Itinerary

What Itinerary does

Itinerary is a Barcelona-based AI-powered traveltech company founded in 2020 that operates a free, consumer-facing itinerary creation platform accessible via itinerary.vacations. Users select a destination country, budget tier (Backpacker through First Class), and travel dates, and the platform's proprietary algorithms analyze thousands of tourist spots across more than 20 characteristics (beaches, castles, shopping, museums, etc.) to generate a personalized, day-by-day travel route. The service currently covers 6 countries: Spain, Turkey, Italy, France, Japan, and Portugal.

The company monetizes indirectly through an integrated metasearch engine for hotel and flight bookings. Itinerary is registered with top Global Distribution System (GDS) providers, allowing users to book accommodations and flights directly within their itineraries at competitive market rates; the company earns transaction commissions on completed reservations. Additional data integrations with Google Maps (navigation), TripAdvisor (reviews), and Wikipedia (destination information) provide the underlying content layer. Product features include 'My Groups' for managing recurring traveler profiles and 'Activities' for curating specific interests.

Itinerary is structured as a private, founder-led company with four co-founders distributed across four countries: Daniel Parra (CEO, Japan), Manuel de Morales (PR & HR, Spain), Iván González (CIO, Colombia), and Ramiz Sami (CTO, Pakistan). Headcount is reported at 1-10. The company raised its first disclosed external capital of 260,000 euros in September 2025, with marketing driven primarily by organic search, word-of-mouth referrals, and Trustpilot reviews rather than paid acquisition.

Name

Itinerary

Legal name

Itinerary

Website

https://itinerary.vacations

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Itinerary is a Barcelona-based AI-powered travel planning platform that generates free personalized itineraries for individual travelers across 6 countries, monetizing through commissions on hotel and flight bookings via GDS integration.

Ownership category

akta.pro rank

Product category

Travel Planning Platform

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Trip Planning & Itinerary Design (HSACAKAA), Destination Research & Custom Recommendations (HSACAKAM)

Keywords

• AI travel planning
• Personalized itineraries
• Hotel booking
• Flight booking
• Travel metasearch

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Booking Commissions (Hotels): Revenue generated from hotel bookings made through the platform's metasearch engine. Users can book hotels directly from their created itineraries, with the platform earning a commission on completed reservations. The platform negotiates prices directly with suppliers to offer competitive rates.
2. Booking Commissions (Flights): Revenue generated from flight bookings through the integrated GDS system. Users can book flights directly within their itinerary, with commissions earned on flight reservations. Full payment is required at booking time for flights.
3. Free Itinerary Creation (Lead Generation): The itinerary creation service is completely free to users, serving as a lead generation funnel to drive hotel and flight bookings. This free value proposition removes friction in user acquisition and conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Itinerary is a free AI-powered travel planning platform that uses proprietary algorithms to analyze thousands of tourist spots across 20+ characteristics and generate personalized travel itineraries in seconds. The platform also provides an integrated metasearch engine for booking hotels and flights at competitive GDS rates, supporting Spain, Turkey, Italy, France, Japan, and Portugal.

Product overview

Itinerary is a unified AI-powered travel planning platform that combines itinerary creation, hotel booking, and flight booking into a single service. The core Itinerary product uses proprietary AI algorithms to analyze thousands of tourist spots and generate personalized travel plans based on user preferences and budget levels. The Hotels Booking and Flights Booking modules are integrated metasearch services connected to Global Distribution Systems (GDS) that enable users to book accommodations and flights directly within their created itineraries. Additional features include My Groups for managing traveler profiles and Activities for curating specific interests.

Differentiator

Problem solved

Functional benefit

Products and services

• Itinerary AI Travel Platform Free AI-powered travel itinerary creation platform that uses proprietary algorithms to analyze thousands of tourist spots and activities and generate personalized day-by-day travel plans based on user preferences, budget tier, and travel dates across Spain, Turkey, Italy, France, Japan, and Portugal.
• Hotels Booking Hotel reservation service integrated with top Global Distribution Systems (GDS) that provides competitive market rates and personalized hotel recommendations aligned with the user's created itinerary, with a 10% deposit at booking and the balance charged on the trip start date.
• Flights Booking Flight booking service integrated with GDS systems offering competitive market rates and personalized flight options aligned with the user's travel itinerary, with full payment required at booking time.

Quantifiable outcome

• Trip planning time reduced from hours to seconds through AI-generated itineraries
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• PeriegesisminorStrategic or Co-development PartnerListed as a partner on the Itinerary About Us page under 'our partners & affiliates' section. Nature of partnership not specified in detail.
• DiamondminorStrategic or Co-development PartnerListed as a partner on the Itinerary About Us page under 'our partners & affiliates' section. Nature of partnership not specified in detail.
• CastiCapitalminorStrategic or Co-development PartnerListed as a partner on the Itinerary About Us page under 'our partners & affiliates' section. Nature of partnership not specified in detail.
• YPDminorStrategic or Co-development PartnerListed as a partner on the Itinerary About Us page under 'our partners & affiliates' section. Nature of partnership not specified in detail.
• HIS SpainminorStrategic or Co-development PartnerListed as a partner on the Itinerary About Us page under 'our partners & affiliates' section. HIS is a global travel agency network, suggesting potential integration or co-marketing partnership.
• Data Providers (Google Maps, TripAdvisor, Wikipedia)coreTechnology or IntegrationCore technology integration partners providing destination data. Google Maps used for location information and transportation; TripAdvisor for tourist reviews and ratings; Wikipedia for destination information.
• GDS ProviderscoreTechnology or IntegrationGlobal Distribution System providers enabling hotel and flight booking capabilities with competitive market rates and access to hundreds of airlines and thousands of hotels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kayak: Meta-search engine for flights, hotels, and travel deals with AI-powered planning features. Directly comparable on the meta-search side of Itinerary's booking flow.
• Expedia: Major OTA with AI-powered itinerary features in Expedia ChatGPT plugin and app. Broad incumbent offering flights, hotels, and packages — overlapping with Itinerary's meta-search/booking flow.
• Booking.com: Global OTA leader now integrating AI trip-planning features (Booking AI Trip Planner). Massive incumbent with broader inventory and direct supplier contracts; competes with Itinerary on the booking side and increasingly on planning.
• Tripadvisor: Travel meta-search and reviews platform that is one of Itinerary's upstream data sources. Has begun introducing AI trip-planning features, positioning it as both a partner/dependency and a competitor.

Direct peers

• Layla: AI-powered travel planning assistant that generates personalized itineraries and books trips via chat. Closest direct competitor to Itinerary, operating globally with a similar free-itinerary-to-booking funnel.
• Mindtrip: AI-driven travel planning platform that builds personalized itineraries and enables booking of hotels, flights, and activities. Directly comparable in combining free AI planning with integrated booking.
• GuideGeek: AI travel assistant available via WhatsApp and Instagram that generates itineraries and recommendations. Comparable in AI-driven personalized travel planning, though focuses on conversational rather than web-first interface.
• Wonderplan: AI travel planner that builds personalized itineraries based on user preferences and budget. Similar freemium model and personalization approach as Itinerary.

Emerging players

• Hopper: AI-driven travel app for flights, hotels, and cars with price predictions and personalized recommendations. Comparable in AI-led personalization in travel, with stronger mobile focus.
• Roam Around: AI travel itinerary generator (merged with Layla in 2023). Early-stage AI-native peer focused specifically on personalized itinerary generation, similar to Itinerary's core product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Smart_Itinerary
• LinkedInlinkedin.com/company/smart-itinerary-sl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itinerary