What Toolots does

Toolots, Inc. is a privately held B2B e-commerce marketplace founded in 2015 and headquartered at 3990 S Riverside Ave, Colton, California, that distributes factory-direct industrial equipment, machinery, and tools to business buyers across the United States. The platform organizes its catalog into more than 40 product categories and over 100 subcategories, spanning automotive service equipment, construction machinery, commercial kitchen systems, laboratory instruments, CNC and metalworking machines, packaging equipment, material handling, welding, HVAC, pneumatics, hydraulics, pharmaceutical processing, metrology, fitness, signage, and agricultural equipment, among others. Product price points range from under $10 for consumables to over $40,000 for capital equipment, supplemented by a Refurbished Equipment program for certified pre-owned machinery and a Financing Program that enables installment purchases for higher-ticket items.

The underlying technology is a standard multi-tenant e-commerce stack with multi-language support (English, Simplified Chinese, Traditional Chinese), product catalog management, customer accounts with order history, a rewards/coupon program, financing integration, and a separate B2B merchant portal at merchantportal.toolots.com for wholesale accounts. Distribution is fulfilled through direct shipping from the company, with a will-call warehouse pickup option at the Colton facility.

The business model is predominantly transactional hardware sales on a self-serve, pay-as-you-go basis, with two pricing tiers: standard consumer/SMB unit pricing and a B2B/wholesale transaction-based model for merchant account holders. Revenue streams include new equipment sales, refurbished equipment sales, and financing-adjacent services. Go-to-market relies on organic search, email promotions, social media presence across Twitter, LinkedIn, Facebook, Instagram, and YouTube, and promotional pricing tactics (deals of the month, close-out sections, B2OGO promotions). Customer segments are primarily individual SMB buyers and small business owners operating in automotive service, construction, foodservice, manufacturing, and laboratory contexts, with no disclosed enterprise anchor accounts or named logo customers. The company has raised $8.5M in a single funding round dated May 2019; no subsequent funding events, acquisitions, or material corporate transactions are documented in the source material.

Name

Toolots

Legal name

Toolots, Inc.

Website

https://toolots.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Toolots is a US-based B2B e-commerce marketplace, founded in 2015 in Colton, California, that distributes factory-direct industrial equipment, machinery, and tools across 40+ categories to SMB buyers in automotive, construction, commercial kitchen, laboratory, and metalworking verticals.

Ownership category

akta.pro rank

Product category

Industrial Equipment Marketplace

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Construction Materials & Building Supplies Marketplaces (CRAFAHAB)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial equipment marketplace
• Machinery distribution
• Factory direct tools
• B2B equipment sales
• Industrial MRO supplies

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Industrial Equipment Sales: One-time hardware and equipment sales through e-commerce platform with product categories spanning automotive, commercial kitchen, construction, laboratory equipment, material handling, metalworking machinery, packaging machines, and more. Products range from small tools ($5-50) to large industrial equipment ($40,000+).
2. Refurbished Equipment Sales: Sale of refurbished industrial equipment providing lower-cost alternatives to new equipment.
3. Financing Services: Provides financing options for equipment purchases, enabling customers to pay over time for larger capital equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Toolots operates an online B2B/B2C marketplace that sells factory-direct industrial tools, machinery, and equipment across 40+ industry verticals including automotive, construction, commercial kitchen, laboratory, metalworking, packaging, material handling, and HVAC. The platform aggregates third-party manufacturers and suppliers on a self-serve e-commerce storefront with financing options, a refurbished equipment program, multi-language support, and a dedicated B2B merchant portal for wholesale accounts.

Product overview

Toolots is a B2B industrial equipment e-commerce marketplace offering a comprehensive portfolio of machinery and equipment across 40+ industry categories. The core platform connects buyers with manufacturers, featuring products organized into major categories including Metal Machine Tool Industry Equipment (CNC machines, metalworking machinery), Laboratory Equipment & Supplies (centrifuges, fume hoods, water purification), Commercial Kitchen Equipment (refrigeration, cooking equipment), Packaging Machines (filling, sealing, labeling systems), Material Handling & Storage (forklifts, conveyors, lifts), Automotive Equipment (lifts, diagnostics), HVAC & Refrigeration (cooling towers, air handlers), Welding & Soldering Equipment (MIG welders, plasma cutters), and specialty categories like Fitness Equipment, Advertising Signage Equipment (laser engravers, vinyl cutters), Woodworking, Agricultural Equipment, Construction Equipment, Industrial Tools, Medical Equipment, Plastics Machinery, Pneumatics, Power Transmission, Pharmaceutical Equipment, Measuring & Inspecting, Food Processing, Cutting Machines, Janitorial, Outdoor Equipment, Abrasives, Plumbing, Linear Motion Components, Metrology, Paint Application, Restoration Equipment, and School/Office Supplies. The platform supplements its core marketplace with additional services including Financing Program for business customers and a Refurbished Equipment program offering certified pre-owned machinery. The marketplace serves industrial businesses seeking reliable equipment procurement with features like warehouse pickup, customer testimonials, and B2B wholesale options.

Differentiator

Problem solved

Functional benefit

Products and services

• Toolots B2B/B2C E-commerce Marketplace Online industrial equipment marketplace connecting manufacturers and suppliers with buyers across 40+ industry verticals, featuring multi-language support, account management, and order tracking.
• Toolots Financing Program Financing options available for business customers purchasing industrial equipment through the marketplace, enabling pay-over-time arrangements for larger capital equipment.
• Toolots Refurbished Equipment Program Certified refurbished industrial equipment offered at discounted prices including CNC machines, hydraulic lifts, compressors, and material handling equipment.
• Commercial Kitchen Equipment Professional-grade food service equipment including refrigeration, cooking appliances, ice makers, dishwashers, and food preparation machinery for restaurants, hotels, catering, and institutional kitchens.
• Metal Machine Tool Industry Equipment CNC machines, metalworking machinery, sheet metal equipment, pipe fabrication machines, and precision tooling for manufacturing plants and assembly operations.
• Laboratory Equipment & Supplies Scientific laboratory equipment including centrifuges, fume hoods, water purification systems, rotary evaporators, mixing equipment, and testing instruments for research labs, testing facilities, and pharmaceutical companies.
• Packaging Machines Industrial packaging equipment including filling machines, sealing machines, labeling systems, shrink wrappers, and wrapping machines for packaging companies, shipping facilities, and fulfillment centers.
• Material Handling & Storage Equipment Equipment for warehouse and facility operations including forklifts, pallet jacks, hoists, conveyors, shelving, lifts, and dock equipment for warehouses, distribution centers, and logistics operations.
• Automotive Equipment Vehicle maintenance and repair equipment including lifts, diagnostic tools, tire equipment, battery service tools, and air conditioning equipment for vehicle maintenance shops, dealerships, and tire shops.
• Construction Industry Equipment Heavy construction equipment including compactors, concrete mixers, saws, drilling equipment, and demolition tools for contractors, construction companies, demolition firms, and concrete finishing operations.
• Industrial Tools Hand tools, power tools, and specialized industrial tools for manufacturing and maintenance operations across multiple verticals.

Named customers5 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zoro Tools: Zoro is a B2B e-commerce marketplace for industrial tools, MRO supplies, and equipment serving SMB and mid-market buyers across many of the same verticals as Toolots (material handling, metalworking, HVAC, lab, etc.) — directly comparable as a multi-category online industrial distributor.
• Global Industrial: Global Industrial is a multi-category B2B e-commerce distributor of industrial and material handling equipment — directly comparable to Toolots in serving SMB buyers across material handling, storage, janitorial, and commercial equipment via an online-first model.
• Acme Tools: Acme Tools is an online and retail industrial tools and equipment retailer — directly comparable to Toolots in selling power tools, metalworking machinery, construction equipment, and industrial supplies to SMB and trade buyers.
• Northern Tool + Equipment: Northern Tool + Equipment is a multi-category retailer of tools and equipment for contractors, trades, and serious DIY — directly comparable to Toolots in offering construction, material handling, and industrial-grade equipment via a hybrid online/catalog model.

Broad incumbents

• Grainger: Grainger is the largest US-based broad-line industrial distributor with a multi-billion-dollar catalog spanning maintenance, repair, and operations (MRO) products — overlapping significantly with Toolots' broad industrial equipment marketplace and serving many of the same SMB and mid-market buyers.
• MSC Industrial: MSC Industrial Direct is a large US industrial distributor of metalworking and MRO supplies — competing with Toolots across metal machine tools, cutting tools, material handling, and shop equipment with a comparable multi-category industrial focus.
• Fastenal: Fastenal is a major US industrial supply distributor with both on-site vending and e-commerce channels — overlapping with Toolots across fasteners, tools, and material handling, and competing for the same industrial SMB buyer with greater scale and field presence.
• McMaster-Carr: McMaster-Carr is a dominant US industrial supply catalog and e-commerce retailer with a famously deep, broad inventory — competing with Toolots for SMB and procurement buyers across hardware, tools, and industrial components, with a much stronger brand and faster fulfillment.
• Uline: Uline is a major US distributor of shipping, industrial, and packaging supplies — directly overlapping with Toolots' packaging machines, material handling, and shipping supplies categories, with comparable B2B orientation.
• Amazon Business: Amazon Business is Amazon's B2B procurement marketplace spanning industrial, lab, and office supplies — competing with Toolots for the same SMB and mid-market buyers across virtually every category Toolots carries, with vastly superior logistics and Prime-style delivery expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ToolotsUS
• YouTubeyoutube.com/channel/UClTTz5LBSwt9NLOrTPw0fTA
• Facebookfacebook.com/toolots
• LinkedInlinkedin.com/company/toolots
• Instagraminstagram.com/toolotsus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toolots