PiLeJe
PiLeJe is a French family-owned laboratory that develops and distributes science-based dietary supplements across microbiotes, micronutrition, phytonutrition, and nutrition. It sells primarily through 10,000+ French pharmacies and DTC e-commerce, with European presence in seven countries.
- Company typePrivate
- Founded1990
- HeadquartersSaint-laurent-des-autels, France
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What PiLeJe does
PiLeJe is a French family-owned laboratory founded in 1990 by Dr Christian Leclerc, operating for 35 years in the dietary supplement and micronutrition sector. The company develops and distributes science-based products across four domains — microbiotes (probiotics), micronutrition, phytonutrition (plant-based), and nutrition — addressing intermediate health states such as fatigue, stress, digestive discomfort, weakened immunity, sleep problems, and women's health concerns. Its flagship sub-brand, Lactibiane, comprises 15 specific probiotic strain complexes developed through proprietary selection protocols, gastro-resistance testing, and full traceability to pharmaceutical-grade GMP manufacturing. The broader portfolio spans Formag (magnesium), C Biane (vitamin C from acerola), Multibiane (multivitamins including pediatric and 45+ variants), Dynabiane (energy and cognitive support), Phytostandard (standardized plant extracts), Immuchoc (immune support), and Astemag (magnesium citrate).
PiLeJe's commercial model is primarily B2B2C through the French pharmacy network. Over 10,000 French pharmacies recommend PiLeJe products, and more than 9,000 are specifically trained in the company's four areas of expertise. Distribution is complemented by a direct-to-consumer e-commerce platform (solutions.pileje.fr) with 48-hour delivery, a dedicated healthcare professional portal (PiLeJe Factory), and international country-specific sites in Belgium, Germany, Spain, Italy, Luxembourg, and Switzerland, plus worldwide shipping. Pricing positions PiLeJe in the premium tier of the French dietary supplement market, with unit prices in the €9.60-€31.90 range and 2-3x premiums over mass-market private-label alternatives. The company holds B Corp certification and ISO 22000 food-safety certification, reinforcing its scientific and quality positioning.
The company is structured as a Société par Actions Simplifiée (SAS) with €1,190,400 in share capital, registered in Paris, with operational facilities in Orée d'Anjou. Headcount is 251-500 employees. There is no disclosed institutional ownership, no parent company, no funding rounds, and no acquisition history, consistent with a privately-held, founder-controlled business. Marketing is content-driven through the Revue Santé editorial platform, social media (Facebook, LinkedIn, YouTube, Instagram), a monthly newsletter, public events, and B Corp-anchored PR.
PiLeJe firmographics
Firmographics- Name
- PiLeJe
- Legal name
- PILEJE
- Website
- https://pileje.fr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PiLeJe is a French family-owned laboratory that develops and distributes science-based dietary supplements across microbiotes, micronutrition, phytonutrition, and nutrition. It sells primarily through 10,000+ French pharmacies and DTC e-commerce, with European presence in seven countries.
- Ownership category
- akta.pro rank
PiLeJe industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food Manufacturing (311), Biological Product (except Diagnostic) Manufacturing (325414)
- SIC
- Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB)
Keywords
Where PiLeJe is headquartered
LocationHeadquarters
- HQ city
- Saint-laurent-des-autels
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
PiLeJe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Dietary Supplements Sales: PiLeJe generates revenue through the sale of dietary supplements and nutritional products across four domains: microbiotes (probiotics), micronutrition (vitamins, minerals), phytonutrition (plant-based), and nutrition. Products are sold through pharmacy networks (B2B2C) and direct-to-consumer e-commerce. Key product ranges include Lactibiane (probiotics), Formag (magnesium), Multibiane (multivitamins), C Biane (vitamin C from acerola), and Dynabiane (energy formulations).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Magnesium supplements (Formag range) |
| Unit Pricing | Pay-as-you-go | Vitamin C supplements (C Biane range) |
| Unit Pricing | Pay-as-you-go | Multivitamin supplements (Multibiane range) |
| Unit Pricing | Pay-as-you-go | Energy and fatigue supplements (Dynabiane range) |
| Unit Pricing | Pay-as-you-go | Specialized supplements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PiLeJe product offering
Product offeringCore offering
PiLeJe develops, manufactures, and distributes science-backed dietary supplements across four domains: microbiotes (probiotics, including the Lactibiane range with 15 specific strain complexes), micronutrition (vitamins and minerals), phytonutrition (plant-based standardized extracts), and nutrition. Products address intermediate health states such as fatigue, stress, digestive discomfort, weakened immunity, sleep disorders, micronutrient deficiencies, and women's health concerns. The portfolio is sold predominantly through a network of over 10,000 French pharmacies plus direct-to-consumer e-commerce.
