Florida Blue Foundation
- Company typePrivate
- Founded2000
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Florida Blue Foundation firmographics
Firmographics- Name
- Florida Blue Foundation
- Legal name
- Blue Cross and Blue Shield of Florida Foundation, Inc.
- Website
- https://floridablue.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Florida Blue Foundation industry classification
Industry- Product category
- Community Health Philanthropy
- NAICS
- Grantmaking Foundations (813211), Voluntary Health Organizations (813212)
- akta.pro primary industry
- Private Foundations (BPAGAKAA)
- akta.pro secondary industries
- Community Health & Prevention Program Funding (HLAJALAF), Maternal, Child & Family Health Program Funding (HLAJALAG), Corporate Foundations & CSR Grantmaking (BPAGAKAC)
Keywords
Where Florida Blue Foundation is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Florida Blue Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Others, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Health Insurance Premiums: Florida Blue (parent company) generates revenue through health insurance premiums charged to individuals, families, employers (small, mid-sized, and large businesses), and Medicare beneficiaries. Plans include Medicare Advantage, Medicare Supplement (Medigap), Part D Prescription Drug, Individual & Family Plans, and employer group plans. Florida Blue is a not-for-profit health insurance company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare Plans — for people 65 or older, or younger people with a disability or special condition |
| Subscription | Monthly | Individual & Family Plans — shopping for coverage for yourself or your family |
| Subscription | Monthly | Business/Employer Plans — for administrators and employers shopping for group plans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Florida Blue Foundation product offering
Product offeringCore offering
Florida Blue Foundation is the philanthropic arm of Florida Blue (Blue Cross and Blue Shield of Florida) that invests in community health across the state by awarding grants to Florida-based nonprofit organizations focused on maternal health, mental well-being, food security, and crisis response. The Foundation runs the annual Community Health Symposium and Sapphire Awards program, which since 2005 has presented 166 awards totaling more than $8.5 million, and the broader Foundation reaches approximately 10 million Floridians each year through its funding partnerships.
Product overview
Florida Blue Foundation operates as the philanthropic arm of Florida Blue (Blue Cross and Blue Shield of Florida), offering a comprehensive health insurance platform with core products including Medicare Plans, Individual & Family Plans, and Business/Group Plans. The company provides supplementary services such as Virtual Care (24/7 remote access), Florida Blue Centers (physical locations for face-to-face support), and Value Choice Providers (Sanitas and low-cost network options). For members, digital tools include the Florida Blue App, Member Portal, Provider Directory, and rewards programs (HealthyBlue Rewards, Better You Strides Rewards). The Foundation's community programs include the Sapphire Awards, Maternal Health Grants, Food Security Grants, and Mental Well-Being Grants, alongside educational platforms like the e-Learning Platform and the 'A New State of Health' blog. Technical integrations include Amazon Pharmacy for prescription home delivery, Prime Therapeutics for pharmacy benefit management, meQuilibrium for behavioral health support, and Lucet for behavioral health clinician connections.
Differentiator
Problem solved
Functional benefit
Brands
- Sapphire Awards: Annual award program recognizing organizations and individuals advancing community health in Florida, established in 2005.
Products and services
- Maternal Health Grants Program Grant funding program addressing Florida's maternal health crisis including preterm birth rates and infant mortality through support for doula care, mental health services, telehealth, home visiting, and transportation assistance for pregnant women and new mothers.
- Food Security Grants Program Grant program supporting organizations addressing food insecurity across Florida through community-based programs and partnerships, with a focus on underserved communities and nutrition-related health disparities.
- Mental Well-Being Grants Program Grant funding program for mental health initiatives and expanding the mental health workforce across Florida communities, with grant recipients addressing crisis response and community-based mental health support.
- Sapphire Awards Program Annual awards and grant program launched in 2005 that recognizes Florida-based organizations and individuals advancing community health, providing cash awards to recipients across categories including maternal health, mental well-being, crisis response, and community-based support. The program is part of the annual Community Health Symposium and Sapphire Awards ceremony.
Quantifiable outcome
- 75% of certain prior authorizations approved within 90 seconds through AI automation
- +6 more outcomes
Companies that use Florida Blue Foundation
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles1 record
Florida Blue Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature1 record
Florida Blue Foundation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Orlando MagicminorOrlando Magic partnered with Florida Blue and other Champions of the Community partners (AdventHealth, City National Bank, Gallagher, Kia, L3Harris Technologies, PepsiCo, ThreatLocker, Walt Disney World, KABOOM!, Orlando Neighborhood Improvement Corporation) to build a new playground at Boca Club Apartments, serving 133 children in Orlando.
- Indian River County Healthy Start CoalitioncoreRecipient of a portion of the $3.5 million maternal health investment from Florida Blue Foundation for its Postpartum & Bereavement Community Doula Program serving the Treasure Coast area.
- March of Dimes — South Florida ChaptercoreRecipient of a portion of the $3.5 million maternal health investment from Florida Blue Foundation, expanding its Green Cars for Kids initiative providing free electric vehicle rides to medical appointments for mothers and infants.
- Cleveland CliniccoreFlorida Blue and Cleveland Clinic reached a new multi-year agreement ensuring Cleveland Clinic remains in-network for Florida Blue policyholders. The agreement covers employer-sponsored plans, Medicare Advantage plans, and Health Insurance Marketplace plans, preventing coverage disruption for more than 15,000 policyholders at Cleveland Clinic's Weston hospital in Broward County.
- Mental Health Organizations (8 grantees)coreFlorida Blue Foundation awarded grants to eight community organizations to address critical mental health needs and help expand the mental health workforce across Florida through its 2025 Mental Well-Being grants program.
- Common ThreadscoreCommon Threads, a nonprofit specializing in nutrition education, received a $400,000 multi-year grant (2024–2028) from the Florida Blue Foundation to enhance healthy cooking and nutrition programs in Miami's Allapattah neighborhood, addressing food insecurity, health disparities, and obesity through partnerships with local community organizations.
- Amazon PharmacycoreFlorida Blue became the first health insurer in Florida to offer Amazon Pharmacy as its exclusive home delivery service provider for commercial insured members, starting January 1, 2023. Over 2 million Florida Blue members gained access to Amazon Pharmacy's low prices on prescription medications and convenient, free home delivery. Members can order through existing Amazon accounts with transparent, real-time pricing and free shipping.
- Prime TherapeuticscoreFlorida Blue contracts with Prime Therapeutics, LLC for pharmacy benefit management and home delivery services. Prime Therapeutics administers the MedsYourWay discount program for prescription medications, providing true channel independence and unbiased low-cost medication access for Blue Plan members.
- SanitascoreFlorida Blue partners with Sanitas and other Value Choice Providers to offer high-quality primary care at lower prices for members. Florida Blue | Sanitas Medical Centers have expanded across Florida including Northeast Florida, North Central Florida, and Southwest Florida locations.
- Association for Talent Development (ATD)minorFlorida Blue was noted among 61 organizations winning the prestigious ATD BEST Award in 2026. This award recognizes enterprise-wide success through talent development practices, with ATD noting increased strategic adoption of AI within applicants' learning organizations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Florida Blue Foundation competitors and assessment
Company assessmentDirect peers
- Blue Cross Blue Shield of Michigan Foundation: Philanthropic arm of a Blue Cross Blue Shield state licensee (Michigan) with a comparable structure — a private foundation funded by and operating alongside a major state-level BCBS health insurer, focused on community health grantmaking. Closest structural and operational analog to Florida Blue Foundation.
- Blue Shield of California Foundation: Independent nonprofit foundation affiliated with Blue Shield of California, focused on domestic violence prevention, health, and community grantmaking within a single state — directly comparable single-state BCBS-affiliated foundation model.
- Health Care Service Corporation (HCSC) Foundation: Corporate giving and community health foundation of HCSC, the largest customer-owned health insurer operating Blue Cross Blue Shield plans in IL, TX, MT, NM, and OK. Mirrors the Florida Blue Foundation structure of a BCBS-affiliated grantmaking entity.
