Oishii

Name

Oishii

Legal name

Oishii Farm Corporation

Website

https://oishii.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Oishii is a vertical farming company that grows premium Japanese-style strawberries and other produce indoors using AI-driven, robotics-enabled controlled-environment agriculture, selling direct-to-consumer and through upscale grocery and chef channels across 18 US states and Canada.

Ownership category

akta.pro rank

Product category

Premium Indoor Vertical Farming Produce

NAICS

Strawberry Farming (111333), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Indoor vertical farming
• Premium strawberry cultivation
• Controlled environment agriculture
• Hydroponic fruit production
• Specialty produce retail

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct e-commerce sales of premium berries, tomatoes, and jam: One-time per-pack consumer purchases of Omakase, Koyo, Nikko berries, Rubī Tomato, and an artisanal jam collection (incl. chef collaboration line) via the oishii.com Shopify storefront.
2. Specialty grocery retail wholesale: Wholesale/distribution of premium berries to upscale grocery chains such as Whole Foods (NY/NJ/CT/DC) and Fortinos plus other fine grocers in Toronto/Canada at unit prices ranging roughly $4.99–$15 per pack and $12.99 for premium Koyo Berry packs.
3. Foodservice / chef and restaurant supply: Supply of premium berries to high-end restaurants and chef accounts (e.g., Miku, Andrea's Cookies, Belle Isle, KWENTO, Minami) for limited-time menu collaborations and pop-ups.
4. Co-branded limited-time product collaborations: Revenue from co-developed SKUs such as the Oishii Berry Schmear with PopUp Bagels across 40 locations, sold seasonally and promoted with sampling events.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Oishii is an indoor vertical-farming company that grows premium Japanese-style strawberries (Omakase, Koyo, Nikko), the Rubī Tomato, and a small-batch artisanal jam collection at its 237,500 sq ft Ametalas Smart Farm in Phillipsburg, NJ, using AI-driven environmental control, robotics, and recirculating hydroponic systems. Products are sold direct-to-consumer via oishii.com, through upscale grocery (Whole Foods, Fortinos) and foodservice channels, and via limited-time brand collaborations.

Product overview

Oishii operates a single-brand portfolio of premium indoor-farmed produce built on its proprietary Smart Farm™ vertical-farming platform. The product line is anchored by a flagship berry family — the Omakase Berry (chef's favorite), the Koyo Berry (childhood favorite), and the Nikko Berry (family favorite) — with the Rubī Tomato as a non-berry extension, and the recently added Oishii Premium Preserves (Jam Collection) as a value-added CPG line made from upcycled berries. All products are grown indoors at the company's Amatelas Farm in Phillipsburg, New Jersey, without pesticides or GMOs, leveraging AI-driven precision cultivation, robotics (including harvesting technology acquired from Tortuga AgTech in 2025), and mechanical components supplied through strategic partners such as MISUMI/Fictiv and Asahi Kogyo. Distribution spans the company's own Shopify-hosted e-commerce site, retail partners including Whole Foods Market and Fortinos, and restaurant collaborations in New York, Toronto, and other major U.S. cities.

Differentiator

Problem solved

Functional benefit

Brands

• Omakase Berry: Oishii's signature ultra-premium Japanese-style strawberry variety; originally retailed at ~US$50 per box at Michelin-starred restaurants.
• Koyo Berry
• Nikko Berry
• Rubī Tomato
• Smart Farm™
• Oishii Premium Preserves / Oishii Jam Collection

Products and services

• The Omakase Berry Oishii's chef-favorite flagship strawberry variety grown indoors at the Ametalas Smart Farm; originally sold at ~$50 per pack to Michelin-starred NYC restaurants and now positioned within a broader $4.99–$15 per-pack range across the expanded varietal lineup.
• The Koyo Berry Premium Japanese-style strawberry varietal grown in Oishii's vertical farms; retails at $12.99 per pack at Fortinos in Toronto and via the oishii.com storefront, used in Toronto restaurant collaborations.
• The Nikko Berry Family-favorite premium strawberry varietal grown by Oishii indoors; serves as the strawberry base for the Oishii Berry Schmear limited-time collaboration with PopUp Bagels and is featured across the U.S. retail footprint.
• The Rubī Tomato
• Oishii Premium Preserves (Jam Collection) Small-batch artisanal jam collection launched in November 2025 in collaboration with Michelin-starred Chef Yuu Shimano, featuring Japanese-inspired flavors made from Oishii's premium strawberries and upcycling imperfect berries to reduce food waste; sold via Oishii's Shopify-hosted online store.

