DMIL

Name

DMIL

Legal name

Different Millions, Inc.

Website

https://dmil.kr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Beauty Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Beauty creator IP solutions
• Influencer marketing platform
• Creator commerce solutions
• Beauty brand partnerships
• K-beauty marketing services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creator Advertising Content: Facilitating branded content creation through their creator network for beauty brands. Creators produce YouTube branded content (PPL), YouTube Shorts, Instagram content (stories/reels/feed), generating revenue through campaign fees. Ad production typically takes 2-6 weeks from contract to upload.
2. Commerce Solutions: IP-based commerce connecting advertising to actual sales transactions. DMIL commerce experts manage the full process from creator matching to planning and customer service, earning transaction-based fees or commission on sales.
3. Brand Co-development: Joint brand development with creators, including the proprietary beauty brand 'Nobev' (노베브). Revenue from brand ownership and product sales.
4. Creator Network Management: MCN-style management of exclusive creators including development, project management, and platform operations. Revenue shared from creator-generated content and commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DMIL (Different Millions) is a creator IP solutions company that connects beauty brands with content creators through its integrated C-Link 2.0 platform, combining advertising content production, commerce solutions, and brand co-development. The company manages an exclusive creator network and operates Millions Select Shop, an e-commerce platform with 330,000 members that provides real purchase data for creator-commerce strategy development.

Product overview

DMIL (Different Millions) operates as a creator IP solutions company for beauty brands, offering an integrated platform connecting creator IP with advertising, commerce, and content management. The core product is C-Link 2.0, a tiered solution with three programs (Focus, Boost, Advanced) based on brand growth stage, complemented by modular add-ons for specific use cases. Supporting products include the Millions Select Shop e-commerce platform with 330,000 users, the Millions Seoul VidCon 2026 pavilion for K-beauty global expansion, the co-developed Nobev beauty brand, and the Fanuk creator education program. The company also provides advertising content solutions (YouTube, Instagram, media appearances) and commerce market solutions for transaction-focused campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• C-Link 2.0 Integrated Creator Solution Integrated creator IP solution connecting creator marketing, commerce, and content management for beauty brands. Features tiered programs (Focus, Boost, Advanced) based on brand growth stage, plus modular add-ons for specific use cases like creator preview sessions, viral campaigns, and pop-up events.
• Advertising Content Solution (크리에이터 광고 콘텐츠 솔루션) Creator-based advertising content production connecting beauty brands with creators for branded content campaigns. Supports YouTube branded content (PPL), YouTube Shorts, Instagram content (Stories/Reels/Feed), and media appearances. Includes secondary content utilization for advertising materials. Ad production typically takes 2-6 weeks from contract to upload.
• Commerce Market Solution (커머스 마켓 솔루션) IP-based commerce solution that converts advertising into transactions. DMIL commerce experts manage the entire process from creator matching and planning to customer service, earning transaction-based fees or commission on sales.
• Millions Select Shop E-commerce platform with 330,000 active members where curated K-beauty products are sold. Serves as a data source for DMIL's strategy recommendations, providing real purchase metrics and user feedback for brand growth planning.
• Millions Seoul at VidCon 2026 K-beauty dedicated pavilion operated by DMIL at VidCon 2026, the world's largest creator festival. First K-beauty official partner in VidCon's 15-year history, featuring North American beauty creators and enabling K-beauty brands to reach US consumers through experiential marketing.
• Nobev (노베브) Beauty Brand Beauty brand co-developed by DMIL and exclusive creator Jae-yu. Represents the evolution of the creator-MCN relationship from advertising partnership to joint brand development, demonstrating sustainable creator-business collaboration.
• Fanuk (파늑) Creator Education Program Creator education program developed by DMIL exclusive creator Jae-yu. Available in both offline (2023) and online (2026) formats, teaching sustainable content creation, monetization strategies, and creator business fundamentals to aspiring creators.

Quantifiable outcome

• 1,400% growth over 6 years (2019-2025)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, major and core.

• VidConflagshipGTM or Marketing Partner · 1 January 2026DMIL selected as the first K-Beauty official partner in VidCon's 15-year history. Operates approximately 300 ping K-Beauty dedicated hall 'Millions Seoul' at VidCon 2026 (June 25-27, Anaheim Convention Center, California). First K-Beauty partner with headline beauty creators totaling 125M subscribers.
• KOSRX (코스알엑스)majorGTM or Marketing Partner · 1 January 2026Title sponsor of Millions Seoul at VidCon 2026 K-Beauty pavilion.
• Dr. Melaxin (닥터멜락신)majorGTM or Marketing Partner · 1 January 2026Title sponsor of Millions Seoul at VidCon 2026 K-Beauty pavilion.
• Olive YoungcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Leading K-beauty retail chain distributes DMIL co-developed brands including Nobev. Multiple products have achieved top rankings on Olive Young platforms through DMIL creator campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CJ ENM: CJ ENM is a Korean entertainment and commerce conglomerate with MCN operations, e-commerce platforms (CJ OnStyle), and content production capabilities. It competes with DMIL as a broader incumbent offering integrated creator marketing and commerce services at scale.
• Kakao Entertainment: Kakao Entertainment operates one of Korea's largest creator and entertainment platforms with music, webtoons, and video content. Its broad portfolio includes creator monetization tools and brand partnership capabilities that overlap with DMIL's integrated creator commerce solutions.
• HYBE: HYBE is a Korean entertainment conglomerate encompassing music, artist management, gaming, and IP businesses with global reach. While focused on K-pop, it represents a broader incumbent competing for brand-deal budgets, creator talent, and global distribution partnerships similar to what DMIL is building.

Emerging players

• CreatorIQ: CreatorIQ is a global influencer marketing platform providing enterprise brands with creator discovery, campaign management, and ROI measurement. While not K-beauty focused, it represents the enterprise software layer that DMIL's C-Link 2.0 platform competes with for brand marketing budgets globally.
• Aspire (formerly AspireIQ): Aspire is a global influencer marketing platform with creator marketplace, content collaboration, and commerce attribution capabilities. It overlaps with DMIL's C-Link platform in serving enterprise beauty and consumer brands with creator marketing at scale.

Direct peers

• Sandbox Network: Sandbox Network is one of Korea's largest MCNs managing hundreds of creators across multiple verticals including beauty. It directly competes with DMIL for creator talent, brand partnerships, and enterprise beauty campaigns, operating a similar multi-platform content and commerce model.
• YG KPLUS: YG KPLUS is the MCN arm of YG Entertainment, providing creator management, brand partnerships, and content production services in Korea. It competes directly with DMIL for beauty and lifestyle creators and brand campaign budgets across YouTube and Instagram.
• Awesome (어썸): Awesome is a major Korean MCN managing creators across beauty, lifestyle, and entertainment verticals. It directly competes with DMIL for exclusive creator signings and brand-deal pipelines, particularly in the beauty and cosmetics segment.
• Soop (formerly AfreecaTV-affiliated creator network): Soop operates a major Korean creator network with live streaming, brand partnerships, and commerce capabilities. It serves as a comparable platform for creator-brand monetization, with overlapping service offerings to DMIL's C-Link platform for brand solutions.
• Mystic Story (Mystic Pop / 뮤직카페): Mystic Story is a Korean entertainment and creator management company with talent representation and brand partnership capabilities. It competes with DMIL for top-tier creator talent and offers comparable brand-deal intermediation services in the Korean market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMIL