CreatorIQ
CreatorIQ is a privately held, AI-native enterprise software company that provides an operating system for creator-led growth, serving 1,300+ global brands and agencies with AI-powered creator discovery, campaign management, brand safety, and creator payments built on its proprietary Creator Graph.
- Company typePrivate
- Founded2014
- HeadquartersCulver City, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What CreatorIQ does
CreatorIQ (operating as Social Edge, Inc. dba CreatorIQ) is a privately held, AI-native enterprise software company founded in 2014 and headquartered in West Hollywood/Los Angeles that provides an operating system for creator-led growth to large global brands and agencies. The platform unifies AI-powered creator discovery, evaluation, campaign execution, global governance, brand safety, and creator payment processing, and is built on the proprietary Creator Graph — an intelligence infrastructure that processes over 123 million creator posts daily from more than 15 million creators. Its product suite includes the core CreatorIQ Platform plus sub-products CreatorIQ Recruit, Convert, Pay, BenchmarkIQ, SafeIQ (an enterprise-grade multimodal AI brand safety layer), and ExchangeIQ (an API integration product), with the acquired Tribe Dynamics analytics brand extending measurement capabilities into beauty and fashion.
The company serves 1,300+ organizations globally, including Google, LVMH, Nestlé, Unilever, Dentsu, Sephora, and major streaming and media brands, with enterprise customers concentrated in Beauty, Fashion & Retail, Food & Beverage, Media & Entertainment, and Software & Technology. It operates from offices in Los Angeles, San Francisco, Austin, New York, London/Bristol (UK), Warsaw (Poland), and Manila (Philippines), and is recognized as a Leader in the IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 and as a Forrester New Wave Leader.
CreatorIQ makes money through quote-based enterprise SaaS subscriptions (multi-year contracts), transaction-based fees on CreatorIQ Pay payment processing and CreatorIQ Convert affiliate/commission flows, and standalone/embedded licensing of SafeIQ and other premium add-ons. Its go-to-market is predominantly direct enterprise field sales with demo-driven conversion, augmented by strategic channel partnerships with Dentsu, Sprinklr, CreativeX, and a broad ecosystem of official integrations with TikTok, Meta, Snap, and YouTube, as well as affiliate networks (CJ, Awin, Impact, Rakuten, Partnerize) and commerce platforms (Shopify, Amazon).
CreatorIQ firmographics
Firmographics- Name
- CreatorIQ
- Legal name
- Social Edge, Inc.
- Website
- https://creatoriq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CreatorIQ is a privately held, AI-native enterprise software company that provides an operating system for creator-led growth, serving 1,300+ global brands and agencies with AI-powered creator discovery, campaign management, brand safety, and creator payments built on its proprietary Creator Graph.
- Ownership category
- akta.pro rank
CreatorIQ industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
- akta.pro secondary industry
- Creator Marketplaces & Booking Platforms (MPACAGAB)
Keywords
Where CreatorIQ is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
CreatorIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- SaaS Platform Subscriptions: Recurring enterprise subscription licensing for the CreatorIQ operating system, with tiered offerings (Recruit, Convert, Pay, BenchmarkIQ, SafeIQ, ExchangeIQ) and AI-native capabilities; sold primarily to large global brands and agencies. Pricing is quote-based; not publicly disclosed.
- Creator Payment & Commerce Services: Transaction-based fees on CreatorIQ Pay for influencer payment processing, including flat-fee, performance-based, and hybrid compensation models; affiliate link/promo code infrastructure (CreatorIQ Convert) enabling commission-based creator commerce.
- Professional Services & Premium Add-ons: Enterprise-grade SafeIQ offered both within the CreatorIQ ecosystem and as a standalone offering; value-added services including custom integrations, governance, and compliance solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing; no public price list — quote-based via Request a Demo |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
CreatorIQ product offering
Product offeringCore offering
CreatorIQ sells an AI-native enterprise SaaS operating system for creator-led growth that unifies creator discovery, campaign execution, brand safety, measurement, and creator payments. Built on the proprietary Creator Graph that processes over 123 million creator posts daily from 15M+ creators, the platform is sold to large global brands and agencies as multi-year enterprise subscriptions with quote-based pricing.
Product overview
CreatorIQ offers a single unified AI-native operating system for creator-led growth rather than a collection of disconnected tools. The core platform, branded in late 2025 as the new CreatorIQ, is built on the Creator Graph (an intelligence infrastructure processing over 123 million creator posts daily from 15M+ creators) and bundles AI, governance, and compliance capabilities. On top of that platform sit module categories including Capabilities (Creator Discovery, Creator Evaluation, Community Insights, Creator Management, Campaign Execution, Measurement), Execution-at-Scale products (CreatorIQ Recruit, CreatorIQ Convert, CreatorIQ Pay), and Insights products (BenchmarkIQ, SafeIQ, ExchangeIQ). SafeIQ is the AI-native brand safety layer, BenchmarkIQ provides competitive benchmarking, and ExchangeIQ exposes the platform via API. The portfolio also includes the acquired Tribe Dynamics analytics brand (since 2021), which extends the company's measurement capabilities into beauty and fashion and feeds the Top 10 Leaderboard.
Differentiator
Problem solved
Functional benefit
Brands
- SafeIQ: Enterprise-grade, AI-native brand safety infrastructure for creator marketing.
- CreatorIQ Recruit
- CreatorIQ Convert
- CreatorIQ Pay
- BenchmarkIQ
- ExchangeIQ
- Creator Graph
Products and services
- CreatorIQ Platform Unified AI-native operating system for creator-led growth that combines AI-powered intelligence, global governance, smart workflows, always-on brand safety, and enterprise-grade compliance for global brands and agencies. Sold as multi-year enterprise SaaS subscriptions.
- CreatorIQ Recruit Sub-product for execution-at-scale focused on recruiting and activating creators into brand ambassador and campaign programs at enterprise scale.
- CreatorIQ Convert Sub-product focused on creator-driven conversion events, affiliate links, promo codes, performance attribution, and tying creator activity to commerce outcomes.
- CreatorIQ Pay Sub-product providing scalable, automated creator payments, contracts, and tax/payment information management supporting flat-fee, performance-based, and hybrid compensation models at scale, with transaction-based fees.
- BenchmarkIQ Competitive benchmarking module providing industry benchmark data, brand comparisons, and Earned Media Value (EMV) leaderboards for creator marketing performance.
- SafeIQ Enterprise-grade, AI-native brand safety solution using multimodal detection to analyze creator content (text, images, video, audio) across languages and continuously learn each brand's unique safety and suitability standards. Available within CreatorIQ and as a standalone offering.
- ExchangeIQ API product enabling enterprise integrations and custom workflows, connecting CreatorIQ data with internal systems and partner platforms (social, e-commerce, affiliate, analytics).
- The Creator Graph AI-powered intelligence infrastructure processing approximately 123 million creator posts daily from over 15 million creators, serving as the data backbone for the CreatorIQ platform.
- Tribe Dynamics Influencer marketing analytics platform acquired by CreatorIQ in September 2021, known for measurement capabilities and Earned Media Value models in the beauty and fashion sectors, including the Top 10 Leaderboard.
Quantifiable outcome
- 70% increase in campaigns and 79% YoY rise in creator payments on the platform in 2025
- +6 more outcomes
Companies that use CreatorIQ
Customer profileNamed customers52 records
Segments9 records
Ideal customer profiles3 records
CreatorIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability14 records
Feature8 records
CreatorIQ partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core, core (acquisition) and core (infrastructure).
- DentsuflagshipFirst-of-its-kind data partnership integrating dentsu's proprietary audience strategy and insights platform (dentsu.Audiences) with CreatorIQ's AI-enabled creator platform, allowing brands to match target audience attributes with creator audience data. Partnership initially focused on the US market, will be integrated into dentsu's connected ecosystem.
- CreativeXcoreIndustry-first integration developed in collaboration with Nestlé that unifies creator marketing and paid media workflows under a single system. Enables AI-powered automated scoring of creator submissions against brand standards, with approvals surfaced directly within CreatorIQ, addressing brand suitability at scale.
- NestlécoreCo-developed with CreatorIQ and CreativeX to bring creator content into global paid media operations; leading adoption of the integration to leverage creator media at scale.
- SprinklrflagshipStrategic partnership announced on March 31, 2026, to integrate creator intelligence with enterprise social media platforms, connecting CreatorIQ's Creator Graph (123M+ posts/day) with Sprinklr's reporting environment for unified measurement across creator, organic, and paid social channels. Addresses fragmentation as creator marketing investment grew 171% YoY in 2025.
- YouTube (Google)flagshipCreatorIQ expanded its partnership with YouTube by integrating the YouTube Creator Partnerships API to deliver first-party data insights for creator campaigns. Brands can evaluate creators based on actual viewer demographics and interests. API access initially invite-only for select third-party platforms including CreatorIQ.
- Tribe Dynamicscore (acquisition)CreatorIQ announced its agreement to acquire Tribe Dynamics, a leading influencer marketing analytics platform, in September 2021. The acquisition aimed to enhance CreatorIQ's solutions for over 450 customers across various industries and reinforced its position as a market leader in influencer marketing SaaS, extending Tribe Dynamics' measurement capabilities and models to additional industries. Deal value reported as $70 million.
- TikTokflagshipOfficial CreatorIQ technology partner; integrated for paid ad performance, creator discovery, Spark Ads, and Spark Ads code workflows. CreatorIQ regularly co-hosts research and webinars with TikTok leaders.
- Meta (Facebook / Instagram)flagshipOfficial CreatorIQ technology partner with API integration for Instagram and Facebook creator discovery, campaign execution, and reporting.
- Snap (Snapchat)coreOfficial CreatorIQ technology partner for Snapchat creator data, content, and analytics.
- Amazon Web Services (AWS)core (infrastructure)CreatorIQ is hosted on AWS across multiple Availability Zones in the USA, with TLS 1.3 encryption, AES-256 at rest via AWS KMS, web application firewall, and continuous vulnerability management.
- ShopifycoreE-commerce integration enabling creator-driven conversion events, affiliate link tracking, and shoppable creator content via CreatorIQ Convert.
