Bagallery

Name

Bagallery

Legal name

Bagallery

Website

https://bagallery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Bagallery is a Karachi-based multi-category e-commerce marketplace serving Pakistani consumers with international beauty, skincare, fashion, and lifestyle products, complemented by proprietary sub-brands Vybe, Home.Co, and RTW, virtual try-on, and live streaming commerce.

Ownership category

akta.pro rank

Product category

Beauty & Fashion E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industry

Messaging-based Social Commerce (Chat Commerce) (CRAFANAG)

Keywords

• Beauty e-commerce
• Fashion marketplace
• Skincare retail
• Cosmetics online
• Lifestyle shopping

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of beauty, skincare, cosmetics, fragrances, and fashion products to consumers through the e-commerce platform. Operates as an online marketplace featuring multiple brands including The Ordinary, Maybelline, Garnier, L'Oreal Paris, Shein, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bagallery operates an online e-commerce marketplace selling beauty, skincare, cosmetics, fragrances, fashion apparel, and lifestyle products in Pakistan, featuring both third-party international and local brands and its own private-label sub-brands (Vybe, Home.Co, RTW). The platform integrates virtual try-on, live streaming commerce, and social commerce features to enable product visualization and interactive shopping for Pakistani consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Vybe: A product brand/category featured on the Bagallery platform for beauty and lifestyle products

Products and services

• Bagallery E-commerce Platform A Pakistani e-commerce marketplace offering beauty, skincare, cosmetics, fragrances, fashion, and lifestyle products from multiple international and local brands, featuring virtual try-on and live streaming commerce capabilities. Targeted at Pakistani consumers shopping for beauty and fashion online.
• Vybe Private label beauty brand sold exclusively on Bagallery, featuring fragrances and personal care products for Pakistani consumers.
• Home.Co Lifestyle and home products brand offered on Bagallery, including smart living devices, organizers, beauty tools, fitness essentials, and home décor items for Pakistani consumers.
• RTW (Ready-to-Wear) Fashion apparel sub-brand offering ready-to-wear clothing through the Bagallery platform for Pakistani consumers.
• Makeup Products Extensive makeup catalog including foundation, BB/CC cream, concealer, powder, blush, bronzer, highlighter, primer, setting spray, mascara, eyeliner, eyeshadow, false eyelashes, lipstick, lip tint, lip liner, lip gloss, lip balm, and nail products from multiple international and local brands.
• Skincare Products Skincare offerings including moisturizers, night/day creams, facial cleansers, face wash, makeup removers, scrubs, exfoliators, serums, treatments, face masks, and sheet masks from multiple brands.
• Haircare Products Haircare catalog featuring shampoo, conditioner, hair masks, hair oil, hair serum, heat protection products, hair spray, dry shampoo, and styling tools from multiple brands.
• Fragrances & Perfumes Assorted perfumes and fragrances including Lattafa, J. Fragrances, and other international fragrance brands sold to Pakistani consumers.
• Fashion & Clothing Fashion and clothing items including products from brands like Shein, as well as bags, jewelry, sunglasses, lingerie, and watches sold to Pakistani consumers.
• Lifestyle Products Home and lifestyle products including organizers, massagers, laundry/cleaning supplies, DIY tools, racks/shelves, smart living devices, home décor, kitchen utensils, water bottles, stationery, kids items, fitness essentials, mobile accessories, and travel products.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• BaadMaysupportingTechnology or IntegrationPayment integration partner providing 'Pay in 3 Monthly Installments' option for customers. Allows shopping with limits from Rs. 1,000 to Rs. 25,000.
• JazzCashsupportingTechnology or IntegrationPayment gateway partner enabling cash-based payment options for Pakistani consumers on the platform.
• Various Beauty BrandscoreOthersPlatform features products from international and local brands including The Ordinary, Maybelline, Garnier, L'Oreal Paris, Shein, Revlon Professional, Huda Beauty, CeraVe, La Roche-Posay, and many Korean skincare brands.

Scale indicators1 record

Broad incumbents

• Daraz: Alibaba-backed multi-category e-commerce marketplace operating across South Asia including Pakistan. Comparable as the dominant general e-commerce destination against which Bagallery competes for beauty and fashion share, though Daraz is broader in category scope.
• Sephora: Global multi-brand beauty retailer with strong digital presence and curated brand portfolio. Comparable as a broad incumbent in the premium beauty e-commerce category, relevant for benchmarking assortment strategy and brand partnerships.
• Temu: PDD-owned global cross-border discount marketplace expanding aggressively into emerging markets. Comparable as a competitive threat given its low-price, high-variety model that pressures assortment-led marketplaces in price-sensitive markets.

Direct peers

• Shophive: Pakistani e-commerce platform selling beauty, fashion, electronics, and lifestyle products. Comparable as a domestic multi-category online retailer serving the same Pakistani consumer base with overlapping beauty SKUs.
• Nykaa: India's leading beauty and fashion e-commerce platform with proprietary sub-brands (Nykaa Cosmetics, Nykaa Fashion). Closely comparable business model — beauty-led marketplace plus private label — and a useful proxy for Bagallery's potential trajectory.
• iHerb: Global online retailer of health, beauty, and personal care products shipping to Pakistan and other emerging markets. Comparable as a cross-border beauty/health e-commerce player competing for the same Pakistani consumer wallet.
• StrawberryNET: Global online beauty and fragrance retailer shipping internationally with deep brand assortment. Comparable as an online-first beauty retailer competing for the same premium international beauty consumers in emerging markets.
• Naheed.pk: Pakistani online retailer carrying beauty, fashion, and lifestyle products. Most directly comparable as a domestic multi-category e-commerce player targeting similar Pakistani consumers with overlapping beauty and lifestyle assortment.

Emerging players

• Mamaearth (Honasa Consumer): Indian D2C beauty and personal care brand with strong online distribution. Comparable as an emerging beauty brand navigating South Asian consumer preferences and digital-first go-to-market, illustrating brand-side competitive dynamics Bagallery faces.

Regional players

• At-home beauty services / Glamster: Pakistani beauty services marketplace. Comparable as a regional digital beauty player adjacent to Bagallery's category, reflecting how the Pakistani beauty market is being served through multiple digital formats.

Market position

Customer concentration

• Xx.com/bagallerydeals
• Facebookfacebook.com/worldofbagallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagallery