Arlula
Arlula operates Geostack, a vendor-neutral, API-first Earth observation data infrastructure platform that unifies satellite tasking, ordering, delivery, and governance across multiple operators. It serves defence, government, satellite operators, and energy/mining enterprises globally via SaaS subscriptions, marketplace transaction fees, and programmatic APIs.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Arlula does
Arlula Pty Ltd is an Australian Earth observation (EO) data infrastructure company founded in 2018 and headquartered in Sydney. The company operates a two-sided platform, Geostack, that automates the discovery, tasking, ordering, delivery, and governance of satellite imagery across multiple operators and constellations. Geostack is composed of six modular, containerised components (Sales Engine, Data Normalisation Pipeline, Automation Workflows, Fulfilment Engine, Advanced Data Management, and Constellation Orchestration) that can be deployed independently or combined, and is delivered API-first with Python and NodeJS SDKs. The platform supports more than 150 spatial data formats, converts imagery to STAC-based cloud-optimised formats, and has delivered over 200 million square kilometres of imagery.
Arlula monetises through a combination of SaaS subscriptions for one or more Geostack modules (targeting defence, government, satellite operators, and energy/mining enterprises), transaction and commission fees on imagery ordered through its Sales Engine and Fulfilment Engine (using a USD-denominated prepaid credit balance valid for 12 months), and usage-based API access. Distribution is hybrid: a self-serve web application (browse.arlula.com), production-grade REST APIs (Archive, Tasking, Orders, plus beta Processing & Workflow and Monitoring APIs), direct enterprise sales with NDA-protected technical review, and partner ecosystems including the Maxar Intelligence Partner Ecosystem and Saber's Space Application Marketplace for the US Space Force.
The company is venture-backed, with investors including Lockheed Martin Ventures, Main Sequence Ventures (manager of the CSIRO Innovation Fund), Moonshot VC, Paspalis Capital, Startmate, Possible Ventures, and Black Nova Venture Capital. It has raised a total of approximately AUD 8.2 million across rounds in 2020 (AUD 0.43M), 2023 (AUD 1.95M), 2025 (AUD 3.4M plus up to AUD 1M from the Croc Pitch 2025 prize), and March 2026 (AUD 2.38M). Named partners and customers include satellite operators Axelspace, Wyvern, NUVIEW, GEOSAT, Vantor, and Spiral Blue; NTT DATA (for Japanese government satellite mission operations); and defence ecosystem participants Maxar Intelligence and Saber.
Arlula firmographics
Firmographics- Name
- Arlula
- Legal name
- Arlula Pty Ltd
- Website
- https://arlula.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arlula operates Geostack, a vendor-neutral, API-first Earth observation data infrastructure platform that unifies satellite tasking, ordering, delivery, and governance across multiple operators. It serves defence, government, satellite operators, and energy/mining enterprises globally via SaaS subscriptions, marketplace transaction fees, and programmatic APIs.
- Ownership category
- akta.pro rank
Arlula industry classification
Industry- Product category
- Earth Observation Data Infrastructure
- NAICS
- Satellite Telecommunications (517410), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)
- akta.pro secondary industries
- Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
Keywords
Where Arlula is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Arlula business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Transaction and Commission Fees: Arlula monetises transactions on its marketplace by charging fees on imagery orders placed through its Sales Engine and Fulfilment Engine. Customers prepurchase account credits (denominated in USD, valid 12 months) to fund orders, and Arlula deducts the total imagery cost from the credit balance upon order confirmation. This creates a transaction-based revenue stream.
- SaaS Platform Subscriptions: Arlula offers its Geostack platform as a modular SaaS solution where organisations can subscribe to one or more components. Given the enterprise sales motion targeting defence, government, and satellite operators, commercial contracts likely involve annual or multi-year subscription agreements for platform access, support, and SLA guarantees.
- API and Data Access Fees: Arlula provides API-based access to satellite imagery, tasking, and ordering services. Usage-based API access fees likely apply for high-volume programmatic customers, with free account registration available and paid features applied upon order placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Platform access with credit-based ordering |
| Subscription | Annual | Enterprise and government contracts |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Arlula product offering
Product offeringCore offering
Arlula sells Earth Observation Data Infrastructure (EODI) through its Geostack platform — a modular, API-first, containerised system that automates how satellite imagery is discovered, tasked, priced, ordered, delivered, and governed. It unifies multiple satellite operators and data providers behind a single interface, normalises imagery to STAC-based cloud-optimised formats, and offers production-grade REST APIs (Archive, Tasking, Orders) plus a self-serve web marketplace for end-to-end EO data commerce and operations.
Product overview
Arlula is an Earth observation data infrastructure company offering Geostack, a modular platform comprising six independent components (Sales Engine, Data Normalisation Pipeline, Automation Workflows, Fulfilment Engine, Advanced Data Management, and Constellation Orchestration) that connect commercial, operational and technical EO workflows. The platform is complemented by three REST APIs (Archive API, Tasking API, and Orders API) enabling programmatic access to satellite imagery, and a consumer-facing web interface for browsing and ordering. All components share an API-first, modular architecture designed for vendor-neutral operation across multiple EO providers, with the platform supporting over 200 million sq km of imagery delivered across 150+ spatial data formats.
Differentiator
Problem solved
Functional benefit
Brands
- Geostack: The infrastructure layer platform with six modular components including Sales Engine, Data Normalisation Pipeline, Automation Workflows, Fulfilment Engine, Advanced Data Management, and Constellation Orchestration.
Products and services
- Geostack Modular Earth observation data infrastructure platform connecting commercial, operational, and technical EO workflows for organisations where satellite data is part of day-to-day operations. Targets government, defence, satellite operators, and energy/mining enterprises needing vendor-neutral, API-first, containerised infrastructure.
- Archive API REST API for querying and purchasing historical satellite imagery captured in the past. Supports search, scene details, AOI ordering, batch ordering, and thumbnail retrieval for engineering and platform teams building EO-enabled applications.
- Tasking API REST API for querying availability and ordering satellite imagery to be captured in the future. Supports search for capture opportunities, opportunity retrieval, order placement, batch ordering, and campaign cancellation for organisations needing programmatic tasking across multiple constellations.
- Orders API REST API for managing and downloading past imagery orders. Lists orders, campaigns, and datasets, retrieves order details, and requests resource downloads for engineering teams integrating Arlula order management into their workflows.
- Arlula Satellite Imagery Browse Platform User-facing web interface for searching, browsing, and ordering satellite imagery. Supports archive search, tasking search, area of interest selection, and supplier filtering for self-serve customers who prefer a no-code approach to EO data access.
Quantifiable outcome
- Delivers satellite data in minutes, not days — transforming what once took days to minutes for defence, disaster response, and commercial operations
- +2 more outcomes
Companies that use Arlula
Customer profileNamed customers8 records
Ideal customer profiles4 records
Arlula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature7 records
Arlula partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Spiral BluecoreSpiral Blue selected Arlula's Sales Engine platform to distribute data from its upcoming Teal LiDAR satellite constellation. The partnership provides customers with a sovereign ground segment layer to securely access decision-grade LiDAR data for defence and intelligence applications including terrain intelligence, infrastructure monitoring, and battle-space awareness. The Teal constellation aims to achieve 1m horizontal accuracy and 10cm vertical accuracy.
- WyverncoreWyvern's Dragonette constellation — the first commercial high-resolution hyperspectral satellite constellation on the market — is accessible via the Arlula platform. The three-satellite constellation captures 5.3m GSD hyperspectral imaging data. Users can task Wyvern's satellites through Arlula to access hyperspectral data for applications in vegetation stress, invasive species detection, forest fire fuel analysis, and mine reclamation.
- GEOSATcoreGEOSAT, one of Europe's leading providers of Earth observation satellite imagery and data analytics, partnered with Arlula to bring high-resolution EO data to the commercial market. GEOSAT's data is accessible through Arlula's platform, expanding options for maritime, agriculture, and environmental monitoring customers.
- NTT DATAcoreStrategic partnership between Arlula and NTT DATA aimed at transforming satellite mission operations and enhancing Earth Observation capabilities for the Japanese government satellite mission. This partnership positions Arlula in the Japanese government market.
- Maxar IntelligencecoreArlula joined Maxar Intelligence's Partner Ecosystem to better support scaled management and sharing of critical geospatial data. This partnership expands Arlula's reach to Maxar's extensive government and enterprise customer base.
- SabercoreArlula's Geostack application is available in Saber's Space Application Marketplace for the US Space Force, enabling access to Arlula's platform for US government and defence customers. This marketplace listing supports US government procurement pathways.
- AxelspacecoreAxelspace's microsatellite imagery (AxelGlobe) is integrated and available on the Arlula platform. Operating a five-satellite constellation in orbit, Axelspace provides high-resolution imagery across agriculture, environmental monitoring, and disaster response. The integration gives Arlula users access to Axelspace's data through seamless API and platform access.
- NUVIEWcoreNUVIEW's space-based LiDAR constellation — the first commercial LiDAR satellite constellation globally — imagery will be commercially available on Arlula's Geostack platform (targeted 2025). NUVIEW aims to map the entire land surface of Earth using LiDAR, serving environmental, infrastructure, and agriculture industries with precise elevation data.
Scale indicators5 records
Recent moves9 records
Expansion highlights7 records
Arlula competitors and assessment
Company assessmentEmerging players
- Satellogic: Earth observation satellite operator with its own Aleph platform offering tasking, archive access and analytics APIs; overlaps with Arlula as both a potential supply-side partner and a competing distribution platform targeting government and enterprise buyers.
- EarthDaily Analytics: EO analytics company building its own constellation and a geospatial data platform for agriculture, environmental and defence applications — a partial competitor with overlapping enterprise/government buyer segments and multi-operator data positioning.
- Open Cosmos: UK-based space infrastructure company providing end-to-end satellite mission services and data access; competes partially with Arlula at the operator/distribution interface, particularly in European and emerging-market government EO programs.
Direct peers
- SkyWatch: Earth observation data marketplace and API platform aggregating satellite imagery from multiple operators for enterprise developers and integrators; competes directly with Arlula on archive search, tasking, and delivery-as-a-service with a similar vendor-neutral positioning.
- EOS Data Analytics (EOSDA): Provides an EO data platform combining satellite imagery aggregation, analytics APIs and industry-specific solutions (agriculture, forestry, mining) — overlapping with Arlula's vertical use cases and multi-operator data access model.
- UP42: Airbus Defence and Space's geospatial marketplace and developer platform offers archive search, satellite tasking, processing workflows and API access across multiple commercial operators — the closest direct competitor to Arlula's Geostack with a similar one-stop-shop positioning for enterprise and government buyers.
Broad incumbents
- Planet Labs: Large commercial satellite operator with its own Planet Platform offering imagery tasking, archive access and analytics pipelines; competes with Arlula at the buyer interface while also being a potential supplier — a hybrid incumbent comparison.
- BlackSky: Provider of satellite imagery, AI-driven analytics and a tasking platform for defence, intelligence and commercial customers — a broader incumbent offering vertically integrated EO services that overlap with Arlula's defence/intelligence use cases.
- Maxar Intelligence: Leading high-resolution commercial satellite operator running its own Partner Ecosystem (which Arlula is part of) and direct government/defence sales channels; represents both an incumbent customer channel and a long-term competitive threat if it expands orchestration capabilities.
Others
- Microsoft Planetary Computer: Microsoft's geospatial data platform providing catalog access, STAC-based APIs and cloud-native processing for petabytes of EO data; represents an adjacent hyperscaler-driven threat that could absorb part of Arlula's normalisation and distribution value proposition inside Azure enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Arlula social profiles
Digital presenceArlula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arlula leadership team
Management profileNumber of profiles
Profiles2 records
Arlula funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arlula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arlula
What does Arlula do?
Arlula sells Earth Observation Data Infrastructure (EODI) through its Geostack platform — a modular, API-first, containerised system that automates how satellite imagery is discovered, tasked, priced, ordered, delivered, and governed. It unifies multiple satellite operators and data providers behind a single interface, normalises imagery to STAC-based cloud-optimised formats, and offers production-grade REST APIs (Archive, Tasking, Orders) plus a self-serve web marketplace for end-to-end EO data commerce and operations.
Is Arlula a public or private company?
Arlula is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arlula founded?
Arlula was founded in 2018. It employs 11 to 50 people.
Where is Arlula based?
Arlula is headquartered in Sydney, Australia, in the Oceania region.
How does Arlula make money?
Three revenue lines are on record. Platform Transaction and Commission Fees are the primary driver. The others are saaS Platform Subscriptions and API and Data Access Fees.
Who are Arlula's main competitors?
Emerging players on record are Satellogic, EarthDaily Analytics and Open Cosmos. Direct peers are SkyWatch, EOS Data Analytics (EOSDA) and UP42. Broad incumbents are Planet Labs, BlackSky and Maxar Intelligence. Microsoft Planetary Computer is listed as an others.
Does Arlula have an API?
Yes. REST API infrastructure for accessing, purchasing, and managing satellite imagery data from archival and tasking sources. Three main API groups: Archive API (querying and purchasing historical satellite imagery), Tasking API (querying availability and ordering future satellite imagery captures), and Orders API (managing and downloading past imagery orders). Authentication via HTTP Basic Auth with API Key and API Password. Supports AOI (Area of Interest) ordering, batch operations, cloud-optimized formats, STAC metadata, and webhook notifications. Version 2025-01 restructured ordering API distinguishing orders, campaigns, and datasets at point of retrieval. Developer documentation is at docs.arlula.com/apis.
What industry is Arlula in?
Arlula's product category is Earth Observation Data Infrastructure. Its primary akta.pro industry code is BPAMANAM, Satellite Imagery & Remote Sensing Geospatial Platforms, with a secondary code of FSAFAIAH, Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals). Its NAICS code is 517410 and its SIC code is 7370.