What Shophive does

Shophive is a Pakistan-based, direct-to-consumer e-commerce retailer of consumer electronics, founded in 2006 and headquartered in Lahore at Office 1 Ground Floor Al Hafeez View, 67 D1 Sir Syed Rd Gulberg III. The company operates a multi-category online storefront (shophive.com) carrying 100+ brands across mobile phones (Apple, Samsung, Xiaomi, Vivo, Oppo, Nothing, Infinix, Tecno, Realme, Nokia), Apple ecosystem products, laptops and computer peripherals, TVs and projectors, audio equipment, networking and storage, printers, video gaming consoles and accessories, home appliances, cameras, office equipment, and specialty categories such as Ledger hardware wallets, Ray-Ban Meta smart glasses, and musical instruments.

The storefront is built on Magento CMS as a conventional catalog-and-checkout e-commerce platform with no proprietary software platform or third-party marketplace dependencies. Shophive runs its own logistics, offering same-day delivery in Lahore and 24-48 hour nationwide shipping across Pakistan. The company supports multiple payment options including EMI installment financing through partnered financial institutions and an iPhone trade-in program to lower purchase barriers on premium SKUs, alongside a 7-day replacement policy and dedicated customer service channels ([email protected], [email protected], [email protected]).

Shophive monetizes exclusively through direct hardware sales priced in Pakistani Rupees, with SKUs ranging from budget accessories (~PKR 1,199 for mice) to premium electronics (PKR 700,000+ for high-end laptops and TVs). Its primary customer base is Pakistani individual consumers purchasing personal electronics, with a secondary business-customer segment for bulk procurement. The company is privately held with no disclosed external funding, no parent company, and no named management team in available data, and shows no public subsidiaries, M&A activity, or international expansion beyond Pakistan.

Name

Shophive

Legal name

Shophive

Website

https://shophive.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Shophive is a Pakistan-based direct-to-consumer e-commerce retailer founded in 2006 and headquartered in Lahore, selling 100+ brands of consumer electronics via its own Magento storefront with same-day delivery in Lahore and nationwide shipping. It serves Pakistani individual consumers and a secondary business segment, monetizing through hardware sales and EMI financing.

Ownership category

akta.pro rank

Product category

Consumer Electronics Online Retail

NAICS

Electronics and Appliance Retailers (4492), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Big-Box Consumer Electronics Retail (CRACAAAA)

akta.pro secondary industries

Big-Box Electronics + Gaming & VR Retail (CRACAAAG), Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)

Keywords

• Online electronics retail
• Consumer electronics ecommerce
• Mobile phones retailer
• Laptops and computers
• Home appliances online

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electronics Retail Sales: Shophive generates revenue through direct sales of consumer electronics including smartphones, laptops, tablets, appliances, and accessories. Revenue is earned on a per-transaction basis with pricing in Pakistani Rupees. The company offers installment payment plans (EMI financing) to increase average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shophive is a Pakistan-based online retailer that sells consumer electronics and technology products directly to individual consumers through its e-commerce website. The catalog spans mobile phones, laptops and computers, tablets, smart watches, TVs and projectors, audio equipment, cameras, gaming consoles, home appliances, networking and storage devices, and accessories from over 100 brands. Customers can pay in full or via EMI installment plans, with same-day delivery in Lahore and nationwide shipping across Pakistan.

Product overview

Shophive is a Pakistan-based e-commerce platform operating as a multi-category online retail marketplace. The platform offers a comprehensive portfolio of consumer electronics and technology products across distinct categories: mobile phones (featuring Samsung, Apple iPhone, Xiaomi, and various Android brands), Apple ecosystem products (iPhone, iPad, MacBook, Apple Watch, AirPods), laptops and computers (gaming laptops, desktops, monitors), audio equipment (headphones, speakers, home theatres), TV and home entertainment (LED TVs, projectors), cameras (DSLR, mirrorless, action cameras, CCTV), video gaming (consoles, games, accessories), appliances (air conditioners, kitchen appliances, home appliances), office products, and specialized categories like crypto wallets and smart glasses. The platform operates as a consumer-facing marketplace with no indication of a unified software platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phones Smartphones from brands including Samsung, Apple iPhone, Xiaomi, Vivo, Nothing, Oppo, Infinix, Tecno, Honor, Realme, and Nokia, offered to Pakistani consumers at various price points and specifications.
• Tablets Tablet devices from Samsung, Apple iPad, Amazon Kindle, Xiaomi Mi, Amazon Fire, Wacom, PenPower, and XP-Pen for personal and professional use.
• Smart Watches Wearable smartwatches and fitness bands including Apple Watch, Samsung, Whoop Bands, Xiaomi, Amazfit, Huawei, Yolo, and Realme.
• Laptops & Computers Laptops (including gaming laptops), desktops, monitors, and peripherals from Acer, Apple MacBook, Alienware, Asus, Dell, HP, Lenovo, Microsoft, and MSI.
• TV & Projectors LED TVs from Samsung, LG, Sony, EcoStar, TCL, Xiaomi, Philips, and Infinix; projectors, projector screens, and TV accessories.
• Audio Equipment Headphones, earbuds, Bluetooth speakers, soundbars, neckbands, microphones, HiFi systems, speakers, amplifiers, and home theatre systems.
• Networking & Storage Networking equipment (routers, WiFi dongles, range extenders, access points, switches, cables) and storage solutions (memory cards, USB flash drives, external hard drives, external SSDs, NAS).
• Printers & Scanners Printers from HP, Epson, Canon, and barcode printers; document scanners, barcode scanners, toner, and cartridges.
• Video Games Gaming consoles (PlayStation, Xbox, Nintendo, Steam Deck), games for various platforms, gaming accessories, VR headsets, and PC gaming equipment.
• Home Appliances Air conditioners, kitchen appliances (air fryers, refrigerators, deep freezers, water dispensers, microwave ovens), and home appliances (air purifiers, washing machines, vacuum cleaners, heaters) from Dawlance, Gree, Haier, Orient, TCL, PEL, Midea, Samsung, EcoStar, Enviro, Panasonic, and Homage.
• Cameras DSLR cameras (Nikon, Canon, Sony), lenses, action cameras including GoPro, mirrorless and digital cameras, CCTV systems, and camera accessories.
• Office Products Office equipment including biometric attendance systems, scanners, electronic safes, paper shredders, receipt printers, cordless phones, UPS, generators, and travel accessories.
• Digital Store Gift Cards Digital gift cards for iTunes, Google Play, Shophive, Amazon, PSN, and Netflix.
• Crypto Wallets Cryptocurrency hardware wallets including Ledger Nano S Plus and Ledger Nano Gen 5.
• Meta Glasses Ray-Ban Meta smart glasses for augmented reality experience.
• Musical Instruments Musical instruments including guitars and pianos.
• Hair Grooming Personal grooming devices including men's shavers, hair trimmers, hair dryers, and hair straighteners.
• Apple Products Apple devices including iPhone (17 series, 16 series, 15 series), MacBook Pro and Air (M5, M4 variants), Mac Mini, Mac Pro, Mac Studio, iMac, iPad (Pro M5, Pro M4, Air 8, Air 7, Mini 7, Mini 6, iPad 11), Apple Watch (Series 11, SE, Ultra 3, Ultra 2), AirPods, Apple TV, HomePod, Pencil, and AirTag.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Newegg: Global pure-play online retailer specializing in PC components, consumer electronics, and gaming hardware. Comparable to Shophive as a vertical-focused e-commerce retailer whose mix is anchored to laptops, gaming consoles, peripherals, and computer components serving enthusiast and prosumer buyers.
• Czone: Established Lahore-based retailer of computers, laptops, components, and consumer electronics with both online and physical presence. Closely comparable to Shophive in geography (Lahore HQ), vertical (PC and consumer electronics), and authorized-dealer positioning with tier-1 brands.
• iShopping.pk: Pakistani online consumer electronics and appliances retailer. Comparable to Shophive in vertical focus (electronics-led), Pakistani consumer target market, and authorized-dealer business model with delivery across Pakistan.
• Daraz: Pakistan's leading horizontal e-commerce marketplace, owned by Alibaba. Directly comparable to Shophive because it sells the same consumer electronics (smartphones, laptops, appliances) to the same Pakistani consumer base, only via a marketplace model with thousands of third-party sellers rather than a single-vendor authorized storefront.
• Telemart: Pakistan-based online electronics retailer carrying smartphones, laptops, home appliances, and accessories. Closely comparable to Shophive as a domestic authorized multi-brand electronics storefront targeting Pakistani consumers, operating across overlapping SKUs and similar same-day/nationwide fulfillment expectations.

Broad incumbents

• Amazon: Global e-commerce incumbent with deep consumer-electronics selection and authorized-brand storefronts. Comparable to Shophive only at the level of competing for the same Pakistani cross-border consumer-electronics purchase occasion, though Amazon does not localize like Shophive does.
• Alibaba: Global B2C/B2B e-commerce giant and the parent of Daraz (Pakistan's dominant marketplace). Relevant to Shophive as both a competitive threat (via Daraz) and a potential supplier channel; comparable on the cross-border flow of consumer electronics into Pakistan.
• Best Buy: Largest U.S. big-box consumer electronics retailer with a growing online channel. Comparable to Shophive as a multi-brand authorized electronics retailer carrying Apple, Samsung, Sony, HP, and gaming consoles, but at vastly greater scale and with physical-store defense plus private-label credit (e.g., equivalent to Shophive's EMI partner financing).

Emerging players

• Yayvo (TCS): Pakistani online shopping platform operated by TCS, selling electronics and general merchandise. Comparable to Shophive on consumer-electronics SKUs and Pakistani market focus, though broader (non-electronics categories) and riding TCS's courier/logistics backbone rather than a single dedicated electronics storefront.

Regional players

• Flipkart: India's largest horizontal e-commerce platform with a strong electronics vertical (including the '2GUD' refurbished program analogous to Shophive's iPhone trade-in). Comparable as a regional, India-focused electronics-led marketplace play that informs the playbook (and competitive benchmarks) Shophive is operating against in Pakistan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/shophive
• Facebookfacebook.com/shophive
• LinkedInlinkedin.com/company/shophive-com
• Instagraminstagram.com/shophive.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shophive