FAZUA's website and product sales remain active, but the parent company has publicly signaled exit from the e-bike motor business.

Name

FAZUA

Legal name

Porsche eBike Performance GmbH

Website

https://fazua.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

FAZUA is a German manufacturer of lightweight, mid-drive electric motor systems for premium e-bikes, selling drive units, batteries, and software to over 20 bicycle OEMs including Canyon, Cervélo, and Riese & Müller. Founded in 2013 and acquired by Porsche in 2021–2022, it operates as Porsche eBike Performance GmbH.

Ownership category

akta.pro rank

Product category

E-bike drive systems

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industry

E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Electric bike drive systems
• E-bike motors
• Mid-drive systems
• Lightweight e-bike components
• Bicycle motor manufacturing

Headquarters

HQ city

Ottobrunn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Drive System Sales to OEMs: FAZUA sells its electric drive systems (motor, battery, electronics) directly to bicycle manufacturers who integrate them into their e-bike products
2. Spare Parts and Accessories: Direct-to-consumer and dealer sales of replacement parts, batteries, and accessories through the online shop
3. Licensing: Technology licensing arrangements with bike manufacturers to use FAZUA systems in their products

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FAZUA develops and manufactures lightweight, compact electric drive systems (motors, batteries, sensors, control electronics) that are embedded as OEM components into e-bikes produced by partner bicycle brands. Its portfolio centers on the RIDE 60 and RIDE 50 TRAIL & STREET mid-drive systems, complemented by batteries, control hubs, smartphone apps, and dealer service software.

Product overview

FAZUA develops and manufactures innovative lightweight drive systems for agile e-bikes, positioning itself in the 'minimal-assist' category as opposed to high-power turbo systems. The product portfolio centers on two drive system lines: the RIDE 60 (flagship, 60 Nm torque, permanently installed motor/battery unit) and RIDE 50 TRAIL & STREET (removable motor/battery, 58 Nm torque). These core systems are complemented by battery options (ENERGY 430/480), control interfaces (CONTROL HUB, LED HUB, RING CONTROL, MODE CONTROL), and connectivity/software solutions (FAZUA App, FAZUA Toolbox Software, Garmin Dashboard). The ecosystem supports customization through riding profiles, firmware updates, and third-party bike computer/wearable integration via BLE and ANT+ protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• FAZUA RIDE 60 Drive System Flagship mid-drive e-bike motor system with 60 Nm torque, 250W nominal power (450W peak), integrated motor/transmission/sensors in a 1.96 kg permanently installed drive unit, designed for OEM integration into premium e-bike models.
• FAZUA RIDE 50 TRAIL & STREET Drive System Lightweight mid-drive system offering 58 Nm torque, 4.4 kg total weight, and 252 Wh removable battery for trail and urban cycling e-bike applications.
• FAZUA ENERGY 480 Battery High-capacity removable lithium-ion battery providing 480 Wh capacity at 2.4 kg weight for the RIDE 60 system, offering extended range of approximately 1,300 meters elevation gain per charge.
• FAZUA MODE CONTROL Handlebar-mounted control interface for the RIDE 60 drive system providing trail-focused, ergonomic mode selection for mountain biking applications.
• FAZUA App Smartphone application for iOS and Android that provides a live rider dashboard, assist mode customization (Breeze/River/Rocket profiles), profile storage/sharing, and system diagnostics for FAZUA-equipped e-bikes.
• FAZUA Toolbox Software Desktop configuration software for Windows/Mac used by dealers and technicians for firmware updates, system diagnostics, torque sensor calibration, and riding characteristic customization on RIDE 50 and RIDE 60 systems.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• CanyoncoreOEM/ Whitelabel/ Licensing PartnerCanyon integrates FAZUA drive systems into selected e-bicycle models, offering customers lightweight and natural-feeling electric assist.
• CervélocoreOEM/ Whitelabel/ Licensing PartnerCervélo uses FAZUA systems in models like the Rouvida, combining performance road cycling with electric assist.
• FOCUScoreOEM/ Whitelabel/ Licensing PartnerFOCUS embeds FAZUA drive systems in their e-bicycle product lines for the European market.
• GazellecoreOEM/ Whitelabel/ Licensing PartnerDutch bicycle manufacturer Gazelle uses FAZUA systems in premium e-bike offerings.
• Riese & MüllercoreOEM/ Whitelabel/ Licensing PartnerGerman premium e-bike manufacturer Riese & Müller integrates FAZUA drive systems in select models.
• YTcoreOEM/ Whitelabel/ Licensing PartnerYT incorporates FAZUA drive systems in their e-bicycle models, particularly for mountain bike applications.
• Santa CruzcoreOEM/ Whitelabel/ Licensing PartnerSanta Cruz Bicycle Company uses FAZUA systems in their e-mountain bike offerings.
• HaibikecoreOEM/ Whitelabel/ Licensing PartnerHaibike integrates FAZUA drive systems in their e-bike product lines, particularly for e-mountain bikes.
• LapierrecoreOEM/ Whitelabel/ Licensing PartnerFrench bicycle manufacturer Lapierre uses FAZUA systems in their e-bicycle products.
• GhostcoreOEM/ Whitelabel/ Licensing PartnerGerman bike manufacturer Ghost incorporates FAZUA drive systems in their e-bike models.
• Premium and Certified Dealer PartnerscoreChannel Partner/ Reseller/ DistributorFAZUA maintains a network of premium and certified dealer partners who sell FAZUA-equipped bikes and provide service and support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bosch eBike Systems: Bosch eBike Systems is the global market leader in e-bike drive systems (Performance Line CX, Performance Line SX) and competes head-to-head with FAZUA across urban, road and mountain e-bike segments. Both companies sell mid-drive motors, batteries, and connected apps to bicycle OEMs, making them the most direct comparables.
• Shimano (STEPS): Shimano's STEPS e-bike drive system is embedded across a wide range of premium bicycle brands (similar OEM distribution model to FAZUA) and competes in the same mid-drive motor and electronic shifting category. FAZUA's RIDE 60 is positioned against STEPS EP8 and lighter-weight STEPS systems.
• Yamaha (PWseries): Yamaha's PW series and PWseries CE mid-drive motors are widely used by European e-bike OEMs (Giant, Haibike, Lapierre) and directly overlap with FAZUA's OEM value proposition and dealer service model. Both target the lightweight, natural-feel ride experience in road, gravel, and urban segments.
• Brose: Brose is a German drive-system supplier that, like FAZUA, emphasizes quiet, lightweight mid-drive motors (Drive³, Drive S Mag) for premium e-bike OEMs including Specialized. Brose's product philosophy and customer base are closely aligned with FAZUA's premium-lightweight positioning.
• Bafang: Bafang is one of the largest e-bike drive-system manufacturers globally, offering mid-drive and hub motors across price tiers. While Bafang is more cost-competitive and broader-market, it competes with FAZUA for OEM sockets, especially in volume brands and Asian/OEM contract manufacturing.
• TQ Systems: TQ Systems produces the HPR50 and HPR120 lightweight mid-drive motors used in premium e-MTB and gravel e-bikes from Trek, Pinarello, and others. TQ is FAZUA's closest head-to-head competitor in the lightweight, natural-feel 'minimal assist' category where FAZUA has differentiated.
• Mahle (X20, X35): Mahle's compact hub-based e-bike systems (X20, X35) are widely adopted by lightweight road, gravel, and urban e-bike manufacturers, competing with FAZUA in the same 'minimal assist' positioning. Both target OEM brands seeking discreet electric-assist integration.

Emerging players

• Panasonic (eBike Systems): Panasonic supplies OEM drive systems to several European e-bike brands and competes in the same OEM-driven mid-drive category as FAZUA, though with more limited brand visibility outside Japan and selected OEM contracts.
• Sachs (micromobility): Sachs is an emerging European supplier of compact e-bike drive systems targeting the lightweight, removable-battery segment, overlapping with FAZUA's RIDE 50 platform and competing for OEM design-ins.

Broad incumbents

• Specialized (Brose-co-developed motors): Specialized designs its own proprietary e-bike motors (co-developed with Brose) and competes both as an OEM customer of third-party systems and as a vertically integrated competitor to FAZUA at the premium end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCraEnZq4fFK1HWNfTr3d4Jw
• Facebookfacebook.com/fazua.official
• LinkedInlinkedin.com/company/fazua-gmbh
• Instagraminstagram.com/fazua
• Xx.com/FAZUAofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAZUA