Kronos
Kronos Worldwide (NYSE: KRO) is a Dallas-headquartered, publicly traded producer of titanium dioxide (TiO2) pigments founded in 1916. It sells multiple specialized TiO2 grades globally via B2B direct sales to industrial manufacturers in coatings, plastics, paper, inks, pharma/cosmetics, and specialty applications.
- Company typePublic
- Founded1916
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kronos does
Kronos Worldwide, Inc. (NYSE: KRO) is a Dallas-headquartered, publicly traded producer of titanium dioxide (TiO2) pigments, founded in 1916 when it developed the first commercial TiO2 process. The company sells a single unified product category — TiO2 pigments — in multiple specialized grades tailored to coatings, plastics, paper, inks, pharma and cosmetics, and specialty applications (glass, ceramics, fibers). Its competitive identity rests on over a century of process expertise, registered trademarks (KRONOS®, BRIGHTER TOGETHER™), and an EcoVadis sustainability rating. The company is controlled through a holding structure led by Valhi, Inc.
Operationally, Kronos runs an enterprise B2B field-sales motion, distributing TiO2 pigments globally via direct sales to industrial manufacturers rather than disclosed end-customer logos. The company generates revenue through one-time product sales with quote-based, non-publicly-disclosed pricing. Production assets span the United States (Louisiana Pigment Company, acquired 2024) and Europe (Nordenham, Germany). Kronos International, Inc., the European operating subsidiary, financed the Louisiana acquisition via a €75M private placement of 9.50% Senior Secured Notes due 2029 and recently secured a 25-year Power Purchase Agreement with RWE for a 24.7 MWp solar plant at Nordenham covering approximately 22,000 MWh annually.
Financially, Kronos reported Q4 2025 revenue of $456.9M (down $4.8M YoY) and a full-year 2025 net loss of $110.9M, reversing the prior year's $86.2M net profit, driven by weaker TiO2 pricing, production curtailments, and higher fixed costs. The global TiO2 market remains structurally consolidated and is projected to grow at 3.8% CAGR from $21.82B (2026) to $26.32B (2031), with paints and coatings representing 58.6% of demand.
Kronos firmographics
Firmographics- Name
- Kronos
- Legal name
- Kronos Worldwide, Inc.
- Website
- https://kronostio2.com
- Company type
- Public
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kronos Worldwide (NYSE: KRO) is a Dallas-headquartered, publicly traded producer of titanium dioxide (TiO2) pigments founded in 1916. It sells multiple specialized TiO2 grades globally via B2B direct sales to industrial manufacturers in coatings, plastics, paper, inks, pharma/cosmetics, and specialty applications.
- Ownership category
- akta.pro rank
Kronos industry classification
Industry- Product category
- Industrial Chemicals - Titanium Dioxide Pigments
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Industrial Inorganic Chemicals (2810), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Pigments & Dyes (IMAEAHAJ)
- akta.pro secondary industries
- Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD), Color Matching, Tinting & Colorant Systems (IMAEAHAL)
Keywords
Where Kronos is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kronos business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Titanium Dioxide Product Sales: Sale of titanium dioxide pigments and related products to industrial manufacturers. Revenue is generated through product sales with pricing influenced by market conditions and customer contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kronos product offering
Product offeringCore offering
Kronos is a major international producer and marketer of value-added titanium dioxide (TiO2) pigments, a base industrial chemical that serves as the world's primary pigment for delivering whiteness, brightness, and opacity. The company sells TiO2 pigments in multiple specialized grades tailored to specific applications across paints and coatings, plastics, papers, fibers, cosmetics, pharmaceuticals, glass, and ceramics. Production began in 1916 when Kronos developed the first commercial process for making titanium dioxide.
Product overview
Kronos is a major international producer of titanium dioxide (TiO2) pigments, a single unified product category that serves as the world's primary pigment for providing whiteness, brightness, and opacity. The company offers its core KRONOS TiO2 pigment products in various specialized grades tailored for specific applications including coatings, plastics, paper, inks, pharma and cosmetics, and special applications. The product portfolio is supported by Technical Services, Research Services, Customer Service, and Logistic Services. Kronos has been producing titanium dioxide pigments since 1916, making it one of the oldest TiO2 producers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- KRONOS TiO2 (Titanium Dioxide Pigments) Titanium dioxide pigments that serve as the world's primary pigment for providing whiteness, brightness, and opacity. Sold to industrial manufacturers for use in paints and coatings, plastics, papers, fibers, cosmetics, pharmaceuticals, glass, and ceramics.
