Sanitas
Sanitas is a Madrid-based private health insurer and integrated healthcare provider, wholly owned by Bupa since 1989, serving over 2.4 million customers in Spain through owned hospitals, dental clinics, elderly care residences, and the Blua digital health platform.
- Company typePrivate
- Founded1954
- HeadquartersMadrid, Spain
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Sanitas does
Sanitas is a Madrid-headquartered Spanish private health insurer and integrated healthcare provider, operating as a wholly-owned subsidiary of the British mutual Bupa since 1989. It serves more than 2.4 million health insurance customers in Spain through a multi-channel distribution model — proprietary commercial offices, telesales, bancassurance partnerships, brokers, and a digital self-service portal — and segments demand across individuals and families, self-employed professionals, foreign residents, SMEs, and large enterprises. Pricing is structured as monthly or annual subscription premiums with both co-payment and no-co-payment tiers, complemented by family-pack discounts (10% lifetime for 4+ insured members) and annual-payment incentives.
Underlying the insurance franchise is an owned provider network that gives Sanitas vertical control rare for a European insurer: 4 hospitals, 24 medical centers, 9 advanced rehabilitation centers, and a laboratory under Sanitas Hospitales; 200+ Clínicas Dentales Milenium clinics under the Sanitas Dental brand; and 43 residential homes plus 23 day centers under Sanitas Mayores, which also offers home care via Blua Senior. This clinical footprint is monetized beyond policyholders through the Sanitas Health Store (fee-for-service aesthetic, laser eye, obesity, Da Vinci robotic surgery, assisted reproduction, and check-up offerings) and via fee-for-service access to the dental and elderly care networks. Pet insurance is offered as a standalone subscription product with reimbursement up to €2,500 per year.
The technology layer is anchored by the Blua digital health ecosystem and the Mi Sanitas customer app, which together deliver videoconsultations across all specialties, digital psychology, digital physiotherapy, a symptom-evaluation tool, and structured preventive programs (pregnancy, nutrition, personal trainer, child health). Blua is bundled at no extra cost into health policies, and the platform is being extended with AI-driven customer service bots, wearables-based monitoring, and a Microsoft AI stack partnership disclosed at Microsoft AI Tour Madrid 2026. Sanitas holds Joint Commission International accreditation for its hospital network and ISO 9001, AENOR COVID-19, and CEOMA restraint-free certifications for its elderly care operations, and was named Top Employer Spain 2026. Revenue, customer counts, and consolidation figures are not publicly disclosed at the Sanitas Seguros level.
Sanitas firmographics
Firmographics- Name
- Sanitas
- Legal name
- SANITAS SOCIEDAD ANONIMA DE SEGUROS
- Website
- https://sanitas.es
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sanitas is a Madrid-based private health insurer and integrated healthcare provider, wholly owned by Bupa since 1989, serving over 2.4 million customers in Spain through owned hospitals, dental clinics, elderly care residences, and the Blua digital health platform.
- Ownership category
- akta.pro rank
Sanitas industry classification
Industry- Product category
- Private Health Insurance
- NAICS
- Health Care and Social Assistance (62), General Medical and Surgical Hospitals (6221), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)
- SIC
- Hospital & Medical Service Plans (6324), Services-Health Services (8000), Accident & Health Insurance (6321), Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Private/For-Profit Hospital Systems (HLAFAAAF)
- akta.pro secondary industry
- Skilled Nursing Facilities (SNF) (HLAFAFAB)
Keywords
Where Sanitas is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices8 records
Markets served
Sanitas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Health Insurance Premiums: Primary revenue stream from individual, family, self-employed, and corporate health insurance policies. Policies offered with and without co-payment, reimbursement options, and various coverage tiers. Revenue is recurring in nature as policies generate regular premiums.
- Dental Services and Plans: Revenue from a network of 200+ owned dental clinics (Milenium) and standalone dental insurance plans. Combines insurance premiums with fee-for-service dental treatments.
- Elderly Care Services: Revenue from residential care homes (43 residences), day centers (23), and home care services (Blua Senior). Services are available to both Sanitas policyholders and non-policyholders on a fee-for-service basis.
- Health Store and Medical Services: Fee-for-service medical treatments and procedures offered through Sanitas's health store, including aesthetic procedures, laser eye surgery, obesity treatments, assisted reproduction, and medical check-ups for non-insurance customers.
- Veterinary Insurance: Pet insurance products covering veterinary expenses, accidents, emergencies, and preventive care for dogs and cats, with reimbursement up to 2,500 EUR/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Health insurance with co-payment (lower premium, small fee per service use) |
| Subscription | Monthly | Health insurance without co-payment (higher premium, no per-use fees) |
| Subscription | Monthly | Dental insurance plans (economic to premium) |
| Subscription | Monthly | Pet insurance with reimbursement up to 2,500 EUR/year |
| Subscription | Annual | Corporate/group health insurance plans |
| Subscription | Annual | Family policy discount: 10% for policies with 4+ insured members |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Sanitas product offering
Product offeringCore offering
Sanitas is a Spanish private health insurance and integrated healthcare services provider that sells individual, family, self-employed, and corporate health insurance policies underwritten by its legal entity Sanitas Sociedad Anónima de Seguros. The company operates an owned delivery network of hospitals, medical centers, dental clinics, and senior care residences, complemented by the Blua digital health ecosystem for videoconsultations, telemedicine, and digital health programs. Revenue is generated primarily through recurring insurance premiums, fee-for-service medical treatments, dental services, and elderly care fees.
Product overview
Sanitas is a comprehensive health insurance and healthcare services company operating as part of the Bupa group. The company offers a multi-product portfolio organized around its core health insurance offerings (Sanitas Más Salud, Sanitas Más Salud Familias, Sanitas Avanza) supplemented by digital health services through the Blua ecosystem, dental care via Clínicas Dentales Milenium and Sanitas Dental, and senior care through Sanitas Mayores. Additional offerings include corporate health plans, pet insurance, and the Sanitas Campus FP vocational training division. The portfolio is unified through the Mi Sanitas digital customer platform that integrates insurance management with healthcare access across all product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Blua: Digital health platform included with health insurance, offering videoconsultations, health checks, mental health support, digital physiotherapy, symptom evaluation, and digital health programs.
- Blua Senior
- Sanitas Campus FP
- Milenium
Products and services
- Sanitas Más Salud
- Sanitas Más Salud Familias
- Sanitas Avanza
- Blua Digital Health Platform
- Sanitas Corporate Health Insurance
- Sanitas Pet Insurance
- Sanitas Dental Insurance
- Clínicas Dentales Milenium
- Sanitas Mayores (Senior Care)
- Blua Senior Home Care
- Sanitas Health Store
- Sanitas Hospitales (Hospital Network)
Quantifiable outcome
- More than 2.5 million customers already trust Sanitas with their well-being
- +5 more outcomes
Companies that use Sanitas
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
Sanitas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sanitas partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Real Madrid Club de FútbolflagshipSanitas serves as the Official Medical Provider for Real Madrid, one of the world's most prestigious football clubs. This partnership provides medical services to the club's athletes and staff and serves as a key brand visibility platform for Sanitas.
- Comité Olímpico EspañolcoreSanitas is the Official Medical Provider for the Spanish Olympic Committee, providing comprehensive medical support to Olympic athletes.
- Comité Paralímpico EspañolcoreSanitas is the Official Medical Provider for the Spanish Paralympic Committee, providing comprehensive medical support to Paralympic athletes.
- MicrosoftcoreSanitas was presented as a reference customer at Microsoft AI Tour Madrid 2026, showcasing its use of Microsoft's AI transformation framework and product portfolio including Copilot, Microsoft Foundry, Agent 365, and Token Factory. The partnership involves AI-powered digital health solutions and enterprise AI adoption.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Sanitas competitors and assessment
Company assessmentBroad incumbents
- Bupa: Bupa is the parent company of Sanitas and a global healthcare group operating in 190+ countries with 14M+ customers. While it owns Sanitas, Bupa also operates in the UK, Australia, and other markets with similar integrated insurance-and-care delivery models, providing the strategic and capital backbone for Sanitas.
- Cigna Spain: Cigna is a global health services company offering health insurance and related services in Spain through Cigna Spain. It competes with Sanitas particularly in the expatriate and international health insurance segments, leveraging Cigna's global network of providers.
- Generali Spain: Generali operates in Spain offering health insurance within its broader life and P&C insurance portfolio. It competes with Sanitas in health insurance for individuals and corporates, with less specialization in owned care delivery infrastructure.
- AXA Spain: AXA operates in Spain offering health insurance alongside its broader property, casualty, and life insurance portfolio. As a global insurer with Spanish operations, it competes with Sanitas in the corporate health benefits segment while drawing on broader international healthcare expertise.
Emerging players
- Clínica Baviera: Clínica Baviera is a Spanish ophthalmology clinic chain owned by Aier Eye Hospital Group (China). It operates specialty eye clinics across Spain, partially overlapping with Sanitas's Health Store laser eye surgery offering in the elective specialty care segment.
Direct peers
- Adeslas: Adeslas is the largest private health insurer in Spain, serving over 3 million policyholders. It is the most direct competitor to Sanitas in Spanish private health insurance, offering similar products to individuals, families, and corporates, with its own medical provider network and dental services.
- ASISA: ASISA is a Spanish mutual health insurer owned by doctors, offering private health insurance and operating its own hospital network (HLA Group). It competes directly with Sanitas in both insurance and owned-provider dimensions, particularly in central and southern Spain.
- DKV Seguros: DKV is a major Spanish private health insurer and part of the Munich Re Group, offering health, dental, and accident insurance. It competes directly with Sanitas in individual, family, and SME health insurance segments across Spain.
- HLA Hospital Group: HLA Hospital Group is the hospital network owned by ASISA, comprising multiple hospitals and medical centers across Spain. It is directly comparable to Sanitas Hospitales as an owned-provider network within an integrated Spanish health insurer model.
- Mapfre Salud: Mapfre Salud is the health insurance arm of Mapfre, Spain's largest insurance group. It offers health, dental, and accident insurance to individuals and corporates in Spain, directly competing with Sanitas across multiple product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sanitas social profiles
Digital presenceSanitas compliance and trust
Trust signalCompliance4 records
Sanitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanitas leadership team
Management profileNumber of profiles
Profiles6 records
Sanitas subsidiaries and ownership
Company hierarchySubsidiaries7 records
Sanitas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanitas M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanitas
What does Sanitas do?
Sanitas is a Spanish private health insurance and integrated healthcare services provider that sells individual, family, self-employed, and corporate health insurance policies underwritten by its legal entity Sanitas Sociedad Anónima de Seguros. The company operates an owned delivery network of hospitals, medical centers, dental clinics, and senior care residences, complemented by the Blua digital health ecosystem for videoconsultations, telemedicine, and digital health programs. Revenue is generated primarily through recurring insurance premiums, fee-for-service medical treatments, dental services, and elderly care fees.
Is Sanitas a public or private company?
Sanitas is a private company. It is classified as corporate owned and is currently operating.
When was Sanitas founded?
Sanitas was founded in 1954. It employs 5,001 to 10,000 people.
Where is Sanitas based?
Sanitas is headquartered in Madrid, Spain, in the Europe region.
How does Sanitas make money?
Five revenue lines are on record. Health Insurance Premiums are the primary driver. The others are dental Services and Plans, elderly Care Services, health Store and Medical Services and veterinary Insurance.
Who are Sanitas's main competitors?
Broad incumbents on record are Bupa, Cigna Spain, Generali Spain and AXA Spain. Clínica Baviera is listed as an emerging player. Direct peers are Adeslas, ASISA, DKV Seguros, HLA Hospital Group and Mapfre Salud.
Does Sanitas have an API?
No public API is recorded for Sanitas.
What industry is Sanitas in?
Sanitas's product category is Private Health Insurance. Its primary akta.pro industry code is HLAFAAAF, Private/For-Profit Hospital Systems, with a secondary code of HLAFAFAB, Skilled Nursing Facilities (SNF). Its NAICS code is 62 and its SIC code is 6324.