Louisiana

What Louisiana does

Louisiana is a private, for-profit producer of titanium dioxide (TiO2) pigment, founded in 1992 and headquartered in Westlake, Louisiana. The company employs between 251 and 500 people and operates a web presence at lapigment.com. As a TiO2 pigment manufacturer, Louisiana would serve industrial customers across the standard TiO2 end-markets — coatings, plastics, paper, inks, pharmaceuticals, cosmetics, and specialty applications — where TiO2 provides essential whiteness, brightness, and opacity. Its business model is the conventional B2B industrial chemicals model: negotiated volume contracts with industrial customers, in-house manufacturing, and direct sales engagement supported by logistics services.

A critical caveat applies to this profile: the detailed operational, financial, and customer data in the input is predominantly attributed to KRONOS Worldwide, Inc. (NYSE: KRNT), a publicly traded TiO2 producer that is a subsidiary of NL Industries, Inc. — not to Louisiana directly. No revenue figures, named customers, strategic moves, partnerships, or product grades are explicitly attributed to Louisiana in the source material. As a result, while Louisiana's firmographic identity (private TiO2 producer, mid-sized, Gulf Coast-based, three-decade operating history) is established, deeper operational and financial characterization is constrained by the data gap and should be treated accordingly.

Name

Louisiana

Legal name

KRONOS Worldwide, Inc.

Website

https://lapigment.com

Company type

Public

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Short description

Louisiana is a private producer of titanium dioxide pigment, founded in 1992 and headquartered in Westlake, Louisiana, with 251-500 employees. The company manufactures TiO2 pigments serving industrial customers in coatings, plastics, paper, inks, pharma, cosmetics, and specialty applications.

Ownership category

akta.pro rank

Product category

Industrial Pigments (Titanium Dioxide)

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

Keywords

• Titanium dioxide pigments
• TiO2 manufacturing
• Industrial white pigments
• Coatings and plastics pigments
• Chloride process TiO2

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. TiO2 Pigment Sales: KRONOS generates revenue through the manufacture and sale of titanium dioxide pigments to industrial customers in sectors including coatings, plastics, paper, inks, pharmaceuticals, cosmetics, and specialty applications. The company also provides technical, research, customer service, and logistics services to support product sales.
2. TiO2 Product Sales: Revenue from TiO2 sales affected by lower selling prices and reduced operating rates in 2025. Kronos, a significant subsidiary of NL Industries, experienced lower sales and operational losses due to reduced production capacity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Louisiana Pigment manufactures titanium dioxide (TiO2) pigments supplied to industrial customers across coatings, plastics, paper, inks, pharmaceuticals, cosmetics, and specialty applications. The TiO2 pigment portfolio, marketed under the KRONOS® brand, provides whiteness, brightness, and opacity in customer end-products and is offered in grades tailored to specific applications. The company also delivers technical, research, customer-service, and logistics services in support of TiO2 product sales.

Product overview

KRONOS Worldwide, Inc. is a single-product focused company specializing in titanium dioxide (TiO2) pigments under the KRONOS® brand. The company has over 100 years of experience since developing the first commercial TiO2 process in 1916. The core product portfolio centers on KRONOS® titanium dioxide pigments available in various grades tailored for specific applications. Product applications span six main categories: Coatings (paints and architectural finishes), Plastics, Paper, Inks, Pharma & Cosmetics, and Special Applications (glass and ceramics). The company also offers supporting services including Technical Services, Research Services, Customer Service, and Logistic Services. KRONOS® pigments are essential in producing paints, coatings, plastics, papers, fibers, cosmetics, pharmaceuticals, glass, and ceramics.

Differentiator

Problem solved

Functional benefit

Brands

• KRONOS Cares: Company's ESG/social responsibility initiative
• Shine
• Brighter
• Together

Products and services

• KRONOS Titanium Dioxide Pigments (TiO2) Comprehensive portfolio of titanium dioxide pigments marketed under the KRONOS® brand, providing whiteness, brightness, and opacity; sold to industrial manufacturers across coatings, plastics, paper, inks, pharmaceuticals, cosmetics, and specialty applications.
• Coatings-Grade TiO2 TiO2 pigments used in paints and coatings applications to provide color, opacity, and durability.
• Plastics-Grade TiO2 TiO2 pigments formulated for plastic applications to enhance whiteness, brightness, and opacity in plastic products.
• Paper-Grade TiO2 Titanium dioxide pigments for paper manufacturing to improve brightness, opacity, and printability.
• Inks-Grade TiO2 TiO2 pigments for ink formulations providing whiteness and opacity in printing applications.
• Pharma & Cosmetics-Grade TiO2 Specialty TiO2 grades for pharmaceutical and cosmetic applications meeting regulatory standards.
• Special Applications-Grade TiO2 Specialized TiO2 pigments for glass, ceramics, and other specialty industrial applications.
• Technical Services Technical support services for product implementation, troubleshooting, and application guidance for industrial TiO2 customers.
• Research Services Research and development services including advanced laboratory capabilities and customer collaboration for product innovation.
• Customer Service Customer support services for order management, inquiries, and account assistance.
• Logistics Services Supply chain and logistics services for product delivery and distribution.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Louisiana CatcoreTechnology or IntegrationPartnership with Louisiana Cat to supply 225,000 horsepower of Caterpillar natural gas engines for gas compression packaging. This partnership supports Encore Oilfield Services' expanded facilities with reliable power solutions.
• ArielcoreTechnology or IntegrationPartnership arrangement providing Ariel distributorship for gas compression solutions, positioning Encore Oilfield Services as a leading full-service provider of natural gas compression solutions.
• Caterpillar Inc.coreTechnology or IntegrationSupply partnership with Louisiana Cat to provide Caterpillar natural gas engines (225,000 horsepower total) for gas compression packaging at Encore Oilfield Services facilities in Louisiana.

Scale indicators4 records

Direct peers

• Tronox Holdings: One of the world's largest vertically integrated TiO2 producers, with global manufacturing footprint. Directly comparable on product, end-market exposure, and competitive positioning in chloride- and sulfate-process TiO2.
• Venator Materials: TiO2 and performance additives producer serving coatings, plastics, and specialty markets. Closely comparable product portfolio and end-market mix, though currently undergoing financial restructuring.
• Chemours Company: Major global TiO2 producer (NYSE: CC), spun out of DuPont. Largest Western TiO2 producer with the Ti-Pure brand; serves identical end markets in coatings, plastics, and specialty applications.
• KRONOS Worldwide: Publicly traded TiO2 producer (NYSE: KRNT) and the most directly comparable US-based peer. Louisiana Pigment Company shares common ownership lineage through NL Industries and operates in the same TiO2 manufacturing ecosystem with overlapping end-market exposure across coatings, plastics, and paper.
• INEOS Pigments: Division of INEOS Group producing TiO2 pigments primarily via sulfate process. Comparable product offering with focus on European and export markets; similar downstream customer base.

Regional players

• Precheza: Czech Republic-based producer of titanium dioxide pigments serving Central and Eastern European markets. Smaller scale regional peer with comparable sulfate-process TiO2 product offering.
• Travancore Titanium Products: India-based TiO2 producer serving the Indian subcontinent market. Smaller scale and different geography but directly comparable product offering in the sulfate-process TiO2 category.
• Cinkarna Celje: Slovenian-based TiO2 producer with sulfate-process plant serving European markets. Comparable specialty TiO2 grade focus though smaller scale; useful benchmark for European specialty pricing.

Broad incumbents

• Lomon Billions Group: China's largest TiO2 producer and one of the world's top three. Comparable product offering but vastly larger scale and cost advantage; primary source of the global oversupply pressuring all Western producers.
• CNNC Hua Yuan Titanium Dioxide: Major Chinese TiO2 producer with significant chloride-process capacity additions. Comparable product category though geographically concentrated; key contributor to global TiO2 oversupply dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCsVUgmbMWI_V7FNlWRZ-3TA
• LinkedInlinkedin.com/company/kronos-worldwide-inc/life/68a4f57b-245e-412e-9ae6-6fe82d8436b1/?photoIndex=3&scrollTo=photos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louisiana