58 Facettes

What 58 Facettes does

58 Facettes is a Paris-based online marketplace founded in 2020 that buys, sells, and consigns certified pre-owned luxury jewelry and watches, operating a Shopify storefront, a physical showroom in the 8th arrondissement at 15 rue Vignon, and an iOS app launched in Autumn 2024. The platform lists over 50,000 pieces spanning vintage periods (Georgian through Contemporary) and signed luxury brands (Cartier, Van Cleef & Arpels, Bulgari, Chanel, Hermès, and others), sourced through a network of more than 500 professional partner merchants across France and Europe plus direct consumer consignors. Each piece is authenticated by an internal expertise department led by Capucine Veenendaal (gemmologue diplômé, Diamond Grader HRD Antwerp), and the company runs an integrated workshop for resizing, restoration, and polishing.

The core proprietary technology is EVA (Estimation par Intelligence Artificielle), an AI-powered valuation tool that uses computer vision and predictive analytics over a database of over 1 million jewelry pieces to deliver instant, data-grounded price estimates on uploaded photos, enabling both an immediate-buyout offer and a guided consignment flow. Supporting infrastructure includes Stripe-based payouts, Klaviyo email automation, Swym-powered wishlist functionality, and localization across 16 languages and multiple currencies targeting Western, Northern, Central, Southern, and Eastern Europe plus East and Southeast Asia.

58 Facettes monetizes through a 35% TTC commission on consignment sales (covering expertise, photography, storage, customer service, and after-sales), marketplace margins on direct sales, immediate buyouts at AI-derived prices, and monthly private sales offering up to 25% discounts to registered members. Pricing is anchored by free seller estimates and a €500 free-shipping threshold, with 14-day returns. The company is privately held, co-founded by Alexis (investment banking background) and Éric (marketplaces specialist), and is led by the expertise department and a small team of 11–50 employees.

Name

58 Facettes

Legal name

58 Facettes

Website

https://58facettes.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

58 Facettes is a Paris-based online marketplace, founded in 2020, that authenticates, lists, and sells over 50,000 certified pre-owned luxury jewelry and watch pieces to global individual buyers and sellers through a Shopify storefront, iOS app, AI-powered valuation tool (EVA), and a 500+ merchant partner network.

Ownership category

akta.pro rank

Product category

Pre-owned Luxury Jewelry Marketplace

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Managed Consignment & Authentication-led Resale (CRAFAGAN)

akta.pro secondary industries

Luxury & Designer Resale (CRAFAGAB), Pre-owned Fine Jewelry Dealers (CRAKAKAC), Pre-owned Watch Dealers & Exchanges (CRAKAKAB), Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK)

Keywords

• Pre-owned luxury jewelry
• Second-hand jewelry marketplace
• Certified vintage jewelry
• Luxury watch resale
• Jewelry consignment service

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Consignment/Depot-Vente Commission: Sellers list jewelry on consignment. Commission of 35% covers expertise, product documentation, photography, storage, customer service, and after-sales service. Payment to seller after item sells.
2. Direct Jewelry Sales: Platform acts as marketplace between sellers and buyers. Revenue from buyer purchases at listed prices, including private sales with discounts up to 25%.
3. Immediate Buyout Service: Immediate purchase option for sellers at competitive market prices determined by AI analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

58 Facettes operates an online marketplace where individual sellers and a network of 500+ professional partner merchants list certified pre-owned luxury jewelry and watches (50,000+ pieces from brands such as Cartier, Chanel, Hermès, Rolex, and Patek Philippe). The company provides expert gemologist authentication, a proprietary EVA AI tool for instant valuations, consignment with a 35% commission, direct purchases, a Paris showroom, an integrated workshop, concierge service, and monthly private sales.

Product overview

58 Facettes operates as a unified digital platform for certified pre-owned luxury jewelry and watches, combining an e-commerce marketplace with integrated services. The core platform offers over 50,000 jewelry pieces spanning vintage periods (Georgian to Contemporary) and signed luxury brands (Cartier, Van Cleef & Arpels, Bulgari, Chanel, Hermès, etc.). Supporting the marketplace are complementary services including the EVA AI estimation tool for instant valuations, professional expertise and authentication, an integrated workshop for repairs and sizing, consignment services for sellers, private sales events, a concierge for exceptional pieces, and a physical Paris showroom. The iOS mobile app extends the platform to mobile users. The business model centers on circular jewelry with transparent pricing, expert authentication, and comprehensive customer services.

Differentiator

Problem solved

Functional benefit

Products and services

• 58 Facettes Online Marketplace Shopify-based online marketplace where individual sellers and 500+ professional partner merchants list 50,000+ certified pre-owned luxury jewelry and watch pieces from brands such as Cartier, Van Cleef & Arpels, Bulgari, Chanel, Hermès, Rolex, and Patek Philippe, with multi-currency checkout and global shipping.
• EVA AI Jewelry Estimation Tool Proprietary AI-powered instant jewelry valuation tool that analyzes uploaded photos via computer vision and predictive analytics against a database of over 1 million jewelry items, providing objective market-based price estimates for sellers and buyers.
• Expertise & Authentication Service

Quantifiable outcome

• Each piece comes with detailed expert certificate and legal-compliant descriptive invoice

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• 500+ Professional Partner MerchantscoreChannel Partner/ Reseller/ DistributorNetwork of over 500 professional jewelry merchants operating in France and Europe who source and list vintage and pre-owned luxury jewelry pieces on the 58 Facettes platform, contributing to the 50,000+ piece inventory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rebag: Authenticated luxury resale focused on handbags and accessories with a structured buyout/tier model; comparable marketplace mechanics and AI-driven pricing philosophy to 58 Facettes.
• 1stDibs: Online marketplace for luxury items including vintage and antique jewelry. Comparable target buyer (collectors, connoisseurs) and curated luxury catalog model.
• Catawiki: Online auction platform with curated jewelry and watches categories and expert authentication. Comparable on curated, expert-led secondary luxury jewelry transactions in Europe.
• Fashionphile: Authenticated pre-owned luxury resale (handbags, accessories) with direct buyout and consignment. Comparable model mechanics for the luxury circular economy category.

Broad incumbents

• Sotheby's (Online Jewelry): Established auction house with growing online certified luxury and vintage jewelry category. Comparable on authentication standards, expert certificates, and high-end vintage jewelry transactions.

Direct peers

• Collector Square: Paris-based authenticated luxury resale platform with strong jewelry and watches focus and a physical showroom. Direct French-market competitor with overlapping buyer/seller base.
• Vestiaire Collective: Global luxury resale marketplace with authentication at scale. Closest direct competitor to 58 Facettes' certified pre-owned luxury jewelry model, with much larger capital base and global reach.
• Chrono24: World's largest online marketplace for new and pre-owned luxury watches. Directly comparable on the watch vertical of 58 Facettes' catalog.
• The RealReal: Authenticated luxury consignment marketplace covering jewelry, watches, and fashion. Closest US analogue and direct peer on authenticated resale + consignment model.
• Watchfinder & Co. Authenticated pre-owned luxury watch specialist with strong authentication and white-glove service; comparable on the Rolex/Cartier/Patek watch vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/58facettes
• Instagraminstagram.com/58facettes
• LinkedInlinkedin.com/company/58facettes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 58 Facettes