MeetNKY

What MeetNKY does

MeetNKY (legal name: Northern Kentucky Convention and Visitors Bureau; founded 1973) is the official nonprofit destination marketing and management organization (DMO) for Boone, Campbell, and Kenton counties in Northern Kentucky, operating from its Covington headquarters at 209 Greenup St., Suite 100. The organization markets the three-county region as a dual-destination gateway linking the Kentucky Bourbon Trail to the Cincinnati metropolitan area across the Ohio River, serving leisure visitors, meeting planners, convention organizers, and tourism industry partners (hotels, restaurants, attractions, distilleries). Its core product is the meetnky.com destination marketing platform, supplemented by a Planner Toolkit with RFP submission, the NKY and Cincy Passports loyalty program connecting 28+ bourbon establishments, and physical visitor infrastructure including smart outdoor wayfinding kiosks (~50,000 annual touchpoints) and the newly launched NKY Connector GEST electric cart service connecting Covington and Newport. Additional service lines include the Cincy USA Certified Tourism Ambassador (CTA) program (joint with Visit Cincy), a tourism sponsorship program funding local events, and creative placemaking grants (up to $10,000) administered with ArtsWave.

MeetNKY is funded primarily through a 5% slice of the 12.36% transient occupancy tax (hotel tax) collected on lodging in the three counties, making its revenue directly proportional to regional hotel demand. Supplemental revenue includes the $10M state grant awarded in April 2023 for overseas marketing and a statewide religious attractions mapping system, alongside partner sponsorships and co-marketing contributions from joint Visit Cincy programs. Signature owned events include BLINK (the largest light festival in the United States), Newport Blast, the Bonded Spirit Music Festival, and the EsportsTravel Summit (hosted June 2026). Distribution spans digital (3M annual website sessions, social, email), physical (kiosks, GEST carts, free transit via TANK/Southbank Shuttle), international airline partnerships (British Airways London, Air Canada Montreal via CVG), and earned media (675 stories/year generating $19.6M in equivalent advertorial value).

The organization is governed by an 18-member Board of Commissioners appointed by county fiscal courts, reflecting its quasi-governmental status. Leadership comprises President & CEO Julie Kirkpatrick (also Interim CEO of Visit Cincy), Product Development Director Josh Quinn, and Director of Bureau Operations Mary Watkins. The 11-50 employee headcount supports a programming scope that has helped drive Northern Kentucky's $2.2B visitor spending contribution in 2025, 68.5% hotel occupancy, and $82.80 RevPar — record-breaking figures positioning the region for continued above-national-average growth in 2026.

Name

MeetNKY

Legal name

Northern Kentucky Convention and Visitors Bureau

Website

https://meetnky.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

MeetNKY is the official nonprofit destination marketing organization for Northern Kentucky's Boone, Campbell, and Kenton counties, promoting the region to leisure visitors, meeting planners, and tourism partners through marketing, event sponsorship, wayfinding kiosks, and free visitor services funded by a transient occupancy tax.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Trade Show Organizers (561920), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industry

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination marketing services
• Convention bureau operations
• Tourism promotion services
• Meeting planner support
• Visitor information services

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Transient Occupancy Tax Collection: MeetNKY serves as the official organization tasked with the collection of legally obligated transient occupancy taxes for Boone, Campbell, and Kenton counties. The overall tax rate is 12.36% comprising: 5% due to MeetNKY for local tourism and economic activities, 1% to the Kentucky Department of Revenue for statewide tourism activities, and 6% sales and usage tax to the Kentucky Department of Revenue. This is the primary funding mechanism for the organization's destination marketing and management operations.
2. Tourism Sponsorships: MeetNKY provides financial support for events and special projects that enhance local tourism. Applications are evaluated on audience fit, economic impact, marketing power, event viability, and community support. The fund aims to stimulate new or expanded events in Boone, Campbell, and Kenton counties, support quality-of-place events, and advance the NKY Tourism Master Plan.
3. Government Tourism Funding: MeetNKY receives grant funding for specific tourism promotion initiatives, including nearly $10 million for overseas marketing and developing a statewide mapping system of religious attractions. This represents supplemental government funding for targeted marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

MeetNKY is the official destination marketing and management organization (DMO) for Boone, Campbell, and Kenton counties in Northern Kentucky, providing tourism marketing, meeting and convention sales support, event sponsorship, transient occupancy tax collection, and visitor services. It operates the regional tourism website, supports signature events (BLINK, Newport Blast, Bonded Spirit Music Festival, EsportsTravel Summit), and runs destination experiences such as The B-Line® bourbon trail, smart wayfinding kiosks, the free GEST electric cart NKY Connector service, and the NKY and Cincy Passports program.

Product overview

MeetNKY is the official Destination Marketing and Management Organization for Northern Kentucky (Boone, Campbell, and Kenton County). The organization operates a comprehensive tourism marketing platform that connects meeting planners, convention attendees, and visitors with the region's hospitality offerings. The core platform is supplemented by specialized services including meeting planner tools with RFP submission capabilities, virtual tours, vendor directories, and the free NKY Connector GEST electric cart service linking Covington and Newport. Additional offerings include smart outdoor wayfinding kiosks in Covington, the NKY and Cincy Passports program, a tourism sponsorship program for local events, and the Cincy USA Certified Tourism Ambassador (CTA) program that trains hospitality employees. The organization also supports regional initiatives like The B-Line bourbon experience and ArtsWave creative placemaking grants.

