Fubon Life
Fubon Life Vietnam is a wholly foreign-owned life insurance company licensed by Vietnam's Ministry of Finance and a subsidiary of Fubon Life Insurance (Taiwan) within Fubon Financial Holding, offering whole life, savings, education, critical illness, accident, and health insurance products to Vietnamese individuals, families, and corporate clients via agents, bancassurance, and digital channels.
- Company typePrivate
- Founded2010
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fubon Life does
Fubon Life Vietnam (Công ty TNHH Bảo hiểm Nhân thọ Fubon Việt Nam) is a wholly foreign-owned life insurance company licensed by Vietnam's Ministry of Finance under Insurance Business License No. 60 GP/KDBH, effective December 15, 2010, with a 50-year operating term and 1,400 billion VND charter capital. It is a single-member LLC subsidiary of Fubon Life Insurance Co., Ltd. (Taiwan), itself part of the broader Fubon Financial Holding group (reported total assets of USD 415 billion). The company sells whole life, term life, endowment, critical illness, accident, and (since January 2024) health insurance products to Vietnamese individuals, families, and corporate clients, with a portfolio organized into investment/savings, education, savings, and protection categories plus several rider add-ons such as the CIR01 critical illness rider and ADR01 accident rider.
The operating model is a hybrid of physical distribution and digital self-service. Fubon Life Vietnam distributes primarily through a nationwide agent network (traditional and full-time dedicated agents), complemented by bancassurance and enterprise group insurance channels, with branch offices in Hanoi and Ho Chi Minh City and business offices in Binh Duong, Long An, Can Tho, Vung Tau, and Thanh Hoa. The digital layer consists of a corporate website, customer portal (khachhang.fubonlife.com.vn), agent portal (portal.fubonlife.com.vn), and a mobile application (Fubon Life VN) supporting online premium payment, contract information lookup, and policy changes. Underlying technology is described as a standard online insurance service platform with electronic contract issuance and paper-contract handover confirmation, with no disclosed AI/ML or proprietary model components.
Revenue is generated primarily through recurring life, health, and personal accident insurance premiums, supplemented by reinsurance acceptance and cession activities authorized under the license. Pricing is per-policy and varies by product, with minimum sums assured starting at 30 million VND; representative examples include short-pay (3–10 year) savings products with coverage to age 70 and rider products priced for family-level coverage. The company has been recognized with 11 consecutive years of the Golden Dragon Award and Top 10 Best Workplaces Vietnam 2024, and is led by CEO Lo, Mei-Fang (appointed October 24, 2022).
Fubon Life firmographics
Firmographics- Name
- Fubon Life
- Legal name
- Công ty TNHH Bảo hiểm Nhân thọ Fubon Việt Nam
- Website
- https://fubonlife.com.vn
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fubon Life Vietnam is a wholly foreign-owned life insurance company licensed by Vietnam's Ministry of Finance and a subsidiary of Fubon Life Insurance (Taiwan) within Fubon Financial Holding, offering whole life, savings, education, critical illness, accident, and health insurance products to Vietnamese individuals, families, and corporate clients via agents, bancassurance, and digital channels.
- Ownership category
- akta.pro rank
Fubon Life industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industry
- Life Treaty Reinsurance (FSAOAEAA)
Keywords
Where Fubon Life is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
Fubon Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Life Insurance Premiums: Revenue generated from life insurance premiums paid by policyholders for various life insurance products including whole life, term life, endowment, critical illness, accident, and health insurance products.
- Reinsurance Operations: Revenue from reinsurance activities including accepting and ceding reinsurance for all life insurance operations, health insurance and personal accident insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single payment or short-term payment products (3-10 years) with long-term coverage up to age 70 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fubon Life product offering
Product offeringCore offering
Fubon Life Vietnam sells life insurance and related protection products to individuals, families, and corporate groups in Vietnam. Its product portfolio spans investment-linked whole life insurance, savings and accumulation products, education savings plans, credit protection insurance, and supplemental riders covering critical illness, accidents, hospitalization, and term life. The company underwrites these products, manages policy administration, and reinvests policyholder premiums into approved investment vehicles under a Ministry of Finance license.
Product overview
Fubon Life Vietnam operates as a life insurance company offering a portfolio of core insurance products organized across three main categories—investment/savings, education, and protection—along with supplemental rider modules. The current active portfolio as of July 2025 centers on three primary products: FUBON AN TÂM TÍCH LUỸ (mixed savings and critical illness protection), FUBON AN KIM BẢO TOÀN (short-term premium with long-term protection to age 70), and PHÚC BẢO AN KHANG 2.0 (savings with enhanced accidental death benefits). The company previously offered an expanded suite including PHÚC BẢO AN TRƯỜNG THỊNH 3.0 (investment-linked whole life), education product PHÚC BẢO THÀNH ĐẠT Nâng cao (CEE01), and riders such as Phúc Bảo Bổ Trợ Bệnh Hiểm Nghèo (CIR01), Phúc Bảo Bổ Trợ Tai Nạn Toàn Diện (ADR01), Phúc Bảo Bổ Trợ Nằm Viện và Phẫu Thuật (HSR01), and Phúc Bảo Bổ Trợ Tử Kỳ (TR01). Several of these products were discontinued from distribution after July 2025 as part of a portfolio rationalization.
Differentiator
Problem solved
Functional benefit
Brands
- Phúc Bảo An Trường Thịnh: Savings and protection life insurance product with critical illness and accident coverage.
- Phúc Bảo An Khang
- Fubon An Tâm Tích Lũy (FEP01)
- Fubon An Kim Bảo Toàn (ADROP02)
- Phúc Bảo Bổ Trợ Bệnh Hiểm Nghèo (CIR01)
- Phúc Bảo Bổ Trợ Tai Nạn Toàn Diện (ADR01)
- Phúc Bảo Thành Đạt Nâng Cao (CEE01)
- Phúc Bảo Bổ Trợ Nằm Viện và Phẫu Thuật (HSR01)
Products and services
- Fubon An Tâm Tích Lũy (FEP01) A mixed life insurance product combining savings accumulation with comprehensive protection against death, accidents, and the top 3 critical illnesses (cancer, stroke, heart attack). Flexible term options of 3-20 years with maturity benefit up to 200% of sum assured. Targeted at individuals seeking savings plus protection.
- Fubon An Kim Bảo Toàn (ADROP02) A savings-oriented life insurance product with single or short-term premium payment (3-10 years) and protection extending to age 70. Designed for young Vietnamese customers seeking flexible savings with long-term coverage at accessible price points.
- Phúc Bảo An Khang 2.0 A savings and protection product providing maturity benefit up to 144% of total premiums paid, death benefit up to 200% of sum assured, and enhanced accidental death benefit up to 500% when traveling on commercial flights. Available in 2-year or 7-year terms.
- Phúc Bảo An Trường Thịnh 3.0 An investment and savings life insurance product offering flexible financial planning across different life stages, combining savings accumulation with comprehensive protection under a single contract.
- Phúc Bảo Thành Đạt Nâng Cao (CEE01) Education-focused mixed insurance product for children covering high school to graduate-level education funds. Offers education benefit up to 275% of sum assured and waiver of premiums if the policyholder (parent) dies or becomes totally disabled.
- Phúc Bảo An Tín Dụng A credit protection life insurance product providing financial protection related to credit/borrowing obligations.
Quantifiable outcome
- Up to 200% sum insured paid at maturity for certain products
- +3 more outcomes
Companies that use Fubon Life
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fubon Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fubon Life partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Quỹ Mùa Đông Ấm (Warm Winter Fund)minorCharitable partnership for building Hua Nà elementary school branch in Sơn La province. Fubon Life contributed 65 million VND for construction of new school building including classroom, toilets, and playground.
- VietRace365minorPartnership for organizing virtual Run for Hua Nà charity race to raise funds for school construction in Sơn La.
- Insurance Association of VietnamminorFubon Life Vietnam is a member of the Insurance Association of Vietnam for industry collaboration and compliance.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Fubon Life competitors and assessment
Company assessmentDirect peers
- Bao Viet Life Corporation: Vietnam's largest domestically owned life insurance company offering life, health, and savings products through a nationwide agency and bancassurance network. Comparable to Fubon Life in product breadth, channel structure, and Vietnam-market focus, and serves as the dominant benchmark competitor.
- AIA Vietnam: Major foreign life insurer in Vietnam offering life, health, accident, and investment-linked products via tied agents, bancassurance, and digital channels under a Ministry of Finance license. Closely comparable to Fubon Life in product mix, distribution philosophy, and Vietnam-only licensed operation.
- Manulife Vietnam: Foreign-owned Canadian life insurance carrier operating in Vietnam with savings, protection, health, and unit-linked products distributed through agents and bancassurance. Highly comparable to Fubon Life as a multi-product, multi-channel foreign life insurer in Vietnam.
- Generali Vietnam Life Insurance: European-owned life insurer licensed in Vietnam offering savings, protection, and health products through agency and bancassurance channels. Comparable to Fubon Life in being a foreign-affiliated multi-product life carrier in Vietnam.
- Sun Life Vietnam: Foreign-owned life insurance company in Vietnam offering savings, protection, and health products via agency and bancassurance networks. Comparable to Fubon Life in target segments, channel mix, and license-driven product scope.
- Prudential Vietnam: One of the largest foreign-affiliated life insurers in Vietnam offering whole life, term, savings, health, and investment-linked products through a multi-channel agency and bancassurance model. Directly comparable to Fubon Life Vietnam as a foreign-owned licensed life carrier targeting Vietnamese individuals and corporate group clients.
- Chubb Life Insurance Vietnam: Foreign-owned life insurer (formerly ACE Life) operating in Vietnam with life, health, accident, and investment-linked offerings distributed through agents and partners. Comparable to Fubon Life in being a multinational life carrier focused on protection-oriented products in Vietnam.
- Dai-ichi Life Insurance Vietnam: Japanese-affiliated life insurance carrier in Vietnam providing life, health, accident, and savings products primarily through agency distribution. Comparable to Fubon Life as an Asia-headquartered foreign-owned licensed life insurer serving Vietnamese consumers.
- Allianz Life Insurance Vietnam: Foreign-owned life and health insurer in Vietnam distributing through agents, brokers, and bank partners. Comparable to Fubon Life in product scope (life, health, savings) and multi-channel distribution within a Vietnam-only license.
Broad incumbents
- Fubon Life Insurance Co., Ltd. (Taiwan): The Taiwan-based parent life insurer of Fubon Life Vietnam and part of Fubon Financial Holding. Comparable as the originating entity for product designs, capital, leadership, and shared digital platforms, but materially larger in scale and operating in a more mature market than the Vietnam subsidiary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fubon Life social profiles
Digital presenceFubon Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fubon Life leadership team
Management profileNumber of profiles
Profiles2 records
Fubon Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fubon Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fubon Life
What does Fubon Life do?
Fubon Life Vietnam sells life insurance and related protection products to individuals, families, and corporate groups in Vietnam. Its product portfolio spans investment-linked whole life insurance, savings and accumulation products, education savings plans, credit protection insurance, and supplemental riders covering critical illness, accidents, hospitalization, and term life. The company underwrites these products, manages policy administration, and reinvests policyholder premiums into approved investment vehicles under a Ministry of Finance license.
Is Fubon Life a public or private company?
Fubon Life is a private company. It is classified as corporate owned and is currently operating.
When was Fubon Life founded?
Fubon Life was founded in 2010. It employs 51 to 100 people.
Where is Fubon Life based?
Fubon Life is headquartered in Hanoi, Vietnam, in the Asia region.
How does Fubon Life make money?
Two revenue lines are on record. Life Insurance Premiums are the primary driver. The others are reinsurance Operations.
Who are Fubon Life's main competitors?
Direct peers on record are Bao Viet Life Corporation, AIA Vietnam, Manulife Vietnam, Generali Vietnam Life Insurance, Sun Life Vietnam, Prudential Vietnam, Chubb Life Insurance Vietnam, Dai-ichi Life Insurance Vietnam and Allianz Life Insurance Vietnam. Fubon Life Insurance Co., Ltd. (Taiwan) is listed as a broad incumbent.
Does Fubon Life have an API?
No public API is recorded for Fubon Life.
What industry is Fubon Life in?
Fubon Life's product category is Life Insurance. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAOAEAA, Life Treaty Reinsurance. Its NAICS code is 524113 and its SIC code is 6311.