Product overview
PiLeJe is a French micronutrition and dietary supplement laboratory offering a portfolio of science-backed health products primarily distributed through pharmacies. Its product ecosystem centers on four scientific domains — microbiotes (probiotics), micronutrition, phytotherapy, and nutrition — with the Lactibiane probiotic sub-brand serving as the flagship line comprising 15 specific strain complexes. The portfolio spans multiple sub-brands including Formag (magnesium), C Biane (vitamin C), Multibiane (multivitamins), Dynabiane (energy/cognitive), Phytostandard (phytochemicals), and Immuchoc (immune support), addressing conditions from fatigue and stress to immunity, digestive health, and women's health. Products are overwhelmingly sold through a pharmacy network of over 10,000 in France, with recommendations from trained health professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Lactibiane (Probiotic Range) PiLeJe's flagship probiotic sub-brand featuring 15 specific complexes of high-quality probiotic strains, developed since 1991, addressing diverse microbiote needs including digestive comfort, immunity, and vaginal flora balance.
- Formag Magnésium Marin Magnesium marine-based dietary supplement containing Hypro-ri Mag, magnesium oxide, taurine, vitamin B6, and vitamin D3, available in tablet and stick formats for adults and children, formulated to address magnesium deficiency and reduce fatigue.
- C Biane Acérola Vitamin C supplement derived from acerola fruit, a natural source of ascorbic acid, available in standard and Fort formulations (500mg), supporting immune function and reduction of fatigue.
- Multibiane Vitalité Multivitamin and mineral supplement available in multiple formats (capsules and sticks) for adults and age-specific variants (45+ with ginseng), providing 11 vitamins and 5 minerals to support vitality and reduce fatigue.
- Dynabiane Focus Cognitive support supplement containing mango and rhodiola extracts and vitamin B5, designed to enhance mental focus and address stress-related fatigue.
- Dynabiane Start Energy and vitality supplement combining tyrosine, ginseng, guarana, vitamins B6, B9, B12, C, and copper, formulated to combat morning fatigue and support mental alertness.
- Dynachoc Protein-based supplement with vitamins, magnesium, FOS, rhodiola extract, and acerola juice, designed to reduce fatigue and support nutritional balance.
- Phytostandard Guarana / Rhodiole Phytotherapy supplement containing standardized extracts of guarana seeds and rhodiola rosea roots, targeting mental fatigue and stress-induced exhaustion.
- Immuchoc Immune support supplement containing Porphyra umbilicalis algae extract, eleutherococcus extract, eucalyptus extract, and vitamin C, formulated to support immune defenses.
- Multibiane Enfant Vitamines et Minéraux Children's multivitamin and mineral supplement in chewable tablet and sachet formats, containing magnesium, iron, zinc, vitamins B6, B9, B12, C, and D3 with fruit flavors.
- Astemag Magnesium citrate supplement with Guanylor magnesium, taurine, and vitamin B6, sweetened with lemon flavor, designed to address magnesium deficiency.
Quantifiable outcome
- 7 out of 10 French people have insufficient magnesium intake
- +4 more outcomes
Companies that use PiLeJe
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
PiLeJe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PiLeJe partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
PiLeJe competitors and assessment
Company assessmentBroad incumbents
- Bayer Consumer Health: Global OTC and supplement portfolio owner (including brands historically present in French pharmacies) that competes with PiLeJe across mass and mid-tier supplements with deeper marketing budgets.
- Herbalife: Global nutrition and supplement brand with direct-selling distribution and a broad vitamin/herbal portfolio. Overlaps with PiLeJe on the consumer end of micronutrition and weight/metabolic supplements via different channel mechanics.
- Nestlé Health Science: Global health-nutrition incumbent with broad nutritional supplement, probiotic, and medical-nutrition portfolios. Competes with PiLeJe as a broad incumbent across micronutrition and probiotics rather than at the niche-pharmacy specialist level.
Direct peers
- Pharma Nord: European premium supplement manufacturer focused on scientific documentation and pharmacy/health-retail distribution. Closely comparable on premium positioning and evidence-based nutritional product portfolio.
- Solgar: Global premium vitamins, minerals, and probiotics brand with established presence in European pharmacy and health-retail channels. Competes directly with PiLeJe's premium positioning on traceable, science-backed nutritional supplements.
- Arkopharma: France's leading pharmacy-channel dietary supplement brand, explicitly named alongside PiLeJe as a direct peer in the French premium supplement tier. Both target the same pharmacy distribution channel and compete in probiotics, micronutrition, and phytotherapy.
- Nutergia: French family-owned micronutrition laboratory founded with a comparable medical-scientific positioning, distributing through French pharmacies. Directly comparable on product philosophy, scale, and channel strategy.
- Naturactive: Pharmacy-channel botanical and dietary supplement brand (Boiron subsidiary), explicitly named as a French premium-tier competitor of PiLeJe. Overlaps directly on phytotherapy and micronutrition SKUs sold through French pharmacies.
- SuperSmart: French-headquartered supplement brand operating a hybrid pharmacy plus direct e-commerce model. Comparable premium-positioning strategy targeting health-conscious consumers via both channel and DTC routes.
Regional players
- Pileje competitor: Biocodex: French pharmaceutical company with a growing consumer-health and microbiota portfolio that overlaps PiLeJe's microbiote expertise. Comparable as a French-rooted health brand expanding across Europe and beyond.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PiLeJe social profiles
Digital presencePiLeJe compliance and trust
Trust signalCompliance2 records
PiLeJe financial estimates
Financial estimateRevenue estimate
Valuation estimate
PiLeJe leadership team
Management profileNumber of profiles
Profiles1 record
PiLeJe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PiLeJe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PiLeJe
What does PiLeJe do?
PiLeJe develops, manufactures, and distributes science-backed dietary supplements across four domains: microbiotes (probiotics, including the Lactibiane range with 15 specific strain complexes), micronutrition (vitamins and minerals), phytonutrition (plant-based standardized extracts), and nutrition. Products address intermediate health states such as fatigue, stress, digestive discomfort, weakened immunity, sleep disorders, micronutrient deficiencies, and women's health concerns. The portfolio is sold predominantly through a network of over 10,000 French pharmacies plus direct-to-consumer e-commerce.
Is PiLeJe a public or private company?
PiLeJe is a private company. It is classified as family owned and is currently operating.
When was PiLeJe founded?
PiLeJe was founded in 1990. It employs 251 to 500 people.
Where is PiLeJe based?
PiLeJe is headquartered in Saint-laurent-des-autels, France, in the Europe region.
How does PiLeJe make money?
One revenue line is on record: dietary Supplements Sales.
Who are PiLeJe's main competitors?
Broad incumbents on record are Bayer Consumer Health, Herbalife and Nestlé Health Science. Direct peers are Pharma Nord, Solgar, Arkopharma, Nutergia, Naturactive and SuperSmart. Pileje competitor: Biocodex is listed as a regional player.
Does PiLeJe have an API?
No public API is recorded for PiLeJe.
What industry is PiLeJe in?
PiLeJe's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 311 and its SIC code is 2000.