PrecisionHawk
PrecisionHawk was a Raleigh-based drone technology company (founded 2010) that built aerial data collection and AI analytics software for precision agriculture, construction and infrastructure inspection; it raised approximately $136 million before filing for bankruptcy in 2024.
- Company typePrivate
- Founded2010
- HeadquartersRaleigh, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PrecisionHawk does
PrecisionHawk was a Raleigh, North Carolina-based commercial drone technology company founded in 2010 that built and integrated a drone-based aerial data collection and analytics platform. Its core offering combined drone hardware, software and analytics workflows to serve precision agriculture (crop monitoring and analysis), construction, infrastructure inspection, forestry and logistics end markets. The proprietary technology stack was positioned around cloud-based aerial data processing and AI-enabled real-time analytics, competing alongside DJI, Parrot, Skydio and DroneDeploy.
The company pursued an aggressive inorganic expansion strategy in 2018, executing five acquisitions — Uplift Data Partners (Nov 2018), Hazon Solutions and InspecTools (Sep 2018), and AirVid and Droners.io (Feb 2018) — to extend its drone-services and pilot-network capabilities. It raised approximately $136 million of cumulative disclosed equity funding across six rounds between 2013 and 2019, anchored by strategic investors including Verizon Ventures, Intel Capital, Comcast Ventures, OMERS Ventures, DuPont Ventures, Syngenta Ventures, NTT DOCOMO Ventures and Yamaha Motor Ventures, with Third Point Ventures and Millennium Technology Value Partners serving as lead financial sponsors on multiple rounds.
Pricing, revenue model and customer mix were not publicly disclosed, and no named enterprise customer logos were available in the input data. The company's primary disclosed go-to-market was vertical-focused, with agriculture as the lead segment. A 2024 drone industry consolidation analysis reported that PrecisionHawk filed for bankruptcy alongside Skydrop and ceased independent operations that year, ending a roughly 14-year run during which it had been one of the better-capitalized commercial drone software platforms in the market.
PrecisionHawk firmographics
Firmographics- Name
- PrecisionHawk
- Website
- https://precisionhawk.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- PrecisionHawk was a Raleigh-based drone technology company (founded 2010) that built aerial data collection and AI analytics software for precision agriculture, construction and infrastructure inspection; it raised approximately $136 million before filing for bankruptcy in 2024.
- Ownership category
- akta.pro rank
PrecisionHawk industry classification
Industry- Product category
- Drone Analytics Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Aerospace Product and Parts Manufacturing (33641)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Aircraft Parts & Auxiliary Equipment, Nec (3728)
- akta.pro primary industry
- Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ)
- akta.pro secondary industries
- Drone/UAS Application Services (Spraying, Spreading, Seeding) (AFACAIAB), Aerial Application Drones & UAS Spray Systems (AFAAADAB)
Keywords
Where PrecisionHawk is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
PrecisionHawk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
PrecisionHawk product offering
Product offeringCore offering
PrecisionHawk develops and integrates commercial drone technology for aerial data collection and analysis. The company offers a drone-based analytics platform serving precision agriculture, forestry, construction, and infrastructure inspection use cases, enabling customers to capture and process aerial imagery for operational decision-making.
Product overview
PrecisionHawk is identified as a key player in the drone software and drone analytics market. It is mentioned alongside other industry leaders such as DroneDeploy, Pix4D, DJI, Skydio, and Parrot. According to market research reports, PrecisionHawk competes in the drone analytics sector, offering solutions for applications including Agriculture & Forestry, Construction, and other commercial drone use cases. Note: A 2024 market consolidation report indicates PrecisionHawk filed for bankruptcy during this period.
Differentiator
Problem solved
Functional benefit
Products and services
- Drone-based data collection and analytics platform
Companies that use PrecisionHawk
Customer profileSegments1 record
Ideal customer profiles2 records
PrecisionHawk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PrecisionHawk partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
PrecisionHawk competitors and assessment
Company assessmentBroad incumbents
- DJI: World's largest commercial drone manufacturer; directly comparable as PrecisionHawk was explicitly profiled alongside DJI in both the global drone-services and agriculture-drones market reports.
- Yamaha Motor (FAZER / UMC unmanned helicopters): Incumbent in agricultural aerial application via manned helicopters and unmanned rotorcraft; named alongside PrecisionHawk as a leading agriculture-drone competitor.
Direct peers
- Parrot SA: European commercial-drone manufacturer with an agriculture and inspection focus; cited alongside PrecisionHawk as a leading player in agricultural drones and has since absorbed AgEagle's ag analytics assets.
- Skydio: US-based autonomous commercial drone maker for inspection, public safety, and agriculture; profiled as a direct competitor in drone services alongside PrecisionHawk.
- DroneDeploy: Drone data and analytics platform for construction, agriculture, and inspection; named in the same drone-software competitive set as PrecisionHawk.
- Pix4D: Photogrammetry and drone-mapping software suite used across surveying, agriculture, and construction; explicitly named alongside PrecisionHawk as a leading drone-software company.
- Aerialtronics: Commercial drone company focused on inspection, agriculture, and public-safety verticals; cited alongside PrecisionHawk in drone-services market rankings.
- XAG: Leading agricultural drone manufacturer for spraying, seeding, and mapping in Asia; identified as a leading player in agriculture drones together with PrecisionHawk.
Emerging players
- Sentera: Aerial imagery and analytics provider specializing in agricultural drone data and decision-support; a niche competitor to PrecisionHawk in ag-only drone analytics.
Regional players
- senseFly (AgEagle Aerial Systems): Fixed-wing drone maker for mapping and surveying with a strong ag and inspection focus; comparable to PrecisionHawk's aerial-imagery and analytics capability although serving somewhat different geographies.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PrecisionHawk social profiles
Digital presencePrecisionHawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrecisionHawk leadership team
Management profileNumber of profiles
Profiles4 records
PrecisionHawk funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrecisionHawk M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrecisionHawk
What does PrecisionHawk do?
PrecisionHawk develops and integrates commercial drone technology for aerial data collection and analysis. The company offers a drone-based analytics platform serving precision agriculture, forestry, construction, and infrastructure inspection use cases, enabling customers to capture and process aerial imagery for operational decision-making.
Is PrecisionHawk a public or private company?
PrecisionHawk is a private company. It is classified as venture growth investor backed and is currently closed.
When was PrecisionHawk founded?
PrecisionHawk was founded in 2010. It employs 101 to 250 people.
Where is PrecisionHawk based?
PrecisionHawk is headquartered in Raleigh, United States, in the North America region.
Who are PrecisionHawk's main competitors?
Broad incumbents on record are DJI and Yamaha Motor (FAZER / UMC unmanned helicopters). Direct peers are Parrot SA, Skydio, DroneDeploy, Pix4D, Aerialtronics and XAG. Sentera is listed as an emerging player. senseFly (AgEagle Aerial Systems) is listed as a regional player.
Does PrecisionHawk have an API?
No public API is recorded for PrecisionHawk.
What industry is PrecisionHawk in?
PrecisionHawk's product category is Drone Analytics Software. Its primary akta.pro industry code is AFACAIAJ, Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts), with a secondary code of AFACAIAB, Drone/UAS Application Services (Spraying, Spreading, Seeding). Its NAICS code is 334511 and its SIC code is 3812.