KooBits
KooBits is a Singapore-based AI-powered adaptive learning platform for children aged 6-12, offering personalized practice in Math, Science, English, and Chinese. It serves over 250,000 learners globally through parent subscriptions and school licensing, including 72% of Singapore MOE schools.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What KooBits does
KooBits is a Singapore-headquartered AI-powered adaptive learning platform founded in 2009 by Stanley Han, targeting children aged 6-12 across four core subjects: Math, Science, English, and Chinese. The platform delivers AI-personalized daily practice questions calibrated to each learner's ability level, supported by over 100,000 primary math questions, 1,000+ animated video tutorials, and a gamification system with coins, badges, and live leaderboards. Underlying technology includes an AI diagnostic engine that generates individualized learning paths, big data analytics producing learning insights surfaced through Parent and Teacher dashboards, and an AI-generated science comics feature. The company reports 250,000+ learners worldwide and 72% adoption among Singapore Ministry of Education schools.
KooBits operates a dual-channel go-to-market. Consumer revenue flows through self-serve parent subscriptions purchased via koobits.com and mobile apps (iOS/Android) with free trials across all four subjects. Institutional revenue comes from school licensing with Teacher's Portal access for classroom integration, progress tracking, and differentiated instruction; this channel achieved 72% penetration of Singapore MOE schools and includes a strategic exclusive distribution arrangement with Hwa Chong Institution for APMOPS (Asia Pacific Mathematical Olympiad for Primary Schools) content. A franchise channel extends the brand to local operators, and a small set of add-on products — KooBits Problem Sums, KooBits Math Olympiad, KooScan (AI scanning), and StoryMath — provide monetization extensions.
The company is privately held and venture-backed (last disclosed round led by Golden Gate Ventures with Access Ventures participation in December 2018), domiciled as KooBits Learning Pte Ltd in Singapore, and operates regional offices across Taiwan, the Philippines, Indonesia, and Hong Kong, with localized sites serving markets in Australia, Malaysia, Thailand, the United States, and the United Kingdom. The company has signaled it was preparing for Series B funding in 2022, has quadrupled its team across Singapore, Taiwan, the Philippines, and Indonesia within a six-month window, and runs ongoing community programs (Creator Challenge, KooConnect, Ambassador Programme) that double as engagement and content-generation flywheels.
KooBits firmographics
Firmographics- Name
- KooBits
- Legal name
- KooBits Learning Pte Ltd
- Website
- https://koobits.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KooBits is a Singapore-based AI-powered adaptive learning platform for children aged 6-12, offering personalized practice in Math, Science, English, and Chinese. It serves over 250,000 learners globally through parent subscriptions and school licensing, including 72% of Singapore MOE schools.
- Ownership category
- akta.pro rank
KooBits industry classification
Industry- Product category
- K-12 Adaptive Learning Software
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Literacy & Reading Intervention Technology (EDAJAMAF)
Keywords
Where KooBits is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
KooBits business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: KooBits operates on a subscription model with tiered plans for parents and schools. Plans cover Math, Science, English, and Chinese subjects. Free trials available for initial customer acquisition.
- School Licensing: Schools subscribe to the platform with Teacher's Portal access for institutional deployment. School accounts are separate from individual parent accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subject-specific trial and subscription plans |
| Subscription | Annual | School institutional plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
KooBits product offering
Product offeringCore offering
KooBits is an AI-powered adaptive learning platform for children aged 6-12 that delivers personalized daily practice across four subjects (Math, Science, English, Chinese). The platform combines AI-driven diagnostic question personalization, gamification (coins, badges, leaderboards), animated video tutorials, and progress dashboards for parents and teachers. Distribution is via self-serve consumer subscriptions through koobits.com and mobile apps, and institutional school subscriptions via a dedicated Teacher's Portal.
Product overview
KooBits is an AI-powered adaptive learning platform for children aged 6-12, offering a unified ecosystem of four core subject products: Math, Science, English, and Chinese. The platform uses AI personalization and big data analytics to tailor learning content to each child's ability level. The core offerings are complemented by the KooBits Parent App (for progress monitoring), the Teacher's Portal (for school adoption), and specialized add-ons including Problem Sums practice and Math Olympiad preparation. The platform incorporates gamification with points, badges, and leaderboards, and features over 1,000 animated videos. Student creators contribute content through the Creator Challenge programme, while KooConnect provides educator community engagement. The platform is designed for just 20 minutes of daily practice and emphasizes independent learning over tuition.
Differentiator
Problem solved
Functional benefit
Brands
- KooBits Math: Primary math learning platform with over 100,000+ primary 1-6 maths questions and 1000+ video tutorials.
- KooBits Problem Sums
- KooBits Math Olympiad
- KooScan
- StoryMath
Products and services
- KooBits Math Primary math learning platform for ages 6-12 offering personalized daily practice questions tailored to each child's ability level, aligned with school curriculum. Includes gamification elements, 100,000+ primary 1-6 math questions, 1,000+ animated video tutorials, and progress tracking.
- KooBits Science Science learning platform for primary school students featuring AI-generated science comics, interactive questions, and multimedia content covering science concepts aligned with school curriculum.
- KooBits English English language learning platform providing personalized practice questions and reading comprehension exercises tailored to each child's learning level.
- KooBits Chinese Chinese language learning platform for children featuring vocabulary flashcards and vocabulary challenges created by student users to help learn Chinese characters and language concepts.
- KooBits Parent App Mobile application for parents to monitor their child's learning progress, understand strengths and weaknesses, and guide their children along the learning journey. Available on iOS App Store and Google Play.
- KooBits Teacher's Portal Portal for teachers and schools to teach more effectively, monitor student progress, and integrate KooBits content into classroom instruction. Includes classroom management, homework assignment, and progress tracking features. Adopted by 72% of Singapore MOE schools.
- KooBits Math Olympiad Separate subscription plan offering Math Olympiad practice questions created in partnership with Hwa Chong Institution, providing official APMOPS (Asia Pacific Mathematical Olympiad for Primary Schools) competition questions and answers for Direct School Admissions preparation. KooBits is the exclusive distributor.
Quantifiable outcome
- KooBits significantly boosts students' ability to learn independently.
- +4 more outcomes
Companies that use KooBits
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
KooBits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
KooBits partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hwa Chong InstitutioncoreKooBits is the exclusive distributor for the Asia Pacific Mathematical Olympiad for Primary Schools (APMOPS) in partnership with Hwa Chong Institution. They co-developed a Math Olympiad app providing past year competition questions to students. All sales of questions to Singapore students are donated to charity as part of KooBits' CSR program.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
KooBits competitors and assessment
Company assessmentOthers
- Edmodo (now part of NetSupport): K-12 learning management and school communication platform with teacher dashboards and progress tracking. Comparable in school-channel GTM and teacher-facing tools, though more focused on classroom management than adaptive content delivery.
Broad incumbents
- Khan Academy: Non-profit EdTech platform offering free personalized learning in math, science, and humanities for K-12 students globally. Comparable in adaptive practice model and multi-subject coverage; non-profit structure is the key difference versus KooBits' commercial subscription model.
- BYJU'S: Global EdTech leader offering K-12 adaptive learning, test prep, and tutoring across multiple subjects with AI personalization. Comparable to KooBits in adaptive learning mechanics and multi-subject coverage, but with much larger scale and broader geographic reach.
- TenMarks (an Amazon company): Adaptive math practice platform for grades K-12, now part of Amazon. Comparable in adaptive practice and school licensing, with much larger corporate backing and content depth.
Direct peers
- DreamBox Learning: Adaptive math learning platform for K-8 students with AI-powered personalization and school district licensing. Direct comparable to KooBits Math in product approach, target age (6-12), and B2B school go-to-market motion.
- Age of Learning (ABCmouse): Subscription-based adaptive learning platform for ages 2-8 across reading, math, and science. Direct comparable to KooBits in age range, multi-subject adaptive content, and consumer/school dual-channel model.
- Mathspace: Adaptive math learning platform for K-12 with step-by-step reasoning feedback and school subscriptions. Comparable to KooBits in AI-personalized math practice, school licensing model, and emphasis on conceptual understanding via worked solutions.
Regional players
- Koobits-style: Practicle: Singapore-based adaptive math learning platform for primary school students aligned with MOE curriculum. Most direct regional peer; competes head-to-head with KooBits Math in the Singapore school channel.
Emerging players
- Squirrel AI: China-based AI-driven adaptive K-12 education platform with proprietary diagnostic engine. Comparable AI personalization architecture and large-scale learner deployment; less direct overlap given different core subjects and Chinese curriculum focus.
- Koobits-style: Snapask: Asia-based online tutoring and learning platform serving K-12 students across multiple markets including Singapore, Hong Kong, Taiwan, and Southeast Asia. Comparable geographic footprint and demographic to KooBits, with a more tutor-mediated model versus KooBits' AI-driven self-serve approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KooBits social profiles
Digital presenceKooBits financial estimates
Financial estimateRevenue estimate
Valuation estimate
KooBits leadership team
Management profileNumber of profiles
Profiles2 records
KooBits funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KooBits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KooBits
What does KooBits do?
KooBits is an AI-powered adaptive learning platform for children aged 6-12 that delivers personalized daily practice across four subjects (Math, Science, English, Chinese). The platform combines AI-driven diagnostic question personalization, gamification (coins, badges, leaderboards), animated video tutorials, and progress dashboards for parents and teachers. Distribution is via self-serve consumer subscriptions through koobits.com and mobile apps, and institutional school subscriptions via a dedicated Teacher's Portal.
Is KooBits a public or private company?
KooBits is a private company. It is classified as venture growth investor backed and is currently operating.
When was KooBits founded?
KooBits was founded in 2009. It employs 11 to 50 people.
Where is KooBits based?
KooBits is headquartered in Singapore, Singapore, in the Asia region.
How does KooBits make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are school Licensing.
Who are KooBits's main competitors?
Edmodo (now part of NetSupport) is listed as an others. Broad incumbents are Khan Academy, BYJU'S and TenMarks (an Amazon company). Direct peers are DreamBox Learning, Age of Learning (ABCmouse) and Mathspace. Koobits-style: Practicle is listed as a regional player. Emerging players are Squirrel AI and Koobits-style: Snapask.
Does KooBits have an API?
No public API is recorded for KooBits.
What industry is KooBits in?
KooBits's product category is K-12 Adaptive Learning Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 7372.