What Manulife Vietnam does

Manulife Vietnam is a wholly-owned subsidiary of Manulife Financial Corporation that has operated as a licensed life insurance provider in Vietnam since 1999 under operating license 503/GP-BC. The company offers a comprehensive portfolio spanning unit-linked life insurance, health riders, accident and critical illness coverage, and open-ended investment funds, anchored by the "Xanh" (Green) generation of products — Xanh Phú Quý, Xanh Tương Lai, and Xanh ước Mơ — combined with riders such as Lá Chắn Xanh (critical illness), Dự Phòng Xanh (hospitalization), Hộ Vệ Xanh (accident), and Bảo Thân Xanh (death/disability). The company also manages investment funds (Balanced, Equity, Dynamic) through its subsidiary Manulife Investment Vietnam.

Manulife Vietnam operates a dual-channel distribution model combining a proprietary licensed agent force (Kênh Đại lý) with bancassurance partnerships with six major Vietnamese banks — Techcombank, Vietinbank, BIDV, Sacombank, Vietcombank, and SCB. Revenue is generated through recurring insurance premiums billed monthly, quarterly, semi-annually, or annually, supplemented by management fees and bid-offer spreads on the investment-linked product portion. The customer base consists primarily of individual Vietnamese consumers and families seeking financial protection, retirement planning, health coverage, education funding, and investment accumulation.

The company's technology stack includes the Manulife Vietnam mobile app for policy management, the M-Pro digital contract verification process (using facial recognition for eKYC and policy delivery within 30-40 minutes), eClaims 4.0 for online claims submission and tracking, and Medical eCard for direct billing at partner hospitals. Coverage extends across all 63 provinces of Vietnam through a network of 419 domestic and 72 overseas healthcare facilities. In December 2025, the parent announced the divestiture of MVI Life (formerly Aviva Vietnam, acquired in 2021) to Asahi Mutual Life Insurance Co. of Japan, consolidating Vietnam operations under the core Manulife Vietnam entity.

Name

Manulife Vietnam

Legal name

Công ty TNHH Manulife (Việt Nam)

Website

https://manulife.com.vn

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Manulife Vietnam is a licensed life insurance provider in Vietnam (since 1999) under Manulife Financial Corporation, offering unit-linked life insurance, health riders, and investment funds through a proprietary agent force and bancassurance partnerships with six major banks, serving individual consumers and families across all 63 provinces.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Life Insurance Premiums: Manulife Vietnam collects periodic (monthly, quarterly, annual) insurance premiums from policyholders across life, health, and investment-linked products. Premium revenue is the primary revenue stream, generated through agency and bank distribution channels.
2. Investment-Linked Product Charges: Unit-linked and investment-linked insurance products generate management fees, bid-offer spreads, and fund management charges on the investment portion of premiums allocated to underlying funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Manulife Vietnam provides life insurance, health coverage, and investment-linked insurance products to individual consumers and families across Vietnam through a dual distribution model combining a proprietary agency force and bancassurance partnerships with major Vietnamese banks. The company offers unit-linked insurance products, health and protection riders, and open-ended investment funds, supported by digital service platforms including eClaims, M-Pro contract verification, and the Manulife Vietnam mobile app.

Product overview

Manulife Vietnam operates as a comprehensive life insurance provider offering a portfolio of investment-linked insurance products (unit-linked and general-linked), health riders, and open-ended investment funds. The core product line centers on the "Xanh" (Green) generation products including Xanh Phú Quý, Xanh Tương Lai, and Xanh Ước Mơ, which combine life insurance protection with investment accumulation opportunities. These are complemented by rider/add-on products under the Xanh branding such as Lá Chắn Xanh (critical illness), Dự Phòng Xanh (hospitalization), Hộ Vệ Xanh (accident), and Bảo Thân Xanh (death/disability) riders. The company also manages open-ended investment funds (Quỹ Mở) including Balanced, Equity, and Dynamic funds managed by professional investment teams. Digital services include the Manulife Vietnam mobile app, eClaims online claims platform, M-Pro digital contract verification process, and Manulife Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Manulife Investment (Vietnam): Fund management company operating under the Manulife umbrella in Vietnam

Products and services

• Xanh Phú Quý (Green Wealth) Unit-linked life insurance product combining life protection with investment accumulation, allowing customers to allocate premiums to investment funds while receiving life coverage benefits. Targeted at Vietnamese consumers seeking combined protection and investment solutions.
• Xanh Phú Quý Flex (Green Wealth Flex) Flexible unit-linked insurance variant offering customers adjustable balance between protection needs and investment returns within the same policy. Designed for consumers who want flexibility in managing their coverage and investment mix.
• Xanh Tương Lai (Green Future) Multi-objective unit-linked insurance product combining life insurance protection with investment accumulation, designed for dynamic lifestyles and long-term financial planning. Targets Vietnamese consumers seeking flexible protection and wealth-building solutions.
• Xanh Tương Lai - Phiên bản phí ổn định (Green Future - Stable Premium Version) Stable premium version of Xanh Tương Lai unit-linked insurance with guaranteed stable annual insurance premiums and coverage benefits that can increase up to 175% without medical underwriting. Targeted at consumers preferring predictable premium payments.
• Xanh Ước Mơ (Green Dream) General linked insurance product providing comprehensive protection and wealth accumulation for two generations within a family. Targeted at families seeking intergenerational financial planning through a single policy.
• Sống Khỏe Mỗi Ngày 2024 - Phiên bản cải tiến (Healthy Living Every Day 2024 - Improved Version) Health insurance rider offering comprehensive medical coverage up to 2 billion VND per year with five insurance programs and flexible options to add benefits. Targeted at policyholders seeking enhanced health coverage on top of base life insurance.
• Lá Chắn Xanh (Green Shield) Critical illness rider with three flexible protection tiers covering up to 143 serious illnesses. Designed to be added to a base life insurance policy for enhanced critical illness coverage.
• Dự Phòng Xanh (Green Reserve) Hospitalization rider paying 100% of sum insured per day for regular hospitalization and 300% for intensive care hospitalization. Targeted at consumers seeking daily cash benefits during hospital stays.
• Hộ Vệ Xanh (Green Guardian) Accident protection rider covering various levels of disability and injuries from accidents, with extended coverage for common accidents including burns, fractures, and organ damage. Designed to add accident coverage to a base life insurance policy.
• Bảo Thân Xanh (Green Body Protection) Death and disability rider helping families maintain financial stability during major life events with fixed premiums throughout the insurance term. Targeted at consumers seeking affordable basic protection riders.
• Quỹ Đầu Tư Cân Bằng Manulife (Manulife Balanced Investment Fund) Open-ended balanced investment fund managed by Manulife Investment Vietnam, suitable for middle-aged and older customers seeking stable growth with low volatility. Available as part of unit-linked insurance products.
• Quỹ Đầu Tư Cổ Phiếu Manulife (Manulife Equity Investment Fund) Open-ended equity investment fund designed for young and dynamic customers with medium to long-term investment growth objectives. Available within unit-linked and investment-linked insurance products.
• Quỹ Đầu Tư Năng Động Manulife (Manulife Dynamic Investment Fund) Open-ended dynamic investment fund for customers seeking higher growth potential with managed risk from professional investment experts. Available within unit-linked and investment-linked insurance products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Asahi Life Insurance Co.minorStrategic or Co-development Partner · 2 December 2025Manulife Financial Corporation agreed to sell its Vietnam-based subsidiary MVI Life (formerly Aviva Vietnam) to Asahi Mutual Life Insurance Co. of Japan. Asahi Life acquires 100% of MVI Life, which had approximately US$93 million in insurance premiums in 2024 and net assets of roughly US$134 million. The transaction requires regulatory approvals in Vietnam and Japan. This sale consolidates Manulife Vietnam's activities around its core Manulife Vietnam entity (established 1999), while enabling Asahi Life to gain full ownership of a licensed life insurance platform in Vietnam.
• TechcombankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of Manulife life insurance and investment-linked products to Techcombank customers. Manulife products are available through Techcombank's branch network and online banking platform.
• VietinbankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership with Vietinbank for distribution of life insurance products. Manulife receives access to Vietinbank's nationwide branch network for product distribution.
• BIDVcoreChannel Partner/ Reseller/ DistributorBancassurance partnership with BIDV (Bank for Investment and Development of Vietnam) for distribution of life insurance products through the bank's branch network.
• SacombankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership with Sacombank for distribution of life insurance and investment products to bank customers through the Sacombank branch network.
• VietcombankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership with Vietcombank for distribution of life insurance products. Manulife insurance products are available at Vietcombank branches and via ATM and online banking channels.
• SCB (Saigon Commercial Bank)coreChannel Partner/ Reseller/ DistributorBancassurance partnership with SCB for distribution of life insurance and investment-linked products through SCB's branch network.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AIA Vietnam: Major foreign life insurer with a large Vietnamese footprint (entered market in 2000), offering life, health, accident and investment-linked products through tied agents and bancassurance. Directly competes with Manulife Vietnam for the same unit-linked and protection customers.
• Cathay Life Vietnam: Taiwanese-affiliated life insurer offering life and investment-linked products in Vietnam via agents and bank partnerships. A regional foreign insurer competing for the same bank shelf and unit-linked customers.
• Sun Life Vietnam: Foreign-affiliated life insurer offering life, health and unit-linked products through agency and bancassurance. Competes with Manulife Vietnam on the same bank shelves (including ACB/VIB partnerships) and in the unit-linked segment.
• Generali Vietnam Life Insurance: Italian-affiliated life insurer offering life, health and unit-linked products through agency and bancassurance in Vietnam. Comparable in foreign-affiliated positioning, product mix and distribution model.
• Dai-ichi Life Vietnam: Japanese-affiliated life insurer offering life, health and investment-linked products in Vietnam, distributed via agents and banks. A close comparable on unit-linked product design and bancassurance-led distribution.
• Prudential Vietnam: One of the longest-established foreign life insurers in Vietnam (since 1999), offering life, health and investment-linked products through a similar agency + bancassurance model with major Vietnamese banks. Closest direct competitor to Manulife Vietnam in scale, distribution and product mix.
• Chubb Life Vietnam: Foreign-affiliated life insurer offering traditional life and investment-linked products through agency and partnerships in Vietnam. Comparable in size and product scope to Manulife Vietnam.
• BaoViet Life: Vietnamese state-linked life insurance incumbent with the largest domestic market share, offering life, health and pension products via agency and bank channels. The dominant local player that Manulife Vietnam competes against across all product lines.

Emerging players

• FWD Vietnam: Hong Kong-headquartered insurer with a growing Vietnam life and health presence, distributed via digital and bancassurance channels. A newer but aggressive competitor in digital life/health that overlaps with Manulife's investment-linked and digital strategy.

Broad incumbents

• Allianz Life Vietnam: Global insurance group with life and health operations in Vietnam, offering unit-linked and traditional products. A broader multinational incumbent that competes with Manulife Vietnam across overlapping product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Manulifevietnam
• Facebookfacebook.com/ManulifeVietnam
• LinkedInlinkedin.com/company/manulifevietnam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manulife Vietnam