Quantifiable outcome

• Up to 300x more strawberries per acre than traditional farming
• +5 more outcomes

Named customers9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• PopUp BagelscoreGTM or Marketing Partner · 18 June 2026Co-branded limited-time return of the Oishii Berry Schmear made with Nikko strawberries in whipped cream cheese, sold across all 40 PopUp Bagels locations nationwide from June 18 through July 1, with free sampling at select sites in NYC, Philadelphia, Chicago, Washington, Boston, and Greenwich.
• MISUMI Group (mechanical components & joint R&D)flagshipStrategic or Co-development Partner · 16 March 2026Strategic partnership to supply mechanical components for Oishii's US vertical farms (including Ametalas) through Fictiv Inc., plus joint research combining MISUMI's standardized industrial-component expertise with Oishii's controlled-environment agriculture tech — covering AI and robotics for environmental control and automated harvesting.
• Fictiv (MISUMI subsidiary)coreTechnology or Integration · 16 March 2026Supplies mechanical components through its four global manufacturing centers (acquired by MISUMI in June 2025) to support Oishii's Ametalas Farm and advanced strawberry production systems using AI and robotics for environmental control and automated harvesting.
• Toronto restaurant partners (Miku, Andrea's Cookies, Belle Isle, KWENTO, Minami)minorGTM or Marketing Partner · 11 February 2026Limited-time collaborations featuring Koyo Berry in desserts and treats as part of the Canadian Toronto launch (including a Valentine's Day pop-up at Minami).
• Asahi Kogyo Co., Ltd.flagshipStrategic or Co-development Partner · 18 December 2025Investment and partnership announced to develop advanced environmental-control technologies with Oishii Farm Corporation. Includes joint research, technology development, and a new research center in Tokyo, supporting sustainable plant-factory agriculture aligned with both companies' next-generation agriculture vision.
• Chef Yuu Shimano (Michelin-starred)coreGTM or Marketing Partner · 3 November 2025Collaboration on Oishii's first artisanal jam collection featuring Japanese-inspired flavors and made from premium strawberries, also promoting food-waste reduction via upcycled imperfect berries.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorRetail partnership to bring Oishii berries to Whole Foods locations throughout New York City, New Jersey, Connecticut, and Washington DC.
• ShopifyflagshipTechnology or IntegrationPowering the oishii.com online storefront; processes device and order information, payment via Shopify Pay, and integrates cookies for analytics and personalization.
• Fortinos (Loblaw Companies)flagshipChannel Partner/ Reseller/ DistributorExclusive-launch Canadian retail partner for the Koyo Berry across all Fortinos locations in the Greater Toronto Area, supported by additional fine-grocer placements.

Scale indicators8 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Gotham Greens: Indoor greenhouse operator producing leafy greens, herbs, and dressings, sold through grocery and foodservice. Comparable premium-indoor-produce positioning and direct-to-retail/wholesale model, though focused on greenhouse (sun-supplemented) rather than fully vertical farming.
• Bowery Farming: Indoor vertical-farming operator producing leafy greens and herbs for grocery and foodservice. Closely comparable technology stack and retail channel strategy to Oishii, though Bowery focuses on commodity/leafy produce rather than premium berries.
• Infarm: Indoor vertical-farming company that grew modular in-store and central warehouse farms for herbs and leafy greens across Europe and North America. Comparable controlled-environment-agriculture technology and grocery-anchored distribution model.
• Plenty: Vertical farming company building large indoor farms for leafy greens and berries. Directly comparable in indoor-farm technology and category ambitions; cited alongside Oishii as a high-profile vertical-farming venture, though Plenty has undergone major restructuring.
• 80 Acres Farms: Indoor vertical-farming operator with both leafy greens and a strawberries program, sold through grocery. Comparable indoor-vertical technology and retail partnerships; competes in the same premium-produce-on-shelf aisle as Oishii.
• AeroFarms: Indoor vertical-farming operator using aeroponic systems for leafy greens and herbs. Comparable on controlled-environment cultivation and grocery distribution, and frequently cited alongside Oishii as a sector benchmark (including in Oishii's competitive context).

Regional players

• Spread Co. Japan-based vertical-farming operator (parent of Techno Farm) producing leafy greens for the Japanese market. Comparable vertical-farm tech stack and adjacent to Oishii's planned Japan expansion via the Tokyo Open Innovation Center.

Emerging players

• Smallhold: Indoor specialty-mushroom and microgreen grower using controlled-environment agriculture with a similar DTC and wholesale grocery footprint. Partial overlap on premium indoor-grown produce and subscription/wholesale channels.

Broad incumbents

• AppHarvest: Large-scale indoor/greenhouse produce operator that filed for Chapter 11 in 2023. Useful as a benchmark of the risks facing capital-intensive controlled-environment-agriculture plays and frequently cited in Oishii's own competitive context.
• Driscoll's: Global premium-berry producer and marketer. Comparable on premium-berry branding, grocery distribution, and varietal development, though Driscoll's operates conventional and protected agriculture rather than fully indoor vertical farming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oishii.berry
• Xx.com/oishii_berry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oishii