- KRONOS Grades (Specialized TiO2 Grades) Specialized grades of titanium dioxide pigments engineered for specific applications including coatings, plastics, paper, inks, pharma and cosmetics, and special applications such as glass and ceramics.
- Technical Services Technical support services provided to industrial customers using KRONOS TiO2 products, assisting with product selection, application guidance, and performance optimization.
- Research Services Research and development services supporting product innovation, application development, and customer collaboration on new TiO2 use cases.
- Customer Service Customer support and account management services for product inquiries, order handling, and ongoing customer relationships.
- Logistic Services Supply chain and logistics services supporting product delivery to industrial customers globally.
Companies that use Kronos
Customer profileSegments6 records
Ideal customer profiles6 records
Kronos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kronos partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RWEcoreRWE designed, built, and is operating a 24.7 MWp ground-mounted solar photovoltaic plant at KRONOS TITAN's production site in Nordenham, Lower Saxony, Germany. The solar farm has over 38,300 photovoltaic modules and will supply approximately 22,000 MWh of clean electricity annually through a long-term Power Purchase Agreement, covering a significant portion of the site's electricity demand for at least 25 years.
- Louisiana Pigment CompanycoreKronos International, Inc. completed acquisition of Louisiana Pigment Company. The €75 million Senior Secured Notes due 2029 were issued through private placement to fund repayment of part of the loan facility following this acquisition.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Kronos competitors and assessment
Company assessmentDirect peers
- The Chemours Company: Chemours is a leading global producer of titanium dioxide (TiO2) pigments under the Ti-Pure brand, serving the same coatings, plastics, and paper customers as Kronos with comparable chloride-process technology and end-market focus.
- Tronox Holdings plc: Tronox is one of the world's largest vertically integrated TiO2 producers, also serving coatings, plastics, and paper customers. Direct head-to-head competitor with overlapping global manufacturing footprint and similar chloride/sulfate process mix.
- Venator Materials PLC: Venator is a global TiO2 pigment producer serving coatings, plastics, and specialty applications, making it a directly comparable peer to Kronos in product portfolio, customer base, and commodity dynamics.
- Lomon Billions Group:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kronos social profiles
Digital presenceKronos compliance and trust
Trust signalCompliance1 record
Kronos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kronos leadership team
Management profileNumber of profiles
Profiles1 record
Kronos subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kronos funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kronos M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kronos
What does Kronos do?
Kronos is a major international producer and marketer of value-added titanium dioxide (TiO2) pigments, a base industrial chemical that serves as the world's primary pigment for delivering whiteness, brightness, and opacity. The company sells TiO2 pigments in multiple specialized grades tailored to specific applications across paints and coatings, plastics, papers, fibers, cosmetics, pharmaceuticals, glass, and ceramics. Production began in 1916 when Kronos developed the first commercial process for making titanium dioxide.
Is Kronos a public or private company?
Kronos is a public company. It is classified as public and is currently operating.
When was Kronos founded?
Kronos was founded in 1916. It employs 1 to 10 people.
Where is Kronos based?
Kronos is headquartered in Dallas, United States, in the North America region.
How does Kronos make money?
One revenue line is on record: titanium Dioxide Product Sales.
Who are Kronos's main competitors?
Direct peers on record are The Chemours Company, Tronox Holdings plc, Venator Materials PLC and Lomon Billions Group.
Does Kronos have an API?
No public API is recorded for Kronos.
What industry is Kronos in?
Kronos's product category is Industrial Chemicals - Titanium Dioxide Pigments. Its primary akta.pro industry code is IMAEAHAJ, Pigments & Dyes, with a secondary code of AFAJAEAD, Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate). Its NAICS code is 32513 and its SIC code is 2810.