Mium Lab
Mium Lab is a Paris-based, French-manufactured dietary supplement brand that designs, formulates, and sells clinically studied, pharmacist-developed vitamin gummies for adults and children (ages 3+) via its own e-commerce sites across Europe and a 3,000+ partner pharmacy network in France.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Mium Lab firmographics
Firmographics- Name
- Mium Lab
- Legal name
- Mium Lab
- Website
- https://miumlab.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mium Lab is a Paris-based, French-manufactured dietary supplement brand that designs, formulates, and sells clinically studied, pharmacist-developed vitamin gummies for adults and children (ages 3+) via its own e-commerce sites across Europe and a 3,000+ partner pharmacy network in France.
- Ownership category
- akta.pro rank
Mium Lab industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Children’s Vitamins & Supplements (CRADAGAJ), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Mium Lab is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Mium Lab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Product Sales: Primary revenue stream through the company's e-commerce website selling individual gummy products and bundles. Products are sold as one-time purchases or through subscription plans with discounts up to 28%.
- Subscription/Abonnement: Recurring subscription model offering up to 28% discount on products, providing predictable recurring revenue and customer retention.
- Bundle/Pack Sales: Customizable packs allowing customers to compose their own routines with up to 20% discount, encouraging larger order values and cross-selling.
- Eco-Recharges: Refill packs that extend customer usage without repurchasing full containers, supporting sustainability while maintaining revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard single product pricing for 21-30 day cure courses |
| Subscription | Monthly | Subscription pricing with 28% discount |
| Hybrid | Pay-as-you-go | Custom bundle pack with up to 20% discount |
| Subscription | Pay-as-you-go | Eco-refill format for existing products |
| Unit Pricing | Pay-as-you-go | Pharmacy retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Mium Lab product offering
Product offeringCore offering
Mium Lab manufactures and sells sugar-free, vegan-certified vitamin and dietary supplement gummies for adults and children (aged 3+), formulated by pharmacists in France with clinically studied active ingredients. The portfolio includes 19 adult gummies covering sleep, stress, energy, beauty/nutricosmetics, metabolism, immunity, and targeted health needs, plus 7 children's gummies for sleep, multivitamins, magnesium, vitamin D, iron, and probiotics. Products are sold through the company's own e-commerce platform (with regional sites for France, EU, UK, Germany, and Italy) and a network of more than 3,000 partner pharmacies in France, available as one-time purchases, customizable packs, subscriptions (up to 28% off), and eco-refills.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 15,300+ verified customer reviews with 4.7/5 average rating
- +2 more outcomes
Companies that use Mium Lab
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Mium Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mium Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Pharmacies (3000+)coreMium Lab has established partnerships with over 3000 pharmacies and parapharmacies across France. These pharmacy partners recommend and sell Mium Lab products, with pharmacist teams providing personalized health advice to help customers select appropriate formulas. This distribution partnership provides physical retail presence alongside the direct-to-consumer e-commerce channel.
Scale indicators3 records
Mium Lab competitors and assessment
Company assessmentDirect peers
- OLLY: Premium US gummy vitamin and supplement brand owned by Unilever, covering sleep, beauty, immunity and kids. Direct comparable on format (gummy-led) and need-state segmentation, although it operates primarily in North America and has a much larger scale.
- Nutrimea: French DTC-first supplement brand with a wide gummy and capsule portfolio. Closely comparable to Mium Lab in business model (DTC e-commerce, subscription, bundles) and customer base, positioning it as a near-direct French competitor.
- Nutergia: French dietary supplement brand with a broad adult and pediatric range sold primarily through French pharmacies. Highly comparable to Mium Lab in channel (pharmacy-led) and category (food supplements), though Nutergia is more capsule/tablet-focused and far larger and longer-tenured.
- Forté Pharma: European (French-Belgian) consumer health and dietary supplement brand sold across mass retail and pharmacy. Directly comparable to Mium Lab in targeting self-care consumers with packaged supplement courses, with overlapping product categories (sleep, energy, slimming, beauty).
- SmartyPants Vitamins: All-in-one gummy vitamin brand (now under Nestlé Health Science) with strong adult and kids lines. Comparable to Mium Lab on gummy-led positioning, multi-format family offering, and subscription-style repeat purchase model.
- Pileje: Established French supplement brand distributed mainly through pharmacies and healthcare professionals. Comparable to Mium Lab in being a French, pharmacy-anchored supplement specialist targeting health-conscious consumers, though with a wider format mix (capsules, sticks, liquids).
Broad incumbents
- Vitafusion: Mass-market gummy vitamin brand owned by Church & Dwight, one of the largest gummy supplement players in the US. Comparable category leader to Mium Lab on format, but operates at far greater scale and price point, mostly via grocery/mass channels rather than pharmacy.
- Centrum (Haleon): Global multivitamin brand under Haleon that has expanded into gummy formats. Comparable as a broad incumbent moving into the gummy category that Mium Lab specializes in, with much larger distribution and marketing resources.
Emerging players
- Sunday Natural: Premium German supplement brand with a strong DTC e-commerce presence across Europe. Comparable to Mium Lab in D2C-first European supplement play, though Sunday Natural emphasizes high-dose capsules/powders more than gummies.
Regional players
- Apothéa: French pharmacy-channel supplement brand offering beauty, sleep and vitality ranges. Comparable to Mium Lab in pharmacy-led French distribution and overlapping adult wellness categories, providing a regional benchmark on shelf positioning and pricing.
Market position
Customer concentration
Mium Lab social profiles
Digital presenceMium Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mium Lab leadership team
Management profileNumber of profiles
Mium Lab funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mium Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mium Lab
What does Mium Lab do?
Mium Lab manufactures and sells sugar-free, vegan-certified vitamin and dietary supplement gummies for adults and children (aged 3+), formulated by pharmacists in France with clinically studied active ingredients. The portfolio includes 19 adult gummies covering sleep, stress, energy, beauty/nutricosmetics, metabolism, immunity, and targeted health needs, plus 7 children's gummies for sleep, multivitamins, magnesium, vitamin D, iron, and probiotics. Products are sold through the company's own e-commerce platform (with regional sites for France, EU, UK, Germany, and Italy) and a network of more than 3,000 partner pharmacies in France, available as one-time purchases, customizable packs, subscriptions (up to 28% off), and eco-refills.
Is Mium Lab a public or private company?
Mium Lab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mium Lab founded?
Mium Lab was founded in 2019. It employs 11 to 50 people.
Where is Mium Lab based?
Mium Lab is headquartered in Paris, France, in the Europe region.
How does Mium Lab make money?
Four revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are subscription/Abonnement, bundle/Pack Sales and eco-Recharges.
Who are Mium Lab's main competitors?
Direct peers on record are OLLY, Nutrimea, Nutergia, Forté Pharma, SmartyPants Vitamins and Pileje. Broad incumbents are Vitafusion and Centrum (Haleon). Sunday Natural is listed as an emerging player. Apothéa is listed as a regional player.
Does Mium Lab have an API?
No public API is recorded for Mium Lab.
What industry is Mium Lab in?
Mium Lab's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2833.