Differentiator

Problem solved

Functional benefit

Products and services

• MeetNKY Destination Marketing Platform
• Meeting Planner Services

Quantifiable outcome

• Northern Kentucky contributed $2.2 billion in visitor spending supporting 13,110 jobs and $128.8 million in state and local tax revenue in 2025
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• GEST (Electric On-Demand Cart Service)coreStrategic or Co-development Partner · 23 April 2026MeetNKY powers a new GEST cart service route between Covington and Newport, expanding connectivity across Northern Kentucky's riverfront. The 'NKY Connector' fleet includes four uniquely branded carts (Barrel Buggy, Shark Shuttle, Roebling Rover, Clive Cab) offering free, gratuity-based rides operated by trained Driver Ambassadors. The service reduces congestion, enhances accessibility for businesses, and supports the 2022 MeetNKY multi-year tourism master plan. Rides are free for locals, visitors, and hospitality workers.
• TANK (Transit Authority of Northern Kentucky)coreStrategic or Co-development Partner · 10 April 2025MeetNKY partnered with TANK and Southbank Shuttle to offer free transportation benefits for convention attendees in Northern Kentucky, enhancing visitor experience and reducing parking congestion during meetings and events.
• ArtsWavecoreStrategic or Co-development Partner · 18 February 2025ArtsWave, the Cincinnati region's leading arts funder, partnered with MeetNKY to launch the Northern Kentucky Creative Placemaking Grants initiative. Grants of up to $10,000 are available to 501(c)(3) organizations for creative placemaking projects that strengthen NKY's cultural and economic vitality. Projects must take place between June 1, 2025 and May 31, 2026. ArtsWave is also opening a gallery space at the OneNKY Center in partnership with the Northern Kentucky Port Authority and MeetNKY.
• New Riff DistillingminorStrategic or Co-development Partner · 18 February 2025New Riff Distilling served as sponsor of the Bridging NKY Cocktail Contest across NKY cities as part of the Bridging Back Business initiative to revive the economy of river cities after the Big Mac Bridge closure. New Riff is also the Official Bourbon of the Bonded Spirit Music Festival.
• Northern Kentucky Chamber of CommerceminorStrategic or Co-development Partner · 21 January 2025NKY Chamber partnered with MeetNKY on the #DineNKY initiative to support locally-owned bars and restaurants during slower winter months. The initiative ran January 21 - February 14, 2025, encouraging community members to dine at local establishments on Tuesdays. Other partners included BE NKY, Horizon Community Funds, and Covington, Florence, Ft. Thomas, and Newport Business Councils.
• Visit CincycoreGTM or Marketing Partner · 1 January 2024Visit Cincy (formerly Cincinnati USA Convention and Visitors Bureau) is the primary regional tourism partner operating across Hamilton County, Ohio. MeetNKY and Visit Cincy share joint branding ('Visit Cincy & MeetNKY'), coordinated marketing efforts, the Cincy USA Certified Tourism Ambassador (CTA) program, the Cincy Passports program, and joint sales and communications strategies. The combined entity represents nearly 500 tourism businesses.
• Cincy Regional AlliancecoreGTM or Marketing Partner · 1 January 2024The Cincy Regional Alliance is the regional economic development organization. MeetNKY is part of the regional tourism alliance alongside Visit Cincy, working together to attract visitors, meetings, and investment to the combined Cincy Region (Northern Kentucky + Cincinnati).
• Kentucky Department of RevenuecoreStrategic or Co-development PartnerMeetNKY serves as the official organization for collection of transient occupancy taxes for Boone, Campbell, and Kenton counties. Of the total 12.36% tax rate, 1% is due to KY Dept of Revenue for statewide tourism activities and 6% is sales and usage tax. This partnership ensures tax compliance across the region's hospitality industry, including shared economy accommodations (Airbnb, VRBO, HomeAway).
• British AirwayscoreGTM or Marketing PartnerBritish Airways operates direct service between London Heathrow and Cincinnati/Northern Kentucky International Airport (CVG), 6x weekly as of 2025. The route launched in 2023 and has brought thousands of new international visitors to the region, driving significant tourism economic impact. British Airways' High Life magazine featured the Cincy region in 2023.
• Air CanadaminorGTM or Marketing PartnerAir Canada launched new daily nonstop service between CVG (Cincinnati/Northern Kentucky International Airport) and Montreal, Quebec, Canada (YUL) in late 2024, expanding international air access to Northern Kentucky and the Cincy Region.
• Cincy USA Certified Tourism Ambassador (CTA) Program PartnersminorGTM or Marketing PartnerThe CTA program is a joint initiative between MeetNKY, the Cincinnati USA Convention and Visitors Bureau, and the Cincinnati Regional Tourism Network. It certifies front-line hospitality employees across hotels, attractions, restaurants, and transportation to act as trained Cincy USA concierges.
• City of Covington, Durham Brands, RoveIQ, Southbank Partners, Covington Business CouncilminorStrategic or Co-development PartnerMeetNKY partnered with the City of Covington, Durham Brands, RoveIQ, Southbank Partners, and the Covington Business Council to create a pilot wayfinding program in 2024. The program includes smart kiosks in RiverCenter and Ralph Haile Square featuring photo booth, events, and navigation functions. MeetNKY maintains the physical integrity of kiosks and signs.
• Kentucky State TourismcoreGTM or Marketing PartnerMeetNKY received nearly $10 million in state tourism funding to promote Northern Kentucky through overseas marketing and a statewide mapping system of religious attractions. The organization is a member of the Kentucky Tourism's Regional Marketing and Matching Funds Program.
• Kentucky Bourbon Trail / Kentucky Distillers AssociationcoreGTM or Marketing PartnerMeetNKY's B-Line® is officially connected to the Kentucky Bourbon Trail® and is a member in good standing of the Kentucky Distillers Association. The B-Line's distillery members must be KDA members and Kentucky Bourbon Trail® participants. The Kentucky Bourbon Trail® drew 2.5 million visitors in 2023 and celebrated its 25th anniversary in 2024.
• OneNKY AllianceminorGTM or Marketing PartnerOneNKY Alliance is a regional economic development partner. MeetNKY and OneNKY collaborate on initiatives including the ArtsWave gallery at OneNKY Center, promoting NKY's cultural and economic vitality.
• Northern Kentucky University (NKU)minorStrategic or Co-development PartnerNKU is part of 'The Corridor' city area promoted by MeetNKY. The university offers opportunities for educational tourism, campus visits, and is adjacent to Truist Arena, a key event venue. University of Cincinnati also partners for esports initiatives through its 5,500-sq-ft esports Innovation Lab.
• NKY Cities (Covington, Newport, Florence, Bellevue, Dayton, Fort Thomas)coreStrategic or Co-development PartnerMeetNKY works collaboratively with all three county cities on tourism promotion. Key partnerships include Covington (wayfinding kiosks, GEST service), Newport (Newport Blast, Newport on the Levee, GEST service), Florence (Florence Y'alls, Frontier League All-Star Game), Bellevue and Dayton (Bridging Back Business), and Fort Thomas (community events).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Cincy (Cincinnati USA Convention and Visitors Bureau): Cincinnati region's primary DMO operating across Hamilton County, OH. Shares joint branding ('Visit Cincy & MeetNKY'), the CTA program, and coordinated marketing with MeetNKY; its CEO is the same individual leading MeetNKY, making it the most directly comparable peer.
• VisitLEX (Lexington Convention & Visitors Bureau): Kentucky's other major regional DMO, also strongly tied to bourbon tourism via the Kentucky Bourbon Trail. Comparable in scope, public funding model, and bourbon-trail-driven destination marketing strategy.
• Louisville Tourism (Louisville Convention & Visitors Bureau): Kentucky's largest DMO and a fellow state-level tourism organization. Similar nonprofit, tax-funded structure and destination-marketing mandate for a multi-county Kentucky region anchored by bourbon and convention business.
• Visit Indy (Indianapolis Convention & Visitors Association): Mid-market Midwest DMO comparable in scale and charter, focused on conventions, leisure marketing, and signature events in a competing Midwest metro. Strong comparator for meetings-and-conventions strategy.
• Destination Cleveland (Greater Cleveland Sports Commission / Positively Cleveland): Regional DMO for the Cleveland metro on Lake Erie. Closely comparable DMO structure, mix of leisure/convention focus, and Great Lakes/Midwest destination positioning competing for similar meeting-planner RFPs.
• Visit Pittsburgh (VisitPittsburgh): Rust-Belt-to-reinvention DMO of similar scale, with parallel emphasis on convention business, signature events, and lifestyle-driven leisure marketing. Operates a comparable nonprofit, hotel-tax-funded model.

Broad incumbents

• Brand USA: National-level DMO responsible for international promotion of the United States as a destination. Provides overseas marketing reach and partnerships that complement MeetNKY's state-funded overseas campaigns.
• Kentucky Tourism Council / Kentucky Department of Travel and Tourism: State-level DMO that awarded MeetNKY nearly $10M in grant funding. Sets state tourism strategy, allocates matching funds, and coordinates with regional DMOs including MeetNKY, VisitLEX, and Louisville Tourism.

Others

• Simpleview: CRM, content management, and digital platform vendor that powers meetnky.com and most U.S. DMO websites. An ecosystem/technology enabler rather than a destination competitor, but central to MeetNKY's digital marketing operations.

Emerging players

• Kentucky Bourbon Trail / Kentucky Distillers Association: The official bourbon-tourism program of which The B-Line® is an integrated node. Functions as a complementary destination brand rather than a competitor, but its scale (2.5M visitors in 2023) directly shapes the demand environment MeetNKY markets to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/meet_nky

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MeetNKY