- Humana Foundation: Philanthropic arm of Humana, a major U.S. health insurer with strong Medicare presence in Florida. Closely comparable model of an insurance-parent foundation focused on community health, food security, and senior wellness in overlapping Florida markets.
- Anthem Blue Cross Blue Shield Foundation: Corporate foundation of Elevance Health (Anthem), another large Blue Cross Blue Shield licensee. Comparable function as a BCBS-affiliated grantmaking entity, though Anthem operates across multiple states rather than Florida-only.
- Cigna Foundation: Corporate philanthropic foundation of Cigna Group, a major national health insurer. Comparable function as the grantmaking arm of a major health-insurance parent, supporting health equity and community well-being initiatives.
Broad incumbents
- United Health Foundation: Philanthropic foundation of UnitedHealth Group, the largest U.S. health insurer. Comparable role as a national health-insurer-affiliated grantmaker, though at much greater scale and geographic breadth than Florida Blue Foundation.
- Robert Wood Johnson Foundation: Largest U.S. philanthropy focused exclusively on health, with an endowment that funds national health systems research, maternal health, and community health initiatives. Operates as a far larger and more research-oriented health-focused foundation, thematically adjacent to Florida Blue Foundation's community health mission.
- Kresge Foundation: National private foundation with a substantial health portfolio (including maternal/infant health, mental health, and community health equity), operating at much greater scale than Florida Blue Foundation but addressing overlapping community health priorities.
Regional players
- California Endowment: Large California-focused health foundation supporting community health, mental health, and health equity in underserved communities. Comparable as a single-state health-focused grantmaking foundation, though it serves California rather than Florida.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Florida Blue Foundation social profiles
Digital presenceFlorida Blue Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Blue Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Florida Blue Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Blue Foundation M&A and investment
M&A and investmentM&A
Investments39 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Blue Foundation
What does Florida Blue Foundation do?
Florida Blue Foundation is the philanthropic arm of Florida Blue (Blue Cross and Blue Shield of Florida) that invests in community health across the state by awarding grants to Florida-based nonprofit organizations focused on maternal health, mental well-being, food security, and crisis response. The Foundation runs the annual Community Health Symposium and Sapphire Awards program, which since 2005 has presented 166 awards totaling more than $8.5 million, and the broader Foundation reaches approximately 10 million Floridians each year through its funding partnerships.
Is Florida Blue Foundation a public or private company?
Florida Blue Foundation is a private company. It is classified as corporate owned and is currently operating.
When was Florida Blue Foundation founded?
Florida Blue Foundation was founded in 2000. It employs 11 to 50 people.
Where is Florida Blue Foundation based?
Florida Blue Foundation is headquartered in Jacksonville, United States, in the North America region.
How does Florida Blue Foundation make money?
One revenue line is on record: health Insurance Premiums.
Who are Florida Blue Foundation's main competitors?
Direct peers on record are Blue Cross Blue Shield of Michigan Foundation, Blue Shield of California Foundation, Health Care Service Corporation (HCSC) Foundation, Humana Foundation, Anthem Blue Cross Blue Shield Foundation and Cigna Foundation. Broad incumbents are United Health Foundation, Robert Wood Johnson Foundation and Kresge Foundation. California Endowment is listed as a regional player.
Does Florida Blue Foundation have an API?
Yes. Florida Blue has created Interoperability APIs that third parties can use to access member information through the Platform at the member's request. The developer portal is available at https://developer.bcbsfl.com/interop/interop-developer-portal for third-party access. Developer documentation is at developer.bcbsfl.com/interop/interop-developer-portal.
What industry is Florida Blue Foundation in?
Florida Blue Foundation's product category is Community Health Philanthropy. Its primary akta.pro industry code is BPAGAKAA, Private Foundations, with a secondary code of HLAJALAF, Community Health & Prevention Program Funding. Its NAICS code is 813211.