What ATTRAKT does

ATTRAKT Co., Ltd. (어트랙트 주식회사) is a privately held South Korean entertainment agency incorporated in June 2021 and headquartered in the Gangnam district of Seoul. The company manages a roster of approximately 20 K-pop and Korean music artists, with FIFTY FIFTY as its flagship act following the group's Billboard Hot 100-charting success with 'Cupid' in early 2023. The broader roster spans both newly developed acts (FIFTY FIFTY, Bobby Kim, The Lush, Joy o'clock, Buga Kingz, Ha Sung Woon) and legacy performers (Yoon Mi Rae, Byun Jin-Sub, Sim Soo Bong, Lim Jung-Hee), with operations also supported through a branch office in Songpa-gu, Seoul.

The company's service offering is built around three pillars: (1) full-service artist management covering music production, promotion, and career development; (2) album and single production released via global digital music streaming platforms, supplemented by live performances, fan showcases, and international touring; and (3) an online audition platform accepting applications in Korean, English, and Japanese for vocal, rap, and dance categories on a rolling basis. The audition system operates as a low-cost, international talent acquisition channel. No proprietary technology platform, AI tools, or software products are described in the available data; the core technology is described as 'entertainment content production and artist management.' The company maintains a corporate bilingual web presence (theattrakt.com) and active social media (X/Twitter, LinkedIn).

The revenue model is generated through music licensing/royalties (digital and physical album sales) and one-time licensing tied to music releases and performances. Pricing is not publicly disclosed as the business operates via artist management contracts rather than consumer-facing products. The company has raised approximately 14.4 billion KRW (~$9.8M) in disclosed funding across mid-to-late 2023 from Evergreen Group Holdings, Singapore-based investors, Hansae, Korea Technology Finance Corporation, and YES24.com, with a stated August 2023 post-money corporate valuation of 60 billion KRW (~$45M) and a target enterprise value of 200 billion KRW. Founder and CEO Jeon Hong-joon (Oscar Chun) leads operations and concurrently serves as Representative Director of Oscar ENT Co., Ltd., bringing prior executive experience at HJ Entertainment, Music Pia, World Music & Bobos Entertainment, and the Korea Entertainment Producer's Association.

Name

ATTRAKT

Legal name

어트랙트 주식회사

Website

https://theattrakt.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

ATTRAKT is a Seoul-based K-pop entertainment agency managing approximately 20 artists — anchored by flagship girl group FIFTY FIFTY — producing music, managing artist careers globally, and operating a multilingual online audition platform for international talent recruitment across vocal, rap, and dance categories.

Ownership category

akta.pro rank

Product category

Music and Entertainment / K-pop Artist Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

A&R / Artist Development Services (MPAIAGAL), Talent Booking Agencies (Live Performance) (MPAIAGAB)

Keywords

• K-pop artist management
• Music production services
• Entertainment agency
• Music album production
• Global artist promotion

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Artist Management and Production: Full-service entertainment agency managing K-pop artists including production, promotion, and career development for acts such as Fifty Fifty, Bobby Kim, and other listed artists. Revenue generated through music sales, performances, and artist activities.
2. Music Production and Album Sales: Production and release of music albums and singles for managed artists, generating revenue through digital and physical album sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ATTRAKT is a South Korean entertainment agency that manages K-pop artists such as FIFTY FIFTY, Bobby Kim, The Lush and Joy o'clock, providing full-service artist management, music production, album releases, performance promotion and global marketing. It also operates a multilingual online audition platform to recruit new vocal, rap and dance talent worldwide.

Product overview

ATTRAKT is a South Korean entertainment company comprising industry professionals who provide music and content focused on comfort, sympathy, and communication. The company operates as an entertainment agency managing K-pop artists, with its flagship act being the girl group FIFTY FIFTY. ATTRAKT offers artist management, music production, and global promotion services, alongside an online audition platform for recruiting new talent. The company also manages numerous other artists including Bobby Kim, The Lush, Joy o'clock, Buga Kingz, Lim Jung-Hee, Ha Sung Woon, Roh Tae Hyun, HOTSHOT, Yang Soo Kyung, Gil Hak Mi, Double K, Bubble Sisters, Sim Soo Bong, Byun Jin-Sub, S#arp, Yoon Mi Rae, Yoo-Yeol, Lee-Mee-bae, and Jo Kwan-Woo.

