RXC
RXC operates PRIZM, a South Korean retail media mobile platform combining live auctions, raffles, and digital content with K-culture award ceremony broadcasts, serving 1 million subscribers and a 15.5 million cumulative audience through a marketplace-commission revenue model.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
RXC firmographics
Firmographics- Name
- RXC
- Legal name
- (주)알엑스씨(RXC)
- Website
- https://rxc.co.kr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RXC operates PRIZM, a South Korean retail media mobile platform combining live auctions, raffles, and digital content with K-culture award ceremony broadcasts, serving 1 million subscribers and a 15.5 million cumulative audience through a marketplace-commission revenue model.
- Ownership category
- akta.pro rank
RXC industry classification
Industry- Product category
- Retail Media Platform
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Live Shopping Platforms (CRAFANAD)
- akta.pro secondary industry
- Retail Media Network (RMN) Planning & Buying (MPAAABAK)
Keywords
Where RXC is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
RXC business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction Fees (Marketplace Commission): PRIZM generates revenue through transaction volume on its platform, projected to reach 150 billion won in annual transactions in 2025, representing threefold growth from prior year
- Video Advertising: Revenue from video advertising as part of media expansion strategy targeting the 15.5 million cumulative audience
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
RXC product offering
Product offeringCore offering
RXC operates PRIZM, a mobile retail media platform that combines live auctions, raffles, and digital content delivery, with a focus on broadcasting major K-culture award ceremonies to drive consumer engagement and transactions. The platform serves as a hub where consumers can participate in interactive shopping experiences and access K-culture content, while brands reach an engaged audience through retail media advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- PRIZM
Quantifiable outcome
- Achieved over 20 billion won in monthly transactions
- +2 more outcomes
Companies that use RXC
Customer profileSegments2 records
Ideal customer profiles2 records
RXC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RXC partnerships and signals
Strategic signalScale indicators6 records
RXC competitors and assessment
Company assessmentDirect peers
- Whatnot: Live auction marketplace for collectibles, sports cards, and hobby goods. Closest direct comparable to PRIZM given the live auction mechanic, retail media monetization, and hobby/collectible buyer base.
- Grip: Korean live commerce platform enabling brands to run interactive live shopping experiences with real-time engagement mechanics. Closely aligned with PRIZM's live interaction-driven commerce model.
- 17LIVE: Live streaming platform with integrated commerce and virtual gifting, strong in Taiwan and expanding in Korea. Comparable live commerce and digital content monetization mechanics to PRIZM.
- KREAM: Korea's leading sneaker and collectibles marketplace with authentication and live engagement features. Comparable as a Korean commerce platform monetizing collectibles/hobby demand through differentiated buyer experience.
Broad incumbents
- Naver Shopping Live: Live commerce surface inside Naver Shopping, one of Korea's largest e-commerce platforms. Operates at much larger scale and offers overlapping live shopping and retail media capabilities to Korean consumers.
- Coupang Live: Korea's largest e-commerce company with growing live shopping and retail media advertising (Coupang Play). Comparable as a domestic incumbent competing for the same live commerce and RMN ad budget in Korea.
- Amazon Live: Live shopping and retail media surface inside Amazon's marketplace. Comparable as the global template for combining live commerce with retail media advertising that PRIZM is emulating in Korea.
- Taobao Live: Alibaba's live commerce platform and the dominant live shopping ecosystem in China. Relevant precedent for the live commerce + retail media model PRIZM is scaling in Korea.
Regional players
- Musinsa: Leading Korean fashion e-commerce platform with growing media and content commerce initiatives. Comparable as a Korean consumer-facing commerce platform expanding into media and brand advertising.
- Karrot (Danggeun): Major Korean local commerce and community marketplace. Adjacent as a Korean consumer marketplace exploring live engagement and commerce-adjacent monetization, though not a direct live shopping competitor.
Market position
Customer concentration
RXC social profiles
Digital presenceRXC financial estimates
Financial estimateRevenue estimate
Valuation estimate
RXC leadership team
Management profileNumber of profiles
RXC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RXC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RXC
What does RXC do?
RXC operates PRIZM, a mobile retail media platform that combines live auctions, raffles, and digital content delivery, with a focus on broadcasting major K-culture award ceremonies to drive consumer engagement and transactions. The platform serves as a hub where consumers can participate in interactive shopping experiences and access K-culture content, while brands reach an engaged audience through retail media advertising.
Is RXC a public or private company?
RXC is a private company. It is classified as venture growth investor backed and is currently operating.
When was RXC founded?
RXC was founded in 2020. It employs 51 to 100 people.
Where is RXC based?
RXC is headquartered in Seoul, South Korea, in the Asia region.
How does RXC make money?
Two revenue lines are on record. Transaction Fees (Marketplace Commission) is the primary driver. The others are video Advertising.
Who are RXC's main competitors?
Direct peers on record are Whatnot, Grip, 17LIVE and KREAM. Broad incumbents are Naver Shopping Live, Coupang Live, Amazon Live and Taobao Live. Regional players are Musinsa and Karrot (Danggeun).
Does RXC have an API?
No public API is recorded for RXC.
What industry is RXC in?
RXC's product category is Retail Media Platform. Its primary akta.pro industry code is CRAFANAD, Live Shopping Platforms, with a secondary code of MPAAABAK, Retail Media Network (RMN) Planning & Buying. Its NAICS code is 45912 and its SIC code is 5945.