Simpleview
- Company typePrivate
- Founded1998
- HeadquartersTucson, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Simpleview does
Simpleview, operating as Granicus Destinations since its September 2024 acquisition by Granicus, provides integrated software and services to Destination Marketing Organizations (DMOs), Convention and Visitors Bureaus (CVBs), tourism boards, and venues globally. Its core platform combines Simpleview CRM and Simpleview CMS as an integrated stack, surrounded by approximately 20 add-on modules including digital asset management, website monetization (DTN), user-generated content, mobile apps, online booking and referral engine (Book Direct), email marketing (Act-On), digital proposals, event management (Eventsforce), short-term rental solutions, and a data insights suite (Data Engine, Dashboards, Pace Reporting, Meetings & Groups Database). The Destination Experience Cloud (DXC) serves as the integration layer connecting these products with 20+ third-party programs.
Underlying technology is cloud-based and designed specifically for the DMO vertical, with industry-specific workflows for RFPs, convention bidding, sports event sales, partner directories, and pace reporting that differentiate it from generic CMS/CRM platforms. The architecture is a platform-plus-modules model that enables cross-sell, and the company has built an ecosystem of integration partners including Cvent, Satisfi Labs, Act-On, AudioEye, and Edge Hosting. The 2025 Semiannual Update introduced AI-powered features including a Sports User Group Module and generative AI content coaching, positioning AI as a productivity layer for DMO teams.
The business model is primarily subscription-based SaaS with annual renewal terms and a built-in 5% annual price escalator, supplemented by month-to-month continuation at 10% growth. Revenue is diversified across subscription, professional services (creative, digital marketing, SEO, paid media, training), advertising (DTN), and affiliate/referral fees (Book Direct). Go-to-market is enterprise field sales targeting government DMOs, supported by an extensive content marketing engine (industry reports, two podcasts, webinars, the Simpleview Summit) and post-acquisition distribution through Granicus's 7,000+ government organization sales infrastructure. The company is headquartered in Tucson, Arizona, with 101-250 employees, and serves destinations ranging from small towns to country-level organizations across North America and Europe.
Simpleview firmographics
Firmographics- Name
- Simpleview
- Legal name
- Simpleview Worldwide, Inc.
- Website
- https://simpleviewinc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Simpleview industry classification
Industry- Product category
- Destination Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)
- akta.pro secondary industry
- Corporate Short-Term Stay Booking Platforms (Business-Focused Rentals) (THAMALAF)
Keywords
Where Simpleview is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simpleview business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Platform Subscriptions: SaaS-based software services including CMS, CRM, and digital marketing tools provided under sales orders with initial terms and automatic renewal. Annual pricing growth of 5% per annum for renewed products/services. Month-to-month pricing available at 10% per annum growth rate after initial term expiration.
- Professional Services: Creative services including website design, visual identity/branding; digital marketing services including SEO, paid media, managed services, programmatic advertising; digital strategy consulting; DMO partner engagement services; training and education including product certification.
- Website Monetization (DTN): Digital destination network enabling targeted advertising on destination websites, allowing DMOs to generate revenue while driving visitor referrals to local tourism-related businesses.
- Online Booking Referral: Book › Direct engine providing qualified leads through booking referrals with partners and stakeholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription model with annual renewal terms |
| Subscription | Monthly | Month-to-month continuation option after initial term |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Simpleview product offering
Product offeringCore offering
Simpleview (now Granicus Destinations) provides a cloud-based destination marketing platform combining a domain-specific CRM and CMS, with add-on modules for digital marketing, data insights, event management, and partner engagement. The platform is built specifically for Destination Marketing Organizations (DMOs), Convention and Visitors Bureaus (CVBs), and tourism boards, serving over 7,000 organizations globally under its parent company Granicus.
Product overview
Granicus Destinations (Simpleview) is a platform-plus-modules architecture providing comprehensive tourism software for Destination Marketing Organizations (DMOs). The core platform consists of Simpleview CMS (content management system) and Simpleview CRM (customer relationship management), which integrate seamlessly with each other and with more than 20 additional programs. The product portfolio includes add-on modules for Digital Asset Management, Online Booking & Referral Engine (Book › Direct), Website Monetization (DTN), User-Generated Content, Mobile Apps, Digital Accessibility, Email Marketing & Automation via Act-On, Digital Proposals, Event Management (Eventsforce), Short-Term Rental Solutions, and Data & Insights tools (Data Engine, Dashboards, Pace Reporting, Meetings & Groups Database). Additional offerings include Map Publisher for location-based marketing, Visit Widget for mobile engagement, and Venue-specific solutions. The Destination Experience Cloud (DXC) serves as an integration platform connecting all solutions. Services encompass Creative Services (Website Design, Visual Identity), Digital Marketing (SEO, Paid Media, Managed Services, Programmatic Advertising), Digital Strategy, DMO Partner Engagement, and Training & Education.
Differentiator
Problem solved
Functional benefit
Brands
- Simpleview CMS: Content Management System designed by and for DMOs with seamless integration with Simpleview CRM.
- Simpleview CRM
- Destination Experience Cloud (DXC)
- Visit Widget
- Map Publisher
Products and services
- Simpleview CMS
- Simpleview CRM
- Online Booking & Referral Engine (Book › Direct)
- Digital Asset Management (DAM)
- Website Monetization (DTN)
- Event Management (Eventsforce)
- Simpleview Data Engine
- Destination Experience Cloud (DXC)
- Map Publisher
- Visit Widget
- Venues
- Creative Services
- Digital Marketing Services
- Sports User Group Module
- Generative AI Content Coaching
Quantifiable outcome
- AI content coaching can boost productivity by up to 57% and save teams over 11 hours per week
- +2 more outcomes
Companies that use Simpleview
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Simpleview technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
Simpleview partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and flagship.
- CventcoreEvent management technology integration through Granicus acquisition. Cvent integration is part of the Simpleview CRM ecosystem providing event management capabilities for destination marketing organizations.
- AudioEyecoreAudioEye is a leading provider of digital content remediation. Granicus Destinations partners with AudioEye to identify and resolve issues of accessibility on simpleviewinc.com and enhance the user experience for all visitors. AudioEye provides continuous monitoring, regularly scheduled manual audits, and regular releases to improve access and usability for users of Assistive Technology.
- Edge HostingcoreEdge Hosting provides managed server and site hosting for Granicus Destinations. Edge Hosting is EU-U.S. Privacy Shield Framework-certified, ensuring compliance with EU privacy standards protecting data, matching the same standards as European data centers.
- Act-OncoreAct-On email marketing and automation integration helps DMOs automate email communications for lead nurturing and scoring, targeted messaging, social engagement, and higher customer lifetime value.
- Satisfi LabsstrategicAI chatbot technology partnership used by Visit Tampa Bay for strategic communication with after-hour travelers. Integration with Simpleview CRM enables unified digital experience for visitors and locals.
- GranicusflagshipGranicus acquired Simpleview in September 2024. The acquisition combines Simpleview's destination marketing solutions with Granicus's government experience technologies, serving more than 7,000 organizations worldwide. New AI-powered tools and platform-wide enhancements are being developed for Destination Marketing Organizations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Simpleview competitors and assessment
Company assessmentDirect peers
- Sojern: Travel marketing platform that provides digital advertising, audience targeting, and multichannel campaign tools to DMOs, hotels, and tourism boards. Directly competes with Simpleview's digital marketing and audience engagement offerings for the same DMO buyer.
- Zartico: Destination data analytics platform serving DMOs with dashboards, visitor insights, and economic impact measurement. Directly competes with Simpleview Data Engine and Dashboards modules for the DMO analytics budget.
- CrowdRiff: Visual marketing and user-generated content platform purpose-built for tourism boards and DMOs. Directly overlaps with Simpleview's User-Generated Content and CMS modules.
- Arrivalist: DMO attribution and visitation analytics provider measuring paid-media-driven hotel stays and visitation. Competes with Simpleview's data insights stack on the analytics layer DMOs buy.
- Tempest (formerly Tempest Interactive): DMO-focused digital agency and website platform serving CVBs and tourism boards with CMS, design, and digital marketing services. Directly competes with Simpleview CMS and Digital Marketing services for the same DMO buyer.
- Miles Partnership: Tourism marketing agency and platform serving DMOs with media buying, content, and data services. Closely comparable buyer base and service overlap with Simpleview's Digital Marketing and DMO Partner Engagement offerings.
Broad incumbents
- Granicus (parent): Government experience cloud platform that acquired Simpleview in 2024. Provides broader civic-tech capabilities (meetings, records, communications) into which Simpleview's tourism CRM/CMS is now embedded.
- Salesforce: Generic CRM platform with Industry Verticals templates and Marketing Cloud. Indirectly competes for the same DMO CRM budget against Simpleview's vertical-specific CRM.
- Adobe Experience Manager: Enterprise CMS used by large destinations and tourism organizations as a generic alternative to Simpleview CMS. Competes for larger DMO accounts with in-house IT teams.
- HubSpot: Generic marketing automation, CRM, and CMS platform. Frequently evaluated by smaller DMOs as a lower-cost alternative to Simpleview's bundled stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simpleview social profiles
Digital presenceSimpleview compliance and trust
Trust signalCompliance4 records
Simpleview financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpleview leadership team
Management profileNumber of profiles
Profiles8 records
Simpleview funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpleview M&A and investment
M&A and investmentM&A7 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpleview
What does Simpleview do?
Simpleview (now Granicus Destinations) provides a cloud-based destination marketing platform combining a domain-specific CRM and CMS, with add-on modules for digital marketing, data insights, event management, and partner engagement. The platform is built specifically for Destination Marketing Organizations (DMOs), Convention and Visitors Bureaus (CVBs), and tourism boards, serving over 7,000 organizations globally under its parent company Granicus.
Is Simpleview a public or private company?
Simpleview is a private company. It is classified as corporate owned and is currently operating.
When was Simpleview founded?
Simpleview was founded in 1998. It employs 101 to 250 people.
Where is Simpleview based?
Simpleview is headquartered in Tucson, United States, in the North America region.
How does Simpleview make money?
Four revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are professional Services, website Monetization (DTN) and online Booking Referral.
Who are Simpleview's main competitors?
Direct peers on record are Sojern, Zartico, CrowdRiff, Arrivalist, Tempest (formerly Tempest Interactive) and Miles Partnership. Broad incumbents are Granicus (parent), Salesforce, Adobe Experience Manager and HubSpot.
Does Simpleview have an API?
Yes. Simpleview offers a CRM API for clients. API access requires clients to contact their Granicus Destinations Account Executive to set up an API login, or complete a form to request documentation. The request is forwarded to the Account Executive for current clients or to the Product team for organizations seeking to integrate with Simpleview CRM. Developer documentation is at www.simpleviewinc.com/company/contact-us/request-api-documentation.
What industry is Simpleview in?
Simpleview's product category is Destination Marketing Software. Its primary akta.pro industry code is THALAMAN, Integrations, APIs & Automation (Middleware/iPaaS), with a secondary code of THAMALAF, Corporate Short-Term Stay Booking Platforms (Business-Focused Rentals). Its NAICS code is 5182 and its SIC code is 7370.