- CJ AffiliatecoreAffiliate network integration for creator-driven commerce and commission tracking via CreatorIQ Convert.
- Awin (incl. Commission Factory)coreAffiliate network integration for creator commerce.
- ImpactcoreAffiliate and partnership platform integration for creator commerce.
- Rakuten AdvertisingcoreAffiliate network integration for creator-driven commerce.
- PartnerizecoreAffiliate and partnership platform integration for creator commerce.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
CreatorIQ competitors and assessment
Company assessmentDirect peers
- Aspire (AspireIQ): Aspire is a leading enterprise creator marketing platform offering discovery, workflow, and measurement for brands and agencies. It is one of CreatorIQ's closest direct competitors, particularly in mid-market and D2C segments, and was named alongside CreatorIQ in Forrester Wave evaluations.
- Grin: Grin is a creator marketing platform focused on ecommerce and Shopify-native workflows, including discovery, affiliate/payments, and ROI measurement. It competes head-to-head with CreatorIQ in D2C and creator commerce use cases such as CreatorIQ Convert and CreatorIQ Pay.
- Upfluence: Upfluence offers an all-in-one influencer marketing platform covering discovery, outreach, gifting, and affiliate campaigns. It serves both SMB and enterprise customers and is frequently listed alongside CreatorIQ in G2 and Influencer Marketing Hub rankings.
- Traackr: Traackr is an influencer marketing platform focused on performance measurement, brand affinity, and creator relationship management for global enterprises. It is commonly cited alongside CreatorIQ in analyst reports such as Forrester Wave for influencer marketing platforms.
- Klear (Meltwater): Klear is a creator discovery, management, and analytics platform now part of the Meltwater suite. It overlaps directly with CreatorIQ's discovery, audience analysis, and benchmarking capabilities, particularly for agencies and consumer brands.
- HypeAuditor: HypeAuditor provides AI-driven creator analytics, fraud detection, and audience insights for influencer marketing programs. It complements and competes with parts of CreatorIQ's BenchmarkIQ and brand safety offerings, especially around authenticity verification.
Broad incumbents
- Impact.com: Impact.com is a large partnership and affiliate marketing platform that has expanded into creator management and commissioning. It competes with CreatorIQ Convert and CreatorIQ Pay on creator commerce and performance attribution, while also serving broader partner-marketing use cases.
- Sprinklr: Sprinklr is a customer experience management (CXM) platform with a growing creator intelligence offering, partnered with CreatorIQ but also a potential competitor. Its enterprise footprint and unified paid/organic/creator reporting directly overlap with CreatorIQ's platform value proposition.
- Meltwater: Meltwater is a media intelligence and social analytics company that acquired Klear and now offers an influencer marketing suite. As a broader incumbent, it competes with CreatorIQ's measurement, listening, and creator discovery capabilities, particularly in PR and communications-led programs.
Emerging players
- Dash Hudson: Dash Hudson is a visual marketing and influencer analytics platform focused on predictive analytics and content performance for premium brands. It overlaps with CreatorIQ in brand-led influencer analytics and benchmarking, particularly in fashion, beauty, and lifestyle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
CreatorIQ social profiles
Digital presenceCreatorIQ compliance and trust
Trust signalCompliance1 record
CreatorIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreatorIQ leadership team
Management profileNumber of profiles
Profiles10 records
CreatorIQ subsidiaries and ownership
Company hierarchySubsidiaries1 record
CreatorIQ funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreatorIQ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreatorIQ
What does CreatorIQ do?
CreatorIQ sells an AI-native enterprise SaaS operating system for creator-led growth that unifies creator discovery, campaign execution, brand safety, measurement, and creator payments. Built on the proprietary Creator Graph that processes over 123 million creator posts daily from 15M+ creators, the platform is sold to large global brands and agencies as multi-year enterprise subscriptions with quote-based pricing.
Is CreatorIQ a public or private company?
CreatorIQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was CreatorIQ founded?
CreatorIQ was founded in 2014. It employs 251 to 500 people.
Where is CreatorIQ based?
CreatorIQ is headquartered in Culver City, United States, in the North America region.
How does CreatorIQ make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are creator Payment & Commerce Services and professional Services & Premium Add-ons.
Who are CreatorIQ's main competitors?
Direct peers on record are Aspire (AspireIQ), Grin, Upfluence, Traackr, Klear (Meltwater) and HypeAuditor. Broad incumbents are Impact.com, Sprinklr and Meltwater. Dash Hudson is listed as an emerging player.
Does CreatorIQ have an API?
Yes. ExchangeIQ is CreatorIQ's API product for partner integrations, supporting enterprise workflows, custom data connections, and integration with internal systems. The platform also supports deep integrations with social platform APIs including the YouTube Creator Partnership API for first-party audience data. Developer documentation is at www.creatoriq.com/influencer-marketing-solution/api-integrations.
What industry is CreatorIQ in?
CreatorIQ's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools, with a secondary code of MPACAGAB, Creator Marketplaces & Booking Platforms. Its NAICS code is 5132 and its SIC code is 5945.