Differentiator

Problem solved

Functional benefit

Products and services

• FIFTY FIFTY (피프티피프티) K-pop girl group managed by ATTRAKT that gained international recognition with singles including 'Cupid' and 'Pookie', which charted on the Billboard Hot 100. Targeted at global K-pop fans and music consumers.
• ATTRAKT Online Audition Platform Multilingual online audition service (Korean, English, Japanese) for aspiring vocal, rap and dance performers to apply to become ATTRAKT-managed artists on a continuous rolling basis. Targeted at aspiring performers aged 11 and above globally.
• Music Production & Artist Promotion Services End-to-end entertainment services including music production, album release (digital and physical), artist management, and global marketing and promotion for K-pop acts such as FIFTY FIFTY, Bobby Kim, The Lush, Joy o'clock, Buga Kingz, Ha Sung Woon, and other managed artists. Targeted at music consumers worldwide and the broader K-pop entertainment market.

Quantifiable outcome

• Fifty Fifty achieved international success with 'Cupid' reaching Billboard Hot 100

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HYBE: HYBE (formerly Big Hit Entertainment) is the largest K-pop agency globally and the parent of BTS's group, managing multiple major acts. It is a broad incumbent in the same artist management and K-pop content production space as ATTRAKT, with vastly greater scale and global distribution.
• SM Entertainment: SM Entertainment is one of the 'Big 4' K-pop labels, managing acts like aespa, EXO, and NCT. It directly competes with ATTRAKT in K-pop artist management, music production, and global touring, with significantly larger infrastructure.
• JYP Entertainment: JYP Entertainment is a leading K-pop agency (TWICE, Stray Kids, ITZY) and a member of the Big 4. It is comparable to ATTRAKT as a K-pop entertainment company but with established global touring, training, and distribution capabilities.
• YG Entertainment: YG Entertainment (BLACKPINK, BABYMONSTER, TREASURE) is a Big 4 K-pop label directly comparable to ATTRAKT in artist management and content production, though at substantially larger scale and with deeper Western market penetration.

Direct peers

• Starship Entertainment: Starship Entertainment (IVE, MONSTA X) is a mid-to-large K-pop label directly comparable to ATTRAKT in business model—managing idol groups, producing music, and pursuing global expansion—though with a more established roster and Kakao backing.
• Cube Entertainment: Cube Entertainment (BTOB, (G)I-DLE) is a Korean entertainment agency directly comparable to ATTRAKT as a mid-tier K-pop label managing multiple groups with global ambitions. Similar size and product offering.
• FNC Entertainment: FNC Entertainment is a Korean entertainment company managing idol groups and solo artists (FT Island, SF9, Cherry Bullet). Directly comparable to ATTRAKT as a mid-tier agency with a diversified artist roster.
• RBW Entertainment: RBW Entertainment (MAMAMOO, ONEUS) is a K-pop agency directly comparable to ATTRAKT in scale and business model—managing multiple groups, producing music, and pursuing international expansion.
• DSP Media: DSP Media (KARA, Rainbow, APRIL) is a mid-tier Korean entertainment agency directly comparable to ATTRAKT, both operating as K-pop labels with multiple artist groups and a focus on international growth.
• Pledis Entertainment: Pledis Entertainment (SEVENTEEN, fromis_9) is a K-pop label directly comparable to ATTRAKT as a multi-group agency pursuing global expansion, now operating as a HYBE subsidiary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheAttrakt
• LinkedInlinkedin.com/company/attract-entertainment
• Facebookfacebook.com/TheAttrakt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATTRAKT